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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen JURNAL EKOBIS DEWANTARA Zonasi: Jurnal Sistem Informasi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Academia Open Jurnal Ilmu Manajemen Advantage Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Social Comunity Services JAIDE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Journal of Ekonomics, Finance, and Management Studies Proceeding of International Conference on Social Science and Humanity International Journal of Artificial Intelligence for Digital Marketing
Alshaf Pebrianggara
Universitas Muhammadiyah Sidoarjo
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Efekivitas Celebrity Endorse, Content Marketing, dan Electronic Word of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Somethinc di Shopee Davina Avrilia Febrianti; Lilik Indayani; Alshaf Pebrianggara
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6333

Abstract

This study aims to describe the Effectiveness of Celebrity Endorse, Content Marketing, and Electronic Word Of Mouth (E-WOM) on Purchasing Decisions for Somethinc Products at Shopee. Quantitative research was used in this study. Buyers of Somethinc products at Shopee were determined to be the population for this study with the criteria of men and women over 17 years of age. In this study, it was carried out using a non-probability sampling method with a purposive sampling technique of 100 respondents for the sampling technique. The data collection technique in this study was carried out by distributing questionnaires that utilized interval measurements and for answers measured on a Likert scale. The data analysis technique for this study utilizes PLS (Partial Least Square) - SEM (Structural Equation Modeling) with the support of SmartPLS 3.0 software. The results showed that Celebrity Endorse has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, Content Marketing has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, and Electronic Word Of Mouth (E-WOM) has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee.
Peran Social Media Marketing dan Brand Image dalam Membentuk Keputusan Pembelian: Efek Motivasi Pembelian sebagai Variabel Mediasi pada Konsumen Produk Sunscreen Wardah Lely Amelia Sari; Muhummad Yani; Alshaf Pebrianggara
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1286

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing dan Brand Image terhadap keputusan pembelian konsumen produk sunscreen Wardah, dengan motivasi pembelian sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif yang diperoleh dari mengukur nilai masing masing  variabel. Populasi dari penelitian ini yaitu konsumen yang membeli dan memakai produk sunscreen wardah. Teknik pengambilan sampel ini  menggunakan  teknik  purposive  sampling,  dengan jumlah  112  responden.  Pengumpulan  data  dilakukan  dengan  cara penyebarkan kuisioner yang disebarkan kepada pengguna dan pembeli sunscreen Wardah wardah. Data di analisis menggunakan Structural  Equation  Modeling (SEM) Partial  Least  Square(PLS)  dengan  menggunakan  software  SmartPLS ver 3.0. Hasil penelitian menunjukkan bahwa Social Media Marketing  dan Brand Image berpengaruh positif dan signifikan terhadap Motivasi Pembelian serta keputusan pembelian. Selain itu Motivasi Pembelian terbukti memediasi hubungan antara Social Media Marketing dan Brand Image terhadap keputusan pembelian. Temuan ini menekankan pentingnya strategi pemasaran digital dan citra merek yang kuat dalam meningkatkan motivasi serta keputusan pembelian konsumen terhadap produk Sunscreen Wardah.
Optimalisasi Strategi Pemasaran Digital Melalui Perencanaan dan Penjadwalan Konten Menggunakan Nuelink di PT Dewe Makmur Mapan Nur Mubarok, Akhmad; Pebrianggara, Alshaf
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2026): Volume 7, No 2, Juni 2026
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/atjpm.v7i2.8034

Abstract

Persaingan yang semakin ketat dalam industri properti menuntut perusahaan untuk menerapkan strategi pemasaran digital yang adaptif, terarah, dan efisien. PKM ini bertujuan melakukan optimalisasi pemasaran digital pada PT Dewe Makmur Mapan melalui penyusunan perencanaan serta penjadwalan konten dengan memanfaatkan platform Nuelink. PKM ini menggunakan pendekatan deskriptif kualitatif, dengan teknik pengumpulan data berupa observasi lapangan dan wawancara terhadap staf pemasaran. Hasil PKM menunjukkan bahwa sebelum dilakukan perbaikan, aktivitas pemasaran digital perusahaan masih didominasi oleh penggunaan iklan berbayar. Sementara itu, produksi konten organik belum berjalan secara konsisten dan jadwal publikasi belum tersusun secara sistematis. Setelah penerapan pengelolaan konten yang lebih terstruktur, terjadi peningkatan jumlah konten yang diproduksi, penjadwalan publikasi menjadi lebih tertib, serta variasi konten khususnya format video semakin beragam. Selain itu, konsistensi unggahan menunjukkan perbaikan, pembagian tugas dalam tim menjadi lebih jelas, dan jangkauan promosi kampanye turut meningkat. Temuan ini menegaskan bahwa manajemen konten yang terencana, didukung pemanfaatan platform digital, berkontribusi penting dalam memperkuat efektivitas strategi pemasaran perusahaan di era digital.
PERAN KUALITAS PRODUK, SOSIAL MEDIA MARKETING, PERCEIVED VALUE DAN WORD OF MOUTH DALAM MEMBENTUK KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KEDAI RE RAMEN SIDOARJO) Aprilia, Rena Eka; Yani, Muhammad; Pebrianggara, Alshaf
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21424

