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All Journal JAM : Jurnal Aplikasi Manajemen Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Journal of Sustainable Tourism and Entrepreneurship Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Management Analytics The International Conference on Education, Social Sciences and Technology (ICESST) Mamangan Social Science Journal Proceedings of The International Conference on Business and Economics Indonesian Journal of Advanced Research (IJAR) Journal of Business Management Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Beby Karina Fawzeea Sembiring
Fakultas Ekonomi Universitas Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Customer Value dan Quick Service terhadap Kepuasan Pelanggan di Connection 88 Cafe Medan Rasyiqah, Siti Zharfa; Sembiring, Beby Karina Fawzeea; Situmorang, Syafrizal Helmi
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1611

Abstract

This research aims to determine and analyze the influence of customer value and quick service on customer satisfaction at Connection 88 Cafe Medan. The customer value provided by Connection 88 Cafe is considered to have not been fulfilled and customers also have not received good social recognition when they are at Connection 88 Cafe. The service provided by Connection 88 Cafe is also considered to be poor and customers feel uncomfortable with the quality of the food they receive. This research is associative research and the type of data used is quantitative data. The population in this study were Connection 88 Cafe customers in Medan City. The number of samples in this study was 140 people with a sampling technique using purposive sampling with the criteria of having made a purchase at Connection 88 Cafe Medan. Data analysis used multiple linear regression analysis. The results of this research show that simultaneously customer value and quick service have a positive and significant effect on customer satisfaction at Connection 88 Cafe Medan. Partially, customer value and quick service have a positive and significant effect on customer satisfaction at Connection 88 Cafe Medan.
Co-Authors Ade saputra ANDRIANSYAH Aprizal Haris Sinaga Arlina Nurbaity Lubis Endang Sulistya Rini Ginting, Ninda Hakim, Farhana Abdul Iskandarini Juliaty, Tetty Khalijah, Putri Kusuma, Fandi Marhaini Mawaddah, Wirda paham ginting Pandia, Komariah Pane, Sri Gustina Pasaribu, Wilson Putri, Wanda Anisya R. Hamdani Harahap Ramadhani, Ayu Rizki Rasyiqah, Siti Zharfa Siahaan, Elisabet Siregar, Endang Satriani Siregar, Qurratu Ayuni Situmorang, Syafrizal Helmi Syafrizal Helmi Situmorang Tambunan, Yohara G.M. Tarigan, Miska Irani Tarigan, Riki Thomas Walga, Rikka Pratiwi Wibowo, Rulianda P. Wulanda, Astrea yeni absah Yuliani, Maulidina