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Designing Vegan Leather Based on Coffee Grounds as an Effort to Optimize Green Brand Awareness Work Unusual Widyastika, Tamara Cony; Arumsari, Arini; Muchlis, Muchlis
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 11 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i11.610

Abstract

This study addresses the increasing competition in Indonesia's coffee shop industry, where brand identity and sustainability values play a crucial role in building consumer awareness. Work Unusual, a coffee shop that has implemented various sustainability initiatives, faces challenges in communicating these values consistently through its visual media. This research aims to design an apron made of vegan leather from coffee grounds as a product medium to optimize green brand awareness at Work Unusual. A descriptive qualitative approach with a design thinking framework was employed, involving the stages of empathize, define, ideate, prototype, and test. Data were collected through observation, interviews with staff and visitors, questionnaires, and literature studies. The findings reveal that aprons, as staff attributes used in direct customer interactions, hold strategic potential as a visual medium for conveying sustainability values. The use of coffee-grounds-based vegan leather supports material sustainability and circular economy principles while reinforcing brand identity. The apron design successfully integrates function, aesthetics, and eco-friendly values, enhancing consumer perceptions of Work Unusual’s sustainability commitment. This study concludes that sustainable aprons can effectively support the optimization of green brand awareness in coffee shop environments.
Integrasi Kriya Tradisional dalam Desain Fesyen Kontemporer: Kajian Morfologi Estetik dan Keberlanjutan Budaya Tiara Larissa; Faradillah Nursari; Arini Arumsari; Regina Simamora
PANGGUNG Vol 36 No 2 (2026): Visual and Performative Semiotics in Contemporary Art and Cultural Practices: Si
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v36i2.3778

Abstract

Indonesia’s cultural diversity has produced a wide range of traditional craft techniques, including batik, weaving, embroidery, surface treatments, and natural dyeing, which carry strong aesthetic and cultural values. In contemporary fashion, these techniques are not preserved as static forms but undergo visual transformation to remain relevant to current design contexts and the evolving dynamics of the global fashion industry. This study examines the integration of traditional craft techniques in Indonesian contemporary fashion through an aesthetic morphology approach. Using a qualitative descriptive method, this study conducted a visual content analysis of visual content analysis was conducted on 100 fashion works by five Indonesian designers produced between 2021 and 2024. Thomas Munro’s aesthetic morphology framework was employed to analyze transformations in motifs, scale, surface quality, garment structure, as well as visual organisationorganization, and visual hierarchy. The study concludes that aesthetic morphology provides an effective analytical framework for understanding the visual transformation of traditional crafts and their role in cultural sustainability within contemporary fashion design. These findings demonstrate that adaptive visual strategies enable traditional crafts to function sustainably within evolving global fashion contexts.
Pengolahan Material Sisa Produksi Konfeksi Kaos Jalan Suci Kota Bandung Arini Arumsari; Chicka Jauhari; Ahda Yunia Sekar; Aldi Hendrawan
Charity : Jurnal Pengabdian Masyarakat Vol. 9 No. 2 (2026): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v9i2.10385

Abstract

Industri konfeksi semakin berkembang pesat dan konfeksi Bandung menjadi pusat produksi pakaian yang terkenal terutama mencapai puncaknya pada era menjamurnya distro. Pada awalnya, konfeksi Bandung hanya melayani permintaan lokal. Namun, seiring berkembangnya waktu, konfeksi Bandung mulai mendapat permintaan dari luar kota dan bahkan luar negeri. Hal ini membuat konfeksi di Bandung semakin berkembang dan menjadi pusat produksi pakaian yang terkenal hingga saat ini. Konfeksi kaos ini tersebar di seluruh penjuru Bandung Raya (Kota Bandung – Kabupaten Bandung – Kabupaten Bandung Barat – Kota Cimahi). Namum berdasarkan pengamatan yang dilakukan, terdapat beberapa area di Bandung yang menjadi sentra konfeksi kaos, salah satunya yaitu daerah Jalan Surapati atau disebut juga Jalan Suci. Pada berbagai konfeksi kaos di Jalan Suci ini ditemukan banyak limbah atau kain sisa produksi yang dihasilkan. Limbah sisa produksi ini dinilai masih bisa diolah lebih lanjut daripada hanya ditumpuk dan dibuang ke tempat pembuangan sampah. Program pengabdian masyarakat ini bertujuan mengetahui kondisi perkembangan konfeksi kaos di Jalan Suci, lalu memetakan potensi material sisa produksi yang maish bisa diolah dengan metode upcycle. Metode upcycle digunakan dalam pengolahan limbah konfeksi kaos untuk meningkatkan nilai estetika, ekonomi, dan fungsional dari limbah tersebut.