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All Journal Jurnal Manajemen Teknologi Equilibrium EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Majalah Ilmiah Bijak Business Management Analysis Journal (BMAJ) Jurnal Ilmu Manajemen Journal of Vocational Education Studies (JOVES) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Management - Small and Medium Enterprises (SME's) Jurnal Cahaya Mandalika Jurnal Ekonomi Journal of Research in Social Science and Humanities Humantech : Jurnal Ilmiah Multidisiplin Indonesia Golden Ratio of Marketing and Applied Psychology of Business EKONOMIKA45 Annals of Human Resource Management Research Jurnal Manajemen dan Bisnis Jurnal Ilmiah Hospitality Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business BULLET : Jurnal Multidisiplin Ilmu Journal of Economics, Assets, and Evaluation Journal of Economics, Bussiness and Management Issues Epaper Bisnis: International Journal Entrepreneurship and Management Human Capital Development Panorama Nusantara Jurnal Manajemen Bisnis Jurnal Dinamika Manajemen
Parlagutan Silitonga
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Meningkatkan Keputusan Pembelian Melalui Peran Mediasi Citra Merek Pada Warunk Upnormal Cibinong Evi Elyanti Situmorang; Parlagutan Silitonga
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to prove the influence of product quality, and atmosphere on purchasing decisions through brand image. The population in this study were customers who bought at Warunk Upnormal Cibinong. The sampling technique used accidental sampling of 132 respondents. The data collection method uses questionnaires that are distributed to respondents. The data analysis used is a test of validity and reliability, while for hypothesis testing includes path analysis, evaluation of measurement and structural models. The results of this study show that the value of each variable either directly or indirectly has a positive and significant influence. So it can be concluded that the implications of this study reveal product quality and atmosphere are important elements of the brand image and purchasing decisions to continue to be improved.
THE IMPACT OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE PERCEPTION INCREASING PURCHASE DECISIONS MEDIATED BY BRAND IMAGE IN LOCK N LOCK INDONESIA Akbarullah, Alan Aureleo; Silitonga, Parlagutan
Business Management Analysis Journal (BMAJ) Vol 7, No 1 (2024): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v7i1.11898

Abstract

This research analysis aims to identify the impact of Product Quality, Product Design, Price Perception on Brand Image and Purchasing Decisions in Lock n Lock Indonesia using PLS-SEM to process data. Accidental sampling was used as a sampling technique with 230 respondents who wanted to make a purchase. The research findings have important theoretical implications, showing the positive impact of product quality and price perception on brand image as well as the significant influence of brand image on purchasing decisions. This study also found the negative impact of product quality, product design, price perception on purchasing decisions and product design on brand image. The implications of these findings provide an in-depth look at how companies can design more effective marketing strategies to improve brand image and customer purchasing decisions in Lock n Lock. The study also contributes to the marketing and brand management literature by discussing the complex interactions between product quality, product design, price perception, brand image, and purchasing decisions in the context of the household product industry.
The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement Jaya, Lalu Aswadi; Silitonga, Parlagutan; Nugroho, Sigit Dani; Reyes, Victor T.
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4042

Abstract

Brand image and Service Quality are usually applied as the main variables on the purchase decision. This research aims to include a Reputation Performance Score to influence Purchase Decisions by Customer Engagement as a mediator variable. The analysis of 260 valid respondents was done using PLS-SEM tools Smart-PLS 3.0. The findings indicated that brand image, service quality, and RPS positively and significantly impacted customer engagement. Therefore, customer involvement, brand image, service quality, and RPS have a favourable and considerable indirect effect on purchase decisions. The role of customer engagement as a mediator variable has made a meaningful contribution to the body of knowledge and marketing practitioners in the hotel industry.
Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic Silitonga, Parlagutan; Namira, Rai
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.2113

Abstract

The research aims to propose a model that can increase customer purchase decisions and propose a series of efforts to achieve that goal. The solution proposed in this study is rooted in the R-A theory by accelerating news sharing capability. Consumers are aware of the latest developments about the product, the quality, which leads to the resonance of a company's brand image. The population in this study was the buyer of cosmetic Sariayu Martha Tilaar. The sample used in this study was 100 respondents by purposive technique. Data collection technique by accidental using the designed questionnaire. The questionnaire has been tested for its validity and reliability before distribution. The regression analysis started with the classic assumption test (normality, multicollinearity, heteroskedasticity, and linearity test) afterward by multiple linear regression analysis. The model determined by the hypotheses testing applied F test, t-test, correlation test, and the coefficient of determination. The results showed that none of the single variables stand alone. All independent variables in weak significant effect individually. Therefore, it is suggested that the Sari Ayu Cosmetic management should make a significant effort to pay attention to brand image resonance and price perception in line with the needs and wants of their potential customers.
Work Environment, Work Discipline, and Interpersonal Communication to Improve Hotel Employee Performance: The Mediating Role of Sustainable Collaboration Sebagai Mediator Mulyaningsih, Sri Purnami; Riyanto, Agus; Silitonga, Parlagutan
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3674

