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All Journal Kinerja Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Ecopsy MABIS: Manajemen dan Bisnis Ideas: Jurnal Pendidikan, Sosial dan Budaya Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Ilmu Manajemen Profitability Jurnal Pemberdayaan Komunitas MH Thamrin Jurnal Pengabdian kepada Masyarakat Jurnal Fokus Manajemen ASEAN Marketing Journal JURNAL ECONOMINA Jurnal Pengabdian Pada Masyarakat Innovative: Journal Of Social Science Research Journal of Economics and Business (JECOMBI) PUNDIMAS: Publikasi Kegiatan Abdimas Commercium: Journal of Business and Management International Research Journal of Business Studies Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal International Journal of Entrepreneurship and Sustainability Studies
Iyus Wiadi
Universitas Paramadina
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Strategi Pengembangan Potensi Perkebunan Sebagai Kawasan Wisata Agro Di Dayang Resort Singkawang Kalimantan Barat Imam Prakoso, Antonio Wasono; Oktaviani, Elma; Wiadi, Iyus
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9366

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan potensi perkebenunan sebagai wisata agro di Dayang Resort Singkawang. Penelitian ini menyimpulkan hasil analisis faktor internal dengan nilai 2,97, menunjukkan penilaian tinggi terhadap kekuatan dan kelemahan Dayang Resort Singkawang. Kekuatan tertinggi terletak pada promosi melalui media elektronik, menunjukkan pengaruh besar terhadap kelangsungan agrowisata. Kelemahan utama adalah jarak tempuh objek agrowisata yang jauh dari Kota Singkawang, mempengaruhi kelangsungan agrowisata di Dayang Resort Singkawang. Hasil analisis faktor eksternal dengan nilai 2,99 menunjukkan penilaian tinggi terhadap peluang dan ancaman. Peluang utama adalah kondisi alam yang potensial dalam pengembangan agrowisata, sementara ancaman terbesar adalah kurangnya kesadaran wisatawan dalam menjaga objek wisata, yang dapat menjadi hambatan dalam pengembangan agrowisata di Dayang Resort Singkawang. Dengan menerapkan analisis SWOT, Dayang Resort Singkawang berada dalam fase pertumbuhan usaha. Faktor internal sebesar 1,63 dan faktor eksternal sebesar 1,39. Oleh karena itu, strategi yang direkomendasikan adalah mendukung kebijakan yang agresif (Growth oriented strategy) untuk mengoptimalkan potensi agrowisata di Dayang Resort Singkawang.
The Role of Viral Marketing in Social Media on Brand Recognition and Brand Preference in Property Sales Sodikun, Muhammad; Kadir, Junaidin A; Wiadi, Iyus
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13116

Abstract

Viral marketing is one of the most effective marketing strategies and important.The digital technology and social media together has increased the importance of viral marketing campaigns to increase of cost efficiency and enable them to reach an audience that was expected to quickly.This study attempts to test the influence of viral marketing strategies in the introduction of brand and brand preference by developing a framework for the effectiveness of viral marketing in the context of social media and test the relationship between some variable, the introduction of brand, and preference brand. The methodology with a structured questionnaire as a means of quantitative research or partial least square (PLS ) in data processing.By the total number of 58 respondents in the gallery property pt jababeka residence. Modeling the structural (SEM) used to test hypotheses put forward. The result showed that effective positive associated viral marketing.
Analysis of Customer Satisfaction with Short Food Supply Chain Method Purchases Fidela, Rummedio Gazza; Sugianto, Gilang; Wiadi, Iyus
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i2.13249

