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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen JURNAL EKOBIS DEWANTARA Zonasi: Jurnal Sistem Informasi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Academia Open Jurnal Ilmu Manajemen Advantage Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Social Comunity Services JAIDE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Journal of Ekonomics, Finance, and Management Studies Proceeding of International Conference on Social Science and Humanity International Journal of Artificial Intelligence for Digital Marketing
Alshaf Pebrianggara
Universitas Muhammadiyah Sidoarjo
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Determinants of SMEs performance: The role of knowledge management, market orientation, and product innovation Setiyono, Wisnu Panggah; Iqbal, Mohammad; Alfisyahr, Rizal; Pebrianggara, Alshaf; Shofyan, Mukhammad
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 19 No. 1 (2022): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v19i1.15036

Abstract

The role of knowledge management (KM) in the existence of Small Medium Enterprises (SME’s) has been an important aspect of entrepreneurship. However, to perform an SME may not merely rely on its knowledge but also on other aspects such as market orientation and product innovation. This study aims to contribute to the entrepreneurship literature in the context of emerging economies. This study can be classified as quantitative research by nature as the use of a survey to gather respondent data. About 211 samples of SMEs of the furniture cluster in East Java were obtained in this study. Thus, understanding that the focus on market orientation and innovation in SMEs has not fruitfully been exposed and explored enough in the context of emerging economies such as Indonesia. The result of this study indicated that KM is not a direct predictor of SME performance. This is an indication that the supremacy creation of SME performance could not depend heavily on KM but rather, other driving forces such as market orientation (MO) and product innovation (INNOV) are much more powerful drivers in crafting SME performances.
Pengaruh Komitmen Organisasi, Budaya Organisasi dan Motivasi terhadap Kinerja Karyawan PT. Hantar Hamparan Hasil di Pasuruan: The Influence of Organizational Commitment, Organizational Culture and Motivation on Employee Performance at PT. Send Overlay Results in Pasuruan Rizal, As’at; Pebrianggara, Alshaf; Ansori, Achmad
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 4 No. 2 (2018): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.185 KB) | DOI: 10.21070/jbmp.v4i2.1901

Abstract

The purpose of this study was to determine the factors that influence the performance of employees at PT. Introduce Results Overlay which includes Organizational Commitment (X1) Organizational Culture (X2) and Work Motivation (X3). This study uses a quantitative method sample 60 employees at PT. Deliver Overlay Results as respondents. Data collection is done using questionnaires. The data were analyzed using statistical , namely by using multiple regression analysis, the processing of which was carried out with the SPSS version 25.0 program. 1) The results of the analysis prove that the Organizational Commitment, Organizational Culture and Motivation variables simultaneously affect the performance of employees at PT. Deliver Results Overlays. 2) The results of the analysis prove that Organizational Commitment and Motivation have a partial effect on Employee Performance, while Organizational Culture has no partial effect on Employee Performance. 3) Result prove that between Organizational Commitment, Organizational Culture and Motivation, Motivation variables have the most significant influence on Employee Performance at PT. Deliver Results Overlays.
Enhancing Organizational Effectiveness: The Interplay of Human Resource Information Systems, Organizational Citizenship Behavior, and Organizational Communication Yulianto, Mochamad Rizal; Humroh, Faizatul; Indayani, Lilik; Pebrianggara, Alshaf; Widyasmara, Bunga Aulia
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.6595

Abstract

This quantitative research investigates the dynamics of the human resource information system (HRIS), organizational citizenship behavior (OCB), and organizational communication in bolstering organizational effectiveness. A sample of 100 employees served as the basis of the study, and analytical tools such as classical assumption tests, multiple linear regression, F-test, T-test, and determinant coefficients were employed with the help of SPSS software. Primary data, garnered from questionnaires utilizing a Likert scale, ensured validity and reliability. The results manifested that HRIS and organizational communication substantially contributed to organizational effectiveness, while OCB had a less significant effect. Furthermore, the study illuminated a combined effect of HRIS, OCB, and organizational communication on organizational effectiveness. Among the variables, organizational communication was identified as the most significant factor. The study highlights the potential of effectively managed communication, alongside HRIS and OCB, to optimize organizational effectiveness. The implications thus emphasize the need for enhanced organizational communication practices, OCB, and HRIS implementation for improved organizational performance. Highlights: Organizational communication emerged as the most significant contributor to organizational effectiveness, underscoring the importance of effective internal communication practices. The Human Resource Information System (HRIS), despite its significant influence, indicates the need for technological enhancement in managing human resources for improved organizational performance. The study highlighted the potential of Organizational Citizenship Behavior (OCB) in boosting organizational effectiveness, even though its impact was less significant compared to other variables. Keywords: Human Resource Information Systems, Organizational Citizenship Behavior, Organizational Communication, Organizational Effectiveness, Quantitative Research.
Efektivitas Persepsi Kegunaan, Persepsi Kemudahan, dan Kondisi yang Memfasilitasi Terhadap Keputusan Pembelian Maf'ula, Eka Riyadhatul; Pebrianggara, Alshaf; Yulianto , Mochamad Rizal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4540

