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All Journal Jurnal Manajemen Teknologi Equilibrium Widya Cipta : Jurnal Sekretari dan Manajemen Majalah Ilmiah Bijak Business Management Analysis Journal (BMAJ) Jurnal Ilmu Manajemen Journal of Vocational Education Studies (JOVES) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Journal of Management - Small and Medium Enterprises (SME's) Jurnal Cahaya Mandalika Jurnal Ekonomi Humantech : Jurnal Ilmiah Multidisiplin Indonesia Golden Ratio of Marketing and Applied Psychology of Business EKONOMIKA45 Jurnal Manajemen dan Bisnis Jurnal Ilmiah Hospitality Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis BULLET : Jurnal Multidisiplin Ilmu Journal of Economics, Assets, and Evaluation Journal of Economics, Bussiness and Management Issues Epaper Bisnis: International Journal Entrepreneurship and Management Human Capital Development Panorama Nusantara Jurnal Manajemen Bisnis Eduturisma Journal of Social Science
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Pengaruh Pengaruh Product Quality dan Promotion Terhadap Trust dan Purchase Decision Pada Produk Valizastuff Di Shopee Muhamad Faisal; Parlagutan Silitonga
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the relationship between product quality and promotion on trust and purchasing decisions at the Valizastuff online store in e-commerce. The population in this study were all Valizastuff customers. This study involved 240 respondents who were collected using questionnaire distribution with Accidental Sampling technique. The data analysis method was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software (v.3.2.9). The results of this study indicate a significant influence between product quality and promotion on trust and purchasing decisions. The results show a positive and significant direct influence between product quality on trust and purchasing decisions and the results of this study indicate that promotion has a positive and significant influence on trust and purchasing decisions. Trust also has a positive and significant influence on purchasing decisions. Therefore, it is important to maintain consumer trust in an effort to increase purchasing decisions.
Pengaruh Product Quality dan Promotion Terhadap Trust dan Purchase Decision pada Produk Valizastuff di Shopee Muhammad Faisal; Parlagutan Silitonga
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3679

Abstract

This study aims to determine the relationship between product quality and promotion on trust and purchasing decisions at the Valizastuff online store in e-commerce. The population in this study were all Valizastuff customers. This study involved 240 respondents who were collected using questionnaire distribution with Accidental Sampling technique. The data analysis method was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software (v.3.2.9). The results of this study indicate a significant influence between product quality and promotion on trust and purchasing decisions. The results show a positive and significant direct influence between product quality on trust and purchasing decisions and the results of this study indicate that promotion has a positive and significant influence on trust and purchasing decisions. Trust also has a positive and significant influence on purchasing decisions. Therefore, it is important to maintain consumer trust in an effort to increase purchasing decisions.
PRODUCT QUALITY, LIFESTYLE, AND SOCIAL MEDIA MARKETING INCREASE PURCHASE DECISION THROUGH BRAND TRUST Faradila, Firda; Silitonga, Parlagutan
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.20603

Abstract

This research aims to identify product quality, lifestyle, and social media marketing to increase purchasing decisions through brand trust in Sushi Hiro. Product quality, lifestyle, and social media marketing were the independent variables. Meanwhile, the dependent variable used in the research is brand trust and purchase decisions. This study involved 244 respondents who were collected using the distribution of questionnaires using the accidental sampling technique. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software. The results of this study show that there is a significant influence between product quality on brand trust and purchase decisions. Then lifestyle has a significant effect on brand trust and purchase decisions. In addition, social media marketing also has a significant influence on brand trust and purchase decisions. Meanwhile, the hypothesis of brand trust against the purchase decision was rejected. Indirect influence testing shows that it acts as a mediator in the relationship between product quality, lifestyle, and social media marketing. Keywords: Product Quality; Lifestyle; Social Media Marketing ;Brand Trust; Purchase Decisions
Analisis Pengaruh Cita Rasa, Persepsi Harga, dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen di Industri Kuliner Multriarti, Retno; Silitonga, Parlagutan
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 2 (2025): Maret
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i2.619

Abstract

The culinary industry is one of the business sectors that continues to grow along with consumers' increasing needs and preferences for food and beverages. This study aims to analyze the influence of taste, price perception, and service quality on consumer purchasing decisions in the culinary industry. The research method used is a survey with a quantitative approach, where data is collected through questionnaires distributed to 200 respondents using accidental sampling techniques. The independent variables in this study include taste, price perception, and service quality, while the dependent variable is consumer purchasing decisions. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the help of SmartPLS software. The results of the study showed that the three independent variables have a significant influence on consumer purchasing decisions. Of the three factors, taste has the most dominant influence, followed by service quality and price perception. This indicates that consumers' sensory experience of food plays a major role in determining their purchasing decisions. The findings of this study provide practical implications for business actors in the culinary industry in developing more effective marketing strategies. By improving the quality of food taste, providing better service, and offering prices that are in accordance with consumer perceptions, business actors can increase customer satisfaction and encourage increased loyalty and sales.
Price Perception, Product Quality, and Electronic Word of Mouth (e-WOM) Increase Purchasing Decisions at Pizza Marzano Laluna Aprilla Simamora; Parlagutan Silitonga
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 2 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i2.364

