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All Journal Kanal : Jurnal Ilmu Komunikasi Jurnal Komunikasi Prologia Koneksi Jurnal Bakti Masyarakat Indonesia Kiwari
Setyanto, Yugih
Fakultas Ilmu Komunikasi Universitas Tarumanagara
Agriculture, Biological Sciences & Forestry Humanities Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Penyingkapan Diri Melalui Internet Di Kalangan Remaja (Studi Komunikasi Antar Pribadi) Riris Loisa; Yugih Setyanto
Jurnal Komunikasi Vol. 6 No. 3 (2014): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v6i3.38

Abstract

Abstract: Internet presence is believed to have influence on human communication. One of them is self-disclosure issue. This research will describe the self-disclosure among teenager. This is believed to be important to be done, because the current internet users in Indonesia is mostly teenager. The depiction of self-disclosure among teenager over the internet, will provide an overview of the reality of what happened in the virtual communication. Analysis is based on interpersonal communication theories by referring to a thought of Joseph devito and the self-disclosure concept from Richard West and Lynn Turner. This research will be done in quantitative paradigm, through survey methods to high school students in Central Jakarta. The result of data analysis come to the conclusion that the self-disclosure more often done when related to things that are common in the public discussion, while the personal things are still reluctant to be revealed over the internet. Abstrak:Kehadiran internet diyakini membawa pengaruh terhadap perilaku komunikasi manusia. Salah satunya di dalam perilaku penyingkapan diri (self disclosure). Penelitian ini akan menggambarkan penyingkapan diri di kalangan remaja. Hal ini diyakini penting untuk dilakukan, karena saat ini pengguna internet tertinggi di Indonesia adalah kelompok usia remaja. Penggambaran perilaku penyingkapan diri melalui internet di kalangan remaja, akan memberikan gambaran tentang realitas yang terjadi di dalam komunikasi virtual. Analisis dilandasi dari teori komunikasi antar pribadi dengan mengacu pada pemikiran dari Joseph DeVito serta konsep penyingkapan diri dari Richard West dan Lynn Turner. Penelitian dilakukan di dalam paradigma kuantitatif, melalui metode survey terhadap siswa sekolah menengah atas di wilayah Jakarta Pusat. Hasil analisis data sampai pada kesimpulan, bahwa penyingkapan diri lebih sering dilakukan ketika berkaitan dengan hal-hal yang memang lazim di dalam perbincangan publik, sementara itu hal-hal yang bersifat pribadi masih enggan untuk disingkapkan melalui internet.   
Implikasi Laboratorium dan Keaktifan di Kelas terhadap Ujian Akhir Semester Mahasiswa Jurusan Manajemen Bisnis Richard Andrew; Yugih Setyanto
Jurnal Komunikasi Vol. 8 No. 1 (2016): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v8i1.48

Abstract

AbstractNowadays, there is a significant change from lecturer centered learning to student centered learning.  This mean that the student must actively participated in class.  In Management course, especially in quantitative subject classes, laboratories exist.  This quantitative laboratory help student to memorize and practices the method which they learn from the theoretical class.  The subject of this research is 50 students in the quantitative subject class.  This research shows that there is a significant impact from the laboratory and the active actions to the final test mark on theoretical class.  This result suggests the students to active on class to increase their marks while the faculty reminded to protect the laboratory percentages as it competitive advantage. AbstrakDewasa ini, ada perubahan yang signifikan pada penerapan sistem pendidikan di dunia. Hal ini juga berdampak pada perubahan tatanan sistem pendidikan di Indonesia, khususnya di Daerah Khusus Ibukota Jakarta. Perubahan yang paling jelas adalah mulai bergesernya pola pembelajaran dari yang tersentralisasi di pendidik menjadi yang tersentralisasi di peserta didik. Perubahan pola ini tentu juga berdampak pada perubahan sistem pendidikan tinggi yang menyarankan semua mahasiswa untuk aktif di kelas. Hal inilah yang terjadi di salah satu jurusan yakni Manajemen Bisnis pada Fakultas Ekonomi. Untuk itulah diambil sampel secara acak di beberapa kelas Laboratorium Kuantitatif. Laboratorium ini hadir untuk membantu dan memfasilitasi sistem pendidikan yang baru. Selain itu, Laboratorium Kuantitatif ini membantu mahasiswa untuk mengingat dan melatih metode aplikasi yang telah dipelajari sebelumnya di kelas teori. Pada penelitian ini, subjek dari penelitian adalah 50 orang mahasiswa yang tersebar di beberapa kelas jurusan Manajemen Bisnis dan metode yang digunakan untuk menganalisis adalah regresi. Dari penelitian ini didapatkan temuan bahwa ada implikasi yang signifikan dari Laboratorium dan keaktifan di kelas terhadap Ujian Akhir Semester (UAS) mahasiswa Jurusan Manajemen Bisnis. Untuk itu Fakultas Ekonomi sebaiknya senantiasa melindungi persentase nilai dari Laboratorium untuk menciptakan keunggulan kompetitif serta menghimbau para mahasiswa untuk aktif di kelas. Peneliti juga menyarankan untuk menambah  sejumlah variabel independen untuk penelitian mendatang.  
Diseminasi Informasi Terkait Pariwisata Berwawasan Lingkungan dan Budaya Guna Meningkatkan Daya Tarik Wisatawan (Studi pada Dinas Pariwisata Provinsi Nusa Tenggara Barat) Yugih Setyanto; Septia Winduwati
Jurnal Komunikasi Vol. 9 No. 2 (2017): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v9i2.1077

