Article Per Year (5 Year)
p-Index From 2021 - 2026
10.7
P-Index
This Author published in this journals
All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen JURNAL EKOBIS DEWANTARA Zonasi: Jurnal Sistem Informasi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi Informasi dan Komunikasi Jurnal Disrupsi Bisnis Bima Journal : Business, Management and Accounting Journal Jurnal Ilmu Manajemen Advantage Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Terapan Ekonomi dan Bisnis (JTEB) Journal of Business Economics and Agribusiness Journal of Social Comunity Services El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Journal of Ekonomics, Finance, and Management Studies Teknologi : Jurnal Ilmiah Sistem Informasi Proceeding of International Conference on Social Science and Humanity Academia Open
Alshaf Pebrianggara
Bisnis Digital, Fakultas Bisnis Hukum Dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

Published : 85 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 85 Documents
Search

 4   5   6   7   8 
Peran Price Discount, Hedonic Shopping Motivation, Shopping Lifestyle Terhadap Impulse Buying pada Marketplace Shopee di Wilayah Jawa Timur Mustajib, Khariza Ramdhania Putri; Hariasih, Misti; Pebrianggara, Alshaf
Kompetensi (Competence : Journal of Management Studies) Vol 18, No 1 (2024): April
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v18i1.25312

Abstract

Tujuan dari penelitian ini untuk mengetahui peran Price Discount, Hedonic Shopping Motivation, Shopping Lifestyle terhadap Impulse Buying pada Marketplace Shopee di Wilayah Jawa Timur. Menggunakan pendekatan kuantitatif sebagai metode penelitian. Para konsumen yang pernah melakukan pembelian di Marketplace Shopee di Wilayah Jawa Timur yang menjadi populasi.  Teknik pemilihan sampel yang digunakan yaitu Teknik Non Probability Sampling dengan pendekatan purposive sampling, ditetapkan sebanyak 100 responden dengan menggunakan  rumus Lemeshow. Data dari penelitian ini terdiri dari data primer, yang didapat melalui penyebaran kuesioner kepada responden. Teknik analisis data kuantitatif dengan menggunakan metode statistik digunakan untuk menganalisis data. Metode statistik yang digunakan adalah IBM SPSS 25. Berdasarkan hasil penelitian, dinyatakan bahwa price discount berpengaruh signifikan terhadap impulse buying, hedonic shopping motivation berpengaruh signifikan terhadap impulse buying, shopping lifestyle berpengaruh signifikan terhadap impulse buying pada Marketplace Shopee di Wilayah Jawa Timur.
Twitter Visualitation of Healty Catering Food Promotion Strategy Nafis, Khilyatun; Ambarwati, Rita; Pebrianggara, Alshaf
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i1.4176

Abstract

This analysis aims to determine whether there are differences in marketing strategies and which strategy is superior between the two health catering industries. Intermediary of Twitter as a place to retrieve data, where Twitter is a social media with the fastest spread of news through hashtags and trending topics of a phenomenon that is busy being discussed. They use qualitative methods by utilizing Social Network Analysis (SNA) and are assisted by several supporting tools such as Gephi, Wordji, Notepad++, and Dictionaries to make it easier for researchers to analyze the data obtained so that it is concrete and relevant. From the visualization of Twitter user tweet data, the researcher found that Twitter users discussed Yellowfit Kitchen health catering more than Gorygourmet, as evidenced by a large number of data visualizations obtained. Then on average, customers choose to subscribe to health catering Yellowfit Kitchen with the pure aim of dieting. At the same time, healthy catering Gorygourmet customers subscribe to a more nutritious diet to avoid disease.
COFFEE SHOP DAN PERUBAHAN GAYA HIDUP MAHASISWA MUSLIM DI SIDOARJO: COFFEE SHOP DAN PERUBAHAN GAYA HIDUP MAHASISWA MUSLIM DI SIDOARJO Pujianto, Wahyu Eko; Yulianto, Mochamad Rizal; Pebrianggara, Alshaf; Widyasmara, Bunga Aulia
Journal of Economic and Economic Policy Vol. 1 No. 1 (2024): Journal of Economic and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i1.6

