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All Journal JDM (Jurnal Dinamika Manajemen) Journal of Indonesian Economy and Business Benefit: Jurnal Manajemen dan Bisnis MODUS-Jurnal Ekonomi dan Bisnis Jurnal Terapan Abdimas JRMSI - Jurnal Riset Manajemen Sains Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat JuSiTik : Jurnal Sistem dan Teknologi Informasi Komunikasi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Community Engagement and Emergence Journal (CEEJ) Yumary: Jurnal Pengabdian kepada Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) DEMAnD Forum Bisnis dan Kewirausahaan International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Arastirma Journal of International Conference Proceedings Publikasi Hasil Pengabdian Kepada Masyarakat. Jurnal Keuangan dan Bisnis Jurnal Manajemen Maranatha
Fransiska Soejono
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : JURNAL PEMASARAN KOMPETITIF

 1 
The Influence Of Promotion And Price On Purchasing Decisions For Toyota Car Nataliani, Nataliani; Ningsih, Nonita Kristya; Soejono, Fransiska
Jurnal Pemasaran Kompetitif Vol. 7 No. 1 (2023): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i1.30301

Abstract

The purpose of this study is to see whether promotion and price have an effect on purchasing decisions. Toyota is the largest car manufacturer in the world. The population of this study are consumers who know and have used or are using Toyota products in 2023. The sampling method uses non-probability sampling, namely the purposive sampling method (judgment sampling). the sample in this study were 94 respondents. Data was collected using an online questionnaire (google form) distributed via social media. Based on the findings of this study, promotion and price have a positive and significant effect on purchasing decisions for toyota cars. 
Co-Authors Alvin Amelia, Sona Anastasia Sri Mendari Bendi, Reginaldus Kristoforus Jawa Bendi, Reginaldus Kristoforus Jawa Chau, Sheva Ordelia Cindy Devilia Putri Dhita Wahyu Anggraeni, Dhita Wahyu Dominikus Budiarto, Dominikus Efelyn Virginnia Efila, Maria Rosari Evadne, Angie Fadilla, Fadilla Fitria, Irin Hendrik Fery Herdiyatmoko Herdiyanto, H.Y. Ary Heri setiawan Heriyanto Heriyanto Ian Kurniawan Indriasari, Bernadine Ajeng Junli, Rudi Kusmawati, Kusmawati Latius Hermawan M.J. Tyra Marshella, Marshella Micheline Rinamurti, Micheline Michelle, Christable Mutika, Suzzana Winda Artha Nataliani, Nataliani Nicholas, Nicholas Ningsih, Nonita Kristya Oemar, Rexy Patrick Heaven Pitoyo, Urbanus Dwi Adi Pranoto, lilik Pratama, Yohanes Dicka Putri, Elly R. Kristoforus Jawa Bendi R. Kristoforus Jawa Bendi riyanto, agustinus Romiya, Romiya Rudy Hansen Salim, Alfred Chayadi Sitanggang, Morlina Sitanggang, Morlina Sonia Sonia, Sonia Suhalim, Shinta Putri Sulastri Sulastri Suzzana Winda Artha Mustika Taslim, Jimmy Theresia Sunarni Thimothy, Thimothy Tyra, M.J. Vanesa, Silvia Vinice, Melvyn Wiguna, V.C. Gracia Putri Windriani, H.Y. Wayan Windriani, Wayan Yeniyati, Prisca Yuliana Ester S Yuliani Yuliani Yundari, Yundari