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Yuli Kartika Dewi
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pengaruh Socio Economic, Entrepreneurship dan Motivasi Mahasiswa Terhadap Pembelajaran Bisnis Internasional Berbasis Project Dimediasi Self-Efficacy Nainggolan, Romauli; Dewi, Yuli Kartika; Effendy, Junko Alessandro
Jurnal Riset Manajemen Vol 2 No 4 (2025): Desember
Publisher : Fakultas Ekonomi, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64620/jurma.v2i4.43

Abstract

Project-based learning is one of the learning methods that is widely favored in schools and universities. So, it is important to study how much impact this method has in terms of student learning experience. Project-based learning involves many students in interactive impacts. This study is a quantitative study with the aim of studying the impact of socioeconomic variables, entrepreneurship, and student learning motivation on the success of learning International Business courses based on projects mediated by the self-efficacy variable. This study will answer 10 hypotheses. The analysis technique uses the Structure Equation Model (SEM). The population is second-semester students in the Management study program who take International Business courses with project-based learning methods. The data collection method uses a questionnaire distributed to 270 student respondents. The tools used are SEM-PLS. The results of this study reveal that self-efficacy is able to moderate the influence of socioeconomic, entrepreneurship, and student learning motivation on the success of Learning International courses based on Projects. The results of this study reveal three interesting things. First, learning motivation has a positive effect on self-efficacy. Second, self-efficacy has an effect on project-based learning. Third, self-efficacy can mediate students' learning motivation toward project-based learning. This means that the higher the learning motivation, the greater the impact on learning outcomes. Therefore, it is important for educators to provide motivational support to students so that learning objectives are achieved.
ChatGPT As Management Tools For Organization Environment Analysis: Study From Indonesian Gen Y And Z Andrew Wibisono; Yuli Kartika Dewi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8141

Abstract

ChatGPT has become a valuable tool for individuals, offering an interactive platform to complete tasks with precision and efficiency capabilities often beyond traditional tools. As AI adoption grows rapidly, especially in Indonesia where ChatGPT ranks among the top-used platforms, there is a growing need to understand what drives its continued use, particularly among young digital natives. This study aims to explore behavioral factors habit formation and perceived information accuracy that influence users' intention to adopt ChatGPT within educational and organizational environments. Drawing on the UTAUT2 framework, this research employs a quantitative method involving 129 Indonesian respondents from Generations Y and Z. Data were collected via structured questionnaires and analyzed using SmartPLS to examine the relationships among key variables. The study contributes to AI adoption literature by contextualizing behavioral technology acceptance within the Southeast Asian user base. Its novelty lies in examining ChatGPT use not only as a technological trend, but also as a cognitive and habitual practice. Managerially, the insights benefit AI developers, educators, and institutional leaders by helping them foster sustainable usage through accurate content delivery and reinforcement of positive user habits. The findings aim to provide insight into the factors driving ChatGPT adoption and broader adoption trends in decision-making within the management field.
The Impact of PLN Mobile’s Meter Recording Feature Implementation on Customer Satisfaction in Postpaid Electricity Services Gilang Syahdat, Maulana; Riza, Fahrul; Kartika Dewi, Yuli
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1292

Abstract

This study examines the impact of the Meter Reading feature in the PLN Mobile application on customer satisfaction by employing the Technology Acceptance Model (TAM) integrated with TRUST as a mediating variable. A total of 102 active postpaid customers participated in an online survey using a 5-point Likert scale. Data were analysed using PLS-SEM through validity, reliability, discriminant, and bootstrapping tests. The findings reveal that Perceived Ease of Use (PEOU) significantly influences both Perceived Usefulness (PU) and Customer Satisfaction (CS), making it the most dominant driver of user experience. PU also demonstrates a significant effect on CS and strongly predicts TRUST, showing that perceived benefits strengthen confidence in system reliability. TRUST significantly contributes to CS and serves as a partial mediator in the relationship between PU and CS. These results extend TAM by confirming the strategic role of TRUST within mandatory public utility services. Practically, the study highlights the importance of enhancing usability, functional benefits, and perceived system integrity to improve customer satisfaction with PLN Mobile.
Entrepreneurial Marketing Strategies in the Tourism Industry Widodo, Aghnia Kamila; Dewi, Yuli Kartika; Yahya, Nashwa Aulia
Jurnal Entrepreneur dan Entrepreneurship (JEE) Vol. 15 No. 1 (2026): Jurnal Entrepreneur dan Entrepreneurship (in Press)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v15i1.6269