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, sosial media marketing, perceived value, dan word of mouth terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi konsumen yang pernah melakukan pembelian di Kedai Re Ramen. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling, dengan kriteria responden berusia >13 tahun, berdomisili di Sidoarjo, serta minimal pernah membeli produk Re Ramen satu kali. Jumlah responden dalam penelitian ini adalah 105 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner yang diukur menggunakan skala Likert. Teknik analisis data menggunakan metode PLS dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Sosial media marketing juga terbukti berpengaruh berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Selain itu, perceived value berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo, word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo.
ANALYSIS OF THE EFFECT OF EUCS VARIABLES ON USER SATISFACTION IN THE APPLICATION OF CEISA 4.0 AS AN ADMINISTRATIVE SYSTEM Marwah, Siti; Prasojo, Bayu Hari; Pebrianggara, Alshaf; Almanfaluti, Istian Kriya
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.948

Abstract

This study analyzes the impact of EUCS (End-User Computing Satisfaction) variables on user satisfaction with the CEISA 4.0 administrative system at KPPBC TMP Juanda. This study aims to evaluate how various factors, including technical support, reporting features, and system usability, contribute to overall user satisfaction. Data were collected through a survey, and analysis used Structural Equation Modeling (SEM) to assess the relationship between the identified variables. Key findings indicated that users experienced satisfactory technical support, characterized by quick responses and effective solutions to problems. In addition, the system's excellent reporting features facilitate the generation of comprehensive and easy-to-understand reports, further increasing user satisfaction. The research also included validity and reliability tests, confirming that the constructs used in this study are valid and reliable for measuring user satisfaction. The results show that improving these factors can significantly increase user satisfaction with CEISA 4.0, ultimately leading to more efficient administrative processes. This research adds to a more profound comprehension of the elements that influence user satisfaction in administrative systems, as well as providing valuable insights for future development of similar technologies.
Analysis of the Influence of Social Media Marketing on Glad2Glow Skincare Purchase Decisions through Celebrity Endorsers Navaro, Muhammad Saddam; Prasojo, Bayu Hari; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1027

Abstract

The Indonesian skincare industry has experienced rapid growth, driven by increasing consumer awareness of skin health and a strong inclination toward trends promoted on digital platforms. Among emerging local brands, Glad2Glow has leveraged social media marketing and celebrity endorsements to enhance visibility and consumer engagement. This study aims to analyze the influence of Social Media Marketing and Celebrity Endorser on Purchase Decision of Glad2Glow skincare products. This research employed a quantitative approach using an online questionnaire survey distributed to Glad2Glow product users in Indonesia. Data analysis was carried out using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The results reveal that Social Media Marketing has a positive and significant effect on Purchase Decision, and similarly, Celebrity Endorser also has a positive and significant effect on Purchase Decision. These findings shed light that social media marketing strategies combined with celebrity endorsement can effectively enhance consumer interest and purchasing decisions for Glad2Glow products.
Co-Authors Achmad Ansori Al Ubaidah, Fandy Alfisyahr, Rizal Almanfaluti , Istian Kriya Almanfaluti, Istian Kriya Andry Rachmadany Aprilia, Rena Eka Arul Maulana, Enggit Aruna, Salvara Tyara Azsyams, Luke Farrer Bayu Hari Prasojo Bimo, Muhammad Nur Daniel Happy Putra Davina Avrilia Febrianti Detak Prapanca Dewi Komala Sari Duwi Rahayu Errent Geraldie, Bertrand Fadila Putri Aisya Ramadhini Faridatul Nur Afifah Febriansah , Rizky Eka Febrianti, Davina Avrilia Febrianti, Yeti Firdaus , Dafa Akbar Anugrah Fityan Izza Noor Abidin Habibatullah, Nida’ul Firda Azhari Hari Prasojo, Bayu Hindarto Humroh, Faizatul Ilmah, Khafidzotul Imroatus Sholikhah, Imroatus Intan Ainun Majid Khafidzotul Ilmah Krisnawati, Vivi Kriya Almanfaluti, Istian Kumara Adji Kusuma Lailia, Jauharotul Lely Amelia Sari Lilik Indayani Machdani, Muchlis Dzul Maf'ula, Eka Riyadhatul Marta, Aurelia Putri Marwah, Siti Maulana, Ahmad Wildan Milasari, Anis Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Mohammad Iqbal Mubarok, Akhmad Nur Muhammad Yani Muhammad Yani, Muhammad Muhummad Yani Mukhammad Shofyan Mustajib, Khariza Ramdhania Putri Nafis, Khilyatun Navaro, Muhammad Saddam Ni’mah, Alfa NUR FADILAH NUR KHOLIFAH Nur Mubarok, Akhmad Oetarjo, Mas Prameswari, Amanda Tiara Priyanto, Ramadhani Dwi Puspitasari, Kiki Candra Quraini, Isyaffina Rachmadany, Andry Rachmadhany, Andry Racmawati, Devi Rahmadani, Diah Rita Ambarwati Sukmono Rizal Alfisyahr Rizal, As’at Rizky Eka Febriansah Ruci Arizanda Rahayu Sarwenda Biduri Septian, Mohammad Rafli Setiawan, Hamzah Setiyono, Wisnu Panggah Setyaningrum, Vira Shakira, Maulidia Shofyan, Mukhammad Sinta Nur Sa'idah Solekha, Amalia Suci Wulandari Suyogo, Muhammad Tasya Diva Prameswara Umah, Umdatul Umdatul Umah Usman, Dhea Monicha Vania, Talitha Viyanti, Amalia Wahyu Eko Pujianto Wardani, Dwi Sukma Widyasmara, Bunga Aulia Yulianto , Mochamad Rizal Yulianto, Mochammad Rizal Yuniar, Anira ZUHRIYAH, ISMATUL