Abstract

This study analyzes the influence of Perceived Usefulness, Perceived Ease of Use, and Facilitating Conditions on Purchase Decisions among users of the Shopee e-commerce application in Sidoarjo. Employing a quantitative approach, the results indicate that Perceived Usefulness and Perceived Ease of Use have a positive and significant impact on Purchase Decisions, while Facilitating Conditions do not exhibit a significant influence. The findings imply the crucial role of application quality and user-friendliness in enhancing the effectiveness of purchase decisions. Recommendations involve technical improvements to enhance the impact of facilitating conditions. This research provides insights into factors affecting purchase decisions in the e-commerce context, laying the groundwork for further development to enhance user experience and the purchase decision-making process.
Pengaruh Citra Merek, Promosi dan Kualitas Produk Terhadap Minat Beli Ulang Pada Produk Mixue Di Sidoarjo Racmawati, Devi; Yulianto, Mochammad Rizal; Pebrianggara, Alshaf
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4611

Abstract

Penelitian ini bertujuan untuk menganalisis tentang pengaruh Citra Merek, Promosi, dan Kualitas Produk secara parsial dan simultan terhadap Minat Beli ulang pelanggan Mixue yang ada di Kabupaten Sidoarjo. Sampel yang digunakan dalam artikel ini sebanyak 96 responden. Penelitina ini menggunakan metode kuantitatif, pengambilan sampel ini menggunakann metode non probability sampling, yang dikenal dengan purposive sampling dengan pendekatan analisis data yang diterapkan adalah regresi linier berganda, dan yang dihitung dengan rumus lemeslow. Hasil yang diperoleh variabel Citra Merek Tidak berpengaruh signifikan terhadap Minat Beli ulang Pelanggan Mixue. Namun untuk variabel Promosi dan Variabel Kualitas Produk hasil yang diperoleh adalah berpengaruh positif dan signifikan. dan untuk hasil Uji simultan uji (f) berpengaruh positif dan signifikan terhadap Minat Beli Pelanggan Mixue.
Strategi Digital Marketing untuk Pengembangan Bisnis dan Meningkatkan Daya Saing pada UMKM Kopi di Sidoarjo Maulana, Ahmad Wildan; Yani, Muhammad; Pebrianggara, Alshaf
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5102

Abstract

Tujuan dari penelitian ini adalah melihat pengaruh langsung dari digital marketing terhadap pengembangan bisnis serta daya saing pada UMKM kopi di sidoarjo. Data yang digunakan pada penelitian ini adalah dengan mengambil sampel 3 orang pemilik UMKM kopi di sidoarjo yang sudah menerapkan strategi digital marketing untuk bisnisnya. Metode yang digunakan pada penelitian ini adalah kualitatif, Teknik analisis data yang digunakan yaitu analisis SWOT( Strength, Weakness, Opportunity, Threats) Analisis SWOT ini menggunakan perhitungan matriks IFE (Internal Factor Evaluation) dengan isi berbagai faktor kekuatan dan ancaman, serta matriks EFE (Eksternal Factor Evaluation) yang mana menunjukkan faktor peluang dan ancaman. Hasil dalam penelitian ini didapatkan skor kekuatan 1,95 , kelemahan 1,10 , peluang 2,03 , ancaman 0,98. Pada nilai matriks IFE didapatkan total 3,05, sedangkan untuk matriks EFE didapatkan total skor 3,01. Maka dari hasil analisis menunjukkan bahwa kuadran SWOT untuk UMKM kopi disidoarjo dapat ditentukan berada pada kuadran (I) pada diagram analisis SWOT menunjukkan bahwa perusahaan atau usaha memiliki kekuatan dan peluang yang besar. Hal ini dapat memungkinkan UMKM Kopi untuk secara efektif memanfaatkan peluang yang tersedia, baik dalam pasar lokal maupun ekspor, serta untuk mengembangkan pangsa pasar dengan efektif guna mengembangkan binsis UMKM kopi dengan menggunakan strategi digital marketing dan mampu bersaing dengan kompetitor.
COFFEE SHOP DAN PERUBAHAN GAYA HIDUP MAHASISWA MUSLIM DI SIDOARJO: COFFEE SHOP DAN PERUBAHAN GAYA HIDUP MAHASISWA MUSLIM DI SIDOARJO Pujianto, Wahyu Eko; Yulianto, Mochamad Rizal; Pebrianggara, Alshaf; Widyasmara, Bunga Aulia
Journal of Economic and Economic Policy Vol. 1 No. 1 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i1.6