Abstract

Tourism is a huge potential owned by the regions in Indonesia. Many areas in Indonesia that actually has an interesting potential to be developed into tourism object. In order for the potential to have a selling power that attracts potential tourists to come should be disseminated information about the object. The process of information dissemination is adjusted to various things such as the intended audience and what potentials need to be known by the audience. Therefore, each local government has the authority in developing and promoting tourism potential that exists. The local government seeks the promotion of regional tourism potentials through dissemination of information to the public. Roles and functions are carried out so that the potential of tourism areas that are environmentally and culturally relevant tourism can be maximally known by the public and increase the attractiveness of tourists, especially domestic and foreign tourists. Penelitian ini merupakan studi terkait upaya diseminasi informasi di bidang komunikasi pariwisata. Pariwisata merupakan potensi yang sangat besar dimiliki oleh daerah-daerah di Indonesia. Banyak daerah di Indonesia yang sebenarnya memiliki potensi yang menarik untuk dikembangkan menjadi objek pariwisata. Agar potensi tersebut memiliki daya jual yang menarik minat calon wisatawan untuk datang harus dilakukan penyebaran informasi mengenai objek tersebut. Proses diseminasi informasi disesuaikan berbagai hal misalnya khalayak yang dituju dan potensi apa yang perlu diketahui oleh khalayak. Oleh sebab itu, masing-masing pemerintah daerah memiliki otoritas dalam mengembangkan serta mempromosikan potensi wisata yang ada. Pemda mengupayakan promosi potensi wisata daerah melalui diseminasi informasi ke publik. Peran dan fungsi tersebut dilakukan sehingga potensi wisata daerah yakni pariwisata yang berwawasan lingkungan dan budaya bisa secara maksimal dikenal oleh masyarakat dan meningkatkan daya tarik wisatawan, khususnya turis dalam dan luar negeri. 
Optimalisasi Strategi Komunikasi Digital Berbasis Konten Manyao untuk Membangun Loyalitas Pelanggan pada Oryza Pool and Café Clio Ionakana; Yugih Setyanto
Kiwari Vol. 5 No. 2 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i2.37618

Abstract

This study explores the digital marketing communication strategy implemented by Oryza Pool and Café in strengthening customer loyalty amid increasing competition in the entertainment and culinary industry. The shift in consumer behavior toward digital content consumption requires businesses to optimize social media as their key communication channel. Oryza utilizes TikTok and Instagram as the primary platforms to communicate its brand identity, strengthen engagement, and attract new customers through visually appealing and culturally relevant content. Using a qualitative descriptive method, the research gathers data through in-depth interviews, observation of social media activities, and documentation of content interactions. The findings indicate that Oryza’s digital strategy focuses on understanding audience preferences, particularly through Manyao and Mandarin-themed music content, consistent posting schedules, humorous and educational content formats, and responsive communication with followers. These elements contribute significantly to increasing customer interaction, emotional attachment, and repeated visits. The study also shows that customer loyalty is strengthened through personalized communication, quick feedback handling, and creating a digital environment that encourages two-way interaction. Despite several challenges, such as platform algorithm changes and resource limitations, Oryza’s digital communication efforts remain effective in building long-term customer relationships. Penelitian ini mengkaji strategi komunikasi pemasaran digital yang diterapkan oleh Oryza Pool and Café dalam memperkuat loyalitas pelanggan di tengah persaingan industri hiburan dan kuliner yang semakin meningkat. Perubahan perilaku konsumen yang kini lebih mengandalkan media sosial menuntut pelaku bisnis untuk mengoptimalkan platform digital sebagai sarana komunikasi utama. Oryza memanfaatkan TikTok dan Instagram untuk memperkuat identitas merek, meningkatkan engagement, serta menarik pelanggan baru melalui konten visual yang menarik dan relevan dengan preferensi audiens. Penelitian ini menggunakan metode kualitatif deskriptif dengan pengumpulan data melalui wawancara mendalam, observasi aktivitas media sosial, dan dokumentasi interaksi digital. Hasil penelitian menunjukkan bahwa strategi digital Oryza berfokus pada pemahaman preferensi audiens, terutama melalui konten bertema Manyao atau musik Mandarin, pola unggahan yang konsisten, penggunaan konten humor dan edukatif, serta komunikasi yang responsif terhadap pengikut. Faktor-faktor ini berperan penting dalam meningkatkan keterlibatan pelanggan, membangun kedekatan emosional, dan mendorong kunjungan ulang. Selain itu, loyalitas pelanggan diperkuat melalui komunikasi yang personal, penanganan umpan balik yang cepat, dan penciptaan lingkungan digital yang mendorong interaksi dua arah.
The Impact of Leadership Style in Local Government in the Development of Sustainable Micro Entrepreneurship Isyak Meirobie; Agustinus Purna Irawan; Yugih Setyanto
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.15425

