Article Per Year (5 Year)
p-Index From 2021 - 2026
6.923
P-Index
This Author published in this journals
All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Riset Pendidikan Ekonomi YUME : Journal of Management JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Journal of Information System, Applied, Management, Accounting and Research Jurnal MEBIS (Manajemen dan Bisnis) Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat CENDEKIA : Jurnal Ilmu Pengetahuan Padma: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Artificial Intelligence and Digital Business Mestaka: Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Business and Investment Review Journal of Community Service (JCOS) Jurnal Nirta: Studi Inovasi Nanggroe: Journal of Scholarly Service Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia IIJSE Jurnal Akademik Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced International Journal of Economics, Business and Innovation Research
Ratih Mukti Azhar
Faculty Of Economic And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

Published : 53 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 53 Documents
Search

 2   3   4   5   6 
EKSPLORASI INTEGRASI LITERASI DATA, INOVASI, DAN KOMUNIKASI DALAM PENULISAN ARTIKEL RISET PEMERINTAHAN Putri, Amadea Syahbani Rachela; Azhar, Ratih Mukti
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 3 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i3.5981

Abstract

Digital transformation and the complexity of public issues have driven a paradigm shift in knowledge production in the government sector, including in the practice of writing policy research articles. This study aims to explore the integration of data literacy, innovation, and scientific communication in the process of writing government research articles that take place in the world of work. Using a descriptive qualitative approach, data were collected through in-depth interviews, participatory observations, and documentation studies of collaborative processes in bureaucratic environments. The findings suggest that data literacy is the foundation for the validity of policy narratives, methodological innovation drives adaptation to issue dynamics, and effective scientific communication broadens the range of knowledge impact. All three form a knowledge production system that is not only responsive, but also practically relevant and applicable. This study uses Mode 2 Knowledge Production Theory as a theoretical basis, which explains that contemporary knowledge production is contextual, interdisciplinary, and closely connected to the public decision-making process. The results of this study confirm the need to strengthen the data-based policy research writing system, innovative in approach, and communicative in its dissemination, as part of the institutional transformation strategy in the government sector. ABSTRAKTransformasi digital dan kompleksitas isu publik telah mendorong perubahan paradigma dalam produksi pengetahuan di sektor pemerintahan, termasuk dalam praktik penulisan artikel riset kebijakan. Penelitian ini bertujuan untuk mengeksplorasi integrasi antara literasi data, inovasi, dan komunikasi ilmiah dalam proses penulisan artikel riset pemerintahan yang berlangsung di dunia kerja. Dengan menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi terhadap proses kolaboratif di lingkungan birokrasi. Temuan menunjukkan bahwa literasi data menjadi fondasi bagi validitas narasi kebijakan, inovasi metodologis mendorong adaptasi terhadap dinamika isu, dan komunikasi ilmiah yang efektif memperluas jangkauan dampak pengetahuan. Ketiganya membentuk sistem produksi pengetahuan yang tidak hanya responsif, tetapi juga relevan secara praktis dan aplikatif. Penelitian ini menggunakan Mode 2 Knowledge Production Theory sebagai landasan teoritik, yang menjelaskan bahwa produksi pengetahuan kontemporer bersifat kontekstual, interdisipliner, dan terhubung erat dengan proses pengambilan keputusan publik. Hasil studi ini menegaskan perlunya penguatan sistem penulisan riset kebijakan berbasis data, inovatif dalam pendekatan, serta komunikatif dalam penyebarannya, sebagai bagian dari strategi transformasi kelembagaan di sektor pemerintahan.
Evaluasi Dampak Pemberian Reward terhadap Budaya Kerja Positif di PT Grandprix Indoagung Delvana, Angeline; Azhar, Ratih Mukti
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20233

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampakpemberian reward terhadap pembentukan budaya kerja positifdi PT Grandprix Indoagung. Budaya kerja positif merupakanelemen kunci dalam menciptakan lingkungan kerja yang produktif, kolaboratif, dan berorientasi pada hasil. Denganpendekatan kualitatif deskriptif, data dikumpulkan melaluiobservasi lapangan, wawancara mendalam dengan manajerdan karyawan, serta studi dokumentasi internal perusahaan. Hasil penelitian menunjukkan bahwa pemberian reward, baikdalam bentuk finansial maupun non-finansial, berdampaksignifikan terhadap peningkatan motivasi, loyalitas, sertapenciptaan nilai-nilai kerja seperti disiplin, kerjasama, dan tanggung jawab. Namun demikian, efektivitas reward sangat bergantung pada keadilan sistem, konsistensi implementasi, dan relevansi dengan kebutuhan karyawan. Temuan inimemberikan implikasi praktis bagi manajemen dalammerancang sistem penghargaan yang strategis dan berkelanjutan guna memperkuat budaya kerja positif di organisasi.
The Innovation–Loyalty Nexus: Unpacking the Role of Perceived Quality in the Automotive Industry Nabila; Dermawan, Rizky; Azhar, Ratih Mukti
Business and Investment Review Vol. 3 No. 6 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.217

