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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Abadimas Adi Buana Indonesian Journal of Learning Education and Counseling JURNAL MANAJEMEN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Entrepreneur dan Entrepreneurship (JEE) International Journal of Economics, Business and Accounting Research (IJEBAR) Business Management Journal Program Studi Manajemen Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis JMK Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian dan Kewirausahaan Nusantara Hasana Journal Journal Research of Social Science, Economics, and Management Jurmas Azam Insan Cendikia Jurnal Pengabdian Barelang Pengabdian Pendidikan Indonesia (PPI) Jurnal Riset Manajemen
Yuli Kartika Dewi
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pengaruh Socio Economic, Entrepreneurship dan Motivasi Mahasiswa Terhadap Pembelajaran Bisnis Internasional Berbasis Project Dimediasi Self-Efficacy Nainggolan, Romauli; Dewi, Yuli Kartika; Effendy, Junko Alessandro
Jurnal Riset Manajemen Vol 2 No 4 (2025): Desember
Publisher : Fakultas Ekonomi, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64620/jurma.v2i4.43

Abstract

Project-based learning is one of the learning methods that is widely favored in schools and universities. So, it is important to study how much impact this method has in terms of student learning experience. Project-based learning involves many students in interactive impacts. This study is a quantitative study with the aim of studying the impact of socioeconomic variables, entrepreneurship, and student learning motivation on the success of learning International Business courses based on projects mediated by the self-efficacy variable. This study will answer 10 hypotheses. The analysis technique uses the Structure Equation Model (SEM). The population is second-semester students in the Management study program who take International Business courses with project-based learning methods. The data collection method uses a questionnaire distributed to 270 student respondents. The tools used are SEM-PLS. The results of this study reveal that self-efficacy is able to moderate the influence of socioeconomic, entrepreneurship, and student learning motivation on the success of Learning International courses based on Projects. The results of this study reveal three interesting things. First, learning motivation has a positive effect on self-efficacy. Second, self-efficacy has an effect on project-based learning. Third, self-efficacy can mediate students' learning motivation toward project-based learning. This means that the higher the learning motivation, the greater the impact on learning outcomes. Therefore, it is important for educators to provide motivational support to students so that learning objectives are achieved.
ChatGPT As Management Tools For Organization Environment Analysis: Study From Indonesian Gen Y And Z Andrew Wibisono; Yuli Kartika Dewi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8141

Abstract

ChatGPT has become a valuable tool for individuals, offering an interactive platform to complete tasks with precision and efficiency capabilities often beyond traditional tools. As AI adoption grows rapidly, especially in Indonesia where ChatGPT ranks among the top-used platforms, there is a growing need to understand what drives its continued use, particularly among young digital natives. This study aims to explore behavioral factors habit formation and perceived information accuracy that influence users' intention to adopt ChatGPT within educational and organizational environments. Drawing on the UTAUT2 framework, this research employs a quantitative method involving 129 Indonesian respondents from Generations Y and Z. Data were collected via structured questionnaires and analyzed using SmartPLS to examine the relationships among key variables. The study contributes to AI adoption literature by contextualizing behavioral technology acceptance within the Southeast Asian user base. Its novelty lies in examining ChatGPT use not only as a technological trend, but also as a cognitive and habitual practice. Managerially, the insights benefit AI developers, educators, and institutional leaders by helping them foster sustainable usage through accurate content delivery and reinforcement of positive user habits. The findings aim to provide insight into the factors driving ChatGPT adoption and broader adoption trends in decision-making within the management field.
The Impact of PLN Mobile’s Meter Recording Feature Implementation on Customer Satisfaction in Postpaid Electricity Services Gilang Syahdat, Maulana; Riza, Fahrul; Kartika Dewi, Yuli
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1292

