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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo JURNAL MANAJEMEN MOTIVASI Jurnal Riset Pendidikan Ekonomi YUME : Journal of Management JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Journal of Information System, Applied, Management, Accounting and Research Jurnal MEBIS (Manajemen dan Bisnis) Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Bisnis, Logistik dan Supply Chain Padma: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Artificial Intelligence and Digital Business Mestaka: Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Business and Investment Review GEMAH RIPAH: Jurnal Bisnis Journal of Community Service (JCOS) Jurnal Nirta: Studi Inovasi Nanggroe: Journal of Scholarly Service Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia IIJSE Jurnal Akademik Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced International Journal of Economics, Business and Innovation Research EKOBIMA Ekonomi Bisnis dan Manajemen
Ratih Mukti Azhar
Universitas Pembangunan Nasional Veteran Jawa Timur
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The Innovation–Loyalty Nexus: Unpacking the Role of Perceived Quality in the Automotive Industry Nabila; Dermawan, Rizky; Azhar, Ratih Mukti
Business and Investment Review Vol. 3 No. 6 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.217

Abstract

This study investigates the effect of brand innovativeness on brand loyalty, with perceived quality as a mediating variable, in the context of Hyundai car consumers in West Java. Motivated by the highly competitive Indonesian automotive market where innovation is a key driver of customer retention, the research applies a quantitative design with purposive sampling of 120 respondents. Data were collected through an online survey and analyzed using Structural Equation Modeling with Partial Least Squares (SmartPLS). The results demonstrate that brand innovativeness significantly enhances both perceived quality and brand loyalty, while perceived quality exerts a positive effect on loyalty and mediates the relationship between innovativeness and loyalty. These findings underscore the strategic importance of continuous innovation complemented by improvements in after-sales service quality to reinforce Hyundai’s market position in an increasingly competitive environment.
The Impact of Store Atmosphere, Service Quality, and Social Media Marketing on Purchase Decisions: Insight from the Coffee Shop Market (Case Study at Kedai Kopi Distrik Metropolitan Surabaya) Kamila, Ikfina Rosyada; Pudjoprastyono, Hery; Azhar, Ratih Mukti
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1064

Abstract

This research aims to identify the influence of store atmosphere, service quality, and social media marketing on purchasing decisions at the Surabaya Metropolitan District Coffee Shop. Using quantitative methods with non-probability sampling techniques through purposive sampling, this research involved 115 respondents aged over 17 years who had bought and visited shops and had social media. Data was collected via Google Form and analyzed using Partial Least Square (PLS). The research results show that store atmosphere, service quality, and social media marketing have a positive influence on purchasing decisions. Consumers consider the design at Kedai Distrik Metropolitan to be quite unique by combining Vintage Chinatown-Sumatra themes. With a unique place and cheap product prices, consumers are happy to visit Kedai Kopi Distrik Metropolitan Surabaya, especially among teenagers.
Purchase Intention di Era TikTok : Peran Trust dalam Pengaruh Online Customer Review dan Social Media Influencer Terhadap Produk Sunscreen The Originote Pada Gen Z di Surabaya Clarissa Aurora Putri, Brilivena; Dermawan , Rizky; Mukti Azhar, Ratih
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 2 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i2.12529

Abstract

The research shows to examine the influence of Online Customer Reviews and Social Media Influencers on Purchase Intention for The Originote sunscreen products, with Trust as a mediator among Gen Z TikTok users in Surabaya. This research uses a quantitative approach involving 96 respondents through purposive sampling and is analyzed using PLS-SEM. The study reveals that Online Customer Reviews and Social Media Influencers generate a favorable and significant effect on Purchase Intention, and Trust mediates both relationships. These findings indicate that Gen Z actively uses digital marketing as an information source, where trust in honest and non-manipulative reviews is a crucial factor in shaping purchase intentions. This study is limited by its geographic scope and the lack of detailed exploration of influencer characteristics. For Gen Z consumers, it is recommended to be more selective when evaluating reviews and content on TikTok. Meanwhile, companies are advised to build a positive image on TikTok to foster audience trust. Future researchers are encouraged to explore variables such as cognitive behavior in the context of digital consumer behavior.
Analisis Strategi Promosi Online Berdasarkan Model AISAS dalam Meningkatkan Penjualan Produk Kemaiu Haircare Putri, Revalina Anastasya; Azhar , Ratih Mukti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4180