Abstract

Micro entrepreneurship in several districts and municipalities has been growing rapidly. The progress of this micro entrepreneurship can be achieved because of the efforts of the micro entrepreneurship and the strength of the entrepreneurs. Entrepreneurship needs a sustainable system so that the micro business can be stronger and more developed. The development of the micro entrepreneurship also depends on the role and the partiality of its local government which is influenced by the leadership style of the local government itself. This study is conducted to identify the impact of the leadership style of local government, to develop the characteristic and style of leadership role in local government, and to comprehend the leadership communication within the set context. The research is done by applying qualitative method with descriptive analysis in which secondary and primary data are about the micro entrepreneurship in Belitung District, Indonesia. The results show that the style of leadership gives influence to the rapid growth of a system which create partiality, commitment, consistency that showed by the sustainable regulation and policy of the local government. The style of the leadership creates the face and the character of the micro entrepreneurship of the local district which surely also determines the development of the micro entrepreneurship itself.
The Meaning of Media Independence by Journalists in the 2024 Election Gafar Yoedtadi; Ahmad Djunaidi; Yugih Setyanto; Lusia Savitri Setyo Utami
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.27349

Abstract

The 2024 Presidential Election is a political event that the public has been waiting for. At that time, the public can exercise their political rights to elect government leaders for the next five years. Seeing such great public attention, the mass media will place the 2024 General Election and Presidential Election as one of the main portions of the news. However, like the 2014 and 2019 Presidential Elections and Elections, it is suspected that it will be difficult for the mass media to stand in a neutral position. Mass media, especially television stations, are owned by entrepreneurs who are affiliated with political parties and support the 2024 presidential and vice presidential candidates.This research aims to explain the meaning of television journalists regarding media independence ahead of the 2024 general election and presidential election. This research uses a qualitative approach with phenomenological research method to understand the construction meaning of journalists. The object of this research is the meaning of television journalists regarding media independence ahead of the 2024 general election and presidential election. The research subjects were television journalists from two media groups, MNC Group and Media Group, who were selected purposively. The research data was analyzed using media political economy theory. Findings from the research show differences in the subjective meaning of media independence among television journalists. Although they agree on the urgency of media independence as a guardian of press freedom, differences of opinion arise especially regarding the role of media owners in editorial policy. Some journalists consider the intervention of media owners to be acceptable, while others consider it a violation of the journalistic code of ethics. Different views are also seen in terms of implementing media independence. Some see media independence as the freedom for the media to support political parties or presidential candidates that are in line with the editorial views. On the other hand, there are journalists who believe that media independence should be realized through a neutral and unbiased attitude
Strategies for Herbal Knowledge Inheritance Through Non-Formal Education in Traditional Villages Susie Perbawasari; Priyo Subekti; Yugih Setyanto
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.29048

