Claim Missing Document
Check
Articles

Found 37 Documents
Search

Peningkatan Kapasitas Digital Marketing Bagi UMKM Melalui Pelatihan Media Sosial Dan Marketplace Lokal Dicky Surya Putra Pradana; I Made Bagus Dwiarta; Bisma Arianto; Yuli Kurnia Firdausia; Rovilla El Maghrviroh
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.6.1.10450

Abstract

 This community service activity aims to increase the capacity of Micro, Small, and Medium Enterprises (MSMEs) in the field of digital marketing through social media training and utilization of local marketplaces. In the digital era, digital marketing skills are very important so that MSMEs can survive and compete. This activity was carried out in Taman village, Taman Sidoarjo District in the form of intensive training that includes theory and direct practice. The results of the activity showed an increase in participants' understanding and skills in managing social media and utilizing the marketplace as a means of sales.
Does trust mediate the determinant factor of airplane e-ticket purchase decisions using mobile applications? Sulistiyawan, Edy; Suharyanto, Suharyanto; Kurniawan, Indra; Arianto, Bisma; Samsiyah, Siti
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2451

Abstract

Purpose – This study aims to analyze the influence of information quality, social media marketing, and perceived ease of use on e-ticket purchasing decisions using the tiket.com mobile application mediated by trust. Method – This research applied quantitative methods and a causally associative approach. The population of this study is tiket.com customers in Surabaya, where the number is not known with certainty. Sampling measurement uses the Hair approach, so the number of samples obtained is 130 people. The sampling technique uses purposive sampling with predetermined criteria. Data analysis techniques use partial least squares-structural equality modelling (PLS-SEM) with the SmartPLS statistical tool. Findings – The findings show that quality information, social media marketing, perceived ease of use, and trust positively affect online purchase decisions. Trust can mediate the effect of quality information and social media marketing on online purchase decisions. However, trust cannot mediate the influence of perceived ease of use on online purchase decisions. Implications – Theoretically, this study can strengthen the understanding of the importance of trust in digital consumer behavior. Practically, companies like tiket.com need to focus on presenting accurate information, social media strategies that build trust, and easy and comfortable user experiences.
Dominasi Mutu Kinerja Sumber Daya Manusia terhadap Peningkatan dan Pengembangan Kualitas Layanan Perbankan XY Dwijayanti, Ririn; Anggraini Ardhya Putri, Silviana; Arianto, Bisma
Majalah Ekonomi Vol 29 No 02 (2024): Desember 2024
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol30.no02.a9822

Abstract

The quality of Human Resources performance is a benchmark in achieving the vision and mission of the institution. Performance quality is an assessment or quality of an activity that is an achievement of an organization. In banking activitie themselves, performance quality is very important so that there are no errors or fraud from every record made by banking employees. This requires motivation to raise work enthusiasm, training and professional development of bank employees. If employees provide good service to customers, of course it will benefit the bank itself and provide good value. The sample of this qualitative study was 115 employees of Bank XY in Surabaya. Therefore, human resource planning is needed for banking employees, in order to make it easier to plan future workforce demand to anticipate employee shortages in customer service.
Peran Lingkungan Kerja, Disiplin Kerja, dan Motivasi Kerja pada Kinerja Karyawan PT. Pesona Arnos Beton Gresik Arianto, Bisma; Fathorrahman; Vina Puspita Ningrum
Majalah Ekonomi Vol 30 No 1 (2025): Juni 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol31.no1.a10238

Abstract

This study aims to analyze the influence of work environment, work discipline, and work motivation on employee performance at PT. Pesona Arnos Beton Gresik. All 72 employees were used as respondents in this study using the saturated sampling method. The data collection process was carried out by distributing closed questionnaires that had been systematically designed to measure respondents' perceptions of each research variable. The instrument was compiled based on indicators that were relevant to the dimensions of the work environment, work discipline, motivation, and employee performance, so that valid and reliable data could be obtained for quantitative analysis. Data analysis using SPSS version 23 software. The statistical results showed that the three independent variables, namely the work environment, work discipline, and work motivation, each individually had a positive and significant influence on employee performance. A supportive work environment, high discipline, and strong work motivation contributed significantly to improving employee performance at PT. Pesona Arnos Beton Gresik. These findings can be used as a basis for initial consideration for management in formulating a more focused and effective human resource development strategy, by referring to empirical evidence obtained through research.
The Influence of Employee Empowerment on Goal Orientation Through Work Accuracy Fachrudy Asj’ari; Bisma Arianto; Yanus Sumitro; Milla Cendy Audia; Aristyanto, Erwan
International Journal of Economics, Commerce, and Management Vol. 3 No. 2 (2026): International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v3i2.1156