Abstract

Persaingan industri perawatan rambut yang semakin intens mendorong Kemaiu Haircare untuk memperkuat strategi promosi digital agar mampu memperluas jangkauan pasar serta meningkatkan potensi penjualan. Penelitian ini bertujuan menganalisis efektivitas promosi online yang diterapkan Kemaiu Haircare dengan menggunakan model AISAS, yang mencakup Attention, Interest, Search, Action, dan Share sebagai dasar penilaian. Penelitian dilakukan dengan metode deskriptif kualitatif menggunakan subjek berupa akun Instagram dan TikTok Kemaiu Haircare. Data dikumpulkan melalui wawancara serta observasi digital terhadap insight media sosial selama periode 26 Agustus hingga 9 November 2025. Hasil penelitian menunjukkan bahwa konten video singkat efektif menarik perhatian, sedangkan konten edukatif mampu menumbuhkan minat dan meningkatkan pemahaman konsumen. Tahap pencarian terlihat dari meningkatnya aktivitas pengguna dalam mengeksplorasi informasi produk. Penyediaan tautan menuju platform e-commerce mempermudah tindakan pembelian. Selanjutnya, kegiatan berbagi konten oleh pengguna turut memperluas jangkauan secara organik. Secara keseluruhan, penerapan strategi promosi berbasis AISAS terbukti meningkatkan engagement, memperkuat posisi merek, serta memberikan peluang pertumbuhan penjualan yang lebih optimal bagi Kemaiu Haircare. Temuan ini juga mengindikasikan bahwa kombinasi konsistensi unggahan, pemanfaatan tren konten, dan penyesuaian pesan pemasaran dengan karakteristik audiens mampu memperkuat efektivitas komunikasi digital dan mendorong terbentuknya hubungan yang lebih berkelanjutan antara merek dan konsumen serta meningkatkan loyalitas pengguna secara signifikan tambahan.
Analisis Brand Engagement di Media Sosial pada Produk Kemaiu Berdasarkan Dimensi Brand Equity Rachman, Nayla Aizha; Azhar, Ratih Mukti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4398

Abstract

Persaingan merek lokal yang semakin ketat di media sosial membuat Kemaiu menghadapi tantangan dalam mempertahankan perhatian dan keterlibatan konsumennya. Aktivitas konten yang sudah cukup aktif tersebut belum memberikan gambaran jelas mengenai seberapa besar kontribusinya dalam membentuk brand equity di mata konsumen. Permasalahan ini menjadi penting untuk dikaji agar strategi digital yang dijalankan dapat lebih tepat sasaran dan efektif dalam memperkuat posisi merek. Penelitian ini bertujuan menganalisis brand engagement konsumen terhadap produk Kemaiu di media sosial dengan menggunakan dimensi brand equity yang mencakup empat dimensi, yaitu brand awareness, brand association, perceived quality, dan brand loyalty. Pendekatan penelitian ini adalah pendekatan kualitatif dengan metode deskripsi kualitatif. Data primer diperoleh melalui pengamatan aktivitas Kemaiu di Instagram dan Tiktok. Lalu, data sekunder diperoleh melalui studi literatur dari artikel jurnal yang membahas peran media sosial memperkuat ekuitas merek. Hasil analisis menunjukkan bahwa aktivitas media sosial Kemaiu, berupa konsistensi konten, identitas visual, storytelling, serta penggunaan testimoni, berkontribusi pada peningkatan kesadaran merek, pembentukan asosiasi merek yang relevan, peningkatan persepsi kualitas, dan penguatan loyalitas konsumen. Selain itu, elemen visual yang khas turut memperkuat aset merek yang membuat Kemaiu mudah dikenali di platform digital. Penelitian ini masih memiliki keterbatasan dan disarankan untuk mencari gambaran yang lebih mendalam mengenai perilaku brand engagement. Penelitian ini diharapkan dapat menjadi acuan dalam pengembangan strategi media sosial bagi Kemaiu maupun merek lokal lainnya untuk memperkuat brand equity di era digital.
Uncovering The Relationships Between Strategic Capability, Strategic Flexibility, And Performance Evanthi, Ayundha; Azhar, Ratih Mukti
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.722

Abstract

Abstract. Strategic flexibility and strategic capability are seen as strategic activities carried out by companies to compete and adapt to the business environment to achieve the expected performance. The objectives of this research are: (1) examine strategic flexibility, strategic capability, and performance by emphasizing their relationships, dimensions and roles of context (2) identify the relationship between strategic flexibility, strategic capability and performance that can be used for future theory development. This research uses bibliometric analysis to map how strategic flexibility, strategic capability and performance intended from several previous journals using VOSviewer. This research concludes that implementing strategic flexibility and strategic capability will result in effective relationships and good firm performance although strategic flexibility is not directly related to the strategic capability. Performance mediates the influence between strategic flexibility and strategic capability. The strategic flexibility is influenced by product innovation, absorptive capacity, and dynamic capability, in the other hand, strategic capability is influenced by network capability. The implication of this research are following researches can add literatures and new theories on the strategic flexibility and strategic capability so that research and discussion on this object can continue to grow. Keywords: Strategic Flexibility, Strategic Capability, Performance
Pengaruh Ketidakpastian Teknologi terhadap Kinerja Organisasi melalui Orientasi Pembelajaran: Studi pada Agen Perjalanan di Indonesia Evanthi, Ayundha; Azhar, Ratih Mukti
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 2 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i2.2707

