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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen JURNAL EKOBIS DEWANTARA Zonasi: Jurnal Sistem Informasi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Academia Open Jurnal Ilmu Manajemen Advantage Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Social Comunity Services JAIDE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Journal of Ekonomics, Finance, and Management Studies Proceeding of International Conference on Social Science and Humanity International Journal of Artificial Intelligence for Digital Marketing
Alshaf Pebrianggara
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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ANALYSIS OF THE EFFECT OF EUCS VARIABLES ON USER SATISFACTION IN THE APPLICATION OF CEISA 4.0 AS AN ADMINISTRATIVE SYSTEM Marwah, Siti; Prasojo, Bayu Hari; Pebrianggara, Alshaf; Almanfaluti, Istian Kriya
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.948

Abstract

This study analyzes the impact of EUCS (End-User Computing Satisfaction) variables on user satisfaction with the CEISA 4.0 administrative system at KPPBC TMP Juanda. This study aims to evaluate how various factors, including technical support, reporting features, and system usability, contribute to overall user satisfaction. Data were collected through a survey, and analysis used Structural Equation Modeling (SEM) to assess the relationship between the identified variables. Key findings indicated that users experienced satisfactory technical support, characterized by quick responses and effective solutions to problems. In addition, the system's excellent reporting features facilitate the generation of comprehensive and easy-to-understand reports, further increasing user satisfaction. The research also included validity and reliability tests, confirming that the constructs used in this study are valid and reliable for measuring user satisfaction. The results show that improving these factors can significantly increase user satisfaction with CEISA 4.0, ultimately leading to more efficient administrative processes. This research adds to a more profound comprehension of the elements that influence user satisfaction in administrative systems, as well as providing valuable insights for future development of similar technologies.
PERBANDINGAN MODEL PENDEKATAN ARTIFICIAL INTELLIGENCE BERBASIS JARINGAN SARAF TIRUAN DAN MODEL KLASIK TERHADAP MINAT E-WALLET Widyasmara, Bunga Aulia; Pebrianggara, Alshaf; Kriya Almanfaluti, Istian; Prasojo, Bayu Hari
ZONAsi: Jurnal Sistem Informasi Vol. 7 No. 2 (2025): Publikasi artikel ZONAsi: Jurnal Sistem Informasi Periode Mei 2025
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/rp6n6460

Abstract

Kemajuan teknologi yang semakin pesat membawa dampak perubahan pada seluruh aspek khususnya pada sektor pembayaran. Dompet elektronik atau e-wallet saat ini menjadi tren dimasyarakat karena fleksibilitas dan kenyamanannya. Namun adopsi e-wallet tidak lepas dari beberapa faktor yang mempengaruhi minat konsumen untuk menggunakannya. Penelitian ini bertujuan untuk menganalisis pengaruh keamanan, privasi dan e-trust terhadap minat penggunaan e-wallet di Indonesi, dengan membandingkan dua metode, yaitu Jaringan Saraf Tiruan dan Regresi Linear Berganda menggunakan SPSS dan MATLAB. Analisis perbandingan dilakukan untuk mengidentifikasi metode yang memiliki tingkat akurasi paling baik. Jumlah populasi yang digunakan dalam penlitian ini dihitung menggunakan rumus Lemeshow, yang menghasilkan 165 reponden. Hasil penelitian menujukan bahwa metode Jaringan Saraf Tiruan memberikan hasil analisis yang jauh lebih baik dibandingkan Regresi Linear Berganda dengan hasil nilai yang didapat di setiap variable mendekati angka target yang diharapkan, sedangkan regresi linear berganda memberikan hasil yang kurang optimal khususnya pada variable keamanan dan privasi.
Consumer Ethnocentrism, Product Knowledge, and Brand Identity on Purchasing Decisions on Eiger Products Wulandari, Suci; Pebrianggara, Alshaf; Indayani, Lilik
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1474

