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All Journal Jurnal Manajemen Teknologi Equilibrium Widya Cipta : Jurnal Sekretari dan Manajemen Majalah Ilmiah Bijak Business Management Analysis Journal (BMAJ) Jurnal Ilmu Manajemen Journal of Vocational Education Studies (JOVES) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Management - Small and Medium Enterprises (SME's) Jurnal Cahaya Mandalika Jurnal Ekonomi Humantech : Jurnal Ilmiah Multidisiplin Indonesia Golden Ratio of Marketing and Applied Psychology of Business EKONOMIKA45 Jurnal Manajemen dan Bisnis Jurnal Ilmiah Hospitality Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis BULLET : Jurnal Multidisiplin Ilmu Journal of Economics, Assets, and Evaluation Journal of Economics, Bussiness and Management Issues Epaper Bisnis: International Journal Entrepreneurship and Management Human Capital Development Panorama Nusantara Jurnal Manajemen Bisnis Eduturisma Journal of Social Science
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Pengaruh Kualitas Produk, Kualitas Layanan, Dan Social Media Marketing Terhadap Keputusan Pembelian Di PT Multi Prestasi Mas Bayhaqi, Dejan Nouval; Silitonga, Parlagutan
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 1 (2025): Edisi Mei 2025 - Agustus 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i1.1700

Abstract

Purpose – This study aims to determine the relationship between product quality, service quality, and social media marketing on purchasing decisions at PT. Multi Prestasi Mas. Novelty – Most previous studies have focused solely on the direct influence of product quality and service quality on purchasing decisions, without considering the role of social media marketing as a modern marketing platform. In this study, social media marketing is positioned as a strategic tool in promoting and creating interaction with customers. Method – The population in this study consisted of customers of PT. Multi Prestasi Mas. A total of 100 respondents were selected using purposive sampling based on relevant criteria. Data were collected through a questionnaire and analyzed using multiple linear regression with the help of SPSS version 25. Findings – The results indicate that product quality, service quality, and social media marketing have a significant influence, both partially and simultaneously, on purchasing decisions at PT. Multi Prestasi Mas. Limitations and Implications – This study is limited to the skincare and cosmetics manufacturing sector, thus its findings may not be widely generalizable to other service sectors or the manufacturing industry in general. The contribution of this research provides a useful reference for practitioners, especially business actors in the beauty and cosmetics industry, in designing marketing strategies that optimize product quality, service quality, and social media marketing to enhance purchasing decisions.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK DI MCDONALDS Prameswari, Anastasya Meisya; Silitonga, Parlagutan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5475

Abstract

Penelitian ini memiliki tujuan untuk menganalisis dampak Kualitas Produk, Persepsi Harga Dan Promosi terhadap Keputusan Pembelian melalui Citra Merek di McDonalds. Populasi yang diteliti meliputi seluruh konsumen McDonalds, dengan teknik pengambilan sampel accidental sampling yang melibatkan 200 responden. Metode yang digunakan dalam penelitian ini adalah kuantitatif, dengan pengumpulan data melalui penyebaran kuesioner kepada konsumen McDonalds, dan analisis data dilakukan menggunakan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas produk, persepsi harga, dan promosi memengaruhi keputusan pembelian McDonald's melalui citra merek. Kualitas produk dan promosi berpengaruh signifikan, sementara persepsi harga hanya berdampak pada citra merek, bukan langsung pada keputusan pembelian.
MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI PERAN MEDIASI KUALITAS PELAYANAN DI THE GALLERY RESTAURANT HOTEL CIPUTRA JAKARTA agustina, sartika dewi; Silitonga, Parlagutan
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 8 No 2 (2022): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v8i2.907

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas terhadap peningkatan keputusan pembelian melalui mediasi kualitas pelayanan pada The Gallery Hotel ciputra Jakarta. Populasi dalam penelitian ini adalah seluruh pelanggan Gallery Restaurant Jakarta dengan menggunakan data primer yang diperoleh dari 132 responden di Gallery Restaurant. Metode analisis data yang digunakan dalam penelitian ini adalah uji validitas dan uji reliabilitas. Sedangkan pengujian hipotesis meliputi analisis jalur, evaluasi model pengukuran dan model struktural, pengaruh langsung, dan pengaruh tidak langsung. Penulis menggunakan metode deskriptif kuantitatif yaitu dengan menganalisis data menggunakan SmartPLS 3. Hasil menunjukkan Kualitas produk terbukti berpengaruh langsung terhadap kualitas Pelayanan. Promosi terbukti tidak memiliki pengaruh langsung dan terhadap Kualitas Pelayanan. Kualitas produk terbukti berpengaruh langsung terhadap keputusan pembelian. Promosi terbukti tidak memiliki pengaruh langsung terhadap keputusan pembelian. Kualitas Pelayanan terbukti berpengaruh langsunng terhadap keputusan pembelian. Kualitas Produk terbukti berpengaruh langsung terhadap kualitas pelayanan melalui peran mediasi. Promosi terbukti tidak berpengaruh langsung terhadap kualitas pelayanan melalui Keputusan pembelian.
Social Media, Influencer Marketing: their effects on Trust and Purchase Decision in a restaurant context Fairuzamily, Naufal Rifqi; Silitonga, Parlagutan
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 2 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