Abstract

Perubahan zaman yang dipicu oleh modernisasi telah mengubah pola hidup masyarakat, terutama dalam konteks perilaku konsumtif. Kemajuan ilmu pengetahuan dan teknologi memengaruhi perubahan sosial, ekonomi, dan budaya, menciptakan tuntutan akan gaya hidup yang semakin meningkat. Perilaku konsumtif tidak hanya terbatas pada orang dewasa, tetapi juga merambah ke kalangan remaja, terutama mahasiswa, yang dipengaruhi oleh faktor psikologis, kemajuan teknologi, dan lingkungan sosial. Industri minuman, khususnya kedai kopi, menjadi contoh nyata dari pergeseran pola konsumtif di kalangan mahasiswa. Fenomena ini tercermin dalam pertumbuhan jumlah gerai kopi dan popularitas merek-merek terkenal. Ngopi telah menjadi gaya hidup yang penting, menciptakan identitas dan tempat berkumpul bagi masyarakat. Bagi mahasiswa Muslim di Sidoarjo, ngopi bukan hanya sekadar minum kopi, tetapi juga menjadi bagian dari identitas mereka. Fenomena ini mencerminkan perubahan budaya yang didorong oleh keinginan daripada kebutuhan, menciptakan simbol-simbol dan nilai-nilai baru dalam masyarakat.
MASTERING THE MINERAL WATER MARKET: LE MINERALE SUCCESSFUL STRATEGY IN WINNING CONSUMERS HEARTS Firdaus , Dafa Akbar Anugrah; Febriansah , Rizky Eka; Pebrianggara, Alshaf
Journal of Economic and Economic Policy Vol. 1 No. 3 (2024): Journal of Economic and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i3.39

Abstract

General Background: Global warming and environmental damage are critical issues exacerbated by the use of non-environmentally friendly products. Specific Background: Le Minerale, a bottled water brand, is integrating green promotion, product innovation, and brand image to influence consumer behavior, highlighting the importance of studying their impact on purchasing decisions. Knowledge Gap: Despite the growing trend in sustainable marketing, limited research exists on how these specific factors affect consumer purchasing decisions for environmentally friendly products, particularly in the bottled water sector in Indonesia. Aims: This study aims to determine the role of green promotion, product innovation, and brand image on purchasing decisions for Le Minerale products in Sidoarjo, Indonesia. Results: Using a sample of 100 respondents, multiple linear regression analysis revealed that all three variables—green promotion, product innovation, and brand image—significantly and positively influence purchasing decisions. Novelty: The research highlights the direct link between green promotion campaigns and consumer decisions, emphasizing the importance of product innovation, particularly eco-friendly packaging, in enhancing brand image and driving purchase behavior. Implications: These findings suggest that environmentally conscious marketing strategies not only contribute to positive brand perceptions but also influence consumer choices in favor of sustainable products. Future research could expand the geographical scope and explore additional variables, such as price perception and product quality, to further understand purchasing behavior in different contexts.
Klasifikasi Ulasan Pelanggan pada Aplikasi MitraShopee Menggunakan Metode Support Vector Machine dan Naïve Bayes Perdana, Adika Surya; Istian Kriya Almanfaluti; Alshaf Pebrianggara
TEKNOLOGI: Jurnal Ilmiah Sistem Informasi Vol 15 No 1 (2025): January
Publisher : Universitas Pesantren Tinggi Darul 'Ulum (Unipdu) Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26594/teknologi.v15i1.5577

