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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen JURNAL EKOBIS DEWANTARA Zonasi: Jurnal Sistem Informasi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Jurnal Disrupsi Bisnis Jurnal Ilmu Manajemen Advantage Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Terapan Ekonomi dan Bisnis (JTEB) Journal of Social Comunity Services JAIDE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Journal of Ekonomics, Finance, and Management Studies Proceeding of International Conference on Social Science and Humanity International Journal of Artificial Intelligence for Digital Marketing
Alshaf Pebrianggara
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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PERAN KUALITAS PRODUK, SOSIAL MEDIA MARKETING, PERCEIVED VALUE DAN WORD OF MOUTH DALAM MEMBENTUK KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KEDAI RE RAMEN SIDOARJO) Aprilia, Rena Eka; Yani, Muhammad; Pebrianggara, Alshaf
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21424

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, sosial media marketing, perceived value, dan word of mouth terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi konsumen yang pernah melakukan pembelian di Kedai Re Ramen. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling, dengan kriteria responden berusia >13 tahun, berdomisili di Sidoarjo, serta minimal pernah membeli produk Re Ramen satu kali. Jumlah responden dalam penelitian ini adalah 105 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner yang diukur menggunakan skala Likert. Teknik analisis data menggunakan metode PLS dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Sosial media marketing juga terbukti berpengaruh berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Selain itu, perceived value berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo, word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo.
ANALYSIS OF THE EFFECT OF EUCS VARIABLES ON USER SATISFACTION IN THE APPLICATION OF CEISA 4.0 AS AN ADMINISTRATIVE SYSTEM Marwah, Siti; Prasojo, Bayu Hari; Pebrianggara, Alshaf; Almanfaluti, Istian Kriya
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.948

Abstract

This study analyzes the impact of EUCS (End-User Computing Satisfaction) variables on user satisfaction with the CEISA 4.0 administrative system at KPPBC TMP Juanda. This study aims to evaluate how various factors, including technical support, reporting features, and system usability, contribute to overall user satisfaction. Data were collected through a survey, and analysis used Structural Equation Modeling (SEM) to assess the relationship between the identified variables. Key findings indicated that users experienced satisfactory technical support, characterized by quick responses and effective solutions to problems. In addition, the system's excellent reporting features facilitate the generation of comprehensive and easy-to-understand reports, further increasing user satisfaction. The research also included validity and reliability tests, confirming that the constructs used in this study are valid and reliable for measuring user satisfaction. The results show that improving these factors can significantly increase user satisfaction with CEISA 4.0, ultimately leading to more efficient administrative processes. This research adds to a more profound comprehension of the elements that influence user satisfaction in administrative systems, as well as providing valuable insights for future development of similar technologies.
Analysis of the Influence of Social Media Marketing on Glad2Glow Skincare Purchase Decisions through Celebrity Endorsers Navaro, Muhammad Saddam; Prasojo, Bayu Hari; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1027

Abstract

The Indonesian skincare industry has experienced rapid growth, driven by increasing consumer awareness of skin health and a strong inclination toward trends promoted on digital platforms. Among emerging local brands, Glad2Glow has leveraged social media marketing and celebrity endorsements to enhance visibility and consumer engagement. This study aims to analyze the influence of Social Media Marketing and Celebrity Endorser on Purchase Decision of Glad2Glow skincare products. This research employed a quantitative approach using an online questionnaire survey distributed to Glad2Glow product users in Indonesia. Data analysis was carried out using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The results reveal that Social Media Marketing has a positive and significant effect on Purchase Decision, and similarly, Celebrity Endorser also has a positive and significant effect on Purchase Decision. These findings shed light that social media marketing strategies combined with celebrity endorsement can effectively enhance consumer interest and purchasing decisions for Glad2Glow products.
Analisis Online Customer Review, Brand Ambassador, dan Price Produk Skincare Somethinc terhadap Keputusan Pembelian pada E-Commerce di Shopee: Studi kasus Produk Skincare Somethinc Terhadap Keputusan Pembelian Pada E-Commerce Di Shopee Nur Fadila, Rahmatul; Indayani, Lilik; Pebrianggara, Alshaf
Jurnal Disrupsi Bisnis Vol. 9 No. 2 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i2.57024