Abstract

In the current context of globalization, the process of passing on traditional knowledge, particularly in relation to medicinal plant applications, faces significant hurdles. Kampung Adat Dangiang, facing this challenge, has initiated the establishment of Sekolah Adat as a non-formal education initiative aimed at the conservation and transmission of cultural and traditional knowledge to the next generation. This research investigates Sekolah Adat in Kampung Dangiang as an institution that plays an important role in knowledge preservation, where traditional healing principles and ritualistic practices are passed on across generations. Qualitative methodology, specifically case studies, was adopted in this research, providing a more narrative and exploratory approach to data collection. Through direct interaction, observation of daily rituals, and literature review, the research gathered information enriched by snowball sampling techniques from informants. The results reveal Sekolah Adat as an entity steeped in traditional values, functioning not only as an educational institution but as a living repository of medicinal plant knowledge and ritual practices. The Sekolah Adat introduces a unique pedagogical approach, combining lectures, demonstrations and practical applications, which overall enriches the spiritual existence of learners. The program creates a synergy between traditional herbal wisdom, modern chemical principles, and deep inner healing techniques. Although this integration of tradition and modernity poses challenges, especially in the aspect of scientific validation of ancestral practices, a strong commitment to the efficacy of traditional medicine, supported by generations of knowledge and anecdotes, continues to overcome such obstacles. In conclusion, Sekolah Adat Dangiang stands as a testament to the resilience of traditions that are able to adapt elegantly amidst the changing modern world. It signifies the importance of local wisdom in keeping cultural heritage alive and relevant amidst fast-changing global dynamics.
Public Relations as Managerial Function in University Management Yugih Setyanto; Susanne Dida; Evi Novianti
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.33884

Abstract

Public Relations (PR) has a strategic role as a managerial function in university management to support the achievement of the vision and mission of higher education institutions. This article examines the position, function, and strategy of PR within the university organizational structure, as well as its role in facilitating two-way communication between the organization and the public. Using theoretical and practical approaches, the article highlights the importance of PR in building harmonious relationships, managing the institution's image, and communicating strategic policies. In addition, it discusses the challenges faced by PR in universities, such as the low attention of the leadership to the role of PR and the need to develop the competence of the PR team. Placing PR in a strategic structural position can improve communication effectiveness, strengthen relationships with internal and external publics, and support the implementation of the Tri Dharma of Higher Education. This article emphasizes that PR is a managerial function that has a strategic role in supporting the success of university management. PR does not only carry out communication tasks, but is also involved in building an image, maintaining mutually beneficial relationships between the university and its public, and supporting the achievement of the institution's vision and mission.  
Peran PR dalam Membangun Citra Melalui Instagram (Studi Pada Humas DPRD Kota Bogor) Christina Jocelyn; Yugih Setyanto
Prologia Vol. 10 No. 1 (2026): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v10i1.33393

Abstract

The development of information technology and social media provides great opportunities for public relations (PR) to support government institutions in increasing transparency and building a positive image in the eyes of the public. As an important part of strategic communication, Bogor City DPRD Public Relations uses Instagram social media to establish harmonious relationships with the community. This research aims to examine the role of Public Relations of the Bogor City DPRD in building the image of the institution through the Instagram platform. The method used is descriptive qualitative with an in-depth interview approach to related sources. The research results show that the Instagram account @dprd.kotabogor is managed effectively to convey information on DPRD activities and programs transparently. This account is also used to increase public participation and strengthen the institution's positive image. As a communication liaison, Bogor City DPRD Public Relations contributes significantly in building good relationships between institutions and the community through targeted communication strategies. This research provides insight for other government institutions regarding optimizing social media as an effective means of public communication, especially in the city of Bogor. Perkembangan teknologi informasi dan media sosial memberikan peluang besar bagi public relations (PR) untuk mendukung lembaga pemerintahan dalam meningkatkan transparansi dan membangun citra positif di mata publik. Sebagai bagian penting dari komunikasi strategis, Humas DPRD Kota Bogor memanfaatkan media sosial Instagram untuk menjalin hubungan yang harmonis dengan masyarakat. Penelitian ini bertujuan untuk mengkaji peran Humas DPRD Kota Bogor dalam membangun citra lembaga melalui platform Instagram. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan wawancara mendalam terhadap narasumber terkait. Hasil penelitian menunjukkan bahwa akun Instagram @dprd.kotabogor dikelola secara maksimal untuk menyampaikan informasi kegiatan dan program DPRD secara transparan. Akun ini juga digunakan untuk meningkatkan partisipasi publik dan memperkuat citra positif lembaga. Sebagai penghubung komunikasi, Humas DPRD Kota Bogor berkontribusi signifikan dalam membangun hubungan yang baik antara lembaga dan masyarakat melalui strategi komunikasi yang terarah. Penelitian ini memberikan wawasan bagi lembaga pemerintahan lainnya mengenai optimalisasi media sosial sebagai sarana komunikasi publik yang optimal, khususnya di Kota Bogor.
Pemanfaatan Media Sosial di Lapinea Cafe dalam Membangun Kepercayaan Konsumen Sefira Febryanti; Yugih Setyanto
Prologia Vol. 10 No. 1 (2026): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v10i1.33417

