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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Mirai Management Jurnal Riset Pendidikan Ekonomi YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Jurnal MEBIS (Manajemen dan Bisnis) Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat CENDEKIA : Jurnal Ilmu Pengetahuan Padma: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Artificial Intelligence and Digital Business Mestaka: Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Business and Investment Review Journal of Community Service (JCOS) Nanggroe: Journal of Scholarly Service Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia IIJSE Jurnal Akademik Pengabdian Masyarakat
Ratih Mukti Azhar
Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Efektivitas Penerapan Strategi Pemasaran Digital Dalam Meningkatkan Pangsa Pasar Pada UMKM Menyenk Café Ariputra, Andy Atalla; Azhar, Ratih Mukti
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 9 (2023): Desember
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10392824

Abstract

Menyenk Café is a place selling food and drinks located in the Tenggilis Mejoyo area, like most other food and drink places, and according to its concept, Menyenk Café sells crushed chicken rice and mixed ice as its mainstay menu. In business activities, researchers found several problems in the quality of product sales and marketing. The aim of this research is to find out how the sale of food and beverage products influences the quality of product sales at Menyenk Café Tenggilis Mejoyo. The research method used is a qualitative approach method with in-depth interviews and data collection techniques based on the results of observations conducted at Menyenk Café. By Therefore, as a member of the UPN Veteran East Java Village Development team, we are trying to provide knowledge transfer in the form of how to improve the image or brand of Menyenk Cafe Tenggilis Mejoyo through digital marketing strategies to strengthen existence and reach a wider market, using social media as a promotional event and preparing product catalogs for map production capabilities and increase the market share of UMKM .
Planning and Implementation of Event Marketing in Sociopreneurship Evanthi, Ayundha; Mukti Azhar, Ratih
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.1003

Abstract

Growing in popularity and garnering a lot of public attention right now is social entrepreneurship, which has the ability to lessen societal problems and enhance people's quality of life. Social entrepreneurs can utilize event marketing to enhance event experiences and boost behavioral intention. The purpose of this study is to outline the components of implementation, restrictions, and planning. Using participant observation approach methodologies, interviewing techniques, descriptive qualitative kinds, and source triangulation as a measure of data validity, this study examines the marketing of CIS (Creative Inclusion Sociopreneurship) events. The study's findings demonstrate how social entrepreneurship-focused events improve guests' event experiences through event marketing, where customers engage with brands and provide value. Events give customers the ability to directly engage with brand reality. Consumers help create the experience, thus through event marketing, the business should give them access to an engaging environment where experiences can occur. Event marketing is not only an idea; it needs to be put into practice. This study also indicates that intention and implementation are related, with the event influencing the intention to suggest and revisit the event as well as the desire to feel satisfied with the experience. The organizer of the sociopreneurship marketing event must assemble comprehensive planning and implementation recording that is clear, comprehensive, and includes all necessary information for pre-, main-, and post-event marketing.
Pemberdayaan UMKM Melalui Sosialisasi dan Pelatihan Pembukuan Keuangan Sederhana pada UMKM Kampung Kue RW 09 Kelurahan Menur Pumpungan Maulita Ayubi Rachma; Ratih Mukti Azhar
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i3.1144

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role as a driving force for the Indonesian economy. Kampung Kue Menur UMKM is no exception, which has business potential to develop. However, there are several obstacles faced by MSMEs that can interfere with their development. According to the results of a survey conducted by interviewing MSMEs, it can be seen that there are obstacles to their financial management. The difficulties of MSMEs in preparing simple bookkeeping and determining product selling prices are the main problems faced by MSMEs. Therefore, there is a need for socialization and simple financial bookkeeping training for MSMEs. So that with this dedication, it can be aimed at helping the SMEs of Kampung Kue Menur improve their ability to manage their business finances by carrying out simple financial bookkeeping. The results of the dedication carried out are that MSMEs realize and implement financial bookkeeping in their businesses that have a very important positive impact on businesses such as measuring their business performance, being able to separate personal and business finances, and managing business finances easily.
Peningkatan Daya Saing Produk Melalui Pendampingan Sertifikasi Halal Pada UMKM Menyenk Cafe Novita Sari Hamidaya; Ratih Mukti Azhar
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2024): Januari: Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i1.764

