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All Journal Kinerja Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Ecopsy MABIS: Manajemen dan Bisnis Ideas: Jurnal Pendidikan, Sosial dan Budaya Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Ilmu Manajemen Profitability Jurnal Pengabdian kepada Masyarakat Jurnal Fokus Manajemen ASEAN Marketing Journal JURNAL ECONOMINA Jurnal Pengabdian Pada Masyarakat Innovative: Journal Of Social Science Research Journal of Economics and Business (JECOMBI) PUNDIMAS: Publikasi Kegiatan Abdimas Commercium: Journal of Business and Management International Research Journal of Business Studies Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal International Journal of Entrepreneurship and Sustainability Studies
Iyus Wiadi
Universitas Paramadina
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Pelatihan Strategi Pemasaran Untuk Produk Rupa Olahan Serbuk Kayu Bagi Terdampak Pandemik di Yayasan Rumah Sinergi Indonesia Iyus Wiadi; Ayoeningsih Dyah Woelandhary; Gilang Cempaka; Ira Samri
Jurnal Pengabdian Pada Masyarakat Vol 7 No 3 (2022): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.097 KB) | DOI: 10.30653/002.202273.80

Abstract

MARKETING STRATEGY TRAINING FOR WOOD POWDER PROCESSED FINE PRODUCTS FOR THE IMPACTED OF THE PANDEMIC AT THE RUMAH SINERGI INDONESIA FOUNDATION. This community service program aims to provide education, knowledge of marketing strategies and assistance in the manufacture of decorative products from sawdust waste. The participants of this training program are 11th grade students and employees of the Rumah Sinergi Indonesia Foundation. This training provides an increase in the ability of participants to be able to sell products according to market segmentation. This program is a form of scientific development from aspects of management and product design needed by the community. The results of this PKM program show the motivation and enthusiasm of the participants as well as a higher sense of learning from the participants. This is shown from the results of the survey on the benefits of insight after receiving training. The results of this training are very useful for participants in mapping out marketing strategies. This program is expected to be continued with various business needs in product quality and marketing effectiveness.
Product Value Creation Training Through Value Proposition Canvas (VPC) with the South Jakarta Small Medium Enterprise (SME) Community Ahmad Azmy; Iyus Wiadi; Handi Risza
Jurnal Pengabdian Pada Masyarakat Vol 8 No 4 (2023): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v8i4.440

Abstract

Product value creation training is a community service activity carried out by the Faculty of Economics and Business, Paramadina University. The aim of this program is to increase knowledge and practice of creating product value for MSME actors. The training participants were the South Jakarta MSME Community. The themes presented were digital entrepreneurship, the urgency of product value, and product value mapping with the Value Proposition Canvas. The number of participants was 38 people. The evaluation results showed that the participants were satisfied with this training program. The three aspects assessed are the committee, materials, and the implementation of the concept of product value. The training method is carried out face-to-face by inviting small-medium enterprise community actors in the South Jakarta area. The evaluation questionnaire was distributed online using the Google Form. The results of the evaluation assessment show that the program was successfully implemented with material in accordance with business needs. Training participants have a strong desire to apply the Value Proposition Canvas (VPC) concept to products or services. These This awareness is to be able to meet consumer expectations. The follow-up program will be carried out with the theme of packaging and product branding. These two themes are a continuation of the community service program in the coming year.
Pengembangan Desa Wisata Berbasis Pemberdayaan Masyarakat Lokal di Desa Cinta Karya – Kecamatan Parigi Pangandaran Dwianto, Agung Surya; Wijanarko, Adrian A; Kurniaty, Dewi; Wiadi, Iyus
PUNDIMAS: Publikasi Kegiatan Abdimas Vol 3 No 2 (2024): PUNDIMAS: Publikasi Kegiatan Abdimas
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/pnd.v3i2.1589

