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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Administrasi Publik : Public Administration Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat PERSPEKTIF Jurnal Darma Agung Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Formosa Journal of Applied Sciences (FJAS) Journal of International Conference Proceedings Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Public Representative and Society Provision Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Serambi Ekonomi dan Bisnis Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Journal of Environmental and Development Studies SASI
Marlon Sihombing
Staff Pengajar Pada Program Studi Magister Administrasi Publik Universitas Medan Area.
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Journal : Jurnal Ilmiah Wahana Pendidikan

 1 
PENGARUH INTERPERSONAL COMMUNICATION DAN CORE VALUES AKHLAK TERHADAP PRESTASI KERJA KARYAWAN Ginting, Agnes Monica Br.; Sihombing, Marlon
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14513715

Abstract

This study aims to analyze the influence of Interpersonal Communication and Core Values AKHLAK on Employee Job Performance at Bank Tabungan Negara KC Medan. The form of research used in this research is quantitative research with an associative approach. The sample in this study amounted to 46 people, and the sampling techniques used were simple random sampling. Primary data in this study were obtained through questionnaires directly, while secondary data were obtained through literature studies. The data analysis methods used are instrument tests, classical assumption tests, multiple linear regression analyses, and hypothesis testing. The results showed that Interpersonal Communication and Core Values AKHLAK significantly affected both partially and simultaneously Employee Job Performance at Bank Tabungan Negara KC Medan. The determination coefficient test shows a close relationship between Interpersonal Communication and Core Values AKHLAK with an R-value of 0.606. Based on the Adjusted R Square value, it is also known that the Interpersonal Communication and Core Values AKHLAK variables contribute 33.8% to the entrepreneurial decision variable. At the same time, factors outside the capital of this study influence the rest.
Pengaruh Work Conflict dan Job Insecurity Terhadap Kepuasan Kerja Karyawan PT Indosat Ooredoo Hutchison Rahmat, Wan Fauzi Aulia; Sihombing, Marlon
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

If human resources experience obstacles in the form of conflicts in the company, then all company activities will also be hampered. However, if the company and human resources can overcome the problem, not only get experience to overcome the problem but all employees who successfully overcome the conflict will also feel job satisfaction. The purpose of this study was to determine the effect of work conflict and job insecurity on the job satisfaction of Indosat Ooredoo Hutchison employees in the Sales Planning And Automation Group. This form of research is quantitative research with an associative approach. The population in this study were all employees of PT Indosat Ooredoo Hutchison in the Sales Planning and Automation Group, totaling 46 employees with sampling techniques using saturated sampling. The sampling technique used is the Saturated Sampling Technique. The analysis techniques used are instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results showed that work conflict and job insecurity had a significant effect both partially and simultaneously on the job satisfaction of Indosat Ooredoo Hutchison employees in the Sales Planning And Automation Group, and had an effect of 49.5%, while the remaining 50.4% was influenced by other factors outside this research model.
Pengaruh Brand Image, Sales Promotion, Dan Store Atmosphere Terhadap Impulse Buying Manurung, Donny A.M; Sihombing, Marlon
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 7.B (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Perkembangan dunia industri Food & Beverage (F&B) di Indonesia pasca pandemi covid-19 menunjukkan angka fantastis. Hal ini terlihat dari banyak aspek seperti halnya pendapatan rill yang terus menerus meningkat kembali sampai perkembangan positif di tahun 2022. Dunia pemasaran saat ini dalam keadaan yang semakin kompetitif dengan berbagai jenis strategi pemasaran yang beredar dengan kualitas dan inovasi yang bervariasi seperti persaingan harga, promosi penjualan, dan kualitas pelayanan. Penelitian ini bertujuan untuk mengetahui besarnya pengaruh brand image terhadap impulse buying, untuk mengetahui besarnya pengaruh sales promotion terhadap impulse buying, untuk mengetahui besarnya pengaruh store atmosphere terhadap impulse buying dan untuk mengetahui pengaruh brand image, sales promotion, dan store atmosphere terhadap impulse buying secara parsial dan simultan. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi didalam penelitian ini adalah konsumen Mixue Ice Cream & Tea di Kota Medan dan sampel yang diambil sebanyak 100 responden. Pengambilan sampel dilakukan menggunakan metode purposive sampling. Metode pengumpulan data menggunakan metode kuisioner yang diukur dengan menggunakan skala likert. Metode analisis yang digunakan dalam penelitian ini adalah uji instrumen, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis. Pengujian dilakukan dengan menggunakan Ms.excel dan SPSS ver 25. Hasil penelitian ini menunjukkan bahwa variabel brand image memiliki pengaruh positif dan signifikan terhadap impulse buying, sales promotion juga memiliki pengaruh positif dan signifikan terhadap impulse buying, dan store atmosphere memiliki pengaruh positif dan signifikan terhadap impulse buying, serta brand image, sales promotion dan store atmosphere memiliki pengaruh positif dan signifikan secara simultan terhadap impulse buying. Uji koefisien determinasi menunjukkan bahwa terdapat hubungan yang sangat erat antara brand image , sales promotion dan store atmosphere dengan nilai R sebesar 0,925. Berdasarkan nilai Adjusted R Square diketahui pula bahwa variabel brand image, sales promotion dan store atmosphere memberikan kontribusi sebesar 85,5% terhadap variabel produktivitas kerja karyawan, sedangkan sisanya sebesar 14,5% dipengaruhi oleh faktor-faktor di luar penelitian ini.
Co-Authors Abdul Kadir Achmad Siddik Thoha Adam Adam Akhmad Syarif Antonius Kaban, Antonius Arifana, Arifana Br Simbolon, Naomi Rahmawati Darmanto Darmanto Ginting, Agnes Monica Br. Gulo, Vincent Immanuel Hardianto, Rino Harefa, Nofi Hartati Hendrawan, Teuku Rully Herawati, Riana Heri Kusmanto, Heri Humaizi, Humaizi Hutasuhut, Ikhwan Kurnia Isnaini Isnaini Kartini harahap Khoiruddin Nasution Maas, Linda Trimurni Maksum Syahri Lubis Manurung, Donny A.M Manutur Parulian Naibaho Mayora, Lingga Ivan Naibaho, Rizal Nainggolan, Denada Putri BR Nasution, Adelina Fatmayanti Nasution, M. Arif Nugroho, M. Gusty Nurhamidah Gajah Pakpahan, Maleakhi Parningotan, Muara Pasaribu, Safran Efendi Rahmat, Wan Fauzi Aulia Ridho, Hatta Rudi Salam Sinaga Saipul Bahri Silalahi, Bambang Azis Sinaga, Teguh Trifena Siregar, Lindha Siregar, Onan Marakali Sitepu, Astrid Sarah Dwyna B. Sitorus, Henry Subhilhar Surbakti, Sriwati Ngena Kenca Surbakti, Supriadi Tarmizi Tarmizi Tengku Irmayani, Tengku Usman Tarigan, Usman Utama Rambe, Suma Budi Warjio Warjio, Warjio Wiryadi, Rizky Zulkifli Nasution