Abstract

This study examines the impact of the Meter Reading feature in the PLN Mobile application on customer satisfaction by employing the Technology Acceptance Model (TAM) integrated with TRUST as a mediating variable. A total of 102 active postpaid customers participated in an online survey using a 5-point Likert scale. Data were analysed using PLS-SEM through validity, reliability, discriminant, and bootstrapping tests. The findings reveal that Perceived Ease of Use (PEOU) significantly influences both Perceived Usefulness (PU) and Customer Satisfaction (CS), making it the most dominant driver of user experience. PU also demonstrates a significant effect on CS and strongly predicts TRUST, showing that perceived benefits strengthen confidence in system reliability. TRUST significantly contributes to CS and serves as a partial mediator in the relationship between PU and CS. These results extend TAM by confirming the strategic role of TRUST within mandatory public utility services. Practically, the study highlights the importance of enhancing usability, functional benefits, and perceived system integrity to improve customer satisfaction with PLN Mobile.
Customer Satisfaction as an Intervening Variable in the Effect of Social Media Marketing and Brand Trust on Repurchase Intention Ranni Iqlima Putri; Yuli Kartika Dewi
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1417

Abstract

The rapid development of digital technology has transformed marketing practices and consumer behavior, particularly through the use of social media. This study aims to analyze the effects of social media marketing and brand trust on repurchase intention, with customer satisfaction serving as an intervening variable, in the context of cold chain logistics at HSN Group. The study employs a quantitative approach with an explanatory research design, using primary data collected from 100 customers who have used HSN Group’s services and interacted with the company’s social media platforms. Data were collected through an online questionnaire and analyzed using Partial Least Squares–based Structural Equation Modeling (SEM-PLS) with the assistance of SmartPLS 4 software. The results indicate that social media marketing has a positive and significant effect on customer satisfaction and repurchase intention. Brand trust is shown to have a positive and significant effect on customer satisfaction, but it does not have a direct effect on repurchase intention. These findings underscore the important role of customer satisfaction in strengthening long-term relationships with customers and encouraging repeat purchases.
WHAT INFLUENCE BUYING IMPULSIVENESS AND COMPULSIVE BEHAVIOUR? STUDY FROM GEN Z ONLINE STREAMERS AT JAVA ISLAND Yuli Kartika Dewi; I Bagus Yosia Wiryakusuma; Carrissa Belluci; Beatrice Michelle Vallerie; Dewi Mustikasari Immanuel
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66389

Abstract

Influence is a word that means in moving a person to do something. The existence of the influence of social information that develops in the world of technology is rapidly accompanied by the influence of social norms that develop among the community to form a mindset that leads to customer behaviour in making purchase decisions. In this study, online buying behaviour was examined as a mediating variable that leads to more simultaneous and stronger compulsive buying among customers. This study involved 126 respondents who actively watched and made purchases through the TikTok and Shopee live streaming methods. The data was processed using Smart-PLS and it was found that there was a positive and significant relationship between information social influence (ISI) and Normative Social Influence (NSI) affecting the mediating variable Online Buying Impulsiveness (OBI). However, NSI does not have a significant effect on dependent variable Compulsive Buying, in contrast to a significant ISI, which affects CB directly. These findings reinforce previous research on the role of Online Buying Behaviour as a mediating variable.
Building Positive Word Of Mouth: The Strategic Role Of Customer Value And Trust In Tax Consulting Services Pertiwi, Mutiara; Dewi, Yuli Kartika; Herdinata, Christian
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10782