Abstract

Lapinea Cafe is a business brand under PT. Jala Senandung Bahagia located in Cikole, Bandung. This research aims to analyze the use of Instagram social media in building consumer trust at Lapinea Cafe. Digital Marketing staff acts as a PR technique of communication and responsible for managing the @lapineacafe Instagram account by uploading informative and persuasive content and building good relationship to build consumer trust. This research uses two-way communication theory according to Laswell, PR strategy theory according to Cutlip including fact finding, planning, action, and evaluating and thhe concept of social media utilization according to Kaplan and Heinlein including collaborative projects, social networking sites, and content. This research uses a descriptive qualitative methhod with a case study approach. Data was obtained through observation, interviews with the Director, Digital Marketing, and consumers of Lapinea Cafe. Thhe results showed that Instagram became the main communication media in building consumer trust. The strategies implemented include utilizing Instagram features to create two-way communication. This proved optimal in building brand credibility, as expressed by consumers who felt confident to visit after seeing content on Instagram. Lapinea Cafe adalah merek usaha di bawah naungan PT. Jala Senandung Bahagia yang berlokasi di Cikole, Bandung. Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial Instagram dalam membangun kepercayaan konsumen di Lapinea Cafe. Meskipun tidak memiliki divisi khusus PR, staf Digital Marketing berperan sebagai PR technique of communication yang bertanggung jawab dalam mengelola akun Instagram @lapineacafe dengan mengunggah konten informatif dan persuasif dan menjalin hubungan yang baik untuk membangun kepercayaan konsumen. Penelitian ini menggunakan teori komunikasi dua arah menurut Laswell, teori strategi PR menurut Cutlip meliputi fact finding, planning & programming, action, dan evaluating dan konsep pemanfaatan media sosial menurut Kaplan dan Heinlein meliputi collaborative project, social networking sites, dan content. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus. Data diperoleh melalui observasi, wawancara dengan Direktur, Digital Marketing dan konsumen Lapinea Cafe. Hasil penelitian menunjukkan bahwa Instagram menjadi media komunikasi utama dalam membangun kepercayaan konsumen. Strategi yang diterapkan mencakup pemanfaatan fitur Instagram dan menciptakan komunikasi dua arah. Hal ini terbukti optimal dalam membangun kredibilitas merek, sebagaimana diungkapkan oleh konsumen yang merasa yakin untuk berkunjung setelah melihat konten di Instagram.
Co-Authors Adrian Aidil Agustinus Purna Irawan Ahmad Junaidi Ajeng Puspita Ningrum Albeth Putra Setia Alfina Injily Seftyani Amelia Fiona Kurniawan Anastasia Stefany Susanto Andre Wijaya Andry Andry Angelia Christy Angeline Angeline Angeline Hidayat Ariesca Tansia Aswini Paramesti Asy Syifa Arya Chika Maida Avissa Yufen Fabrianne Bobby Walanda Brenda Brenda Buche Christian Sapulette Bunga Febriana Christina Jocelyn Citra Anggraini Clio Ionakana David Ricardo Dea Agatha Dewi Suryani Putri Dhia Azhaar Rohadatul Aissy Dhita Wikansari Diven Christon Doddy Salman Elissa Elissa Eric Thomsen Evan Septian Handra Evi Novianti Evie Christina Evita Evita Fasa Bikati Sabka Feberi Jenty Ferlita Lourensia Ferren Alwinda Frimus Kennedy Hendarwin Glenn Jonathan Helen Helen Immanuel Hendrico Inggrit Christiani N.T Ishak Winaldo Liubana Isyak Meirobie Ivana Ivana Ivonne Florence Dinata Jacqueline Annabell Jason Cipto Prajnanda Jeffrey Shan Budiono Jennifer Jennifer Jessica Donata Jessica Jessica Jessica Tamara Jonathan Pramanta Susilo Jonathan Victorius Karina Rizki Shetianto Leanora Theresiana Lilis Ramadhanti Lingga Lingga Lolita Septiana Lusia Savitri Setyo Utami Meilindy Permata Sari Michael Michael Mirella Putri Hadianti Nigar Pandrianto Novianti Lorensia Paramita, Sinta Paula T. Anggarina Ping Ping Pricilla Intan Rachmawati Priyo Subekti Richard Andrew Riris Loisa Rizka Amalia Sebastian Otniel Sefira Febryanti Silanando Leonard Sisca Aulia Steven Sudarto Sudarto Susanne Dida Susie Perbawasari Theresia Kristi Valintina Valintina Veren Veren Winduwati, Septia Yoedtadi, M. Gafar