Abstract

This research aims to find out and obtain empirical evidence regarding the influence of Capital Structure, Business Growth, and Tax Planning on company value. This research is included in the type of associative quantitative research. The population in this research is properties & real estate sector companies listed on the Indonesia Stock Exchange for the 2017-2022 observation period. Sampling was carried out using purposive sampling technique. The data obtained was analyzed using multiple linear regression using E-views 12 software. The results of this research show that simultaneously Capital Structure, Business Growth and Tax Planning have an influence on Company Value. Partially, Capital Structure and Tax Planning have no effect on Company Value. Meanwhile, business growth partially has an influence on company value.
Meningkatkan keputusan pembelian di Kopi Kenangan SPBU Pertamina (Sawangan Baru Depok) melalui sosial media co-creation Aurellia, Reire; Silitonga, Parlagutan
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 1 (2023): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i1.706

Abstract

One of the business opportunities engaged in Food and Beverage that is much loved by all people is coffee. Franchise business in Coffee drink has been largely practiced in Indonesia. One of the famous franchisors is Kopi Kenangan. Coffee has become the beverage of choice for many people to start the day or accompany daily activities. This research aims to improve purchasing decisions with product quality and price perception through the role of social media mediation co-creation in Kopi Kenangan. The study population is coffee buyers during January 2023. The sample technique used to determine 150 respondents by Accidental Sampling. Existing respondent data were obtained from the collection of questionnaires. The analysis used is using PLS-SEM using Smart-PLS 3.0 software. The results showed almost all good and there was a significant influence between each variable, only for product quality variables on purchasing decisions alone there was no significant influence. It can be concluded that the relationship between product quality and purchasing decisions is not strong enough so that there is no positive and significant influence.
MENINGKATKAN KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN DI MCDONALD’S KELAPA DUA DEPOK Amanda Putri , Yulia; Silitonga, Parlagutan
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 12 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia 
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v1i12.2490

Abstract

Penelitian ini bertujuan untuk mengetahui kualitas produk dan persepsi harga terhadap loyalitas pelanggan melalui kepuasan pelanggan di McDonald’s kelapa dua depok. Kualitas produk merupakan tujuan utama yang dapat mempengaruhi kepuasan pelanggan untuk dapat mengunjungi tempat tersebut, dengan kualitas produk yang baik,selain itu persepsi harga juga sebagai penentu untuk pelanggan yang datang. Serta pelangggan merasa puas dan akan membeli secara terus menerus. Penelitian ini mengunakan data primer yang diperoleh dari kuesioner dengan metode purposive sampling. Dengan sampel 135, minimal dua kali berkunjung. Analisis data yang digunakan jenis path analisis. Penulis mengunakan metode deskriptif kuantitatif yaitu dengan menganalisis data mengunakan SmartPLS 3 (Uji validitas konvergen, Uji validitas diskriminan, Uji reabilitas konstruk, Uji multikolineritas konstruk) serta pengghubung atau inner model(R-Square (R^2), Standardized Root Mean Square Residual (SRMR), F-Square, Q-Square). Hasil penelitian menunjukan bahwa terdapat pengaruh kualitas produk dan persepsi harga terhadap loyalitas pelanggan melalui kepuasan pelanggan, lalu terdapat pengaruh tidak langsung kualitas produk dan persepsi harga melalui kepuasan pelanggan.
MENINGKATKAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN STUDI KASUS DI SKYE RESTAURANT & BAR Suhendro, Rio Ramdhani; Silitonga, Parlagutan
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 12 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia 
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v1i12.2513