Abstract

Perubahan zaman yang dipicu oleh modernisasi telah mengubah pola hidup masyarakat, terutama dalam konteks perilaku konsumtif. Kemajuan ilmu pengetahuan dan teknologi memengaruhi perubahan sosial, ekonomi, dan budaya, menciptakan tuntutan akan gaya hidup yang semakin meningkat. Perilaku konsumtif tidak hanya terbatas pada orang dewasa, tetapi juga merambah ke kalangan remaja, terutama mahasiswa, yang dipengaruhi oleh faktor psikologis, kemajuan teknologi, dan lingkungan sosial. Industri minuman, khususnya kedai kopi, menjadi contoh nyata dari pergeseran pola konsumtif di kalangan mahasiswa. Fenomena ini tercermin dalam pertumbuhan jumlah gerai kopi dan popularitas merek-merek terkenal. Ngopi telah menjadi gaya hidup yang penting, menciptakan identitas dan tempat berkumpul bagi masyarakat. Bagi mahasiswa Muslim di Sidoarjo, ngopi bukan hanya sekadar minum kopi, tetapi juga menjadi bagian dari identitas mereka. Fenomena ini mencerminkan perubahan budaya yang didorong oleh keinginan daripada kebutuhan, menciptakan simbol-simbol dan nilai-nilai baru dalam masyarakat.
MASTERING THE MINERAL WATER MARKET: LE MINERALE SUCCESSFUL STRATEGY IN WINNING CONSUMERS HEARTS Firdaus , Dafa Akbar Anugrah; Febriansah , Rizky Eka; Pebrianggara, Alshaf
Journal of Economic and Economic Policy Vol. 1 No. 3 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i3.39

Abstract

General Background: Global warming and environmental damage are critical issues exacerbated by the use of non-environmentally friendly products. Specific Background: Le Minerale, a bottled water brand, is integrating green promotion, product innovation, and brand image to influence consumer behavior, highlighting the importance of studying their impact on purchasing decisions. Knowledge Gap: Despite the growing trend in sustainable marketing, limited research exists on how these specific factors affect consumer purchasing decisions for environmentally friendly products, particularly in the bottled water sector in Indonesia. Aims: This study aims to determine the role of green promotion, product innovation, and brand image on purchasing decisions for Le Minerale products in Sidoarjo, Indonesia. Results: Using a sample of 100 respondents, multiple linear regression analysis revealed that all three variables—green promotion, product innovation, and brand image—significantly and positively influence purchasing decisions. Novelty: The research highlights the direct link between green promotion campaigns and consumer decisions, emphasizing the importance of product innovation, particularly eco-friendly packaging, in enhancing brand image and driving purchase behavior. Implications: These findings suggest that environmentally conscious marketing strategies not only contribute to positive brand perceptions but also influence consumer choices in favor of sustainable products. Future research could expand the geographical scope and explore additional variables, such as price perception and product quality, to further understand purchasing behavior in different contexts.
THE INFLUENCE OF TIKTOK CONTENT ON DIGITAL MARKETING OF ELECTRONIC PRODUCTS ON E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW Yulianto, Mochamad Rizal; Mubarok, Akhmad Nur; Suyogo, Muhammad; Pebrianggara, Alshaf; Almanfaluti, Istian Kriya
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 9 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.588