Abstract

This study examined how entrepreneurial digital marketing through YouTube travel influencers influences visit intention among Generation Z and Millennial tourists in Indonesia, with trust acting as an underlying psychological mechanism. The study addressed the growing role of influencers as digital entrepreneurs who create value and shape tourism-related decision-making. A quantitative research design was employed using survey data collected from 138 Generation Z and Millennial respondents in Indonesia who had prior travel experience and exposure to YouTube travel influencer content. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to test the relationships among homophily, perceived expertise, trust, and visit intention. The findings indicated that homophily and perceived expertise significantly influence trust toward YouTube travel influencers. Homophily emerged as the strongest direct determinant of visit intention, while trust did not exert a significant direct effect. These results demonstrate that social similarity and emotional identification function as key entrepreneurial mechanisms in influencer-based tourism marketing, rather than purely rational or informational factors. The study characterizes YouTube travel influencers as digital entrepreneurs who generate marketing value through social similarity and perceived knowledge from an entrepreneurial marketing viewpoint.
Customer Satisfaction as an Intervening Variable in the Effect of Social Media Marketing and Brand Trust on Repurchase Intention Ranni Iqlima Putri; Yuli Kartika Dewi
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1417

Abstract

The rapid development of digital technology has transformed marketing practices and consumer behavior, particularly through the use of social media. This study aims to analyze the effects of social media marketing and brand trust on repurchase intention, with customer satisfaction serving as an intervening variable, in the context of cold chain logistics at HSN Group. The study employs a quantitative approach with an explanatory research design, using primary data collected from 100 customers who have used HSN Group’s services and interacted with the company’s social media platforms. Data were collected through an online questionnaire and analyzed using Partial Least Squares–based Structural Equation Modeling (SEM-PLS) with the assistance of SmartPLS 4 software. The results indicate that social media marketing has a positive and significant effect on customer satisfaction and repurchase intention. Brand trust is shown to have a positive and significant effect on customer satisfaction, but it does not have a direct effect on repurchase intention. These findings underscore the important role of customer satisfaction in strengthening long-term relationships with customers and encouraging repeat purchases.
Co-Authors Amanda Susilo Andreas Andrew Wibisono Aria Ganna Henryanto Artanti, Damara Bachtiar, Sonia Calvin Stefanus Carolina Mustikarini Choa, Yeshua Austin Harvey Christian Herdinata Christian, Michael David Sukardi Kodrat Deandra Vidyanata Dewi Mustikasari Immanuel Dwi Andayani Vita setyawardani Eko Retno Indriyarti Eko Wahyudi Eric Harianto Evan Irianov Purba Fahrul Riza Febry, Timotius Gavrila Evania Prambudi Gilang Syahdat, Maulana Gilbert Hutomo Konrad Gondokusumo, Michelle Helena Sidharta I Gusti Bagus Yosia I Gusti Bagus Yosia Jessica Gosal Gosal Johanes Marco Poilot Junko Alessandro Effendy Kartikasari Gunawan Kasuma, Putri Ayu Kimberly Valencia Krismi Budi Sienatra Laij Victor Effendi Lya Dewi Anggraini Melinda Kurniawan Metta Padmalia Meyer Chang Povannes, Tyaga Adinata Pranoto, Henry Purba, Evan Irianov Putu Agus Darma Saputra Ramadhan Sutiawan Ranni Iqlima Putri Richelle Jesslyn Riesyah Putri Auliyah Romauli Nainggolan Salsabila, Shafa Tasya Shafa Tasya Salsabila Sienatra, Krismi Sofyan, Fahrul Riza Sonia Bachtiar Syaiful Anam Teofilus Teofilus, Teofilus Tuminem, Hannan Azka Wahyudi, Alexander Wendra Hartono Widodo, Aghnia Kamila Widodo, Aghnia Kamila Yahya, Nashwa Aulia