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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen JPM17: Jurnal Pengabdian Masyarakat Ekspektra: Jurnal Bisnis & Manajemen Media Mahardhika JURNAL MANAJEMEN BISNIS Business and Finance Journal AMAR (Andalas Management Review) Jurnal Pengabdian Masyarakat Asia International Journal of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Social Research Utsaha: Journal of Entrepreneurship Jurnal Manajemen dan Kewirausahaan International Journal of Economics (IJEC) Journal of Scientific Research, Education, and Technology Indonesian Journal of Multidisciplinary on Social and Technology Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management Research and Economics International Journal of Sustainable Applied Sciences (IJSAS) ADM : Jurnal Abdi Dosen dan Mahasiswa Epaper Bisnis: International Journal Entrepreneurship and Management International Journal Business, Management and Innovation Review Semeru Jurnal Pengabdian Masyarakat Oikonomia : Journal of Management Economics and Accounting
Sumiati Sumiati
Universitas 17 Agustus 1945 Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Pembinaan Generasi Tangguh melalui Penguatan Karakter, Kepemimpinan, dan Patriotisme pada Mahasiswa Organisasi Kemahasiswaan Fakultas Ilmu Sosial dan Politik Universitas 17 Agustus 1945 Surabaya. Sumiati Sumiati; Yahya Hajar Nur Faizin
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.1969

Abstract

This community service activity aimed to strengthen the character, leadership, and patriotism of student organization members at the Faculty of Social and Political Sciences, University of August 17, 1945 Surabaya. The program was initiated due to the lack of integration of values development, leadership, and social awareness within student organizational activities. The activity involved 130 students from various study programs representing the Student Representative Council, Student Executive Board, and student associations. The implementation method used a participatory training approach combined with mentoring through four stages: needs identification, character strengthening training, applied leadership training, and social problem mapping followed by action planning. The results indicated improved participants’ understanding of integrity, responsibility, empathy, and discipline, as well as enhanced communication, collaboration, and decision-making skills. This activity is important because it supports the development of resilient, value-oriented, and socially responsible students.
Corporate Reputation Construction through Media Public Relations Strategies on Instagram Mohammad Insan Romadhan; Sumiati
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1095

Abstract

The development of social media has transformed Public Relations practices in building corporate reputation through more interactive and participatory digital communication. Instagram, as a visual-based platform, has become one of the strategic media used by organizations to construct reputation through digital content management. This study aims to analyze the construction of corporate reputation through Media Public Relations strategies on Instagram implemented by Royal Fragrance. This research employs a qualitative approach with a case study method. Data collection techniques include non-participant observation of Royal Fragrance’s Instagram account, documentation of digital content, and literature review to strengthen the theoretical analysis. The data analysis technique uses an interactive model consisting of data reduction, data display, and conclusion drawing. The findings indicate that the construction of Royal Fragrance’s corporate reputation through Instagram is carried out through five main strategies: visual content management, audience interaction, influencer collaboration, brand storytelling, and digital communication consistency. Consistent visual content management helps build a premium and professional brand image. Audience interaction through digital communication features strengthens the relationship between the organization and its public. The use of influencers enhances brand visibility and social legitimacy. Furthermore, brand storytelling and consistent digital communication reinforce organizational identity and increase public trust. This study concludes that Instagram-based Media Public Relations plays a significant role in building corporate reputation in the era of digital communication. The findings contribute theoretically to the development of digital Media Public Relations and corporate reputation studies, while also providing practical implications for organizations in managing reputation through social media.
The Effects of Brand Image, Relationship Marketing, and Customer Satisfaction on Trust and the Decision to Enroll at Universitas 17 Agustus 1945 In Surabaya Alif Kurniawan Wiratama; Siti Mujanah; Sumiati Sumiati
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 3 No. 2 (2026): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v3i2.730

Abstract

This study aims to examine and analyze the effects of Brand Image, Relationship Marketing, and Customer Satisfaction on Decision to Enroll, with Trust serving as a mediating variable among students of Universitas 17 Agustus 1945 Surabaya. The study employed a quantitative approach with a causal research design. The population consisted of students of Universitas 17 Agustus 1945 Surabaya, and 180 respondents were selected using a non-probability purposive sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS software. The findings indicate that Brand Image, Relationship Marketing, and Customer Satisfaction have positive and significant effects on both Trust and Decision to Enroll. Furthermore, Trust has a positive and significant effect on Decision to Enroll and is proven to mediate the relationships between Brand Image, Relationship Marketing, and Customer Satisfaction and Decision to Enroll. These results suggest that a strong institutional image, effective relationship marketing practices, and high customer satisfaction are essential factors in building students’ trust and encouraging their enrollment decisions. Therefore, Universitas 17 Agustus 1945 Surabaya should continuously strengthen its brand image, enhance relationship marketing strategies, and improve customer satisfaction through high-quality academic and non-academic services to foster greater trust and increase prospective students’ intention to enroll.
Assistance In Brand Design And Product Packaging Of Msmes In Segunung Hamlet, Carang Wulung Village, Wonosalam District Sumiati Sumiati; Hotman Panjaitan
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.75