Abstract

This study aims to analyze the influence of TikTok content on digital marketing of electronic products in e-commerce through a systematic literature review. TikTok, as an increasingly popular social media platform, offers various engaging content features for users. This study examines how elements of content on TikTok, such as creative short videos, viral challenges, and influencer collaborations, can affect digital marketing strategies and sales performance of electronic products on e-commerce platforms. The methodology used is systematic literature review (SLR) by gathering and analyzing various relevant previous studies on the topic. The findings of this review indicate that TikTok content has a significant impact on brand awareness, consumer engagement, and sales conversion. Effective marketing strategies implemented on TikTok can increase product exposure, attract consumer attention, and drive purchasing decisions. These findings provide valuable insights for digital marketing practitioners in leveraging social media platforms to enhance the marketing performance of electronic products in e-commerce.
Uniqlo Flash Sale: Marketing Strategy to Increase Purchase Intention Khafidzotul Ilmah; Alshaf Pebrianggara; Muhammad Yani
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1798

Abstract

This research purpose to determine the influence of Search Engine Optimization, Online Advertising and Time Pressure on Purchase Intentiom at the Uniqlo Flash Sale. This research uses quantitative methods with a descriptive approach. The sampling technique used was purposive sampling with a total of 96 respondents. Data collection techniques by distributing questionnaires. The data analysis technique uses Partial Least Square (PLS) using the Smart-PLS Version 3.0 program. The results of this research show that there is an effect of Search Engine Optimization on Purchase Intention. Online Advertising also has an effect Purchase Intention. Meanwhile, Time Pressure has no effect on Purchase Intention.
Co-Authors Achmad Ansori Al Ubaidah, Fandy Alfisyahr, Rizal Almanfaluti , Istian Kriya Almanfaluti, Istian Kriya Andry Rachmadany Aprilia, Rena Eka Arul Maulana, Enggit Aruna, Salvara Tyara Azsyams, Luke Farrer Bayu Hari Prasojo Bimo, Muhammad Nur Daniel Happy Putra Davina Avrilia Febrianti Detak Prapanca Dewi Komala Sari Duwi Rahayu Errent Geraldie, Bertrand Fadila Putri Aisya Ramadhini Faridatul Nur Afifah Febriansah , Rizky Eka Febrianti, Davina Avrilia Febrianti, Yeti Firdaus , Dafa Akbar Anugrah Fityan Izza Noor Abidin Habibatullah, Nida’ul Firda Azhari Hari Prasojo, Bayu Hindarto Humroh, Faizatul Ilmah, Khafidzotul Imroatus Sholikhah, Imroatus Intan Ainun Majid Khafidzotul Ilmah Krisnawati, Vivi Kriya Almanfaluti, Istian Kumara Adji Kusuma Lailia, Jauharotul Lely Amelia Sari Lilik Indayani Machdani, Muchlis Dzul Maf'ula, Eka Riyadhatul Marta, Aurelia Putri Marwah, Siti Maulana, Ahmad Wildan Milasari, Anis Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Mohammad Iqbal Mubarok, Akhmad Nur Muhammad Yani Muhammad Yani, Muhammad Muhummad Yani Mukhammad Shofyan Mustajib, Khariza Ramdhania Putri Nafis, Khilyatun Navaro, Muhammad Saddam Ni’mah, Alfa NUR FADILAH NUR KHOLIFAH Nur Mubarok, Akhmad Oetarjo, Mas Prameswari, Amanda Tiara Priyanto, Ramadhani Dwi Puspitasari, Kiki Candra Quraini, Isyaffina Rachmadany, Andry Rachmadhany, Andry Racmawati, Devi Rahmadani, Diah Rita Ambarwati Sukmono Rizal Alfisyahr Rizal, As’at Rizky Eka Febriansah Ruci Arizanda Rahayu Sarwenda Biduri Septian, Mohammad Rafli Setiawan, Hamzah Setiyono, Wisnu Panggah Setyaningrum, Vira Shakira, Maulidia Shofyan, Mukhammad Sinta Nur Sa'idah Solekha, Amalia Suci Wulandari Suyogo, Muhammad Tasya Diva Prameswara Umah, Umdatul Umdatul Umah Usman, Dhea Monicha Vania, Talitha Viyanti, Amalia Wahyu Eko Pujianto Wardani, Dwi Sukma Widyasmara, Bunga Aulia Yulianto , Mochamad Rizal Yulianto, Mochammad Rizal Yuniar, Anira ZUHRIYAH, ISMATUL