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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) ESENSI: JURNAL BISNIS DAN MANAJEMEN JURNAL ECONOMIA Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata International Research Journal of Business Studies (E-Journal) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Sinergitas PkM & CSR Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ultima Management : Jurnal Ilmu Manajemen Aptisi Transactions on Technopreneurship (ATT) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Indonesia Jurnal Manajerial Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ilomata International Journal of Social Science Journal of Community Service and Engagement Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Sustainability Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen Makara Human Behavior Studies in Asia ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Sabrina O Sihombing
Universitas Pelita Harapan
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Journal : Jurnal Muara Ilmu Ekonomi dan Bisnis

 1 
KETERHUBUNGAN ANTARA KEMAMPUAN, KEBAJIKAN (BENEVOLENCE), DAN INTEGRITAS PERUSAHAAN TERHADAP KEPERCAYAAN DAN PARTISIPASI PELANGGAN: STUDI EMPIRIS PADA TOKOPEDIA Gunarso, Lidya; Andriano, Jeremy; Sihombing, Sabrina Oktaria
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 2 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i2.8402

Abstract

Penelitian ini bertujuan untuk memprediksi keterhubungan antara kemampuan, kebajikan, dan integritas Tokopedia terhadap kepercayaan dan partisipasi pelanggan Tokopedia. Sebanyak 130 responden terlibat dalam penelitian ini. Kueioner dikembangkan berdasarkan indikator-indikator penelitian sebelumnya. Skala Likert 5 poin digunakan dalam kuesioner tersebut. Sebelum data dianalisis dengan menggunakan structural equation modeling, data terlebih dahulu diuji reliabilitas dan validitasnya. Hasil analisis menunjukkan bahwa terdapat 3 dari tujuh hipotesis yang tidak didukung dalam penelitian ini. Ketiga hipotesis tersebut berkaitan dengan kebajikan dan integritas tidak mempunyai keterhubungan yang positif dengan kepercayaan konsumen. Lebih lanjut, tidak keterhubungan positif antara kebajikan perusahaan dengan tingkat partisipasi konsumen. Pembahasan serta keterbatasan penelitian juga disampaikan. This study aims to predict the relationship between the ability, benevolence, and integrity of Tokopedia to the trust and participation of Tokopedia customers. A total of 130 respondents were involved in this study. The questionnaire was developed based on the indicators of previous studies. A 5-point Likert scale was used in the questionnaire. Before the data are analyzed using structural equation modeling, the data are first tested for reliability and validity. The analysis shows that there are thress of the seven hypotheses that are not supported in this study. The three hypotheses related to benevolence and integrity do not have a positive relationship with consumer confidence. Furthermore, there is no positive relationship between the benevolence of the company and the level of consumer participation. Discussion and limitations of the study were also conveyed.
ANTESEDEN LOYALITAS MEREK: STUDI EMPIRIS PADA KONSUMEN STARBUCKS Alfian, Cindy; Sihombing, Sabrina Oktaria
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i1.10056

Abstract

Di era globalisasi ini, sudah menjadi gaya hidup bagi hampir setiap generasi muda dan dewasa untuk bersantai dengan cara menongkrong di café atau kedai kopi. Starbuck merupakan salah satu kedai kopi yang sering dikunjungi anak muda. Penelitian ini bertujuan untuk memprediksi hubungan variabel anteseden (yaitu: kepercayaan merek, afeksi merek, kesesuaian citra diri, dan kesesuaian fungsional) dari loyalitas merek.  Penelitian ini menggunakan pendekatan kuantitatif. Data dikumpulkan melalui survei dengan mengintegrasikan disain sampling bertujuan. Kuesioner didistribusikan secara online dan melibatkan 200 responden. Sebelum data diolah, uji reliabilitas dan validitas dilakukan untuk memastikan indikator yang digunakan adalah andal dan valid. Kemudian, data dianalisis dengan menggunakan model persamaan struktural. Hasil analisis memperlihatkan bahwa terdapat tiga dari empat hipotesis penelitian yang didukung. Secara spesifik, penelitian ini menunjukkan bahwa kepercayaan merek, afeksi merek, dan kesesuaian citra diri merupakan prediktor utama dari loyalitas merek. Pembahasan dan keterbatasan penelitian disampaikan dalam penelitian ini. In this era of globalization, it has become a lifestyle for almost every young generation and adult to relax by hanging out in a café or coffee shop. Starbuck is one of the coffee shops frequented by young people. This study aims to predict the relationship between antecedent variables (namely: brand trust, brand affection, self-image congruence, and functional congruence of brand loyalty. This study uses a quantitative approach. The data were collected through a survey by integrating a purposive sampling design. The questionnaire was distributed online and involved 200 respondents. Before the data is processed, reliability and validity tests are carried out to ensure that the indicators used are reliable and valid. Then, the data were analyzed using structural equation modeling. The results of the analysis show that there are three of the four supported research hypotheses. Specifically, this study shows that brand trust, brand affection, and self-image congruence are the main predictors of brand loyalty. The discussion and limitations of the research are presented in this study.
PREDICTING SOCIAL MEDIA USAGE MOTIVES TOWARD BRAND PERFORMANCE: COMMUNITY RELATIONSHIP AND COMMUNITY IDENTIFICATION AS MEDIATING VARIABLES Angelica Wijaya; Sabrina Oktaria Sihombing
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 6, No 1 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i1.17310