Abstract

This research intends determine the impact Consumer Ethnocentrism, Product Knowledge, and Brand Identity on the purchase decision of Eiger products. Elementary study based on the increasing busines competition in the fashion and lifestyle, including in the outdoor equipment sector operated by Eiger. The research method using is quantitative with purposive sampling approach engage 100 respondents users of Eiger products. Data collection was conducted through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The results of the study indicate that three independent variables, Consumer Ethnocentrism, Product Knowledge, and Brand Identity, have a positive and significant influence on purchasing decisions. The conclusion this study states that consumers' understanding of the product, a strong brand identity, and a supportive attitude toward local products significantly drive purchasing decisions for Eiger products. These findings recommend that the company continue to strengthen its brand image and consumer education to enhance loyalty and purchase volume.
Servicescape, Utilitarian Value dan Variasi Produk terhadap Kepuasan Konsumen Miniso Marta, Aurelia Putri; Pebrianggara, Alshaf; Indayani, Lilik
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.8702

Abstract

Penelitian ini bertujuan untuk menganalisis servicescape, utilitarian value, dan variasi produk terhadap kepuasan konsumen Miniso, di tengah pesatnya pertumbuhan bisnis ritel yang menjawab kebutuhan konsumen yang semakin beragam. Dengan meningkatnya persaingan dalam industri ritel, memahami faktor-faktor yang mempengaruhi kepuasan konsumen menjadi sangat penting untuk kelangsungan dan pertumbuhan bisnis. Tujuannya adalah untuk menguji seberapa besar kontribusi ketiga variabel independen ini terhadap kepuasan konsumen. Metode yang digunakan adalah pendekatan kuantitatif dengan desain deskriptif, yang melibatkan pengumpulan data melalui kuesioner yang disebarkan kepada 100 responden berusia 17-40 tahun yang telah berbelanja di Miniso. Hasil penelitian menunjukkan bahwa variabel servicescape tidak berpengaruh signifikan terhadap kepuasan konsumen, sedangkan variabel utilitarian value dan variasi produk memiliki pengaruh yang signifikan terhadap kepuasan konsumen. Penelitian ini memberikan wawasan penting bagi Miniso dalam upayanya untuk memenuhi ekspektasi konsumen dan meningkatkan kepuasan konsumen.
Pengaruh Content marketing, Celebrity Endorser, dan Brand Awareness Terhadap Keputusan Pembelian Produk Focallure di Sidoarjo. Solekha, Amalia; Sari, Dewi Komala; Pebrianggara, Alshaf
JURNAL EKOBIS DEWANTARA Vol 8 No 1 (2025): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v8i1.4430

Abstract

Penelitian dilakukan untuk mengetahui pengaruh content marketing, celebrity endorser, dan brand awareness terhadap keputusan pembelian produk Focallure di Sidoarjo. Metodologi penelitian ini didasari oleh pendekatan kuantitatif deskriptif, untuk populasinya meliputi semua pengguna kosmetik Focallure di Sidoarjo, dan sampel yang diambil 100 orang. Sampel dipilih menggunakan teknik purposive sampling, dengan kriteria sampel berusia >17 tahun dan demografi berupa pria dan wanita yang pernah membeli produk Focallure di platform TiktokShop. Data dikumpulkan melalui kuesioner dan skala Likert digunakan untuk mengukur jawaban. Analisis data dilakukan dengan metode PLS-SEM menggunakan perangkat lunak SmartPLS 3.0. Hasil penelitian membuktikan bahwa content marketing berpengaruh terhadap keputusan pembelian pada produk Focallure di Sidoarjo, celebrity endorser memiliki pengaruh terhadap keputusan pembelian pada produk Focallure di Sidoarjo, dan brand awareness memengaruhi keputusan pembelian pada produk Focallure di Sidoarjo.
Pengaruh Augmented Reality (AR), Pengalaman Pengguna, dan Kualitas Layanan terhadap Kepuasan Pelanggan di Platform E-Commerce Shopee. Errent Geraldie, Bertrand; Hari Prasojo, Bayu; Pebrianggara, Alshaf
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i9.61488

