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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) ESENSI: JURNAL BISNIS DAN MANAJEMEN JURNAL ECONOMIA Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata International Research Journal of Business Studies (E-Journal) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Sinergitas PkM & CSR Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ultima Management : Jurnal Ilmu Manajemen Aptisi Transactions on Technopreneurship (ATT) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Indonesia Jurnal Manajerial Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ilomata International Journal of Social Science Journal of Community Service and Engagement Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Sustainability Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen Makara Human Behavior Studies in Asia ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Sabrina O Sihombing
Universitas Pelita Harapan
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Journal : Jurnal Pariwisata

 1 
PENDEKATAN EKONOMI BERBASISKAN PENGALAMAN YANG MENCIPTAKAN KENANGAN BERKESAN WISATAWAN MELALUI IDENTIFIKASI POTENSI DAN PEMASARAN (STUDI PADA DESA WISATA SAWARNA) Juliana, Juliana; Sihombing, Sabrina Oktaria; Antonio, Ferdi
Jurnal Pariwisata Vol 10, No 2 (2023): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v10i2.15536

Abstract

ABSTRAKPenciptaan nilai pengalaman wisatawan dianggap sebagai tren masa kini yang berfungsi sebagai sumber informasi serta sharing hal positif mengenai desa wisata. Pentingnya penciptaan nilai pengalaman untuk meningkatkan gairah niat berkunjung pada desa wisata dan untuk menilai asumsi ini peneliti menggunakan model Pine dan Gilmore. Tujuan penelitian untuk mengidentifikasi pendekatan ekonomi berbasiskan pengalaman yang menciptakan kenangan melalui potensi dan pemasaran desa wisata Sawarna.. Metode penelitian yang dilaksanakan menggunakan metode kualitatif dengan metode pengumpulan data melalui interview dan observasi. Teknik analisis data menggunakan narrative analysis. Informan yang digunakan merupakan pengurus pokdarwis dan pengunjung desa wisata sawarna. Teknik pengambilan sampel menggunakan teknik purposive sampling  dengan kriteria pengunjung yang sudah sering mengunjungi desa wisata sawarna dan pengurus pokdarwis berpengalaman di bidang pengelolaan desa wisata. Hasil penelitian menunjukkan desa wisata sawarna memiliki potensi yang sangat baik dengan menawarkan pengalaman yang tidak terlupakan melalui konsep ekonomi pengalaman yang meliputi education, entertainment, escapism, nilai esthetic yang ada di desa wisata sawarna.Kata Kunci : Desa Wisata, experienced economy, potensi desa wisata sawarna ABSTRACTThe creation of tourist experience value is considered a current trend that serves as a source of information and sharing positive things about tourist villages. The importance of creating experiential value to increase the desire to visit tourist villages and to assess this assumption, researchers use the Pine and Gilmore model. The research objective was to identify an experience-based economic approach that creates memories through the potential and marketing of the Sawarna tourist village. The research method was carried out using qualitative methods with data collection methods through interviews and observations. The data analysis technique uses narrative analysis. The informants used were Pokdarwis administrators and visitors to the Sawarna tourist village. The sampling technique uses a purposive sampling technique with the criteria of visitors who have frequently visited the Sawarna tourist village and experienced Pokdarwis management in the field of tourism village management. The results of the study show that the Sawarna tourism village has very good potential by offering an unforgettable experience through the concept of an experience economy which includes education, entertainment, escapism, esthetic values that exist in the Sawarna tourism village.Keywords: Tourism Village, experienced economy, potential of Sawarna tourism village 
Co-Authors A. Prawira, Natasha A. Agung, Celine I Albert, Adriel Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Alfian, Cindy Amelda Pramezwary Andrean Steviano Andrew Santo Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Axel Nathan Gabriello Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diena Mutiara Lemy Djakasaputra, Arifin Ericko Grady Evelyn Wijaya Fiesta Octaviani Filimonovic, Gabriela Ayu Friskha Loasari Gilbert Fortino Orlando Grady Deven Gunarso, Lidya Hadi, Tan Hansel Ferdinand Haryono, Richard I. Haryono, Richard I. Hendro . Hubner, Ira B. Hulu, Meitolo Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Keni Keni Kevin Susanto Layman, Chrisanty V. Levi Jehian Lia Pratiwi Chandra Liempepas, Indra Livia Vania Suwono, Livia Vania Liza Handoko, Liza Loasari, Friskha Lorentia Shierly Lorentia Shierly, Lorentia Martinus Tukiran Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Mirelle Valentine Limowa Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Natalia, Elisse Natasha A. Prawira Natasya Metta Gunawan Nora Veri Nova Irene Bernedeta Sitorus Novi Chandra, Novi Park, Jun Young Pramono, Rudy Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Salli, Faustino Rizky Yo Salsabila, Afsina Fauzia Samantha, Wella Sebastian, Alice Selly Juliana Selviranti, Selviranti Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Sianipar, Rosianna Sitorus, Nova Suhalim, Evelyn Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Vinsensius, Vinsensius Wialdy, Kevin Wijaya, Rizky Charles Yizzy Weny Putri