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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Abadimas Adi Buana Indonesian Journal of Learning Education and Counseling JURNAL MANAJEMEN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Entrepreneur dan Entrepreneurship International Journal of Economics, Business and Accounting Research (IJEBAR) Business Management Journal Program Studi Manajemen Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis JMK Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian dan Kewirausahaan Nusantara Hasana Journal Journal Research of Social Science, Economics, and Management Jurmas Azam Insan Cendikia Jurnal Pengabdian Barelang Pengabdian Pendidikan Indonesia (PPI) Jurnal Riset Manajemen
Yuli Kartika Dewi
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

 1 
The Influence of Perceived Trust, Usefulness, Risks and Financial Knowledge on Interest in Using SPayLater Salsabila, Shafa Tasya; Dewi, Yuli Kartika; Bachtiar, Sonia
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.734

Abstract

This study aims to determine the effect of perceived trust, usefulness, risk, and financial knowledge on interest in using SpayLater. This research method uses a quantitative approach with a research sample of 231 generation Z communities in Java. The data collected was tested using the SEM-PLS technique through SmartPLS 4.0 software. The test results show that perceived trust, benefits, and risks have a positive and significant effect on interest in using SpayLater. Meanwhile, financial knowledge does not affect interest in using SpayLater. These results are expected to provide positive implications for generation Z, who should be more careful when choosing to transact using the PayLater facility.
Customer Satisfaction as an Intervening Variable in the Effect of Social Media Marketing and Brand Trust on Repurchase Intention Ranni Iqlima Putri; Yuli Kartika Dewi
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1417

Abstract

The rapid development of digital technology has transformed marketing practices and consumer behavior, particularly through the use of social media. This study aims to analyze the effects of social media marketing and brand trust on repurchase intention, with customer satisfaction serving as an intervening variable, in the context of cold chain logistics at HSN Group. The study employs a quantitative approach with an explanatory research design, using primary data collected from 100 customers who have used HSN Group’s services and interacted with the company’s social media platforms. Data were collected through an online questionnaire and analyzed using Partial Least Squares–based Structural Equation Modeling (SEM-PLS) with the assistance of SmartPLS 4 software. The results indicate that social media marketing has a positive and significant effect on customer satisfaction and repurchase intention. Brand trust is shown to have a positive and significant effect on customer satisfaction, but it does not have a direct effect on repurchase intention. These findings underscore the important role of customer satisfaction in strengthening long-term relationships with customers and encouraging repeat purchases.
Co-Authors Amanda Susilo Andreas Andrew Wibisono Aria Ganna Henryanto Artanti, Damara Bachtiar, Sonia Beatrice Michelle Vallerie Calvin Stefanus Carolina Mustikarini Carrissa Belluci Choa, Yeshua Austin Harvey Christian Herdinata Christian, Michael Cosmas Gatot Haryono David Sukardi Kodrat Deandra Vidyanata Dewi Mustikasari Immanuel Dwi Andayani Vita setyawardani Eko Retno Indriyarti Eko Wahyudi Eric Harianto Evan Irianov Purba Fahrul Riza Febry, Timotius Gavrila Evania Prambudi Gilang Syahdat, Maulana Gilbert Hutomo Konrad Gondokusumo, Michelle Helena Sidharta I Bagus Yosia Wiryakusuma I Gusti Bagus Yosia I Gusti Bagus Yosia Jessica Gosal Gosal Johanes Marco Poilot Junko Alessandro Effendy Kartikasari Gunawan Kasuma, Putri Ayu Kimberly Valencia Krismi Budi Sienatra Laij Victor Effendi Lya Dewi Anggraini Melinda Kurniawan Metta Padmalia Meyer Chang Mutiara Pertiwi Povannes, Tyaga Adinata Pranoto, Henry Purba, Evan Irianov Putu Agus Darma Saputra Ramadhan Sutiawan Ranni Iqlima Putri Richelle Jesslyn Riesyah Putri Auliyah Romauli Nainggolan Salsabila, Shafa Tasya Shafa Tasya Salsabila Sienatra, Krismi Sofyan, Fahrul Riza Sonia Bachtiar Sukisman, Joanne Mareris Syaiful Anam Teofilus Teofilus, Teofilus Tuminem, Hannan Azka Wahyudi, Alexander Wendra Hartono Widodo, Aghnia Kamila Widodo, Aghnia Kamila Winata, Debora Gracilia Yahya, Nashwa Aulia