Abstract

This study aims to determine the influence of price perception, product quality, and electronic word of mouth (e-WOM) on consumers’ purchase decisions in the culinary industry. A quantitative method was employed, with a population consisting of consumers who have made purchases. Data were obtained through questionnaires distributed to 250 respondents using an accidental sampling technique. Data were analyzed using the Structural Equation Model (SEM) via SmartPLS 3.0 software. The results show that two independent variables, namely price perception and e-WOM, significantly influence consumer purchase decisions. This indicates that restaurants offering lower prices while maintaining high product quality are more likely to attract consumers. Moreover, customer experiences shared through online reviews can influence potential buyers in their future purchasing decisions. The findings of this study are expected to serve as a reference for culinary business practitioners in developing more effective marketing strategies. Future research may consider including other variables that could further enhance purchase decisions effectively. Keywords: Electronic Word of Mouth (e-WOM); Purchase Decision; Product Quality; Price Perception
The Influence of Location, Service Quality, and Price Perception on Customer Satisfaction: The Mediating Role of Brand Image Sibarani, Elfrida Dwiputri Roniuli; Silitonga, Parlagutan
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1184

Abstract

This research analyzes the influence of location, service quality, and price perception on customer satisfaction, with brand image as a mediating variable, in the context of Aston Hotel. The data in this study were collected using a questionnaire distribution with a purposive sampling technique, resulting in 300 respondents consisting of guests who used the service more than twice at the Aston Hotel. The hypotheses were tested using Structural Equation Modeling (SEM), applying a variance-based approach known as Partial Least Squares (PLS) through SmartPLS3 software. The results showed that price perception impacts brand image (t = 6,547; p = 0,000) and customer satisfaction (t = 4,432; p = 0,000). Additionally, brand image significantly influences customer satisfaction (t = 3,470; p = 0,001). In this study, location does not directly affect customer satisfaction (t = 0,677; p = 0,499). However, through brand image, location positively affects customer satisfaction (t = 2,804; p = 0.005). Conversely, service quality significantly affects customer satisfaction (t = 5,493; p = 0.000) but does not directly affect brand image (t = 1,798; p = 0.073). These results suggest important managerial implications, particularly the need for hotels to align pricing strategies with the perceived value of services and to enhance brand image through exceptional customer experiences. The finding emphasizes the crucial contribution of brand image in mediating the relationship that leads to greater customer satisfaction.
Influence of Price Perception, Product Quality, and E-Wom: Improving Brand Image and Purchase Decision Pratiwi, Putri Chalia; Silitonga, Parlagutan
Journal of Economics, Assets, and Evaluation Vol. 1 No. 3 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v1i3.209

Abstract

The purpose of this study is to determine the impact of price perception, product quality, and electronic word-of-mouth (E-Wom) on brand image and purchase decisions at The Originote skin care products. By using a quantitative approach, the population used in this research to the tune of 285 respondents. It consisted of the number of users or potential users using the convenience sampling method. Taking respondents who are available or who happen to be somewhere is a prerequisite for accidental sampling. Structural Equation Modeling (SEM) with the help of SmartPLS software was used in analizing data. The results show that price perception has no impact on brand image, but purchase decisions are positively impacted by price perception. In addition, the quality of the product has a positive and significant influence on the brand image and the purchase decision. E-wom also has a significant impact on Brand Image and Purchase decisions. Furthermore, Brand Image significantly influences Purchase Decisions at The Originote skincare.
Professional Lecturer and Institution Development: The role of goal-oriented inspiring interaction Agus Kristiadi, Al.; Silitonga, Parlagutan; Achmadi, Rudhi
Journal of Vocational Education Studies Vol. 8 No. 1 (2025): Vol 8 No 1
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/joves.v8i1.10031

Abstract

This study aims to accelerate and improve the accreditation status of Tourism Higher Education (THE). The research method uses quantitative methods.  There were 92 respondents from 23 THE by saturated sampling techniques. The instrument used is a Questionnaire with a Likert scale of 1 to 7. The analysis method using SEM-PLS with Smart PLS 3.0 as a quantitative method and complemented by a Forum Group Discussion as a qualitative method to gain a more comprehensive perspective result. The results showed that the Top Management of THE must give challenging goals and targets to all lecturers so there are no asymmetric goals and targets. The common goal and targets start from publication in reputable international journals by lecturers with financial support and monitoring by the top management.  Those lecturers who received top management support enabled lecturers to achieve position levels from expert assistants to head lectors (Associate professors). These achievements accelerate the chance of attaining THE accreditation status from the better to the best or superior. This research significantly contributes to the body of knowledge as lecturers are induced to have innovative Behavior. On the other hand, the management of institutions should adopt Goal-oriented, Inspiring Interaction rooted in goal-setting theory.
PENGARUH KESADARAN MEREK DAN KUALITAS YANG DIRASAKAN TERHADAP KEPUASAN DAN LOYALITAS MEREK Farida, Dewi; Silitonga, Parlagutan
Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol. 21 No. 02 (2024): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/equi.v21i02.9740

