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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Ekspektra: Jurnal Bisnis & Manajemen Media Mahardhika JURNAL MANAJEMEN BISNIS Business and Finance Journal AMAR (Andalas Management Review) Jurnal Pengabdian Masyarakat (ABDIRA) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Utsaha: Journal of Entrepreneurship International Journal of Economics (IJEC) Journal of Scientific Research, Education, and Technology International Journal of Management Research and Economics International Journal of Sustainable Applied Sciences (IJSAS) ADM : Jurnal Abdi Dosen dan Mahasiswa Epaper Bisnis: International Journal Entrepreneurship and Management International Journal Business, Management and Innovation Review Semeru Jurnal Pengabdian Masyarakat Oikonomia : Journal of Management Economics and Accounting
Sumiati Sumiati
Universitas 17 Agustus Surabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Building a Globally Oriented Organizational Culture: The Role of HR Management in Facing Competition in the International Era Sumiati Sumiati
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 4 (2025): Oikonomia-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i4.430

Abstract

Globalization has had significant implications for the dynamics of competition between organizations, demanding an adaptive and globally oriented organizational culture. In this context, human resource management (HRM) has a strategic role to ensure that organizations are able to manage diversity, improve cross-cultural competencies, and create a work climate that supports innovation and international collaboration. This study aims to analyze the contribution of HRM in building a global organizational culture as a strategy to face competition in the era of globalization. The research method used is a literature review with a descriptive qualitative approach, which examines various scientific literature, indexed articles, and relevant academic publications over the last ten years. The analysis was conducted using qualitative content analysis techniques by identifying key themes related to global recruitment strategies, cross-cultural competency development, workforce diversity management, and the role of leadership in strengthening organizational culture. The results of the study show that HR management plays a crucial role in encouraging organizations to become more adaptive, innovative, and globally competitive through the implementation of talent management strategies based on international competencies. The development of a global organizational culture has been proven to enhance long-term competitive advantage by creating synergy between local values and universally recognized global standards. In conclusion, an organization's success in facing global competition is largely determined by the ability of its human resource management to build and internalize an organizational culture that is responsive to the dynamics of globalization
Role Clarity, Satisfaction with Internal Communication to Increase Employee Retention through Perceived Organizational Support of Kareb Cooperative Employees in Bojonegoro Yunta Nur Fauzi; Amiartuti Kusmaningtyas; Sumiati
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1342

Abstract

This causal quantitative study aims to examine the effects of Role Clarity and Internal Communication Satisfaction on Employee Retention, with Perceived Organizational Support (POS) serving as a mediating variable among employees of Koperasi KAREB Bojonegoro. The study employed a census sampling technique, involving 98 employees as respondents. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) version 4.0. The results indicate that: (1) Role Clarity and Internal Communication Satisfaction have positive and significant effects on Perceived Organizational Support; (2) Perceived Organizational Support has a positive and significant effect on Employee Retention; and (3) Perceived Organizational Support positively and significantly mediates the relationships between Role Clarity, Internal Communication Satisfaction, and Employee Retention. Therefore, management is encouraged to strengthen POS through regularly reviewed Standard Operating Procedures (SOPs), transparent internal communication, and a human-centered managerial approach to sustain employee loyalty and organizational performance
Inclusive Leadership, Trustworthiness, and Trust in Leaders on Organizational Citizenship Behaviour Zamzami Sabiq; Amiartuti Kusmaningtyas; Sumiati
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1376

Abstract

This study aims to prove and analyze the influence of Inclusive Leadership and Trustworthiness on Organizational Citizenship Behaviour (OCB) with Trust in Leaders as a mediating variable among employees of the Scout Movement Quarters (Kwartir Gerakan Pramuka) throughout East Java. This research employs a quantitative approach with a causal explanatory design. The population in this study comprises 144 employees of the Scout Movement Quarters throughout East Java. The sampling technique utilized was total sampling (census method), resulting in a sample of 144 respondents. Data collection was conducted using Google Forms and measured using a Likert scale. The data analysis technique utilized Structural Equation Modeling (SEM), processed using Partial Least Square (PLS) software and SPSS version 26. The results indicate that: 1) Inclusive Leadership has a significant effect on Trust in Leaders; 2) Trustworthiness has a significant effect on Trust in Leaders; 3) Trust in Leaders has a significant effect on Organizational Citizenship Behaviour (OCB); 4) Trust in Leaders significantly mediates the effect of Inclusive Leadership on Organizational Citizenship Behaviour (OCB); and 5) Trust in Leaders significantly mediates the effect of Trustworthiness on Organizational Citizenship Behaviour (OCB).
Pembinaan Generasi Tangguh melalui Penguatan Karakter, Kepemimpinan, dan Patriotisme pada Mahasiswa Organisasi Kemahasiswaan Fakultas Ilmu Sosial dan Politik Universitas 17 Agustus 1945 Surabaya. Sumiati Sumiati; Yahya Hajar Nur Faizin
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.1969

