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Journal : Journal of International Conference Proceedings

The Influence of Service Quality, Customer Trust and Word of Mouth on Customer Loyalty at Ana Motor Badung Workshop Rismayani, Ni Putu Sri Rahayu; Suardhika, I Nengah; Rihayana, I Gede
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2822

Abstract

Given the increasingly fierce level of competition and also the things that need to be strengthened so that customers remain loyal to using workshop services, therefore, it is important to conduct further studies that need to be considered by the Ana Motor workshop regarding how efforts should be made to increase customer loyalty in using workshop services. As a result, the purpose of this research is to investigate the impact of service quality, customer trust, and word of mouth on customer loyalty at the Ana Motor Workshop. This research was conducted in Badung Regency which is located at the Ana Motor Badung workshop. The method of collecting data through distributing questionnaires to 96 respondents for customers who have used repair services at the Ana Motor workshop at least 3 times. The sampling defined by Cochran was employed in this study, and the sampling method used was purposive sampling. For this study, multiple linear analysis techniques are used, which are conducted using the SPSS 25. 0 application for Windows. The results of the analysis show that service quality, customer trust, and word of mouth has a positive and significant effect on customer loyalty at the Ana Motor Badung workshop.
The Influence of Service Quality, Customer Trust and Word of Mouth on Customer Loyalty at Ana Motor Badung Workshop Rismayani, Ni Putu Sri Rahayu; Suardhika, I Nengah; Rihayana, I Gede
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2822

Abstract

Given the increasingly fierce level of competition and also the things that need to be strengthened so that customers remain loyal to using workshop services, therefore, it is important to conduct further studies that need to be considered by the Ana Motor workshop regarding how efforts should be made to increase customer loyalty in using workshop services. As a result, the purpose of this research is to investigate the impact of service quality, customer trust, and word of mouth on customer loyalty at the Ana Motor Workshop. This research was conducted in Badung Regency which is located at the Ana Motor Badung workshop. The method of collecting data through distributing questionnaires to 96 respondents for customers who have used repair services at the Ana Motor workshop at least 3 times. The sampling defined by Cochran was employed in this study, and the sampling method used was purposive sampling. For this study, multiple linear analysis techniques are used, which are conducted using the SPSS 25. 0 application for Windows. The results of the analysis show that service quality, customer trust, and word of mouth has a positive and significant effect on customer loyalty at the Ana Motor Badung workshop.
The Impact of Shoppable Live Streaming and Brand Trust on Purchase Decisions: The Mediating Role of Purchase Intention in ShopTokopedia Platforms Kusumatirta, I Wayan Ryan; Suardhika, I Nengah; Atmaja, Ni Putu Cempaka Dharmadewi; Orlanda, Ni Putu Audi; Chandra, I Gusti Agung Ayu Dian Priskila; Darma, I Wayan Agus Budi; Dewi, Anak Agung Ayu Pramisanthi
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4181

Abstract

The rapid growth of e-commerce has reshaped marketing strategies, with shoppable live streams emerging as an innovative medium that merges interactive shopping experiences with real-time entertainment. This study examines the effect of shoppable live streams and brand trust on purchase decisions, with purchase intention positioned as a mediating variable among ShopTokopedia users in Bali, particularly during the platform’s transition from TikTok Shop to ShopTokopedia. Using a quantitative approach, data were collected from 100 respondents and analyzed through Structural Equation Modeling (SEM) with SmartPLS. The findings demonstrate that while shoppable live streams and brand trust significantly influence purchase intention, they do not directly impact purchase decisions. Instead, purchase intention fully mediates the relationship, highlighting its critical role in converting consumer motivation into actual transactions. These results underscore the importance of creating engaging live stream experiences and strengthening consumer trust to drive purchasing behavior. The study contributes original insights into Indonesia’s live commerce ecosystem, offering valuable theoretical implications for consumer behavior research and practical recommendations for businesses aiming to enhance engagement, optimize marketing strategies, and sustain competitiveness in the evolving digital marketplace.
Co-Authors A. A. Putu Dyah Damayanti Adiputra, I Putu Pratama Anak Agung Dwi Widyani Anak Agung Inten Sari Saraswati Anak Agung Putu Agung Anik Yuesti Armanu Thoyib Arsha, I Made Risma M Artha, Didik Rabuana Arya Munang Ayu Heny Ratna Dewi Ayu R. Rumanti, I Gusti Binti Qoiriyah Chandra, I Gusti Agung Ayu Dian Priskila Darma, I Wayan Agus Budi Desak Nyoman Indriyani Dewi, Anak Agung Ayu Pramisanthi Didik Rabuana Artha Dwinata JS, I Putu Wahyu Eka Afnan Troena Gede Yudhi Hendrawan Gregorius Paulus Tahu I Dewa Ayu Tita Permata Tabita I Gde Yudhi Hendrawan I Gde Yudhi Hendrawan I Gede Cahyadi Putra I Gede Rihayana I Gede Yudhi Hendrawan I Gusti Agung Bagus Bintang Raditya I Gusti Agung Hendra Wirawan I Gusti Made Oka Diara Putra I Kadek Oca Santika I Ketut Setia Sapta I Komang Aditya Prawira Nugraha I Made Astina Yoga I Made Risma M Arsha I Nyoman Jaya Artana I Putu Gede Arya Gautama I Putu Pratama Adiputra I Wayan Oka Sugarda I Wayan Pasek Suryawan I Wayan Suarjana Ida Ayu Agung Dewi Kesumawati Ida Ayu Trisnawati, Ida Ayu Jimmy Harry Putu Suarthana Kadek Juniarta Kusumatirta, I Wayan Ryan Luh Kadek Budi Martini Luh Komang Candra Dewi Luh Komang Delisna Dewi Made Shinta Pradnya Lestari Nengah Landra Ngakan Nyoman Bagus Putra Legawa Ni Gusti Ayu Ade Dwi Yosiana Sari Ni Kadek Sinta Jayanti Ni Komang Atika Wicahyani Ni Komang Ayu Apri Intansari Ni Komang Ratih Yulianita Ni Komang Sonia Ni Komang Tri Nadya Suci Ni Komang Wahyuni Ni Luh Ade Yuni Mahayani Ni Luh Rita Larasanti Ni Luh Santi Ayuni Ni Made Arie Krisnayanti Ni Made Ayu Eva Alvinayanti Ni Made Dwi Puspitawati Ni Made Rai Elisya Yustiani Ni Nyoman Wida Sugiantari Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Rias Ratiwi Orlanda, Ni Putu Audi Pande Diva Darma Diputra Pande Rantika Juli Putra, I Gusti Made Oka Diara Putu Agus Eka Rismawan Putu Agus Prayogi Putu Anom Wisnu Wisnawa Putu Intan Puspita Dewi Putu Kepramareni Rismayani, Ni Putu Sri Rahayu Roy Darmawan Sang Made Dwi Budhi Arsana Suartama, I Wayan Oka Putra Sugarda, I Wayan Oka Sukmawati, Ni Ketut Tiara Ubud Salim Wirangjani, Ida Ayu Putu Yunika, Ni Luh