Abstract

This study was conducted to determine the scale of comparison of the value of exports and imports of Migas and non-Migas in Indonesia. The research time period is 10 years with a sample population of Indonesian export and import data. Data was obtained through the Central Bureau of Statistics (BPS) and processed through descriptive qualitative methods and using economic line graphs. This research results in 1) The volume of Migas exports is on a stable scale, while the volume of non-Migas exports is on a more fluctuating scale and has a larger volume. 2) The volume of Migas imports is on a stable scale, while the volume of non-Migas imports is on a more fluctuating line and has a larger volume. 3) The value of Migas exports is on a stable scale, while the value of non-Migas exports fluctuates and increases and has a larger value. 4) The value of Migas imports is on a stable line scale, while the value of non-Migas imports fluctuates more and has a greater import value than Migas. Researchers concluded a suggestion that focuses on the government as the authority of international trade policy to further maximize policies related to the maximum value of exports rather than imports in order to maximize state revenue.
Entrepreneurial Marketing for Small and Medium Enterprises (SMEs) Business: An Exploratory Study on Entrepreneurial Performance Mayasari, Iin; Wiadi, Iyus; Maharani, Anita
International Research Journal of Business Studies Vol. 2 No. 1 (2009): April-July 2009
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

This study is an exploratory study that aims at applying entrepreneurial marketing concepts to identify and understand abilities of small and medium scale businesses to gain performance. Entrepreneurial marketing includes activities to develop and exploit social capital. Entrepreneur performance can be measured by both objective and subjective perspective. Objective perspective is measured using quantitative measurement while subjective perspective is measured by the entrepreneur’s perception on his/her ability to manage the business. Qualitative methodology used in this research was done by interviewing small and medium scale business entrepreneurs. 
The ACDAL Framework for Parents’ Customer Journey in School Choice through Social Media Content Ahmad Mundzir; Iyus Wiadi
Commercium : Journal of Business and Management Vol. 4 No. 1 (2026): February 2026
Publisher : PT Penerbit Ilmiah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i1.1093

Abstract

The growing role of digital platforms in educational marketing has transformed how parents engage with schools before making enrollment decisions. Previous studies have examined social media as a tool for branding and communication, yet few have explored its function as structured touchpoints within the customer journey of parents. This study introduces the ACDAL framework (Awareness, Consideration, Decision, Action, and Loyalty) to map parental engagement across different stages of school choice. Using a qualitative case study approach, data were collected from seven parents and documentation of Facebook and Instagram content published by a private junior high school in Tasikmalaya, Indonesia. Data were analyzed through content analysis to identify patterns of interaction between parents and school-generated content. The findings suggest that awareness is primarily stimulated by academic achievements and visually appealing content; consideration emerges through testimonials and program highlights; decision-making is influenced by responsive communication and transparent information; action is reflected in online and offline enrollment; and loyalty is strengthened by continuous publication of student activities and achievements. These results indicate that social media content functions as critical digital touchpoints along the parental customer journey. The study contributes to the literature by extending the customer journey model to educational settings using ACDAL and offers practical insights for schools seeking to design effective social media strategies to attract and retain parental trust.
The Role of Social Commerce and Gamification Features in Increasing Customer Loyalty: A Case Study of Shopee Indonesia Ali Rafsanjani; Fabian Arya Maulana; Iyus Wiadi
JURNAL ECONOMINA Vol. 5 No. 8 (2026): JURNAL ECONOMINA, Agustus 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i8.3913