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Abstract

Saat ini, pemasaran melalui media sosial sedang berkembang pesat. Perusahaan-perusahaan memanfaatkannya sebagai instrumen pemasaran untuk memperluas jangkauan mereka ke lebih banyak pelanggan. Di Indonesia, pemasaran melalui media sosial telah digunakan sebagai alat pemasaran yang efektif, seperti pemasaran melalui media sosial dan influencer. Tujuan dari penelitian ini adalah untuk melihat pengaruh media sosial dan influencer marketing terhadap kepercayaan dan keputusan pembelian di Sambal Bakar Indonesia. Populasi dalam penelitian ini adalah seluruh pelanggan Sambal Bakar Indonesia. Responden yang digunakan dalam penelitian ini sebanyak 275 responden yang dikumpulkan menggunakan penyebaran kuesioner dengan teknik accidental sampling. Penelitian ini menganalisis data dengan menggunakan Structural Equation Modeling (SEM) dengan perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan adanya pengaruh langsung dari media sosial terhadap kepercayaan dan keputusan pembelian. Influencer marketing juga berpengaruh terhadap kepercayaan dan keputusan pembelian. Kepercayaan memiliki pengaruh yang signifikan terhadap keputusan pembelian. Akibatnya, penting untuk menjaga kepercayaan pada konsumen dalam upaya meningkatkan keputusan pembelian.Currently, social media marketing is growing rapidly. Companies use it as a marketing instrument to expand their reach to more customers. In Indonesia, social media marketing has been used as an effective marketing tool, such as social media marketing and influencers. The purpose of this study is to see the influence of social media and influencer marketing on trust and purchasing decisions at Sambal Bakar Indonesia. The population in this study were all Sambal Bakar Indonesia customers. The respondents used in this study were 275 respondents who were collected using a questionnaire distribution with an accidental sampling technique. This study analyzed the data using Structural Equation Modeling (SEM) with SmartPLS 3 software. The results showed a direct influence of social media on trust and purchasing decisions. Influencer marketing also has an effect on trust and purchasing decisions. Trust has a significant influence on purchasing decisions. As a result, it is important to maintain trust in consumers in an effort to improve purchasing decisions.
CUSTOMER EXPERIENCE AND PHYSICAL ENVIRONMENT INCREASING CUSTOMER SATISFACTION THROUGH CUSTOMER VALUE Fadillah, Muhammad Abi; Silitonga, Parlagutan
ESENSI: Jurnal Manajemen Bisnis Vol. 27 Issue 1 (2024)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v27i1.26

Abstract

Positioning is a matter in any business including the service industry. In general, any restaurant provides all convenience facility for customer. This study aims to increase customer satisfaction with specific unique positioning mediating by customer value in pet-friendly policy at Kina Café & Bar. The population of this study consists of visitors to Kina Café & Bar. Accidental sampling technique was used to select 250 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results of this study indicate that customer experience has a significant impact on customer value and satisfaction. Additionally, customer experience has a significant impact on customer satisfaction through customer value. The physical environment significantly affects customer value and satisfaction. Additionally, customer value has a significant impact on customer satisfaction. Therefore, the physical environment indirectly affects customer satisfaction through customer value.
Meningkatkan Keputusan Pembelian Annaba’s Cookies Melalui Electronic Word of Mouth Annaba Salamah; Parlagutan Silitonga
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 2 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

Micro-enterprises have limited resources in choosing strategic places and high-cost promotions. For this reason, efforts are needed with the minimum possible cost of introducing and providing information to potential buyers, The purchase decision of a product is one of the first strategies companies need to use in creating a good first impression on a purchase. Because a good impression will create customer satisfaction even to customer loyalty. This study aims to improve purchasing decisions mediated by Electronic Word of Mouth (E-WoM) based on product quality factors and price perception. The method used in the study is the survey method using SmartPLS 3.0 and the data processing using PLS-SEM Path Analysis. The population and sample used were the total of Annaba’s Cookies consumers as many as 184 respondents through accidental sampling technique. The results of this study state that all variables have a positive and significant influence both direct and indirect influences
Meningkatkan keputusan pembelian di Kopi Kenangan SPBU Pertamina (Sawangan Baru Depok) melalui sosial media co-creation Aurellia, Reire; Silitonga, Parlagutan
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 1 (2023): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i1.706