Abstract

Menyenk Cafe is a micro, small and medium food and beverage business located in Tenggilis Mejoyo Village, Tenggilis Mejoyo District, Surabaya City. The owner of Menyenk Café Umkm still needs assistance to perfect his product. This is done by providing protection standards to safeguard the products sold. Therefore, the UPN "Veteran" East Java Village Development Team is trying to instill an understanding of the importance of legality in maintaining product safety, order and compliance with regulations, as well as enabling economic actors to implement it. Menyenk Café has gone through Halal Certification as a product requirement based on Islamic law. This transfer of knowledge is a process to create MSMEs whose labels are considered halal. Using Halal Certification has several advantages, namely that producers can open up new opportunities to expand market share. Apart from that, it provides quality and safety standards which involve checking and testing products that meet halal standards, so that the use of halal certification can help improve the quality and safety of products offered to consumers. The aim of this activity is to improve products by providing increasingly reliable product protection standards through legality through Halal certification. Apart from providing understanding, the results of this community service also led to the creation of the Halal logo as a means of marketing products that meet consumer needs for cleanliness and quality standards
Peningkatan Efisiensi Administrasi dengan Implementasi Perangkat Digital OSS dalam Pembuatan Nomor Induk Berusaha pada UMKM Menyenk Cafe Nur Fadia Ulfa; Ratih Mukti Azhar
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2024): Maret: Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i2.1083

Abstract

This study aims to evaluate the administrative efficiency of the Online Single Submission (OSS) digital tool in making a Business Identification Number (NIB) for Micro, Small and Medium Enterprises (MSMEs) in Tenggilis Mejoyo Village. Law number 20 of 2008 provides a clear definition of MSMEs, while licensing requirements are regulated to prevent market failure. MSMEs in this area have an important role in economic development and community empowerment, with diverse business sectors. This research used three data collection techniques: observation, interview, and documentation. The owner of Menyenk Cafe became the subject who received socialisation and hands-on training. The flow of community service activities involves data collection, problem analysis, implementation, and socialisation of NIB training. With a focus on MSMEs at Menyenk Cafe, this research details the steps of data collection through literature studies, observations, interviews, and documentation. The results of the research are expected to provide input for the government, business actors, and the community regarding the effectiveness of OSS in improving the efficiency of business licensing administration.
Sosialisasi dan Pelatihan Penggunaan Aplikasi “BukuWarung” sebagai Alat Pembukuan Keuangan Sederhana Bagi Pelaku UMKM di Kelurahan Tenggilis Mejoyo Surabaya Dinda Eka Rahmawati; Ratih Mukti Azhar
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2024): Maret: Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i2.1084

Abstract

The research in this journal has explained that MSMEs in Tenggilis Mejoyo Village face traditional bookkeeping challenges that are prone to errors. To overcome this, socialisation activities and training on the use of the "BukuWarung" application were carried out. The purpose of the service is to increase MSME understanding of the application. The results of the service showed that MSMEs still did not understand the importance of bookkeeping. The "BukuWarung" application was explained as an efficient modern solution. MSME players were given training and practice using the application, with the advantages of being free, clear recording of transactions, and monitoring of stock items. Nevertheless, the application has shortcomings related to data security and some user complaints. Overall, the service activities made a positive contribution in increasing MSMEs' understanding and acceptance of the "BukuWarung" application. Hopefully, the use of this technology can support the growth of MSMEs in the region.
TRANSFORMASI INOVASI MODEL BISNIS PADA UMKM BATIK PASCA PANDEMI COVID 19 Azhar, Ratih Mukti; Evanthi, Ayundha
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 1 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i1.14535

Abstract

The pandemic phenomenon had a significant impact on small and medium-sized enterprises, compelling them to respond to the situation. Business Model Innovation (BMI) represents an innovation model suitable for the sustainability of small and medium-sized enterprises, particularly as the local SME situation deteriorated during the first two years of the COVID-19 pandemic, specifically in 2020-2021. The reconfiguration of business models has emerged as one of the alternatives for SMEs to overcome these challenges. The business model concept enables Small and Medium Enterprises (SMEs) to tackle dynamic business challenges. In reality, the alteration of Business Models (BMs) in SMEs varies across different organizations. This research aims to provide insights into the changes in BMs for SMEs following the pandemic, specifically within the batik industry, through the Integrated Marketing Communications (IMC) approach applied to various case studies. The method used in this research is descriptive qualitative through case studies with case selection using a purposive sampling approach, which is the MSME of the Batik Industry. The results of this study offer empirical information about the Business Model Innovation (BMI) of SMEs during the pandemic, which can serve as a foundation for further research in BMI, particularly concerning SMEs. Keywords: Business Model Innovation; SMEs; Batik; Pandemic
Increasing Brand Awareness through Event Marketing on Social Entrepreneurship Evanthi , Ayundha; Azhar, Ratih Mukti
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4135

Abstract

Due to its potential to lessen social problems and enhance people's wellbeing, social entrepreneurship is a developing phenomena that is currently gaining a lot of public attention. Social entrepreneurship events may offer venues crucial opportunities to improve the event's purpose and experiences. (1) Examine event management and social entrepreneurship, paying particular attention to the connections, dimensions, and context-specific roles that each play. (2) Establish the relationship between social entrepreneurship and event management so that it can be incorporated into a later theory. This study uses VOSviewer to map how event management may be applied in social entrepreneurship from a number of prior articles using bibliometric analysis.
Creative Economy-Based Cultural Tourism Through Sustainable Tourism in Kampung Batik Okra Surabaya Azhar, Ratih Mukti; Rosyanti, Daisy Marthina; Evanthi, Ayundha; Hardi, Ilham; Aulia A., Shabrina
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4141