Abstract

hubungan antara kesadaran merek dan kualitas yang dirasakan terhadap kepuasan merek dan loyalitas merek pada Restoran Solaria. Populasi dalam penelitian ini adalah seluruh pelanggan Restoran Solaria. Penelitian ini melibatkan 250 responden yang dikumpulkan menggunakan penyebaran kuesioner dengan teknik purposive sampling. Syarat purposive sampling adalah pelanggan pernah mengunjungi Restoran Solaria minimal dua kali. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) dengan bantuan software Smart-PLS. Hasil penelitian ini menunjukkan tidak ada pengaruh antara kesadaran merek terhadap kepuasan merek dan loyalitas merek. Selanjutnya, kualitas yang dirasakan berpengaruh dan memiliki dampak yang signifikan terhadap kepuasan merek dan loyalitas merek. Oleh karena itu, menjaga dan meningkatkan kualitas yang dirasakan adalah penting dalam usaha menciptakan kepuasan merek dan loyalitas merek. Dalam hal ini, peningkatan kepuasan merek juga menjadi penting dalam upaya meningkatkan loyalitas merek. Karena semakin tinggi tingkat kualitas yang dirasakan dan kepuasan merek yang dirasakan oleh konsumen, maka semakin tinggi pula minat konsumen untuk loyal terhadap suatu merek. Kata kunci: kesadaran merek;kualitas yang dirasakan;kepuasan merek;loyalitas merek Abstract This research aims to determine the relationship between brand awareness and perceived quality on brand satisfaction and brand loyalty at Solaria Restaurant. The population in this study were all Solaria Restaurant customers. This research involved 250 respondents who were collected using questionnaires using purposive sampling techniques. The condition for purposive sampling is that customers have visited Solaria Restaurant at least twice. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software. The results of this research show that there is no influence between brand awareness on brand satisfaction and brand loyalty. Furthermore, perceived quality is influential and has a significant impact on brand satisfaction and brand loyalty. Therefore, maintaining and improving perceived quality is important in creating brand satisfaction and brand loyalty. In this case, increasing brand satisfaction is also important in efforts to increase brand loyalty. Because the higher the level of perceived quality and brand satisfaction felt by consumers, the higher the consumer's interest in being loyal to a brand. Keywords: brand awareness;perceived quality;brands satisfaction;brand loyalty
Kualitas Produk Persepsi Harga dan Electronic Word of Mouth Meningkatkan Keputusan Pembelian melalui Brand Image Amallia Rahmah Sari; Parlagutan Silitonga
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4580

Abstract

This study aims to analyze the effect of product quality, price perception, and electronic word of mouth (EWOM) on purchase decisions with Brand Image as a mediating variable at Tomoro Coffee. This research uses a quantitative approach with data collection through questionnaires to 250 respondents who are visitors to Tomoro Coffee with Accidental Sampling technique. Data analysis was carried out using the PLS-SEM method with the help of SmartPLS 3.0 software. The results showed that product quality, price perception, and EWOM have a positive and significant effect on Brand Image, and have a direct effect on purchase decisions. However, Brand Image does not have a significant effect on purchase decisions, so it does not mediate the relationship between the three independent variables and purchase decisions. These results indicate that purchase decisions are more directly influenced by product quality, price perceptions, and EWOM. These findings provide important implications for marketing strategies by focusing more on product quality, competitive prices, and utilizing EWOM to improve consumer purchase decisions.
Co-Authors Achmad Fadjri Achmadi, Rudhi Agus Kristiadi, Al. AGUS RIYANTO Agus Riyanto agustina, sartika dewi Akbarullah, Alan Aureleo Amallia Rahmah Sari Amanda Putri , Yulia Annaba Salamah Aurellia, Reire Bayhaqi, Dejan Nouval Chairul Razak Dadang Sukandar Darawanti, Tri Dinda Putri Mardatilah Efendi Efendi Efendi Efendi ELSAY JULIE PRASTICA Eriyatno . Eva Hubaydillah Eva Nur Fitasari Evi Elyanti Situmorang Fadillah, Muhammad Abi Fairuzamily, Naufal Rifqi Faradila, Firda Farida, Dewi Firdha Novianti Fitri Juni Puspasari Jaya, Lalu Aswadi Kristiadi, Al Agus Lalu Aswadi Jaya Laluna Aprilla Simamora Mochammad Imron Awalludin Muhamad Faisal Muhammad Faisal Multriarti, Retno Mulyaningsih, Sri Purnami Nadha Ayu Andini Namira, Rai Nova Eviana Novia Anggraini Nugroho, Sigit Dani Nurmala Panjaitan Prameswari, Anastasya Meisya Pratiwi, Putri Chalia Puspasari, Fitri Juni Raharjo, Pamuji Reyes, Victor T. Roby Darmadi Ruhil Easoci Sibarani, Elfrida Dwiputri Roniuli Sigit Dani Nugraha Sigit Dani Nugroho Sihombing, Rusman Efendi Suhendro, Rio Ramdhani Syiar Fatiara Ulfa Dwi Lestari