Abstract

One of the business opportunities engaged in Food and Beverage that is much loved by all people is coffee. Franchise business in Coffee drink has been largely practiced in Indonesia. One of the famous franchisors is Kopi Kenangan. Coffee has become the beverage of choice for many people to start the day or accompany daily activities. This research aims to improve purchasing decisions with product quality and price perception through the role of social media mediation co-creation in Kopi Kenangan. The study population is coffee buyers during January 2023. The sample technique used to determine 150 respondents by Accidental Sampling. Existing respondent data were obtained from the collection of questionnaires. The analysis used is using PLS-SEM using Smart-PLS 3.0 software. The results showed almost all good and there was a significant influence between each variable, only for product quality variables on purchasing decisions alone there was no significant influence. It can be concluded that the relationship between product quality and purchasing decisions is not strong enough so that there is no positive and significant influence.
Hands-On Training Improving Barista Competency: The Role Of Delivery Strategy Chairul Razak; Agus Riyanto; Silitonga, Parlagutan; Sigit Dani Nugraha
Jurnal Ilmiah Hospitality Management Vol. 16 No. 1 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i1.319

Abstract

A competent barista is needed, along with the increasing prevalence of coffee shops in Indonesia. This study aims to analyze the influence of training facility and training modules on participants' competencies mediated by delivery strategy. There are 212 respondents in a simple random technique to collect data by an accidental method. The PLS-SEM analysis method was applied using the Smart PLS 3.0 application. The results of the study showed that training facilities and delivery strategies have a direct effect on competent participants. Meanwhile, the training module does not directly influence competent participants. Training facilities and training modules have a direct effect on delivery strategies. Training facilities and training Modules affect competencies through delivery strategies. Delivery strategies have played a strong role in mediating the effect of training modules and competent participants that strengthen human resources in the hospitality industry. The researchers assumed that this is the contribution of this study since no such research has been conducted yet, in accordance with our observation
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN DIGITAL MARKETING TERHADAP KEPUASAN PELANGGAN DI PIZZA MARZANO PONDOK INDAH MALL 2 Achmad Fadjri; Parlagutan Silitonga
Eduturisma Vol 3 No 2 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims is to analyze the impact of product quality price perception and digital marketing. The research done in Restaurant Pizza Marzano Pondok Indah Mall 2, South Jakarta, as many as 200 respondents. Methode used is multiple regression . Based on the analysis, it can be concluded that, there is a real effect of product quality variables to the customer satisfaction with a contribution of 3,42%. There is a real influence of bundling price variable to customer satisfaction with contribution equal to 13,69%. There is a real influence of digital marketing variable to customer satisfaction with contribution equal to 16%. If the variables are combined together it is found that there is a concrete influence of the three variables together to determine the customer satisfaction with a contribution of 45,83%, where other factors are influential but not discussed in this research that is equal to 54.17%.
PENGARUH PUBLISITAS, KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA CYCLO COFFEE & APPAREL Novia Anggraini; Parlagutan Silitonga
Eduturisma Vol 3 No 2 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the impact of publicity, product quality, and price on customer loyality at Cyclo Coffee & Apparel. The population are buyers at Cyclo Coffee & Apparel. Samples were taken of 100 respondens by accidental sampling technique. Data were collected after quantitive. The quantitive analysis by classic assumption test (normality test, multicollinearity test, heteroscedasticity test and linierity test), then by multiple regression. While hypotheses testing by the F test and t-test, and analysis correlations and determination (R2). The results found that Publicity, Product Quality, and Price have affected Customer Loyality (Y), significantly both by partially and simultaneously.
Co-Authors Achmad Fadjri Achmadi, Rudhi Agus Kristiadi, Al. Agus Riyanto AGUS RIYANTO agustina, sartika dewi Akbarullah, Alan Aureleo Amallia Rahmah Sari Amanda Putri , Yulia Annaba Salamah Aurellia, Reire Bayhaqi, Dejan Nouval Chairul Razak Dadang Sukandar Darawanti, Tri Dinda Putri Mardatilah Efendi Efendi Efendi Efendi ELSAY JULIE PRASTICA Eriyatno . Eva Hubaydillah Eva Nur Fitasari Evi Elyanti Situmorang Fadillah, Muhammad Abi Fairuzamily, Naufal Rifqi Faradila, Firda Farida, Dewi Firdha Novianti Fitri Juni Puspasari Jaya, Lalu Aswadi Kristiadi, Al Agus Lalu Aswadi Jaya Laluna Aprilla Simamora Mochammad Imron Awalludin Muhamad Faisal Muhammad Faisal Multriarti, Retno Mulyaningsih, Sri Purnami Nadha Ayu Andini Namira, Rai Nova Eviana Novia Anggraini Nugroho, Sigit Dani Nurmala Panjaitan Prameswari, Anastasya Meisya Pratiwi, Putri Chalia Puspasari, Fitri Juni Raharjo, Pamuji Reyes, Victor T. Roby Darmadi Ruhil Easoci Sibarani, Elfrida Dwiputri Roniuli Sigit Dani Nugraha Sigit Dani Nugroho Sihombing, Rusman Efendi Suhendro, Rio Ramdhani Syiar Fatiara Ulfa Dwi Lestari