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas produk, kualitas pelayanan terhadap keputusan pembelian dan kepuasaan pelanggan. Populasi dalam penelitian ini adalah pelanggan yang datang ke skye restoran jakarta. Tehnik pengambilan sampel menggunakan accidental sampling sebanyak 150 responden. metode pengumpulan data menggunakan kuesioner yang dibagikan kepada responden dan analisis ini menggunakan path analysis. Metode analisis yang digunakan adalah analisis jalur,evaluasi model pengukuran,dan model struktural pengaruh langsung dan tidak langsung.Penulis menggunakan metode deskriptif kuantitatif yaitu dengan menganalisis menggunakan Smart Pls 3. Berdasarkan Hasil analasis jalur yaitu terdapat pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan dan terdapat pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian, lalu terdapat pengaruh tidak langsung kualitas produk dan kualitas pelayanan melalui keputusan pembelian.
Enhancing Employer Brand Hotel Industry Through Knowledge-Based Recruitment and Employee Value Propositions Darawanti, Tri; Silitonga, Parlagutan; Raharjo, Pamuji
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.16260

Abstract

This study investigates the role of knowledge-based recruitment, a component of knowledge-based human resource management (K-B HRM), in mediating the relationship between the value proposition of key employees and employer branding. This research uses the PLS-SEM method and purposive sampling to survey employees working in 3- to 5-star hotels in West Java and Jakarta. The results reveal that the value proposition of key employees has a positive and significant impact on both knowledge-based recruitment and employer branding. However, it is observed that knowledge-based recruitment only has a positive but insignificant effect on employer brand, indicating that it does not significantly mediate the relationship between key employees' value proposition and employer branding. These findings offer valuable insights to hotel companies in their efforts to enhance their reputation and image as sought-after workplaces for top talent within the hotel industry. Furthermore, these findings support the Indonesian government's initiatives to foster the development of human resources in the tourism sector. By strategically optimizing key employees' value propositions and diligently implementing knowledge-based recruitment practices, hotel companies have the remarkable opportunity to enhance their employer brand significantly.
Increasing Customer Satisfaction With Price Perception Through Customer Decision Mediation During The Covid-19 Pandemic Sihombing, Rusman Efendi; Parlagutan Silitonga
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study aims to determine the role of Customer Decision that mediates the relationship between Price Perception and Customer Satisfaction in a local restaurant chain. Hypothesis testing uses the SEM method with SmartPLS 3.0. The questionnaire was distributed to customers using a purposive sampling technique with a final sample size of 250 respondents. The results of the study indicate that price perception has an effect on customer decision. Customer decision significantly affects customer satisfaction. Price perception significantly affects customer satisfaction both directly and indirectly. This study adds to the understanding of the price perception-customer satisfaction relationship chain that can be expanded by adding customer decision as a mediator of customer satisfaction so that a new chain of price perception-customer decision-customer satisfaction relationships is formed. So it can be suggested to restaurant managers to make improvements in matters related to price perception, customer decision, and customer satisfaction.
Co-Authors Achmadi, Rudhi Ade Kurniawan Agus Kristiadi, Al. AGUS RIYANTO Agus Riyanto agustina, sartika dewi Akbarullah, Alan Aureleo Amallia Rahmah Sari Amanda Putri , Yulia Anjelia, Indah Annaba Salamah Aurellia, Reire Bayhaqi, Dejan Nouval Chairul Razak Dadang Sukandar Darawanti, Anti Ruslan Darawanti, Tri Dinda Putri Mardatilah Efendi Efendi Efendi Efendi ELSAY JULIE PRASTICA Eriyatno . Eva Hubaydillah Eva Nur Fitasari Evi Elyanti Situmorang Fadillah, Muhammad Abi Fairuzamily, Naufal Rifqi Faradila, Firda Farida, Dewi Fitri Juni Puspasari Gunawan, Sherlyna Handoko, Intan Jaya, Lalu Aswadi Kristiadi, Al Agus Laluna Aprilla Simamora Mochammad Imron Awalludin Muhamad Faisal Muhammad Faisal Multriarti, Retno Mulyaningsih, Sri Purnami Nadha Ayu Andini Namira, Rai Nugroho, Sigit Dani Nurmala Panjaitan Prameswari, Anastasya Meisya Pratiwi, Putri Chalia Puspasari, Fitri Juni Raharjo, Pamuji Raharjo, Pamuji Gesang Reyes, Victor T. Roby Darmadi Sembiring, Murpin Sibarani, Elfrida Dwiputri Roniuli Sigit Dani Nugraha Sihombing, Rusman Efendi Suhendro, Rio Ramdhani Ulfa Dwi Lestari