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motif penggunaan media sosial terhadap kinerja merek dengan hubungan komunitas dan identifikasi komunitas sebagai variabel mediasi. Pendekatan metode kuantitatif digunakan dalam penelitian ini. Data dikumpulkan dengan menyebarkan kuesioner elektronik menggunakan metode purposive sampling dengan jumlah sampel 215 responden. Sebelum data dianalisis menggunakan PLS-Structural Equation Modelling, terlebih dahulu dilakukan uji reliabilitas dan validitas indikator penelitian. Hasil penelitian menunjukkan bahwa dari 15 hipotesis penelitian terdapat 12 hipotesis penelitian yang didukung. This study aims to determine the effect of brand social media usage motives with community relations and to determine performance as a mediating variable. The quantitative approach used in this study. Data were collected by distributing electronic questionnaires using purposive sampling method with a total sample of 215 respondents. Before the data was analyzed using PLS-Structural Equation Modeling, the reliability and validity of the research indicators were tested first. The results showed that from the 15 research hypotheses there were 12 research hypotheses that were supported.
PREDICTING THE RELATIONSHIP BETWEEN ANTECEDENTS AND POSTCEDENT OF TRAVEL DESIRE: AN EMPIRICAL STUDY OF THE INDONESIAN CONTEXT Sihombing, Sabrina Oktaria; Keni, Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i2.27979

Abstract

Keinginan turis untuk berwisata merupakan sebuah faktor penting yang perlu dipelajari untuk memahami intensi mereka untuk berwisata. Meskipun demikian, belum terdapat penelitian yang komprehensif mengenai keinginan turis untuk berwisata, khususnya selama pandemi Covid-19. Oleh sebab itu, penelitian ini ingin mempelajari mengenai keinginan (desire) turis untuk berwisata dengan menggunakan model Goal-Directed Behaviour yang dikembangkan dengan mengidentifikasi variabel risk perception yang sangat relevan dengan kondisi pandemi. Penelitian ini mengkaji antecedents dan postcedent variabel desire. Antecedents tersebut berupa attitude, positive anticipated emotions, negative anticipated emotions, subjective norm, dan perceived behavioural control, sementara postcedent tersebut berupa intention to travel. Penelitian ini memperoleh data dari 438 responden yang dipilih secara purposive sampling. Data tersebut dianalisis dengan metode Structural Equation Modeling. Penelitian ini menunjukkan bahwa risk perception tidak dapat memprediksi attitude secara signifikan, attitude dan subjective norm tidak dapat memprediksi desire secara signifikan, positive anticipated emotions dan perceived behavioural control dapat memprediksi desire secara positif dan signifikan, negative anticipated emotions dapat memprediksi desire secara negatif dan signifikan, serta desire dapat memprediksi intention to travel secara positif dan signifikan. Selain itu, desire dapat memediasi secara signifikan prediksi positive anticipated emotions, negative anticipated emotions, dan perceived behavioural control terhadap intention to travel, tetapi desire tidak dapat memediasi secara signifikan prediksi attitude dan subjective norm terhadap intention to travel. Tourist’s desire to travel is an essential factor to understand their intention to travel. However, there has not been any comprehensive studies regarding their intention to travel, especially during the Covid-19 pandemic. Therefore, this study aims to learn about tourist’ desire to travel by using the Goal-Directed Behaviour model which was developed by adding risk perception, which is very relevant with pandemic condition. This study identified the antecedents and postcedent of tourist’s intention to travel. The antecedents are attitude, positive anticipated emotions, negative anticipated emotions, subjective norm, and perceived behavioural control, while the postcedent is intention to travel. This study collected data from 438 respondents who were selected by using the purposive sampling method. The data were analyzed by using the Structural Equation Modeling method. This study concluded that risk perception doesn’t predict attitude significantly, attitude and subjective norm doesn’t predict desire significantly, positive anticipated emotions and perceived behavioural control predict desire positively and significantly, and negative anticipated emotions predict desire negatively and significantly. Moreover, desire significantly mediates the prediction of positive anticipated emotions, negative anticipated emotions, and perceived behavioural control toward intention to travel, but desire doesn’t significantly mediate the prediction of attitude and subjective norm toward intention to travel.
Co-Authors A. Prawira, Natasha A. Agung, Celine I Albert, Adriel Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Alfian, Cindy Amelda Pramezwary Andrean Steviano Andrew Santo Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Axel Nathan Gabriello Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diena Mutiara Lemy Djakasaputra, Arifin Ericko Grady Evelyn Wijaya Fiesta Octaviani Filimonovic, Gabriela Ayu Friskha Loasari Gilbert Fortino Orlando Grady Deven Gunarso, Lidya Hadi, Tan Hansel Ferdinand Haryono, Richard I. Haryono, Richard I. Hendro . Hubner, Ira B. Hulu, Meitolo Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Keni Keni Kevin Susanto Layman, Chrisanty V. Levi Jehian Lia Pratiwi Chandra Liempepas, Indra Livia Vania Suwono, Livia Vania Liza Handoko, Liza Loasari, Friskha Lorentia Shierly Lorentia Shierly, Lorentia Martinus Tukiran Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Mirelle Valentine Limowa Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Natalia, Elisse Natasha A. Prawira Natasya Metta Gunawan Nora Veri Nova Irene Bernedeta Sitorus Novi Chandra, Novi Park, Jun Young Pramono, Rudy Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Salli, Faustino Rizky Yo Salsabila, Afsina Fauzia Samantha, Wella Sebastian, Alice Selly Juliana Selviranti, Selviranti Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Sianipar, Rosianna Sitorus, Nova Suhalim, Evelyn Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Vinsensius, Vinsensius Wialdy, Kevin Wijaya, Rizky Charles Yizzy Weny Putri