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QRIS Payment Transactions as a Strategy for Enhancing the Revenue of Micro, Small, and Medium Enterprises (MSMEs): A Case Study of Sidorejo Subdistrict, Medan Tembung District Eka Milia Ningrum; Tri Inda Fadhila Rahma; Nurul Jan
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16863

Abstract

Abstract: Economic growth is a key indicator of economic development progress in a region. Technological innovation can serve as a catalyst to increase the turnover of Micro, Small, and Medium Enterprises (MSMEs) by identifying suitable strategies for a given area. Therefore, this study aims to determine strategies that can enhance MSME turnover through Quick Response Code Indonesian Standard (QRIS) payment transactions. The research method employed is descriptive qualitative with SWOT analysis. Based on the IFAS calculation, the score is 2.88, where the combined strengths and weaknesses yield a positive value (X-axis). Meanwhile, the EFAS calculation result is 2.68, with the combined opportunities and threats also yielding a positive value (Y-axis). Consequently, the results demonstrate that the study yields positive outcomes and is applicable for increasing MSME turnover within a region.
Strategi Pengembangan Industri Usaha Tahu Berbasis Islamic Business Model Canvas: (Studi Kasus: UD. Marni Kota Tebing Tinggi) Nurkomaria Nurkomaria; Tri Inda Fadhila Rahma; Juliana Nasution
Jurnal Riset Akuntansi Vol. 3 No. 4 (2025): November: Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v3i4.4538

Abstract

This study analyzes the development strategy of UD. Marni's tofu business in Tebing Tinggi City using the Islamic Business Model Canvas (BMC Islamic) with a qualitative phenomenological approach through a case study. Data were obtained from in-depth interviews with owners and workers and participant observation of the production process, which were mapped into nine BMC Islamic blocks based on sharia principles such as fairness, halalness, and blessings. Results indicate the current business model relies on daily production of fresh fried tofu for local vendors and households, with strengths in authentic taste and personal relationships, but challenges related to raw material fluctuations and limited marketing. Development strategies include MUI halal certification, sharia digital marketing via WhatsApp/Instagram, diversification of packaging variants, musyarakah partnerships with suppliers, and cost optimization, including 2.5% zakat, which is projected to increase turnover by 20-30% while maintaining Islamic values. This research contributes to strengthening sharia-compliant tofu MSMEs in Tebing Tinggi for sustainable growth.