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh teknologi Augmented Reality (AR), Pengalaman Pengguna (User Experience), dan Kualitas Layanan terhadap Kepuasan Pelanggan di platform e-commerce Shopee. Di tengah pertumbuhan teknologi digital dan meningkatnya kebutuhan akan pengalaman belanja yang interaktif, fitur-fitur seperti Virtual Try-On melalui AR menjadi solusi inovatif dalam meningkatkan kepercayaan dan kenyamanan pelanggan saat berbelanja. Dengan menggunakan pendekatan kuantitatif dan metode PLS-SEM, data dikumpulkan dari 96 responden pengguna aktif Shopeeyang pernah menggunakan fitur AR. Hasil penelitian menunjukkan bahwa ketiga variabel independen, yaitu AR, pengalaman pengguna, dan kualitas layanan, secara individu maupun simultan berpengaruh signifikan terhadap kepuasan pelanggan. Nilai koefisien determinasi (R²) sebesar 0,776 menunjukkan bahwa model ini memiliki kemampuan prediktif yang kuat. Penelitian ini memberikan kontribusi bagi pengembangan strategi pemasaran digital serta peningkatan kualitas teknologi layanan dalam e-commerce.
SYSTEMATIC LITERATURE REVIEW: THE ROLE OF DIGITAL INFLUENCERS IN DIGITAL MARKETING Krisnawati, Vivi; Pebrianggara, Alshaf; Andry Rachmadany; Prasojo , Bayu Hari
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.80

Abstract

Objective: The purpose of this study is to determine and examine how digital influencers fit into digital marketing plans. Because of their extensive audience influence, digital influencers are now essential components of contemporary marketing. Methods: This study takes a descriptive qualitative approach and employs a systematic literature review strategy. Results: The study concluded that influencers are crucial in raising brand recognition, establishing reputation, and influencing customer purchase decisions based on the body of available literature. Influencers can establish a more intimate connection between brands and customers by producing genuine content that resonates with their audience. However, choosing the correct influencers and matching their values with the company being pushed are crucial to the success of influencer-based marketing initiatives. Novelty: According to the study's findings, influencer marketing has a lot of potential for digital marketing, but in order to be as successful as possible, rigorous planning and control are needed.
ARTIFICIAL INTELLIGENCE (AI) OPTIMALIZATION IN CUSTOMER BEHAVIOR ANALYSIS TO DETERMINE MARKETING STRATEGIES: SYSTEMATIC LITERATURE REVIEW Prameswari, Amanda Tiara; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal; Almanfaluti, Istian Kriya
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.235

Abstract

Objective: This research aims to examine the optimization of the use of AI in understanding and analyzing customer behavior in developing effective and efficient marketing strategies. Method: The method used in this research is the SLR (Systematic Literature Review) method, by collecting data through various sources of academic database articles such as Google Scholar, IEEE Xplore, Science Direct and others that discuss the application of AI. Results: The results of this literature review show that the application of AI such as machine learning and data analysis is able to identify customer preferences and needs, which will be used by companies in designing more personalized and efficient marketing strategies. Novelty: In the digital era, the use of artificial intelligence (AI) in customer behavior analysis has become one of the effective tools to determine a more appropriate marketing strategy. Optimizing AI through the SLR method is an important step for companies in achieving a competitive advantage in understanding customer behavior patterns more accurately in a dynamic market.
THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT Shakira, Maulidia; Pebrianggara, Alshaf; Almanfaluti , Istian Kriya; Prasojo , Bayu Hari
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.240

Abstract

Objective: The times are gradually changing along with digitalization. Today, people are starting to use social media as a long-distance communication tool that is very influential in everyday life. With so many social media users today, social media is not only used as a means of social interaction. Changes in consumer behavior, which now more often rely on digital platforms, make social media can be used as a strategic tool in a business that can manage customer relationships and improve brand image. Method: Social media allows a business or company to communicate directly with consumers. Both businesses and companies can know and understand the needs and wants of customers and respond quickly if there are complaints or questions raised by customers. Results: With the right approach, this interaction can increase customer loyalty. In addition, it is also important to understand that social media allows businesses or companies to build and improve brand image through content that customers find interesting, interactive and relevant. Novelty: Social media can be used as a platform to convey their brand identity to a wider audience. An effective marketing strategy on social media can help create a positive impression, increase brand awareness and influence consumer purchasing decisions.
THE ROLE OF CONSUMER REVIEWS IN BEHAVIOR AND LOYALTY Yuniar, Anira; Pebrianggara, Alshaf; Almanfaluti , Istian Kriya; Yulianto , Mochamad Rizal
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.242