Abstract

This study investigates the effect of brand innovativeness on brand loyalty, with perceived quality as a mediating variable, in the context of Hyundai car consumers in West Java. Motivated by the highly competitive Indonesian automotive market where innovation is a key driver of customer retention, the research applies a quantitative design with purposive sampling of 120 respondents. Data were collected through an online survey and analyzed using Structural Equation Modeling with Partial Least Squares (SmartPLS). The results demonstrate that brand innovativeness significantly enhances both perceived quality and brand loyalty, while perceived quality exerts a positive effect on loyalty and mediates the relationship between innovativeness and loyalty. These findings underscore the strategic importance of continuous innovation complemented by improvements in after-sales service quality to reinforce Hyundai’s market position in an increasingly competitive environment.
The Impact of Store Atmosphere, Service Quality, and Social Media Marketing on Purchase Decisions: Insight from the Coffee Shop Market (Case Study at Kedai Kopi Distrik Metropolitan Surabaya) Kamila, Ikfina Rosyada; Pudjoprastyono, Hery; Azhar, Ratih Mukti
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1064

Abstract

This research aims to identify the influence of store atmosphere, service quality, and social media marketing on purchasing decisions at the Surabaya Metropolitan District Coffee Shop. Using quantitative methods with non-probability sampling techniques through purposive sampling, this research involved 115 respondents aged over 17 years who had bought and visited shops and had social media. Data was collected via Google Form and analyzed using Partial Least Square (PLS). The research results show that store atmosphere, service quality, and social media marketing have a positive influence on purchasing decisions. Consumers consider the design at Kedai Distrik Metropolitan to be quite unique by combining Vintage Chinatown-Sumatra themes. With a unique place and cheap product prices, consumers are happy to visit Kedai Kopi Distrik Metropolitan Surabaya, especially among teenagers.
Purchase Intention di Era TikTok : Peran Trust dalam Pengaruh Online Customer Review dan Social Media Influencer Terhadap Produk Sunscreen The Originote Pada Gen Z di Surabaya Clarissa Aurora Putri, Brilivena; Dermawan , Rizky; Mukti Azhar, Ratih
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 2 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i2.12529

Abstract

The research shows to examine the influence of Online Customer Reviews and Social Media Influencers on Purchase Intention for The Originote sunscreen products, with Trust as a mediator among Gen Z TikTok users in Surabaya. This research uses a quantitative approach involving 96 respondents through purposive sampling and is analyzed using PLS-SEM. The study reveals that Online Customer Reviews and Social Media Influencers generate a favorable and significant effect on Purchase Intention, and Trust mediates both relationships. These findings indicate that Gen Z actively uses digital marketing as an information source, where trust in honest and non-manipulative reviews is a crucial factor in shaping purchase intentions. This study is limited by its geographic scope and the lack of detailed exploration of influencer characteristics. For Gen Z consumers, it is recommended to be more selective when evaluating reviews and content on TikTok. Meanwhile, companies are advised to build a positive image on TikTok to foster audience trust. Future researchers are encouraged to explore variables such as cognitive behavior in the context of digital consumer behavior.
Analisis Brand Engagement di Media Sosial pada Produk Kemaiu Berdasarkan Dimensi Brand Equity Rachman, Nayla Aizha; Azhar, Ratih Mukti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4398

Abstract

Persaingan merek lokal yang semakin ketat di media sosial membuat Kemaiu menghadapi tantangan dalam mempertahankan perhatian dan keterlibatan konsumennya. Aktivitas konten yang sudah cukup aktif tersebut belum memberikan gambaran jelas mengenai seberapa besar kontribusinya dalam membentuk brand equity di mata konsumen. Permasalahan ini menjadi penting untuk dikaji agar strategi digital yang dijalankan dapat lebih tepat sasaran dan efektif dalam memperkuat posisi merek. Penelitian ini bertujuan menganalisis brand engagement konsumen terhadap produk Kemaiu di media sosial dengan menggunakan dimensi brand equity yang mencakup empat dimensi, yaitu brand awareness, brand association, perceived quality, dan brand loyalty. Pendekatan penelitian ini adalah pendekatan kualitatif dengan metode deskripsi kualitatif. Data primer diperoleh melalui pengamatan aktivitas Kemaiu di Instagram dan Tiktok. Lalu, data sekunder diperoleh melalui studi literatur dari artikel jurnal yang membahas peran media sosial memperkuat ekuitas merek. Hasil analisis menunjukkan bahwa aktivitas media sosial Kemaiu, berupa konsistensi konten, identitas visual, storytelling, serta penggunaan testimoni, berkontribusi pada peningkatan kesadaran merek, pembentukan asosiasi merek yang relevan, peningkatan persepsi kualitas, dan penguatan loyalitas konsumen. Selain itu, elemen visual yang khas turut memperkuat aset merek yang membuat Kemaiu mudah dikenali di platform digital. Penelitian ini masih memiliki keterbatasan dan disarankan untuk mencari gambaran yang lebih mendalam mengenai perilaku brand engagement. Penelitian ini diharapkan dapat menjadi acuan dalam pengembangan strategi media sosial bagi Kemaiu maupun merek lokal lainnya untuk memperkuat brand equity di era digital.
Pengaruh Pemasaran dan FoMo: Sebuah Studi tentang Bagaimana Pengaruh Influencer Mempengaruhi Keputusan Pembelian Labubu Melalui FoMo pada Kalangan Gen Z di Surabaya Revalya Rachminda; Rizky Dermawan; Ratih Mukti Azhar
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8211