Abstract

Pariwisata merupakan salah satu aspek pengembangan pembangunan yang mampu mendongkrak perekonomian sebuah wilayah, tak terkecuali di pedesaan. Untuk itu, kegiatan pengembangan pembangunan di sektor kepariwisataan seyogyanya mengikutsertakan peran dari seluruh pihak yang ada. Masyarakat lokal yang ada didesa adalah salah satu unsur penting dan utama untuk bersama-sama dengan pemerintah serta unsur swasta lainnya, bergandengan tangan dalam rangka melaksanakan dan mendukung pengembangan sektor kepariwisataan di desa. Begitu pula dengan pergururan tinggi, sebegai centre of excellence, maka teori kelimuan yang berkembang harus bisa bermanfaat bagi masyarakat. Melalui kegiatan PkM (Pengabdian kepada Masyarakat) perguruan tinggi diharapkan dapat memberikan masukan serta jalan keluar terhadap setiap permasalahan yang dihadapi oleh masayarakat. Desa Cinta Karya yang terletak di Kecamatan Parigi Kabupaten Pangandaran adalah salah satu desa yang memiliki panorama alam yang sangat indah, termasuk area pertanian dengan sistem mina padi, kehidupan masyarakat setempat yang masih tradisonal, serta wisata susur gua dan wisata air terjun yang sangat mengagumkan, membuat Desa Cita Karya memiliki potensi yang cukup besar untuk dapat dijadikan sebagai desa wisata unggulan di Kabupaten Pangandaran. Namun demikian, terdapat beberapa kendala yang ada didalam pengembangan desa wisata di Cinta Karya, diantaranya belum adanya roadmap yang jelas pengembangan Desa Cinta Karya untuk menjadi desa wisata, serta masih belum terbentuknya penguatan jejaring kemitraan seluruh masayarakat desa untuk mau terlibat didalam pengembangan desa wisata. Oleh sebab itu, dalam rangka mendukung upaya pengembangan Desa Cinta Karya menjadi desa wisata, maka Fakultas Ekonomi dan Bisnis Universitas Paramadina melakukan Program Pengabdian kepada Masyarakat dengan mengusung tema “Pengembangan Desa Wisata Berbasis Pemberdayaan Masyarakat Lokal Di Desa Cinta Karya – Kecamatan Parigi Kabupaten Pangandaran – Jawa Barat.
The Role of Viral Marketing in Social Media on Brand Recognition and Brand Preference in Property Sales Muhammad Sodikun; Junaidin A Kadir; Iyus Wiadi
Jurnal Ilmu Manajemen Profitability Vol 8, No 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13116

Abstract

Viral marketing is one of the most effective marketing strategies and important.The digital technology and social media together has increased the importance of viral marketing campaigns to increase of cost efficiency and enable them to reach an audience that was expected to quickly.This study attempts to test the influence of viral marketing strategies in the introduction of brand and brand preference by developing a framework for the effectiveness of viral marketing in the context of social media and test the relationship between some variable, the introduction of brand, and preference brand. The methodology with a structured questionnaire as a means of quantitative research or partial least square (PLS ) in data processing.By the total number of 58 respondents in the gallery property pt jababeka residence. Modeling the structural (SEM) used to test hypotheses put forward. The result showed that effective positive associated viral marketing.
Analysis of Customer Satisfaction with Short Food Supply Chain Method Purchases Rummedio Gazza Fidela; Gilang Sugianto; Iyus Wiadi
Jurnal Ilmu Manajemen Profitability Vol 8, No 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13249

Abstract

This study was conducted to determine the scale of comparison of the value of exports and imports of Migas and non-Migas in Indonesia. The research time period is 10 years with a sample population of Indonesian export and import data. Data was obtained through the Central Bureau of Statistics (BPS) and processed through descriptive qualitative methods and using economic line graphs. This research results in 1) The volume of Migas exports is on a stable scale, while the volume of non-Migas exports is on a more fluctuating scale and has a larger volume. 2) The volume of Migas imports is on a stable scale, while the volume of non-Migas imports is on a more fluctuating line and has a larger volume. 3) The value of Migas exports is on a stable scale, while the value of non-Migas exports fluctuates and increases and has a larger value. 4) The value of Migas imports is on a stable line scale, while the value of non-Migas imports fluctuates more and has a greater import value than Migas. Researchers concluded a suggestion that focuses on the government as the authority of international trade policy to further maximize policies related to the maximum value of exports rather than imports in order to maximize state revenue.
IMPLEMENTATION OF E-GOVERNMENT THROUGH IMPLEMENTATION OF TECHNOLOGY ACCEPTANCE MODEL Mayasari, Iin; Hendrowati, Retno; Sofia, Asriana Issa; Wiadi, Iyus
Jurnal Aplikasi Manajemen Vol. 15 No. 4 (2017)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.177 KB) | DOI: 10.21776/ub.jam2017.015.04.13

