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PENGARUH MOTIVASI BELANJA HEDONIS, DISKON HARGA DAN TAGLINE “GRATIS ONGKIR” TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF SECARA ONLINE DI SHOPEE Rusni, Andi; Solihin, Ahmad
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3841

Abstract

Penelitian ini bertujuan untuk menguji serta menganalisis pengaruh motivasi belanja hedonis, diskon dan tagline “gratis ongkir” terhadap keputusan pembelian impuslif (Planned impulsive buying) secara online di Shopee. Teknik pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling. Populasi dalam penelitian ini adalah mahasiswa prodi manajemen dan prodi teknik informatika Universitas Teknologi Sumbawa yang berbelanja menggunakan aplikasi Shopee dan berbelanja minimal 3 kali/bulan.Jumlah sample menggunakan rumus paul leedy sehingga berjumlah 100 responden.Teknik analsisi data menggunakan regresi linier berganda debgan alat analisis data pada penelitian ini menggunakan Statistical Product and Service Solutions (SPSS) dan jenis penelitiannya adalah kuantitatif. Hasil penelitian ini setelah dilakukan analisis data didapatkan bahwa motivasi belanja hedonis berpengaruh positif dan signifikan terhadap keputusan pembelian impulsif secara online di Shopee, diskon berpengaruh positif dan signifikan terhadap keputusan pembelian impulsif secara online di Shopee dan tagline “gratis ongkir” tidak berpengaruh terhadap keputusan pembelian impulsif secara online di Shopee. Penelitian ini menjelaskan tentang pengaruh Keputusan Pembelian Impulsif pada situs marketplace Shopee dan juga implikasi dari keputusan pembelian dalam manajemen pemasaran.
Hybrid Electric Power Plant Using Wind Turbine Savonius Helix and Solar Cell as an Alternative Power Source in the Lightning Tower at Flashing Lights Suryadi, Aris; Asmoro, Purwandito Tulus; Solihin, Ahmad
ADI Journal on Recent Innovation Vol. 1 No. 1 (2019): September
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.147 KB) | DOI: 10.34306/ajri.v1i1.3

Abstract

Electrical Energy is a very important need, but the electrical energy we use today still comes from conventional power plants that have negative threats such as pollution and fossil fuel reserves that are decreasing. To overcome this, by utilizing alternative energy that is environmentally friendly, one of them is wind energy and solar energy. Hybrid power plants use savonius helix wind turbines and solar cells are made to minimize the use of conventional energy. This tool utilizes wind and solar energy as the main media of electricity generation. The wind turbine which is made is a type of helix savonius vertical turbine that has a large torque, can rotate with low wind speed with a turbine size 80 cm high, diameter 25 cm which is connected to the generator and mounted on mechanical construction with a height of 200 cm and mounted control panel and solar cell with a capacity of 20 WP. This study aims to develop the potential of alternative energy as a power generation medium and be used as a source of flashing lights in the Indorama Engineering Polytechnic lightning tower tower. Savonius helix wind turbines that are designed require a minimum wind speed of 2.45 m / s for the start of the turbine rotation. Generating from the generator produces a maximum voltage of 18.64 V with a generator rotation of 304 rpm when not loaded and when loaded produces a maximum spin voltage of 281.3 rpm, 11.73 V voltage and 0.038 W power with a wind speed of 5 m/s. From the results of testing this hybrid power plant can be used for flashing lights on the lightning rod tower of the Indorama Polytechnic Engineering campus with a duration of 12 hours per day
Analisis Kesulitan Membaca Al-Quran di Kalangan Mahasiswa Pendidikan Teknik Mesin UPI Angkatan 2024 Solihin, Ahmad; Lazhwardi, Rayyana; Noviana, Rivana; Munawar, Wahid; Jenuri, Jenuri
Hamalatul Qur'an : Jurnal Ilmu Ilmu Alqur'an Vol. 5 No. 2 (2024): December 2024
Publisher : Pondok Pesantren Hamalatul Qur'an Jogoroto Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/hq.v5i2.318

Abstract

This study aims to analyze the factors contributing to difficulties in reading the Quran among students of the Mechanical Engineering Education program at Universitas Pendidikan Indonesia (UPI), class of 2024. Various barriers, such as limited formal religious education, lack of practice time, and an academic focus centered on technical fields, often lead to neglect of spiritual development. The study employs a quantitative approach with a survey method, gathering data through an online questionnaire that addresses students' reading frequency and the challenges they face. Findings reveal that most students spend 5-15 minutes daily reading the Quran, with the primary challenge being the application of tajweed rules. Based on these findings, the study recommends intensive guidance and motivational programs to improve students' Quran reading skills. Face-to-face instruction is considered essential for addressing technical difficulties, while campus-supported motivational programs can foster greater student interest.
STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN DAYA SAING PERUSAHAAN DI PASAR GLOBAL (STUDI PADA PT. SELAMAT SEMPURNA TBK) Solihin, Ahmad; Sari, Meci Nilam
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS Vol 2 No 2 (2024): Juli-Desember 2024
Publisher : Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurekma.v2i2.317

Abstract

In the era of globalization and rapidly advancing technology, industries and companies are required to continuously innovate their marketing strategies. In this context, it is essential for PT. Selamat Sempurna Tbk to understand and implement appropriate digital marketing strategies to enhance brand awareness, reach more potential customers, and build stronger relationships with existing customers. The purpose of this research is to investigate the marketing strategies employed by PT. Selamat Sempurna Tbk in facing global competition and to determine whether the strategies implemented by this company are significantly effective in addressing global competition. This study utilizes a descriptive qualitative research method. Data collection techniques are conducted through in-depth interviews, observations, and documentation related to the company. As for the data analysis method, this research employs a descriptive approach. The results of this study indicate that PT. Selamat Sempurna Tbk actively adopts and integrates digital technology and market data analysis to reach and participate in the global market. The company also demonstrates a high level of adaptation by continuously developing innovations to tackle various digital marketing challenges in the global market, thereby significantly enhancing its competitiveness.
Sistem Monitoring Fluida Kompresor pada Timbangan Terigu Mill C di PT. Eastern Pearl Flour Mills Ilham Septiansyach, Andi; Solihin, Ahmad; Ka’ka, Simon; Taufik, Akhmad
Jurnal Teknik Mesin Sinergi Vol 23 No 2 (2025): Oktober 2025
Publisher : Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/sinergi.v23i2.4996

Abstract

This research aims to develop a compressor fluid monitoring system based on the Internet of Things (IoT) for industrial weighing machines at PT. Eastern Pearl Flour Mills, supporting the implementation of Industry 4.0. The system is designed to monitor pressure, flow, and fluid temperature in real-time, enhancing the efficiency and reliability of machine operations. The research process includes the design of precise measuring instruments and a monitoring system utilizing ESP8266 and LoRa Ra-02 technology for data transmission. Fluid sensor data is processed and displayed via a web-based platform and an Android application. The study also involves sensor calibration to ensure accuracy, as well as system performance evaluation through experimental methods, user testing, and data analysis. The results of this research are expected to significantly improve process efficiency and control in weighing machines, providing a strong foundation for IoT technology implementation in operational management within the flour milling industry.