Abstract

This study aims to empirically examine the influence of Customer Value and Trust on Word of Mouth (WOM) in the context of tax consulting services in Mojokerto, East Java. Using a quantitative approach and survey of 180 corporate taxpayers, this research analyzes the contribution of each variable to WOM after the consumption of tax consulting services. The results show that both Customer Value and Trust have a significant effect on WOM, both directly and through Trust as a mediating variable. The research model demonstrates strong predictive power with an R-Squared value for WOM of 0.896 and a Goodness of Fit of 0.796. The practical implication of this research is the importance for tax consulting firms to enhance customer value and build trust through high-quality service, transparency, and competence. These findings are expected to serve as a reference for companies, taxpayers, governments, and researchers on organic marketing strategies based on Word of Mouth in tax consulting services.
Pengaruh Perceived of Ease Use, Perceived of Usefulness, dan Brand Image terhadap Intensi Menggunakan Kembali Pinjaman Digital GrabModal Narik (Powered by Julo) Oleh Mitra Driver Grab Sukisman, Joanne Mareris; Dewi, Yuli Kartika; Haryono, Cosmas Gatot
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10907

Abstract

Perkembangan fintech telah memberikan akses yang lebih luas terhadap layanan keuangan bagi pekerja informal, termasuk mitra driver Grab. GrabModal Narik (Powered by Julo) merupakan layanan kredit digital yang ditawarkan untuk membantu memenuhi kebutuhan finansial mendesak dan modal operasional harian driver. Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Ease of Use, Perceived Usefulness, dan Brand Image terhadap Continued Usage Intention dalam penggunaan kembali layanan GrabModal Narik. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 137 mitra driver Grab yang pernah menggunakan layanan tersebut, dan pemilihan sampel dilakukan dengan teknik purposive sampling. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa ketiga variabel independen memberikan pengaruh yang signifikan terhadap Continued Usage Intention, baik secara relatif maupun simultan. Perceived Ease of Use menjadi variabel yang paling dominan mempengaruhi penggunaan ulang dengan kontribusi 24,6%, diikuti oleh Brand Image sebesar 21,3% dan Perceived Usefulness sebesar 13,4%. Secara simultan, ketiga variabel mampu menjelaskan 59,3% variasi intensi penggunaan kembali layanan kredit digital ini. Temuan tersebut menegaskan bahwa keberlanjutan penggunaan fintech oleh mitra driver sangat dipengaruhi kombinasi kemudahan penggunaan aplikasi, manfaat yang dirasakan secara langsung, serta kepercayaan terhadap merek penyedia layanan. Implikasi manajerial dari penelitian ini menekankan pentingnya peningkatan kualitas pengalaman pengguna, optimalisasi fitur aplikasi, serta strategi komunikasi merek yang meningkatkan rasa aman dan loyalitas pengguna.
Entrepreneurial Marketing Strategies in the Tourism Industry Widodo, Aghnia Kamila; Dewi, Yuli Kartika; Yahya, Nashwa Aulia
Jurnal Entrepreneur dan Entrepreneurship Vol. 15 No. 1 (2026): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v15i1.6269

Abstract

This study examined how entrepreneurial digital marketing through YouTube travel influencers influences visit intention among Generation Z and Millennial tourists in Indonesia, with trust acting as an underlying psychological mechanism. The study addressed the growing role of influencers as digital entrepreneurs who create value and shape tourism-related decision-making. A quantitative research design was employed using survey data collected from 138 Generation Z and Millennial respondents in Indonesia who had prior travel experience and exposure to YouTube travel influencer content. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to test the relationships among homophily, perceived expertise, trust, and visit intention. The findings indicated that homophily and perceived expertise significantly influence trust toward YouTube travel influencers. Homophily emerged as the strongest direct determinant of visit intention, while trust did not exert a significant direct effect. These results demonstrate that social similarity and emotional identification function as key entrepreneurial mechanisms in influencer-based tourism marketing, rather than purely rational or informational factors. The study characterizes YouTube travel influencers as digital entrepreneurs who generate marketing value through social similarity and perceived knowledge from an entrepreneurial marketing viewpoint.
A Modified TAM for Gen Z Investors: Integrating Financial Literacy as a Mediator Winata, Debora Gracilia; Dewi, Yuli Kartika
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 11 No 2 (2026): May
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v11i2.8273

