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Journal : Business Management Journal Program Studi Manajemen

Faktor Pendukung Keberhasilan Penerapan Sistem Penjaminan Mutu Di Perguruan Tinggi Yuli Kartika Dewi
Business Management Journal Vol 14, No 1 (2018): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (914.173 KB) | DOI: 10.30813/bmj.v14i1.1115

Abstract

ABSTRACT The aim of this study is to acknowledge the supporting factors of a successful quality management system, especially in higher education. The core of the Quality Management System is about the system that was issued by the top management to make sure all the processes done properly. ISO 9001 has set out the criteria or requirements for higher education institution applying quality management system. Formerly this standard was applied by manufacturing industries to assure their products fulfill the customer requirements. Furthermore, it would culminate the customer's satisfaction level. Meanwhile, the quality management system regulated by Indonesian Government has had an evolution, especially in the accreditation processes applied for higher education institution, which give small amount of latitude through its many standards to be accomplished by those of which operating in Indonesia. There are some factors that may support and affect the quality management system. Therefore, through this research, the researcher want to quarry the main factor that support the success of quality management system applied in the university. So,: the institution will focus all its energy to work on the key factor that influence the success of the Quality Management System in higher education. This research is applying a qualitative method. The researcher interviews some experts with plenty experiences in pioneering Quality Management System in Bina Nusantara University. As a result, the researcher finds that there many factors that determine the success of quality management system application, some of which are the leader's commitment and competencies, leadership model, excellent process and a solid team.Keywords: Quality Management System, higher education, leadership
THE EFFECT OF CONSUMER PERCEPTIONS AND LIFESTYLE ON WILLINGNESS TO PAY PREMIUM PRICE WAGYU PRODUCTS Yuli Kartika Dewi; Jessica Gosal Gosal
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2241

Abstract

Willingness to pay premium price is the willingness of individuals to spend a greater amount of money with the aim of getting a product or service of higher quality than other products or services. This study conducted a study of the effect of consumer perceptions and lifestyles on the willingness to pay premium prices of Wagyu products. As we know that the price of Wagyu beef is quite high, around Rp. 300,000 - Rp. 850,000 per kilogram depending on the quality. The purpose of this study was to determine: (1) the effect of consumer perceptions on the willingness to pay premium prices of Wagyu products; (2) the influence of lifestyle on the willingness to pay premium price of Wagyu products. The research method used is quantitative research. The population in this study are all consumers who have bought Wagyu meat in different cities with an infinite amount. Sampling in this study used a purposive sampling technique with a total sample of 123 people who had bought Wagyu products. Data collection techniques using a questionnaire with a Likert scale. This study uses multiple regression analysis test as an analytical tool to test hypotheses. Data from the questionnaire were analyzed to test factors and test variables using SPSS 21. The results of this study showed: (1) consumer perceptions had a positive and significant effect on willingness to pay premium prices for Wagyu meat products; (2) lifestyle has a positive and significant effect on the willingness to pay premium prices of Wagyu products.