Abstract

Packaging and brand design are essential factors that can help MSME businesses compete in an increasingly competitive market. Attractive packaging and brand design can differentiate a product from competitors. For this reason, it is necessary to pay attention to the packaging of MSME products in Segunung Hamlet, Wonosalam sub-district. Community service has been carried out to assess the understanding of MSME entrepreneurs' understanding of the importance of packaging design and product branding in the MSMEs of Dusun Segunung. Mentoring and training are used by choosing one of the superior products, Tahu Walik Shrimp, produced by MSMEs in Segunung Hamlet. The results of community service in packaging design and product branding include shapes, materials, colors, images, and product information. The packaging design changes the old packaging (plastic bags) into new, more attractive packaging, not only to wrap, protect and prolong the life of shrimp tofu but also to identify the brand and differentiate it from other products on the market.
Business Management Assistance For Small Micro Enterprises (Msmes), And Entrepreneurial Strategies In The Barangay San Isidro Area, Rodriquez Rizal Philippines siti Mujanah; Sumiati Sumiati; Ruben M. Nayve, Jr; Anthony Mark Pejegria
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.210

Abstract

This International Community service aims to conduct service activities for lecturers in collaboration with international parties. In this case, the Faculty of Economics and Business, University of 17 August 1945 Surabaya, collaborates with the College of Business Administration Adamson University Manila, Philippines. This activity conducted business management assistance, product/service marketing strategies, managing finances for small micro enterprises (MSMEs), and entrepreneurial strategies in the Barangay San Isidro area, Rodriquez Rizal Philippines. MSMEs in this area had effortless management, which applied no business management, even though the business competition is tight here. Given the importance of this, Adamson University Manila Philippines took the initiative to provide assistance and training on business management in collaboration with lecturers from the University of 17 August 1945 Surabaya. Assistance and training activities were carried out for 16 hours on May 11 and 13, 2023. After the activities were carried out, the participants were very enthusiastic. They tried hard to manage the business by implementing proper management and marketing strategies, such as presenting their products well and offering goods to customers. Some have even dared to provide delivery services so that their turnover has increased and the business becomes more successful.
REVITALISASI WISATA RELIGI LAMONGAN MELALUI LITERASI DIGITAL DAN PENYUSUNAN NARASI BUDAYA ISLAM NUSANTARA Siti Mujanah; Sumiati Sumiati
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 2 Nomor 1 Tahun 2025
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v2i1.1550

Abstract

The revitalization of religious tourism in the local culture-based area requires an adaptive approach to technological developments and the preferences of the digital generation. This article aims to increase the capacity of the community in managing religious tourism in Lamongan through digital literacy and the preparation of the archipelago's Islamic cultural narrative. Using a qualitative approach with participatory observation methods, in-depth interviews, and Focus Group Discussions (FGD), this activity involved local tourism actors, MSME actors, and cultural leaders in training in digital content creation and strengthening local cultural identity. The results of the activity show a significant increase in people's digital skills and the creation of cultural narratives that can be published online. These findings contribute to community empowerment and strengthening the theory of cultural communication in the context of tourism promotion. In conclusion, digital literacy and local cultural narratives are strategic instruments in strengthening the attraction of religious tourism. Further research is recommended to evaluate the long-term effectiveness of this program in increasing tourism visits and cultural preservation.
LAMBANGAN MENYALA: DESA TANI KREATIF DENGAN UMKM DAN KARYA DAUR ULANG Sumiati Sumiati; Siti Mujanah
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 2 Nomor 1 Tahun 2025
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v2i1.1551

Abstract

Lambangan Village has great potential in the development of innovative villages based on MSMEs, creative economy, and recycling. This article aims to explore community service outcomes that integrate local potential with digital technology and community empowerment. The method used is descriptive qualitative research with a participatory approach, through interviews, observations, and FGDs. The results show a significant increase in MSME digital skills, citizen participation, and the emergence of village icons based on recycled works. This research contributes to the development of a sustainable village model based on local assets. The findings also show the importance of cross-sector collaboration in building a creative village ecosystem. Further research is recommended to expand the scope of the area and use the triangulative method.
Pengaruh Job Overload Dan Burnout Terhadap Kinerja Karyawan Pada CV. Sinar Gemilang Driyorejo Gresik Aldy Ananta Putra; Sumiati Sumiati
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13001