Abstract

The objective of the study is to analyze the implementation of e-government of the users. The users were the citizen of Bogor City and the government officers in Bogor Government. The implementation of e-government was related to the website application of Bogor Government. The users were considered as the important thing because they could understand and comprehend the benefit of government website and the effectiveness of egovernment implementation. The focus of the study was the implementation of the theory of technology acceptance model. The concept involved the perceived usefulness, the perceived ease of use, and the subjective norm. The model of TAM was extended by involving the perceived risk to clarify of the acceptance of e-government use. The research method was to collect the data and used the survey for distributing the questionnaires of 414 citizens as the respondents in Bogor City. The research result showed that the perceived use influenced the use of the website but it was not significant; meanwhile the perceived ease of use, the perceived risk and the subjective norm influenced the use of the website significantly.
The Effect of Social Media and Price on Purchasing Decisions on Solo Tea Drinks in Jakarta City Evan Justin; Iyus Wiadi
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.152

Abstract

There has been a significant increase in tea production in West Java Province, where data from the Central Bureau of Statistics shows that West Java has become the largest tea producing province, with a production volume of 82,100 tons, equivalent to 66.92% of total tea production in Indonesia. In addition to being the largest tea producer, West Java also has the largest tea plantation, covering an area of 78,500 hectares. Seeing this phenomenon, this study aims to determine the effect of social media and price on purchasing decisions for “Solo Tea” tea drinks in Jakarta City. The method used in this research is a quantitative approach, where questionnaires will be distributed to residents of Jakarta City. Based on this, the data used in this study is primary data, which will be processed using SPSS Version 26 and analyzed using multiple linear regression tests to determine the effect of each variable. The results of this study indicate that social media variables have a significant influence on purchasing decisions, and price variables also have a significant effect on purchasing decisions. Furthermore, when viewed simultaneously, social media and price variables have a significant effect on purchasing decisions for “Solo Tea” tea drinks in Jakarta City.
Transformational Leadership Model to Enhance Work Ethic Among Jumantik Cadres in Setu Village : A Community Service Initiative Didin Hikmah Perkasa; Iyus Wiadi; Lingga Yuliana; Ahmad Azmy; Agung Surya Dwianto; Nur Vitriani
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 3 (2025): Juli : Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i3.1915

Abstract

Through seminars and leadership training, the goal of this community service project is to identify an effective leadership model that will enhance the work ethic of Jumantik employees in Setu Village, East Jakarta. Participating in the Effective Leadership program in enhancing work ethics were 100 Jumantik cadres from the village, the heads of the Development of Family Welfare of Setu Village, Cipayung District, and RW in the Setu Village neighborhood of East Jakarta. Lecture and coaching techniques are used in the training process. As a result of this training, a leader must employ effective leadership techniques to enhance work ethic when overseeing Jumantik cadres. To improve the motivation, accountability, and discipline of Jumantik cadres, one successful leadership model employs a transformational and participatory leadership style. This approach encourages open communication and fosters a sense of belonging among the cadres. It has been demonstrated that cadres who regularly monitor mosquito larvae perform better under leadership that offers clear guidance, emotional support, and active involvement in decision-making. Furthermore, the training emphasizes the importance of collaboration and teamwork, which are essential for achieving common goals. Jumantik cadre supervisors are advised to participate in leadership training since effective leadership would facilitate the development of a more inclusive and cooperative leadership model. Thus, it is anticipated that the effective sub-district eradication of Dengue Hemorrhagic Fever (DHF) will be facilitated by the adoption of the appropriate leadership paradigm, ultimately leading to healthier communities and improved public health outcomes. This is expected to make the public more vigilant and protected from potential online fraud in the future. Furthermore, increased legal literacy is expected to create a safer and more trustworthy digital transaction ecosystem for all parties.
Analisa Transformasi Digital Dengan Pendekatan Technology Acceptance Model (Studi Kasus Pada PT Mirae Asset Sekuritas Indonesia) Isman, Faizir Rahmadi; Wiadi, Iyus
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9232