Abstract

This study explores the interconnections among influencer marketing, FoMo, and purchase decisions, focusing on Gen Z consumers in Surabaya. This study examines the direct effect of influencer marketing on the online purchasing decisions of Labubu and explores the mediating role of FOMO in this relationship. The research method used is quantitative. The sampling technique employed is non-probability sampling with purposive sampling and tested using the SmartPLS application with PLS-based SEM method. The findings reveal that influencer marketing has a positive and significant effect on purchase decisions. Additionally, FoMO is identified as a crucial mediating variable that strengthens the impact of influencer marketing on purchase decisions. This study contributes to the understanding of consumer behavior by highlighting the mediating role of FoMO in the relationship between influencer marketing and online purchase decisions. This is done through their marketing strategies by leveraging influencer marketing combined with psychological triggers, namely FoMO, which effectively influence and enhance purchase decisions among consumers, especially Generation Z. This suggests that marketing strategies through influencers can enhance FOMO behavior among Gen Z consumers, thereby encouraging them to make online purchases.
Uncovering The Relationships Between Strategic Capability, Strategic Flexibility, And Performance Evanthi, Ayundha; Azhar, Ratih Mukti
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.722

Abstract

Abstract. Strategic flexibility and strategic capability are seen as strategic activities carried out by companies to compete and adapt to the business environment to achieve the expected performance. The objectives of this research are: (1) examine strategic flexibility, strategic capability, and performance by emphasizing their relationships, dimensions and roles of context (2) identify the relationship between strategic flexibility, strategic capability and performance that can be used for future theory development. This research uses bibliometric analysis to map how strategic flexibility, strategic capability and performance intended from several previous journals using VOSviewer. This research concludes that implementing strategic flexibility and strategic capability will result in effective relationships and good firm performance although strategic flexibility is not directly related to the strategic capability. Performance mediates the influence between strategic flexibility and strategic capability. The strategic flexibility is influenced by product innovation, absorptive capacity, and dynamic capability, in the other hand, strategic capability is influenced by network capability. The implication of this research are following researches can add literatures and new theories on the strategic flexibility and strategic capability so that research and discussion on this object can continue to grow. Keywords: Strategic Flexibility, Strategic Capability, Performance
Equipment Efficiency Analysis of Espresso Machine Using the Overall Equipment Effectiveness (OEE) Method and Total Productive Maintenance (TPM) Approach Azizah, Ni Matul; Dermawan, Rizky; Azhar, Ratih Mukti
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 1 (2026): January-June 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.1.17993

Abstract

This study aims to evaluate the equipment efficiency of a La Marzocco espresso machine at Kopi Anak Monopole Coffee Shop by employing the Overall Equipment Effectiveness (OEE) method and the Total Productive Maintenance (TPM) framework. The analysis measures machine performance through three main OEE components: availability, performance, and quality. A quantitative approach was used by collecting eight months of observational data (December 2024–July 2025), including operational time, downtime, setup duration, and the quantity of both good and defective outputs. Data interpretation involved OEE computation, the Six Big Losses framework, Pareto prioritization, and Fishbone root-cause analysis. Findings indicate that before TPM implementation, the espresso machine achieved an average OEE of 30.25%, dominated by idling and minor stoppages (65.61%). After TPM was applied, the OEE increased to 31.01%, showing measurable improvement in machine reliability and operator awareness. The study highlights that the adoption of TPM principles in small-scale coffee shops can enhance operational discipline and efficiency, offering both theoretical and practical insights for service oriented businesses.
Pengaruh Ketidakpastian Teknologi terhadap Kinerja Organisasi melalui Orientasi Pembelajaran: Studi pada Agen Perjalanan di Indonesia Evanthi, Ayundha; Azhar, Ratih Mukti
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 2 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i2.2707

