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Sabrina O Sihombing
Universitas Pelita Harapan
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Journal : Journal of Community Service and Engagement

 1 
Training On Marketing Strategies In The Utilization Of Bamboo Creations As A Resource Of Life As Hotel And Culinary Amenities Juliana Juliana; Ira B Hubner; Sabrina O Sihombing; Rudy Pramono; July Hidayat
Journal of Community Service and Engagement Vol. 2 No. 4 (2022): August 2022
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v2i4.115

Abstract

Bamboo crafts are in demand by foreigners abroad. Sukabumi Regency has bamboo handicrafts that are considered unique and of good quality. There are quite a lot of bamboo craftsmen, but they are constrained by the use of appropriate technology tools (TTG), so they cannot compete with other regions in terms of quality and quantity to be able to penetrate the Asian and European markets. When viewed from the ability of the artisans in Sukabumi Regency, they can make various types of crafts using bamboo materials, including making woven Bamboo. These are the obstacles and problems faced by partners in these limitations and products that are still lacking in the promotion and have not yet received a target market. Therefore, the Community Service team, lecturers at the Faculty of Tourism, Pelita Harapan University, will hold training on marketing strategies in the use of bamboo creations as a source of life for hotel and culinary amenities in collaboration with the Sukabumi bamboo world to provide broad knowledge and insight to the community and bamboo artisans in Egrang Village, Cibiru. , Cicantayan Village, Cicantayan District, Sukabumi Regency. The Community Service Team will train 20 participants on making and using bamboo creations for hotel and culinary amenities and marketing strategies for marketing bamboo creations. The method of community service used is through training in direct mentoring with participants in Sukabumi Regency. The results of this activity are expected to encourage the community to be more active in planting Bamboo, do reforestation with Bamboo, and making the hotel and culinary amenities from bamboo creations which are then sold and developed through the stages of the commercialization process with the application of a marketing mix which includes product development, pricing, distribution channels, and methods Campaign for bamboo products.
Co-Authors A. Prawira, Natasha A. Afsina Fauzia Salsabila Agung, Celine I Albert, Adriel Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Alfian, Cindy Amelda Pramezwary Andrean Steviano Andrew Santo Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Axel Nathan Gabriello Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diena Mutiara Lemy Djakasaputra, Arifin Ericko Grady Evelyn Suhalim Evelyn Wijaya Fiesta Octaviani Friskha Loasari Gabriela Ayu Filimonovic Gilbert Fortino Orlando Grady Deven Gunarso, Lidya Hadi, Tan Hansel Ferdinand Haryono, Richard I. Hendro . Hubner, Ira B. Hulu, Meitolo Indra Liempepas Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Keni Keni Kevin Susanto Layman, Chrisanty V. Levi Jehian Lia Pratiwi Chandra Livia Vania Suwono, Livia Vania Liza Handoko, Liza Loasari, Friskha Lorentia Shierly Lorentia Shierly, Lorentia Martinus Tukiran Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Mirelle Valentine Limowa Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Natalia, Elisse Natasha A. Prawira Natasya Metta Gunawan Nora Veri Nova Bernedeta Sitorus Nova Irene Bernedeta Sitorus Novi Chandra, Novi Park, Jun Young Pramono, Rudy Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Salli, Faustino Rizky Yo Samantha, Wella Sebastian, Alice Selly Juliana Selviranti, Selviranti Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Vinsensius, Vinsensius Wialdy, Kevin Wijaya, Rizky Charles Yizzy Weny Putri