Abstract

ABSTRAKIndustri perjalanan beroperasi dengan tingkat ketidakpastian teknologi yang tinggi. Ketidakpastian ini bersumber dari laju perubahan yang cepat seperti munculnya platform pemesanan online baru, alat perencanaan berbasis AI, dan inovasi disruptif lainnya yang membuat dampak akhirnya sulit diukur oleh bisnis. Agen perjalanan berada di pusat jaringan yang luas, berfungsi sebagai penghubung esensial yang menghubungkan wisatawan dengan semua komponen pengalaman perjalanan yaitu maskapai penerbangan, hotel, operator, dan destinasi. Setiap perubahan signifikan dalam lingkungan pasti akan menciptakan dampak berantai secara serentak di seluruh rantai nilai pariwisata. Tujuan penelitian ini yaitu untuk mengkaji pengaruh ketidakpastian teknologi terhadap kinerja organisasi, dengan orientasi pembelajaran sebagai variabel mediasi pada perusahaan agen perjalanan. Studi kuantitatif ini memilih 75 manajer agen perjalanan (dari total 618) di Indonesia menggunakan teknik purposive sampling, yang berfokus pada mereka yang terlibat aktif dalam implementasi orientasi strategis dan pencapaian kinerja organisasi kemudian data dianalisis menggunakan SEM-PLS. Studi ini menemukan bahwa ketidakpastian teknologi berpengaruh positif signifikan terhadap orientasi pembelajaran yang dapat meningkatkan kinerja organisasi. Orientasi pembelajaran juga secara signifikan memediasi pengaruh ketidakpastian teknologi terhadap kinerja, menjadikannya strategi inti untuk peningkatan kinerja dalam lingkungan teknologi yang dinamis.Kata Kunci: Orientasi Pembelajaran, Ketidakpastian Teknologi, Kinerja Organisasi, Orientasi Strategis, Agen PerjalananABSTRACTThe travel industry operates with a high level of technological uncertainty. This unpredictability comes from the rapid pace of change, such as the rise of new online booking platforms, AI-based planning tools, and other disruptive innovations, making their ultimate impact and adoption rate difficult for business to gauge. Travel agencies serve as a crucial link at the center of the tourism network, connecting tourists with all components of the travel experience (such as airlines, hotels, operators, and destinations). Significant environmental changes immediately trigger chain effects across the entire tourism value chain. The aim of this research is to examine the effect of technological uncertainty on organizational performance, with learning orientation as a mediating variable in travel agencies. This quantitative study selected 75 travel agency managers (out of a total of 618) in Indonesia using the purposive sampling technique, focusing on those actively involved in implementing strategic orientation and achieving organizational performance. The data was then analyzed using SEM-PLS. The study found that technological uncertainty has a significant, positive effect on learning orientation, which in turn improves organizational performance. Learning orientation also significantly mediates the influence of technological uncertainty on performance, making it a core strategy for performance enhancement in a dynamic technological environment.Keywords:Learning Orientation, Technological Uncertainty, Organizational Performance, Strategic Orientation, Travel Agency
Episodic Sustainability Narratives & Ephemeral Awareness in Fast Fashion: Social Listening Insights Azhar, Ratih Mukti
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The discourse on sustainability within the fast fashion industry often finds itself trapped in a paradox between massive information volume and the actual depth of public engagement. This study aims to analyze the dynamics of sustainability narratives in the digital space, focusing on the phenomenon of episodic narratives and platform amplification effects. Utilizing a social listening method via the Brand24 platform, this research gathered a dataset of 19,378 mentions, reaching an accumulated digital audience of 97 million during the period of December 2025 to January 2026. The results indicate a "triple spikes" pattern, proving that public awareness of sustainability issues is episodic and unstable, with discussion volumes surging up to 29% from the baseline (693 mentions) only when triggered by viral events. Furthermore, a reach-depth paradox was identified, where visual platforms such as TikTok dominate audience reach (40%) despite having very low textual engagement (3.4% mentions). These findings confirm the occurrence of ephemeral awareness, where massive information exposure through social media only triggers momentary virtue signaling behavior without fostering sustainable changes in consumption patterns. This study recommends a strategic shift in communication from mere visual amplification toward more authentic and integrated narratives to address consumer information saturation.
Analisis Implementasi Aplikasi BIMA dan Dampaknya terhadap Pengembangan Sumber Daya Manusia di B21 Digital Printing Al-Kafi, Ahmad Luqmanul Hakim Al-Kafi; Ratih Mukti Azhar
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 2 (2026): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i2.376