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya tuntutan pekerjaan yang menyebabkan beban kerja karyawan semakin tinggi dan berpotensi memicu kelelahan kerja (burnout), sehingga dapat berdampak pada penurunan kinerja karyawan. Kondisi tersebut terjadi di CV. Sinar Gemilang Driyorejo Gresik yang mengalami peningkatan aktivitas operasional, khususnya pada departemen pergudangan. Peningkatan volume pekerjaan yang tidak diimbangi dengan pengelolaan beban kerja yang baik dapat memengaruhi kondisi fisik maupun mental karyawan, sehingga berpengaruh terhadap kemampuan mereka dalam menyelesaikan pekerjaan secara optimal. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh beban kerja berlebih dan burnout terhadap kinerja karyawan di CV. Sinar Gemilang Driyorejo Gresik. Penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada seluruh karyawan yang berjumlah 89 orang menggunakan teknik sampling jenuh (sensus). Data yang diperoleh dianalisis menggunakan analisis jalur (path analysis) dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa beban kerja berlebih dan burnout berpengaruh signifikan terhadap kinerja karyawan, baik secara parsial maupun simultan. Temuan ini menunjukkan bahwa semakin tinggi beban kerja berlebih dan tingkat burnout yang dialami karyawan, maka kinerja yang dihasilkan cenderung menurun. Oleh karena itu, perusahaan perlu mengelola pembagian beban kerja secara lebih seimbang, memberikan waktu istirahat yang memadai, serta menciptakan lingkungan kerja yang mendukung kesejahteraan karyawan agar produktivitas dan kualitas kinerja dapat terus ditingkatkan.
The Influence of Toxic Leadership, Work Conflicts and Work Situations on Employee Performance through Employee Satisfaction at the Job Training Center East Java Province Zaenal Arifin; Slamet Riyadi; Sumiati Sumiati
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 9 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i9.240

Abstract

UPT East Java Job Training Center is one of the organizations engaged in job training services which has recently emerged many competitors in this field. This BLK must improve its performance so that it can still compete with its competitors. Currently, workers are required to adapt quickly to changes and have high skills and creativity to compete with other workers. This is in line with the goal of the UPT Job Training Center, which is to contribute to improving workforce competence through the implementation of competency-based training. The problem that still arises in the company is that the level of employee performance is not optimal because the leadership has not been on the side of employees, although the company has tried to improve employee performance through various programs such as improving incentives, creating good and comfortable working conditions or situations as much as possible, but employee performance still does not meet expectations. The purpose of this study is to determine the influence of toxic leadership, work conflicts and work situations on employee performance through employee satisfaction at the East Java Job Training Center. This study uses a quantitative method with primary data sources obtained from the distribution of questionnaires. The population of this study is all employees in BLK East Java, which is as many as 90 employees.  Using the saturated sampling method, which is included in non-probability sampling. The data analysis method uses descriptive analysis and SEM-PLS analysis. The results of the study showed that toxic leadership variables, work conflicts and work situations had a positive and significant effect on employee performance through employee satisfaction at the East Java Job Training Center.
Co-Authors Aldy Ananta Putra Alif Kurniawan Wiratama Amiartuti Kusmaningtyas Anindya Prastiwi Setiawati Annisa Kaffi Anthony Mark Pejegria Candraningrat, Candraningrat Chilmaniya Baril Haq Desmala Paranti Dewi Nurhayati Dyah Oktaviani Sulistyaningrum A Feliks Anggia Binsar Kristian Panjaitan Fitri Purwanto Hotman Panjaitan I.G.N. Andhika Mahendra Iwang Suwangsih Magdalena Cisilia Mahargi Rizki Hutomo Mohammad Insan Romadhan Panji Dwi Herdian Patria, Rio Pratama, Raditya Yuniar Alfani Riyadi Nugroho Romaji Ruben M. Nayve, Jr Siti Mujanah Siti Mujanah siti Mujanah Siti Mujanah Slamet Riyadi Slamet Riyadi Slamet Riyadi Sri Andayani Vivin Tri Astuti Winda Dwi Octavia Wiwit Lusiana Wulandari Harjanti Yahya Hajar Nur Faizin Yuliar Kartika Yunta Nur Fauzi Zaenal Arifin Zamzami Sabiq