Abstract

This study investigates the determinants affecting the adoption of the Ajaib investment application among Generation Z in Java, employing an adapted Technology Acceptance Model (TAM) that incorporates financial literacy as a mediating variable. The research employs a quantitative methodology with purposive sample of 138 active users and analyzes the data using Partial Least Squares (PLS), revealing that Perceived Ease of Use and Perceived Usefulness significantly improve Financial Literacy. Moreover, Financial Literacy significantly influences both Attitude Toward Using and Behavioral Intention to Utilize the application. The research confirms the mediation function of Financial Literacy, connecting technical variables with user attitudes and intents. The results support the improvement of the TAM model by emphasizing the significance of financial literacy in the adoption of digital investing platforms. It underscores the necessity for application developers and policymakers to enhance usability and financial literacy to boost user engagement, pinpointing Perceived Usefulness, Perceived Ease of Use, and Financial Literacy as critical factors influencing Generation Z's adoption of digital investment tools.
Building Positive Word Of Mouth: The Strategic Role Of Customer Value And Trust In Tax Consulting Services Mutiara Pertiwi; Yuli Kartika Dewi; Christian Herdinata
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10782

Abstract

This study aims to empirically examine the influence of Customer Value and Trust on Word of Mouth (WOM) in the context of tax consulting services in Mojokerto, East Java. Using a quantitative approach and survey of 180 corporate taxpayers, this research analyzes the contribution of each variable to WOM after the consumption of tax consulting services. The results show that both Customer Value and Trust have a significant effect on WOM, both directly and through Trust as a mediating variable. The research model demonstrates strong predictive power with an R-Squared value for WOM of 0.896 and a Goodness of Fit of 0.796. The practical implication of this research is the importance for tax consulting firms to enhance customer value and build trust through high-quality service, transparency, and competence. These findings are expected to serve as a reference for companies, taxpayers, governments, and researchers on organic marketing strategies based on Word of Mouth in tax consulting services.
Co-Authors Amanda Susilo Andreas Andrew Wibisono Aria Ganna Henryanto Artanti, Damara Bachtiar, Sonia Beatrice Michelle Vallerie Calvin Stefanus Carolina Mustikarini Carrissa Belluci Choa, Yeshua Austin Harvey Christian Herdinata Christian, Michael Cosmas Gatot Haryono David Sukardi Kodrat Deandra Vidyanata Dewi Mustikasari Immanuel Dwi Andayani Vita setyawardani Eko Retno Indriyarti Eko Wahyudi Eric Harianto Evan Irianov Purba Fahrul Riza Febry, Timotius Gavrila Evania Prambudi Gilang Syahdat, Maulana Gilbert Hutomo Konrad Gondokusumo, Michelle Helena Sidharta I Gusti Bagus Yosia Wiryakusuma Jessica Gosal Gosal Joanne Mareris Sukisman Johanes Marco Poilot Junko Alessandro Effendy Kartikasari Gunawan Kasuma, Putri Ayu Kimberly Valencia Krismi Budi Sienatra Laij Victor Effendi Lya Dewi Anggraini Melinda Kurniawan Metta Padmalia Meyer Chang Mutiara Pertiwi Mutiara Pertiwi Povannes, Tyaga Adinata Pranoto, Henry Purba, Evan Irianov Putu Agus Darma Saputra Ramadhan Sutiawan Ranni Iqlima Putri Richelle Jesslyn Riesyah Putri Auliyah Romauli Nainggolan Salsabila, Shafa Tasya Shafa Tasya Salsabila Sienatra, Krismi Sofyan, Fahrul Riza Sonia Bachtiar Sukisman, Joanne Mareris Syaiful Anam Teofilus Teofilus, Teofilus Tuminem, Hannan Azka Wahyudi, Alexander Wendra Hartono Widodo, Aghnia Kamila Widodo, Aghnia Kamila Winata, Debora Gracilia Yahya, Nashwa Aulia