Abstract

The rapid development of digitalization in the printing industry requires business actors to adopt technology-based work systems in order to improve operational efficiency and the quality of human resources. This study aims to analyze the implementation of BIMA and its impact on human resource development at B21 Digital Printing. BIMA is a digital system used to record incoming and outgoing goods as well as to manage customer orders in printing operations. This research employs a qualitative descriptive approach. Data were collected through observation, interviews, and documentation involving employees directly engaged in the use of BIMA. Data analysis was conducted using the Miles and Huberman model, which includes data collection, data display, and data condensation. The findings indicate that prior to the implementation of BIMA, operational processes were carried out manually, resulting in various problems such as delays in recording, data inaccuracies, and difficulties in monitoring stock and orders. After the implementation of BIMA, there was a significant improvement in operational efficiency, recording accuracy, and workflow transparency. Furthermore, the implementation of BIMA had a positive impact on employees’ work behavior, particularly in terms of discipline, accuracy, and responsibility. However, several challenges remain, especially related to employees’ digital competencies, internet network stability, and the absence of formal standard operating procedures. Overall, BIMA plays an important role in supporting operational management and human resource development at B21 Digital Printing. Keywords: Digitalization, Performance, Human Resources
Equipment Efficiency Analysis of Espresso Machine Using the Overall Equipment Effectiveness (OEE) Method and Total Productive Maintenance (TPM) Approach Ni Matul Azizah; Rizky Dermawan; Ratih Mukti Azhar
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 1 (2026): January-June 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.1.17993

Abstract

This study aims to evaluate the equipment efficiency of a La Marzocco espresso machine at Kopi Anak Monopole Coffee Shop by employing the Overall Equipment Effectiveness (OEE) method and the Total Productive Maintenance (TPM) framework. The analysis measures machine performance through three main OEE components: availability, performance, and quality. A quantitative approach was used by collecting eight months of observational data (December 2024–July 2025), including operational time, downtime, setup duration, and the quantity of both good and defective outputs. Data interpretation involved OEE computation, the Six Big Losses framework, Pareto prioritization, and Fishbone root-cause analysis. Findings indicate that before TPM implementation, the espresso machine achieved an average OEE of 30.25%, dominated by idling and minor stoppages (65.61%). After TPM was applied, the OEE increased to 31.01%, showing measurable improvement in machine reliability and operator awareness. The study highlights that the adoption of TPM principles in small-scale coffee shops can enhance operational discipline and efficiency, offering both theoretical and practical insights for service oriented businesses.
Co-Authors , Gerry Hutomo Orlando Achmad Danis Harjuna Putra Adinda Rahmawati Syarifudin Aini, Risma Qurrotu Al-Kafi, Ahmad Luqmanul Hakim Al-Kafi Andy Atalla Ariputra Aprilliifalya, Gebby Ariputra, Andy Atalla Arumsari, Devinta Nur Aulia A., Shabrina Ayundha Evanthi Berlian Bagaskara Christianto Wibowo, Jonathan Clarissa Aurora Putri, Brilivena Daisy Marthina Rosyanti Delvana, Angeline Dermawan , Rizky Dewa Danubrata, Muhammad Dinda Eka Rahmawati Faiziah Marizcha Adellah Febri Suryani Gerry Hutama Hardi, Ilham Hendry Hermawan Huzaema, Maharani Ilham Hardi Ilham Hardi Ilham Hardi Ilham Hardi Kamila, Ikfina Rosyada Lintang Mutiara Ratri Luna Widianti Saputri M. Yafie Alfiandy Maulita Ayubi Rachma Muhammad Faiz Subhanulfikri Nabil Abiyu Rohman Nabila Ni Matul Azizah Novita Sari Hamidaya Nur Fadia Ulfa Ono Suparno Pudjoprastyono, Hery Putri Ajeng Kinasih Putri, Amadea Syahbani Rachela Putri, Revalina Anastasya Rachman, Nayla Aizha Ratri, Lintang Mutiara Rayshan Edrick Fontano Dahlan Revalya Rachminda Rizky Dermawan Rosyanti, Daisy Marthina Satrio Bagus Utomo Sekar Wangi, Faisa Dinda Setiadi Djohar Shabrina Aulia A. Shabrina Aulia Az Zahra Shavira, Nadya Sianturi, Angie Arni Giovani Syarifudin, Adinda Rahmawati