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Brand Ambassador, dan Price terhadap keputusan pembelian produk skincare Somethinc di e-commerce Shopee. Penelitian menggunakan metode kuantitatif dengan pendekatan survei, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada konsumen yang pernah membeli produk Somethinc di Shopee. Analisis data dilakukan menggunakan PLS-SEM (Partial Least Squares Structural Equation Modeling) untuk menguji pengaruh parsial maupun simultan dari masing-masing variabel terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa Brand Ambassador, Online Customer Review, dan Price secara signifikan memengaruhi keputusan pembelian, dengan Brand Ambassador sebagai faktor paling dominan. Temuan ini menunjukkan bahwa kredibilitas, daya tarik, dan citra figur publik mampu membangun kepercayaan dan meningkatkan minat beli konsumen, sementara ulasan konsumen berperan sebagai sumber informasi objektif dalam menilai kualitas produk. Harga juga memengaruhi keputusan pembelian melalui kesesuaian antara nilai dan kualitas produk. Simpulan penelitian menegaskan bahwa integrasi strategi promosi melalui Brand Ambassador, pengelolaan ulasan konsumen, dan penetapan harga yang tepat merupakan faktor kunci dalam meningkatkan keputusan pembelian di e-commerce. Penelitian ini memberikan kontribusi berupa bukti empiris mengenai efektivitas strategi digital marketing yang terintegrasi pada perilaku konsumen di platform e-commerce, sekaligus menjadi referensi bagi pengembangan strategi pemasaran yang lebih adaptif dan berbasis data.
ANALISIS EFEKTIVITAS INSTAGRAM SEBAGAI MEDIA PROMOSI RSUD SIDOARJO BARAT DENGAN EPIC MODEL Ramadhani, Nur Rochma; Pebrianggara, Alshaf
Jurnal Terapan Ekonomi dan Bisnis Vol 6 No 1 (2026): Maret
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v6i1.13322

Abstract

The use of social media as a communication and promotion tool for health services has become increasingly important in the digital era. West Sidoarjo Hospital utilizes Instagram to deliver information related to health services, health education, and various hospital activities to the public. Nevertheless, an evaluation of promotional effectiveness is required to ensure that the messages conveyed are well received by the audience. This community service activity aims to evaluate the effectiveness of Instagram promotion at West Sidoarjo Hospital using the EPIC Model, which includes the dimensions of Empathy, Persuasion, Impact, and Communication. The activity employed a quantitative approach through a survey method. Data were collected by distributing questionnaires to 100 followers of the hospital’s Instagram account who met the respondent criteria. The collected data were analyzed using descriptive statistics and multiple linear regression. The results indicate that Instagram promotion at West Sidoarjo Hospital is generally effective. The Communication and Persuasion dimensions contribute     most significantly to promotional effectiveness, while Empathy and Impact function as supporting dimensions. These findings are expected to serve as evaluation material for improving the hospital’s digital communication strategy in accordance with community needs.   Keywords : EPIC Model; the effectiveness of promotions; Instagram; hospitals; Community service
THE IMPACT OF BRAND TRUST, BRAND IMAGE AND EMOTIONAL BRANDING ON CUSTOMER SATISFACTION: STUDY ON IKEA FURNITURE INDUSTRY Larasati , Yesika; Yani, Muhammad; Indayani, Lilik; Pebrianggara, Alshaf
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.472

Abstract

Objective: This study aims to analyze the influence of Brand Trust, Brand Image, and Emotional Branding on Customer Satisfaction in IKEA Indonesia customers. Method: This study uses a quantitative approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis technique. Primary data was obtained through the distribution of questionnaires to 108 respondents who had purchased and used IKEA furniture products, using purposive sampling techniques. Results: The results of the study show that all independent variables, namely Brand Trust, Brand Image, and Emotional Branding, have a positive and significant effect on Customer Satisfaction. These findings indicate that trust in the brand, strong brand image perception, and emotional engagement of customers in the shopping experience have an important role in increasing customer satisfaction levels. In practical terms, this study provides implications for IKEA to strengthen its marketing strategy oriented towards emotional experience as well as consistency of product and service quality. Novelty: The value of this research's contribution lies in affirming the role of emotional aspects and brand perception in shaping customer satisfaction in the modern furniture industry.
Efekivitas Celebrity Endorse, Content Marketing, dan Electronic Word of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Somethinc di Shopee Febrianti, Davina Avrilia; Indayani, Lilik; Pebrianggara, Alshaf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6333