Abstract

ABSTRAKIndustri perjalanan beroperasi dengan tingkat ketidakpastian teknologi yang tinggi. Ketidakpastian ini bersumber dari laju perubahan yang cepat seperti munculnya platform pemesanan online baru, alat perencanaan berbasis AI, dan inovasi disruptif lainnya yang membuat dampak akhirnya sulit diukur oleh bisnis. Agen perjalanan berada di pusat jaringan yang luas, berfungsi sebagai penghubung esensial yang menghubungkan wisatawan dengan semua komponen pengalaman perjalanan yaitu maskapai penerbangan, hotel, operator, dan destinasi. Setiap perubahan signifikan dalam lingkungan pasti akan menciptakan dampak berantai secara serentak di seluruh rantai nilai pariwisata. Tujuan penelitian ini yaitu untuk mengkaji pengaruh ketidakpastian teknologi terhadap kinerja organisasi, dengan orientasi pembelajaran sebagai variabel mediasi pada perusahaan agen perjalanan. Studi kuantitatif ini memilih 75 manajer agen perjalanan (dari total 618) di Indonesia menggunakan teknik purposive sampling, yang berfokus pada mereka yang terlibat aktif dalam implementasi orientasi strategis dan pencapaian kinerja organisasi kemudian data dianalisis menggunakan SEM-PLS. Studi ini menemukan bahwa ketidakpastian teknologi berpengaruh positif signifikan terhadap orientasi pembelajaran yang dapat meningkatkan kinerja organisasi. Orientasi pembelajaran juga secara signifikan memediasi pengaruh ketidakpastian teknologi terhadap kinerja, menjadikannya strategi inti untuk peningkatan kinerja dalam lingkungan teknologi yang dinamis.Kata Kunci: Orientasi Pembelajaran, Ketidakpastian Teknologi, Kinerja Organisasi, Orientasi Strategis, Agen Perjalanan ABSTRACTThe travel industry operates with a high level of technological uncertainty. This unpredictability comes from the rapid pace of change, such as the rise of new online booking platforms, AI-based planning tools, and other disruptive innovations, making their ultimate impact and adoption rate difficult for business to gauge. Travel agencies serve as a crucial link at the center of the tourism network, connecting tourists with all components of the travel experience (such as airlines, hotels, operators, and destinations). Significant environmental changes immediately trigger chain effects across the entire tourism value chain. The aim of this research is to examine the effect of technological uncertainty on organizational performance, with learning orientation as a mediating variable in travel agencies. This quantitative study selected 75 travel agency managers (out of a total of 618) in Indonesia using the purposive sampling technique, focusing on those actively involved in implementing strategic orientation and achieving organizational performance. The data was then analyzed using SEM-PLS. The study found that technological uncertainty has a significant, positive effect on learning orientation, which in turn improves organizational performance. Learning orientation also significantly mediates the influence of technological uncertainty on performance, making it a core strategy for performance enhancement in a dynamic technological environment.Keywords: Learning Orientation, Technological Uncertainty, Organizational Performance, Strategic Orientation, Travel Agency
Co-Authors , Gerry Hutomo Orlando Achmad Danis Harjuna Putra Adellah, Faiziah Marizcha Adinda Rahmawati Syarifudin Aini, Risma Qurrotu Al-Kafi, Ahmad Luqmanul Hakim Al-Kafi Andy Atalla Ariputra Aprilliifalya, Gebby Ariputra, Andy Atalla Aulia A., Shabrina Ayundha Evanthi Ayundha Evanthi Ayundha Evanthi Ayundha Evanthi Azizah, Ni Matul Christianto Wibowo, Jonathan Clarissa Aurora Putri, Brilivena Dahlan, Rayshan Edrick Fontano Daisy Marthina Rosyanti Delvana, Angeline Dermawan , Rizky Dewa Danubrata, Muhammad Dinda Eka Rahmawati Evanthi , Ayundha Evanthi, Ayundha Gerry Hutama Hardi, Ilham Hendry Hermawan Huzaema, Maharani Ilham Hardi Ilham Hardi Ilham Hardi Ilham Hardi Kamila, Ikfina Rosyada Kinasih, Putri Ajeng Lintang Mutiara Ratri M. Yafie Alfiandy Maulita Ayubi Rachma Muhammad Faiz Subhanulfikri Nabil Abiyu Rohman Nabila Novita Sari Hamidaya Nur Fadia Ulfa Ono Suparno Pudjoprastyono, Hery Putri, Amadea Syahbani Rachela Rachman, Nayla Aizha Ratri, Lintang Mutiara Revalya Rachminda Rizky Dermawan Rizky Dermawan Rosyanti, Daisy Marthina Sekar Wangi, Faisa Dinda Setiadi Djohar Shabrina Aulia A. Shabrina Aulia Az Zahra Shavira, Nadya Sianturi, Angie Arni Giovani Syarifudin, Adinda Rahmawati