Abstract

The emerging tourist spot of Kampung Batik Okra Surabaya requires assistance for its development. Specifically, the community seeks support in enhancing the village's image as a tourist destination and leveraging social media for promotional purposes. Our team aims to facilitate this development by providing expertise on e-branding strategies to bolster the village's presence and appeal to a broader tourist audience. Additionally, we aim to enhance their social media proficiency and create product catalogs to better understand production capabilities and market demands. Through these efforts, aim to establish Kampung Batik Okra as a compelling tourist destination, emphasizing its uniqueness, beauty, authenticity, and sustainability. Our objectives include improving the village's branding through catalog and pamphlet creation, thus increasing its visibility and attractiveness to visitors. The objectives of this initiative are as follows: (1) Enhancing the visibility of Batik Okra Surabaya village through the creation of catalogs and pamphlets, as well as providing training in photography and videography for promotional purposes. Additionally, strengthening the village's presence through e-branding strategies utilizing social media platforms. (2) Facilitating knowledge transfer regarding the effective use of social media for promoting tourism in Kampung Batik Okra Surabaya. The anticipated outputs of these efforts include: (1) Improved branding through an e-branding approach capable of reaching a wider audience of tourists. (2) Enhanced proficiency in utilizing social media platforms for tourism promotion.
Business Model Inovation of Batik Kembang Turi Sidoarjo: A Lesson from the Pandemics Azhar, Ratih Mukti; Evanthi, Ayundha; Syarifudin, Adinda Rahmawati; Ratri, Lintang Mutiara
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4149

Abstract

The recovery of the national economy after the COVID-19 pandemic is inseparable from the important role of MSMEs as a pillar of economic support. Its existence contributes to the gross domestic product by 61.97%. This phenomenon significantly affects the MSME business and triggers each business actor in this field to continue to develop their business, including Batik Kembang Turi Sidoarjo, which is one of the business actors that raises the potential of Batik as one of the local wisdom in Sidoarjo. This study was conducted to determine the description of business model innovation in Batik Kembang Turi Sidoarjo in facing the pandemic crisis. This research uses a qualitative approach to analyze information and obtain factual findings to understand these conditions through information on Business Model Innovation in MSMEs. The results show that BMI changes in Batik Kembang Turi Sidoarjo which refer to the Concept of BMI Conceptual Model Magnitude are in Quadrant Type 4 where high novelty and high complexity of changes in the elements of the business model. Changes in services where Batik Kembang Turi began to change their services to the tourism sector arose due to changes in consumer segments and value propositions radically changing the infrastructure system due to the extreme impact of the pandemic on their business and environment.
Co-Authors , Gerry Hutomo Orlando Achmad Danis Harjuna Putra Adellah, Faiziah Marizcha Adinda Rahmawati Syarifudin Aini, Risma Qurrotu Andy Atalla Ariputra Aprilliifalya, Gebby Ariputra, Andy Atalla Aulia A., Shabrina Ayundha Evanthi Ayundha Evanthi Ayundha Evanthi Ayundha Evanthi Ayundha Evanthi Ayundha Evanthi Christianto Wibowo, Jonathan Clarissa Aurora Putri, Brilivena Daisy Marthina Rosyanti Daisy Marthina Rosyanti Daisy Marthina Rosyanti Daisy Marthina Rosyanti Delvana, Angeline Dermawan , Rizky Dermawan, Rizky Dewa Danubrata, Muhammad Dinda Eka Rahmawati Evanthi , Ayundha Evanthi, Ayundha Gerry Hutama Hardi, Ilham Hendry Hermawan Huzaema, Maharani Ilham Hardi Ilham Hardi Ilham Hardi Ilham Hardi Kamila, Ikfina Rosyada Kinasih, Putri Ajeng Lintang Mutiara Ratri M. Yafie Alfiandy Maulita Ayubi Rachma Muhammad Faiz Subhanulfikri Nabil Abiyu Rohman Nabila Novita Sari Hamidaya Nur Fadia Ulfa Ono Suparno Pudjoprastyono, Hery Putri, Amadea Syahbani Rachela Rachman, Nayla Aizha Ratri, Lintang Mutiara Rosyanti, Daisy Marthina Sekar Wangi, Faisa Dinda Setiadi Djohar Shabrina Aulia A. Shabrina Aulia Az Zahra Shavira, Nadya Sianturi, Angie Arni Giovani Syarifudin, Adinda Rahmawati