Abstract

This study aims to describe the Effectiveness of Celebrity Endorse, Content Marketing, and Electronic Word Of Mouth (E-WOM) on Purchasing Decisions for Somethinc Products at Shopee. Quantitative research was used in this study. Buyers of Somethinc products at Shopee were determined to be the population for this study with the criteria of men and women over 17 years of age. In this study, it was carried out using a non-probability sampling method with a purposive sampling technique of 100 respondents for the sampling technique. The data collection technique in this study was carried out by distributing questionnaires that utilized interval measurements and for answers measured on a Likert scale. The data analysis technique for this study utilizes PLS (Partial Least Square) - SEM (Structural Equation Modeling) with the support of SmartPLS 3.0 software. The results showed that Celebrity Endorse has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, Content Marketing has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, and Electronic Word Of Mouth (E-WOM) has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee.
Co-Authors Achmad Ansori Al Ubaidah, Fandy Alfisyahr, Rizal Almanfaluti , Istian Kriya Almanfaluti, Istian Kriya Andry Rachmadany Aprilia, Rena Eka Arul Maulana, Enggit Aruna, Salvara Tyara Azsyams, Luke Farrer Bayu Hari Prasojo Bimo, Muhammad Nur Daniel Happy Putra Detak Prapanca Dewi Komala Sari Duwi Rahayu Errent Geraldie, Bertrand Fadila Putri Aisya Ramadhini Faridatul Nur Afifah Febriansah , Rizky Eka Febrianti, Davina Avrilia Febrianti, Yeti Firdaus , Dafa Akbar Anugrah Fityan Izza Noor Abidin Habibatullah, Nida’ul Firda Azhari Hari Prasojo, Bayu Hindarto Humroh, Faizatul Ilmah, Khafidzotul Imroatus Sholikhah, Imroatus Intan Ainun Majid Khafidzotul Ilmah Krisnawati, Vivi Kriya Almanfaluti, Istian Kumara Adji Kusuma Lailia, Jauharotul Larasati , Yesika Lely Amelia Sari Lilik Indayani Machdani, Muchlis Dzul Maf'ula, Eka Riyadhatul Marta, Aurelia Putri Marwah, Siti Maulana, Ahmad Wildan Milasari, Anis Misti Hariasih Mochamad Rizal Yulianto Mohammad Iqbal Mubarok, Akhmad Nur Muhammad Yani Muhammad Yani, Muhammad Muhummad Yani Mukhammad Shofyan Mustajib, Khariza Ramdhania Putri Nafis, Khilyatun Navaro, Muhammad Saddam Ni’mah, Alfa Nur Fadila, Rahmatul NUR FADILAH NUR KHOLIFAH Nur Mubarok, Akhmad Oetarjo, Mas Prameswari, Amanda Tiara Priyanto, Ramadhani Dwi Puspitasari, Kiki Candra Quraini, Isyaffina Rachmadany, Andry Rachmadhany, Andry Racmawati, Devi Rahmadani, Diah Ramadhani, Nur Rochma Rita Ambarwati Sukmono Rizal Alfisyahr Rizal, As’at Rizky Eka Febriansah Ruci Arizanda Rahayu Sarwenda Biduri Septian, Mohammad Rafli Setiawan, Hamzah Setiyono, Wisnu Panggah Setyaningrum, Vira Shakira, Maulidia Shofyan, Mukhammad Sinta Nur Sa'idah Solekha, Amalia Suci Wulandari Suyogo, Muhammad Tasya Diva Prameswara Umah, Umdatul Umdatul Umah Usman, Dhea Monicha Vania, Talitha Viyanti, Amalia Wahyu Eko Pujianto Wardani, Dwi Sukma Widyasmara, Bunga Aulia Yulianto , Mochamad Rizal Yulianto, Mochammad Rizal Yuniar, Anira ZUHRIYAH, ISMATUL