Abstract

The research aims to find out and lyze the influence of employee empowerment on goal orientation through work accurancy at the Gempolkrep Sugar Factory, Gedeg district, Mojokerto Regency. The research method used is a quantitative research method with the number of samples used as many as 117 respondents using probability sampling techniques with proportionate random sampling techniques. The method used in the collection of data this study is to use a questionaire method with a scale os assesment using the likert scale. The data analysis technique used in this study is using SEM (stuctural equation modeling) with analysis test tools using IBM SPSS AMOS Statistics Version 22 software. The results showed that : 1) Employee empowerment has a significant and positive effect on the work accurancy of the Gempolkrep Sugar Factory in Mojokerto Regency. 2) Eployee empowerment has an significant and negative effect on the goal orientation of the Gempolkrep Sugar Factory in Mojokerto Regency. 3) Work accurancy has an significant and positive effect on the goal orientation of the Gempolkrep Sugar Factory in Mojokerto Regency.
Peningkatan Kapasitas Sosial Masyarakat Desa melalui Edukasi Lingkungan dan Penguatan Keterampilan Komunikasi di Desa Jimbaran Wetan, Wonoayu, Sidoarjo Arianto, Bisma; Yanus, Yanus Sumitro; Yuli, Yuli Kurnia Firdausia; Nurdina, Nurdina; Onny, Widiar Onny Kurniawan
Ekobis Abdimas Vol 7 No 1 (2026): Juni 2026
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.7.1.11568

Abstract

This community service program aims to strengthen the social skills of the community in Jimbaran Wetan Village, Wonoayu District, Sidoarjo Regency, through environmental education and communication skills development. This program is based on the belief that empowering village communities is crucial to maximizing their local potential in a productive, sustainable, and environmentally friendly manner. Jimbaran Wetan Village has strong potential in agriculture, handicrafts, and craft products, but still faces challenges in utilizing local resources, managing businesses, increasing environmental awareness, improving communication skills, and promoting their products. Therefore, this project aims to guide and support the community to identify their local potential, understand the principles of sustainable entrepreneurship, increase environmental awareness, and develop communication skills to market local products. The implementation of this activity includes coordination with partners, preparation of infrastructure and equipment, as well as educational activities, training, and support for three months, from April to June 2026. The target of this activity is the residents of Jimbaran Wetan Village. The expected results of this activity are increased understanding, increased awareness, and improved skills in the community regarding the utilization of local potential, based on environmental awareness, as well as increased community confidence in developing productive and sustainable businesses. seeds, proper watering and fertilisation as well as the placement of polybags that are in accordance with the growing conditions of the seed growing requirements.
Scanning Business Model Canvas Pada Dinas Perpustakaan dan Kearsipan Sidoarjo Ferry Hariawan; Bisma Arianto; Tony Susilo Wibowo; Rovila El Maghrviroh; Nurdina; Widhayani Puri Setioningtyas
Ekobis Abdimas Vol 6 No 2 (2025): Desember 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.6.2.11010

Abstract

Dinas Perpustakaan dan Kearsipan Sidoarjo sebagai salah satu sarana membaca dan belajar memiliki peran cukup strategis dalam penyediaan informasi perkembangan ilmu pengetahuan bagi pengguna di wilayah Sidoarjo. Dinas Perpustakaan dan Kearsipan Sidoarjo berupaya untuk memberikan yang terbaik sesuai motto Menata Desa Membangun Kota Menuju Sidoarjo, Menjadi Metropolitan Inklusif, Berdaya Saing, Sejahtera dan Berkelanjutan dalam hal pemenuhan kebutuhan informasi yang dapat menunjang Sidoarjo Menjadi Metropolitan Inklusif Berdaya Saing, Sejahtera dan Berkelanjutan. Tujuan dari dilakukannya Pengabdian Pada Masyarakat ini adalah untuk Menciptakan Sumber Daya Manusia (SDM) Berintegritas, Berakhlak dan Mewujudkan Jaminan Kesejahteraan Sosial yang Merata bagi Masyarakat Sidoarjo jika dianalisa menggunakan BMC (Business Model Canvas). Terdapat sembilan elemen analisa yang digunakan yaitu, customer segments, value proposition, channels, customer relationship, revenue streams, key resources, key activities, key partnership, dan cost structure. Penelitian ini bersifat kualitatif. Metode yang digunakan adalah analisis deskriptif dengan menggunakan metode Business Model Canvas (BMC). Pengambilan data dilakukan secara primer. Hasil penelitian menunjukkan bahwa Dinas Perpustakaan dan Kearsipan Sidoarjo telah Mewujudkan Tata Kelola Pemerintahan yang Bersih dan Pelayanan Prima dengan Mengendalikan Sistem Pemerintahan Berbasis Elektronik.