Abstract

Objective: This study aims to analyze the influence of Influencer Review, Affiliate Marketing, and Content Marketing on Sales. Method: The validity test shows that all variables have an r-count > r-table (0.361), indicating they are valid. The reliability test using Cronbach's Alpha of 0.621 confirms that the data is reliable. Multiple regression analysis with a partial test (t-test) reveals that all independent variables positively affect sales, with t-count values for X1 (6.114), X2 (23.588), and X3 (23.078) > t-table (1.697) and a significance level of 0.00. Results: The coefficient of determination test (R Square 0.988) indicates that 98.8% of sales variability can be explained by influencer review, affiliate marketing, and content marketing, while 1.2% is influenced by other factors. Novelty: Thus, this study confirms that digital marketing strategies through influencer reviews, affiliate marketing, and content marketing significantly contribute to increasing sales.
Co-Authors Achmad Ansori Al Ubaidah, Fandy Alfisyahr, Rizal Almanfaluti , Istian Kriya Almanfaluti, Istian Kriya Andry Rachmadany Aprilia, Rena Eka Arul Maulana, Enggit Aruna, Salvara Tyara Azsyams, Luke Farrer Bayu Hari Prasojo Bimo, Muhammad Nur Daniel Happy Putra Davina Avrilia Febrianti Detak Prapanca Dewi Komala Sari Duwi Rahayu Errent Geraldie, Bertrand Fadila Putri Aisya Ramadhini Faridatul Nur Afifah Febriansah , Rizky Eka Febrianti, Davina Avrilia Febrianti, Yeti Firdaus , Dafa Akbar Anugrah Fityan Izza Noor Abidin Habibatullah, Nida’ul Firda Azhari Hari Prasojo, Bayu Hindarto Humroh, Faizatul Ilmah, Khafidzotul Imroatus Sholikhah, Imroatus Intan Ainun Majid Khafidzotul Ilmah Krisnawati, Vivi Kriya Almanfaluti, Istian Kumara Adji Kusuma Lailia, Jauharotul Lely Amelia Sari Lilik Indayani Machdani, Muchlis Dzul Maf'ula, Eka Riyadhatul Marta, Aurelia Putri Marwah, Siti Maulana, Ahmad Wildan Milasari, Anis Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Mohammad Iqbal Mubarok, Akhmad Nur Muhammad Yani Muhammad Yani, Muhammad Muhummad Yani Mukhammad Shofyan Mustajib, Khariza Ramdhania Putri Nafis, Khilyatun Navaro, Muhammad Saddam Ni’mah, Alfa NUR FADILAH NUR KHOLIFAH Nur Mubarok, Akhmad Oetarjo, Mas Prameswari, Amanda Tiara Priyanto, Ramadhani Dwi Puspitasari, Kiki Candra Quraini, Isyaffina Rachmadany, Andry Rachmadhany, Andry Racmawati, Devi Rahmadani, Diah Rita Ambarwati Sukmono Rizal Alfisyahr Rizal, As’at Rizky Eka Febriansah Ruci Arizanda Rahayu Sarwenda Biduri Septian, Mohammad Rafli Setiawan, Hamzah Setiyono, Wisnu Panggah Setyaningrum, Vira Shakira, Maulidia Shofyan, Mukhammad Sinta Nur Sa'idah Solekha, Amalia Suci Wulandari Suyogo, Muhammad Tasya Diva Prameswara Umah, Umdatul Umdatul Umah Usman, Dhea Monicha Vania, Talitha Viyanti, Amalia Wahyu Eko Pujianto Wardani, Dwi Sukma Widyasmara, Bunga Aulia Yulianto , Mochamad Rizal Yulianto, Mochammad Rizal Yuniar, Anira ZUHRIYAH, ISMATUL