Abstract

This study aims to analyze the effect of gamification and social commerce on Shopee customer loyalty in Indonesia. With the rapid growth of e-commerce, digital platforms are competing to implement innovative strategies to retain customers. As the market leader in Indonesia, Shopee integrates gamification features such as Shopee Tanam, Shopee Games, and a points system, as well as social commerce features through Shopee Live, product reviews, and community interactions to increase user loyalty. This study uses a quantitative method with a survey approach to measure the perceptions of active Shopee users towards gamification and social commerce features, as well as their influence on customer loyalty, which is measured through repurchase frequency, willingness to recommend, and platform preference. Data analysis is performed using multiple linear regression to test the simultaneous and partial effects of independent variables on loyalty. The results of this study are expected to provide a comprehensive understanding of the effectiveness of gamification and social commerce strategies in building customer loyalty in Indonesian e-commerce, as well as provide practical recommendations for platform managers in optimizing these features to increase customer retention in a competitive market. This study contributes to the e-commerce literature by providing empirical evidence from emerging markets on the integration of gamification and social commerce strategies.
The Business Resilience of Small Micro Medium Enterprise During Pandemic Time Dewi Kurniaty; Iin Mayasari; Iyus Wiadi; Ahmad Azmy; Adrian Wijanarko; Ritzka Yauma Putri Driarkoro
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 1 (2022): July
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Due to the pandemic in 2020, micro, small and medium enterprises (MSMEs) experienced poor performance. This change creates impacts on business management to survive in an uncertain situation. This study analyzed the Leverage Secondary Association's (LSA) concept in business resilience to maintain the business long-term. This research focuses on the partnership elements: people, places, things, and collaboration with other parties and suggests optimized programs to support future business sustainability. This research uses a qualitative approach and develops a list of interview questions based on elements of LSA. The results were analyzed using data reduction, categorization, and synthesis methods. The interview involved three MSME owners from the tourism sector and small business retail. The result of the study has explored some primary issues in employees, resources, and market expansion. In Peoples, the LSA strategy encourages the company to empower the employee and enhance the sense of belonging to the company. In Things, by developing a partnership with other parties, the business maintains the supply of raw materials and stability of the prices. In Places, partnership's sustainability, especially with the distributors at the national and international level, opened the opportunity for market expansions.
Training of Trainer (ToT) Accompanying MSMEs Mentorship 360 Program in Karawang Regency Didin Hikmah Perkasa; Iyus Wiadi; Tatok Djoko Sudiarto; Siti Nurjanah; Ependi
Jurnal Pemberdayaan Komunitas MH Thamrin Vol. 8 No. 1 (2026): Jurnal Pemberdayaan Komunitas MH Thamrin
Publisher : LPPM Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/jpkmht.v8i1.3452

Abstract

This community service activity aims to increase the capacity of MSME companions through the implementation of the Training of Trainers (ToT) for MSME Companions of the 360 Mentorship Program in Karawang Regency. Behind this program is the lack of accompanying resources needed to conduct effective mentoring and coaching for MSME actors, especially related to challenges related to digitalization, business development, and increasing competitiveness. Training is provided using a participatory and experiential learning approach through interactive lectures, discussions, case studies, simulations, and field mentoring practices. The training materials include the concepts of mentoring and coaching, interpersonal communication, MSME mentoring strategies, business network development, and the application of Mentorship 360 as a comprehensive mentoring approach. The results of the implementation show that participants better understand and have the skills to carry out the MSME assistance function in a more systematic and practical manner. Participants will know how important a mentoring approach that focuses on business matters is in addition to increasing personal capacity, digital literacy, and business network building. This training also helps MSME mentors to be better and build a better and sustainable mentoring ecosystem in Karawang Regency because simulations and mentoring practices help participants improve their communication skills, find business problems, and create solutions that suit their needs.
Co-Authors Adrian Azhar Wijanarko Ahmad Azmy Ahmad Mundzir Ali Rafsanjani Anita Maharani Asriana Issa Sofia Ayoeningsih Dyah Wulandhary Dewi Kurniaty Didin Hikmah Perkasa Dwianto, Agung Surya Ependi Evan Justin Fabian Arya Maulana Fidela, Rummedio Gazza Gilang Cempaka Gilang Sugianto Handi Risza Handrix Chris Haryanto Handrix Chris Haryanto, Handrix Chris Hardiansyah Hendrowati, Retno Iin Mayasari Imam Prakoso, Antonio Wasono Isman, Faizir Rahmadi Junaidin A Kadir Kadir, Junaidin A Kurniaty, Dewi Lingga Yuliana Mohamad Sajili Muhammad Sodikun Nur Vitriani Oktaviani, Elma Raudatun Nadya Rini S. Pramono Ritzka Yauma Putri Driarkoro Rummedio Gazza Fidela Samri, Ira Siti Nurjanah Sodikun, Muhammad Sugianto, Gilang Tatok Djoko Sudiarto, Tatok Djoko Wijanarko, Adrian A Willy Abdillah