Abstract

Dalam era industri 4.0, transformasi digital menjadi kebutuhan mutlak bagi perusahaan untuk tetap kompetitif di tengah perkembangan teknologi yang pesat. Perusahaan yang melakukan transformasi digital menunjukkan komitmen untuk terus berinovasi dan menjadi pilihan utama bagi konsumen, khususnya di sektor keuangan dan investasi yang sangat bergantung pada pemanfaatan teknologi informasi. PT Mirae Asset Sekuritas Indonesia (MASI), sebagai perusahaan yang bergerak di bidang investasi, terus beradaptasi dengan perkembangan teknologi melalui implementasi sistem digital yang terintegrasi guna meningkatkan kualitas layanan dan efisiensi operasional, sesuai dengan regulasi dari otoritas terkait seperti Bursa Efek Indonesia, OJK, dan pemerintah. Penelitian ini bertujuan untuk menganalisis penerimaan transformasi digital di PT MASI dengan menggunakan pendekatan Technology Acceptance Model (TAM). Fokus utama penelitian terletak pada persepsi kemudahan penggunaan dan kebergunaan sistem digital yang diterapkan perusahaan dalam mendukung proses pengambilan keputusan, riset pasar, dan pelayanan nasabah. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif dengan studi kasus, melibatkan wawancara mendalam dan observasi sebagai teknik pengumpulan data utama. Hasil penelitian menunjukkan bahwa proses transformasi digital di PT MASI diterima secara positif oleh para pemangku kepentingan internal, didorong oleh dukungan manajemen, keterlibatan karyawan, serta infrastruktur teknologi yang memadai. Teknologi digital terbukti mampu meningkatkan efisiensi dan akurasi layanan, meskipun masih terdapat tantangan dalam hal integrasi sistem dan peningkatan kompetensi sumber daya manusia. Secara keseluruhan, PT MASI berada pada jalur yang progresif dalam membangun ekosistem digital yang adaptif dan berkelanjutan.
STRATEGI 7 PILLAR UNTUK PENGUATAN PRODUK TENUN MANGGARAI MENGHADAPI PRODUK TEKSTIL ASAL TIONGKOK Hardiansyah, Hardiansyah; Raudatun Nadya; Iyus Wiadi; Ahmad Azmy
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4: September 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Masuknya produk tekstil bermotif Nusantara asal Tiongkok—berbiaya rendah, produksi masif, dan distribusi cepat—menekan ekosistem tenun Manggarai (NTT) pada dimensi harga, persepsi keaslian, serta kesinambungan rantai pasok bahan alam. Artikel ini menyintesis temuan wawancara dan observasi lapangan menjadi suatu kerangka strategi praktis. Kontribusi utama—dan kebaruan—artikel adalah implementasi strategi 7 pilar secara bertahap yang hasilnya menawarkan jalur diferensiasi yang tidak bergantung pada perang harga, sekaligus menjaga keberlanjutan sosial-budaya Manggarai.
Co-Authors Adrian Azhar Wijanarko Ahmad Azmy Ahmad Mundzir Ali Rafsanjani Anita Maharani Asriana Issa Sofia Ayoeningsih Dyah Wulandhary Dewi Kurniaty Didin Hikmah Perkasa Dwianto, Agung Surya Evan Justin Fabian Arya Maulana Fidela, Rummedio Gazza Gilang Cempaka Gilang Sugianto Handi Risza Handrix Chris Haryanto Handrix Chris Haryanto, Handrix Chris Hardiansyah Hendrowati, Retno Iin Mayasari Imam Prakoso, Antonio Wasono Isman, Faizir Rahmadi Junaidin A Kadir Kadir, Junaidin A Kurniaty, Dewi Lingga Yuliana Mohamad Sajili Muhammad Sodikun Nur Vitriani Oktaviani, Elma Raudatun Nadya Rini S. Pramono Ritzka Yauma Putri Driarkoro Rummedio Gazza Fidela Samri, Ira Sodikun, Muhammad Sugianto, Gilang Wijanarko, Adrian A Willy Abdillah