Abstract

This community service activity aimed to strengthen the character, leadership, and patriotism of student organization members at the Faculty of Social and Political Sciences, University of August 17, 1945 Surabaya. The program was initiated due to the lack of integration of values development, leadership, and social awareness within student organizational activities. The activity involved 130 students from various study programs representing the Student Representative Council, Student Executive Board, and student associations. The implementation method used a participatory training approach combined with mentoring through four stages: needs identification, character strengthening training, applied leadership training, and social problem mapping followed by action planning. The results indicated improved participants’ understanding of integrity, responsibility, empathy, and discipline, as well as enhanced communication, collaboration, and decision-making skills. This activity is important because it supports the development of resilient, value-oriented, and socially responsible students.
Corporate Reputation Construction through Media Public Relations Strategies on Instagram Mohammad Insan Romadhan; Sumiati
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1095

Abstract

The development of social media has transformed Public Relations practices in building corporate reputation through more interactive and participatory digital communication. Instagram, as a visual-based platform, has become one of the strategic media used by organizations to construct reputation through digital content management. This study aims to analyze the construction of corporate reputation through Media Public Relations strategies on Instagram implemented by Royal Fragrance. This research employs a qualitative approach with a case study method. Data collection techniques include non-participant observation of Royal Fragrance’s Instagram account, documentation of digital content, and literature review to strengthen the theoretical analysis. The data analysis technique uses an interactive model consisting of data reduction, data display, and conclusion drawing. The findings indicate that the construction of Royal Fragrance’s corporate reputation through Instagram is carried out through five main strategies: visual content management, audience interaction, influencer collaboration, brand storytelling, and digital communication consistency. Consistent visual content management helps build a premium and professional brand image. Audience interaction through digital communication features strengthens the relationship between the organization and its public. The use of influencers enhances brand visibility and social legitimacy. Furthermore, brand storytelling and consistent digital communication reinforce organizational identity and increase public trust. This study concludes that Instagram-based Media Public Relations plays a significant role in building corporate reputation in the era of digital communication. The findings contribute theoretically to the development of digital Media Public Relations and corporate reputation studies, while also providing practical implications for organizations in managing reputation through social media.
The Effects of Brand Image, Relationship Marketing, and Customer Satisfaction on Trust and the Decision to Enroll at Universitas 17 Agustus 1945 In Surabaya Alif Kurniawan Wiratama; Siti Mujanah; Sumiati Sumiati
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 3 No. 2 (2026): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v3i2.730

Abstract

This study aims to examine and analyze the effects of Brand Image, Relationship Marketing, and Customer Satisfaction on Decision to Enroll, with Trust serving as a mediating variable among students of Universitas 17 Agustus 1945 Surabaya. The study employed a quantitative approach with a causal research design. The population consisted of students of Universitas 17 Agustus 1945 Surabaya, and 180 respondents were selected using a non-probability purposive sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS software. The findings indicate that Brand Image, Relationship Marketing, and Customer Satisfaction have positive and significant effects on both Trust and Decision to Enroll. Furthermore, Trust has a positive and significant effect on Decision to Enroll and is proven to mediate the relationships between Brand Image, Relationship Marketing, and Customer Satisfaction and Decision to Enroll. These results suggest that a strong institutional image, effective relationship marketing practices, and high customer satisfaction are essential factors in building students’ trust and encouraging their enrollment decisions. Therefore, Universitas 17 Agustus 1945 Surabaya should continuously strengthen its brand image, enhance relationship marketing strategies, and improve customer satisfaction through high-quality academic and non-academic services to foster greater trust and increase prospective students’ intention to enroll.
Co-Authors Alif Kurniawan Wiratama Amiartuti Kusmaningtyas Anindya Prastiwi Setiawati Annisa Kaffi Candraningrat, Candraningrat Chilmaniya Baril Haq Desmala Paranti Dewi Nurhayati Dyah Oktaviani Sulistyaningrum A Fitri Purwanto I.G.N. Andhika Mahendra Iwang Suwangsih Magdalena Cisilia Mahargi Rizki Hutomo Mohammad Insan Romadhan Panji Dwi Herdian Patria, Rio Pratama, Raditya Yuniar Alfani Riyadi Nugroho Romaji Siti Mujanah Siti Mujanah Siti Mujanah Slamet Riyadi Vivin Tri Astuti Wulandari Harjanti Yahya Hajar Nur Faizin Yunta Nur Fauzi Zamzami Sabiq