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All Journal Proceeding SENDI_U Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JRB-Jurnal Riset Bisnis Aptisi Transactions on Technopreneurship (ATT) MBIA Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Ilman: Jurnal Ilmu Manajemen Easta Journal of Innovative Community Services
Felicia Abednego
Universitas Kristen Maranatha
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Memperteguh Kesiapan UMKM di Kelurahan Sadang Serang Bandung Melalui Pelatihan Pemasaran Digital Ginting Munthe, Rusli; Margaretha, Yolla; Nursalin, Kezia Kurniawati; Zaniarti, Sri; Widiastuti, Ratna; Abednego, Felicia
Easta Journal of Innovative Community Services Vol 2 No 03 (2024): Easta Journal of Innovative Community Services (EJINCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejincs.v2i03.212

Abstract

Pada masa new normal ini membawa banyak perubahan pada perilaku masyarakat dalam mengonsumsi barang/jasa, hal ini dituntut juga kesiapan para UMKM sebagai penyedia produk terutama dalam menyiapkan pemasaran digital untuk memperluas pasar. Dunia digital yang mencakup masyarakat yang lebih luas lebih selektif dalam pemilihan produk yang akan mereka beli, ditambah lagi begitu banyaknya pilihan produk dari produsen yang ada, UMKM yang baru atau yang telah masuk ke dunia digital perlu lebih disiapkan dengan berbagai strategi digital yang up to date. Pada pengabdian masyarakat, tim dosen Universitas Kristen Maranatha ingin memberikan pelatihan kepada masyarakat Kelurahan Sadang Serang Bandung mengenai kesiapan UMKM menuju UMKM go digital, agar lebih siap bersaing di masa new normal ini.
Analysis of the Effects of Social Media on Children Education Mechanisms Setiawan, Rony; Aprillia, Ariesya; Tjahyadi, Rully Arlan; Lu, Cen; Nursalin, Kezia Kurniawati; Abednego, Felicia; Vaher, Kristina
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.559

Abstract

The increasing use of social media has significantly influenced various aspects of daily life, including children's education mechanisms. This research aims to explore the impact of social media on educational processes and how it shapes learning outcomes for children. The objective of this study is to examine the relationship between social media usage and children's educational development, using SmartPLS analysis as the primary method. By analyzing data collected from students, parents, and educators, the study identifies key factors such as engagement, content accessibility, and social interaction that mediate this relationship. The results reveal that while social media can serve as an effective educational tool, it also presents potential risks, including distraction and exposure to inappropriate content. The findings suggest that balanced usage of social media can enhance children's learning experiences if properly managed. The conclusion underscores the need for further research into the educational implications of social media, emphasizing the importance of parental involvement and regulatory frameworks in ensuring its positive impact on children's education.
Co-Authors Aliwinoto, Christine Apriliana, Tarisya Aprillia, Ariesya Cen Lu Cen Lu Chandra Kuswoyo Chandra Kuswoyo Ginting Munthe, Rusli Graciela Ervina Wijaya Hasanah, Roudhoh Nanda Henky Lisan Suwarno Kartika Imasari Tjiptodjojo Kezia Kurniawati Nursalin Laurentius Calvin Lu, Cen Lu Ratna Widiastuti Rony Setiawan Rully Arlan Tjahyadi Saskia Geovanni Josephine Vaher, Kristina Velia Augustina Yolla Margaretha Zaniarti, Sri