Abstract

Penelitian ini bertujuan untuk menghasilkan ulasan pelanggan aplikasi MitraSHopee ke dalam tiga kategori, yaitu, kritik, saran, dan pertanyaan, menggunakan algoritma Naïve Bayes dan Support Vector Machine (SVM). Sebanyak 6.000 ulasan diambil dari Google Play Store dan diproses melalui tahapan pembersihan data seperti case folding, tokenizing, stopword removal, dan normalisasi menggunakan Python di Google Colab. Data yang telah dibersihkan kemudian dianalisis dengan TF-IDF dan dilabeli berdasarkan pendekatan berbasis atiran. Hasil evaluasi menujukkan bahwa algoritma SVM memiliki performa lebih unggul dengan akurasi sebesar 81%, sedangkan Naibe Bayes mencatatkan akurasi 56%. SVM menunjukkan keseimbangan yang baik antara precision dan recall, khususnya dalam mendeteksi ulasan saran dan pertanyaan. Sementara itu, Naïve Bayes cenderung bias terhadap satu kelas dan kurang mampu mengenali kritik dengan baik. Penelitian ini menunjukkan pentingnya pemilihan algoritma dan tahap preprocessing dalam klasifikasi teks. Hasil yang diperoleh diharapkan dapat membantu pengembang aplikasi dalam memahami kebutuhan pengguna secara lebih cepat dan tepat sasaran melalui system klasifikasi otomatis.
Analisis Electronic Word of Mouth (e-WOM), Harga, dan Citra Merek terhadap Minat Beli pada Produk The Originote Habibatullah, Nida’ul Firda Azhari; Indayani, Lilik; Pebrianggara, Alshaf
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2046

Abstract

Tujuan penelitian ini adalah untuk mengetahui variabel mana yang paling dominan pengaruhnya terhadap peningkatan minat beli konsumen dalam membeli produk The Originote. Penelitian ini adalah penelitian kuantitatif dengan metode analisis data statistik deskriptif. Populasi pada penelitian ini adalah konsumen yang menggunakan produk The Originote yang berdomisili di Kota Sidoarjo. Pengumpulan data dilakukan melalui kuesioner dengan jumlah responden sebanyak 100 orang. Pengujian dalam penelitian ini menggunakan analisis regresi linear berganda, uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Hasil penelitian ini mengungkapkan bahwa variabel citra merek paling dominan pengaruhnya terhadap minat beli pada produk The Originote di Kota Sidoarjo. Hal ini menujukkan semakin baik atau semakin tinggi citra merek membuat konsumen cenderung lebih percaya dan termotivasi untuk membeli produk yang ditawarkan sehingga, dapat meningkatkan minat beli pada produk The Originote
Pengaruh Ulasan Produk, Kepercayaan dan Harga terhadap Keputusan Pembelian Produk Kecantikan di Marketplace Shopee Setyaningrum, Vira; Pebrianggara, Alshaf; Indayani, Lilik
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.1965

Abstract

This research aims to determine the influence of product reviews, trust, and price on purchasing decisions for beauty products on the Shopee Marketplace. This research is a quantitative study with data obtained from distributing questionnaires which were measured using the Linkert scale. The sample in this study amounted to 96 people with a sampling technique, namely the purposive sampling method. The results of this research conclude that there is a positive and significant influence between the product review, trust and price variables on the decision to purchase beauty products on the Shopee marketplace, both simultaneously and partially.
Uniqlo Flash Sale: Marketing Strategy to Increase Purchase Intention Ilmah, Khafidzotul; Pebrianggara, Alshaf; Yani, Muhammad
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1798

Abstract

This research purpose to determine the influence of Search Engine Optimization, Online Advertising and Time Pressure on Purchase Intentiom at the Uniqlo Flash Sale. This research uses quantitative methods with a descriptive approach. The sampling technique used was purposive sampling with a total of 96 respondents. Data collection techniques by distributing questionnaires. The data analysis technique uses Partial Least Square (PLS) using the Smart-PLS Version 3.0 program. The results of this research show that there is an effect of Search Engine Optimization on Purchase Intention. Online Advertising also has an effect Purchase Intention. Meanwhile, Time Pressure has no effect on Purchase Intention.
E-Service Quality, E-Trust and E-WOM in increasing E-Customer Loyalty Lazada Umah, Umdatul; Pebrianggara, Alshaf; Yani, Muhammad
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1800

Abstract

The rapid growth of the online marketplace has created competition between marketplaces in Indonesia. The emergence of various new marketplaces that are growing now allows consumers to move from one platform to another. This challenge must be faced by marketplaces in maintaining consumer loyalty. The purpose of this study was to determine the effect of e-service quality, e-trust and e-WOM on Lazada e-customer loyalty. This research is a descriptive research using quantitative methods. The population of this study is users of the Lazada marketplace in Sidoarjo. Sampling using non-probability sampling techniques with purposive sampling techniques with a total sample of 96 people. Data analysis technique using Partial Least Square using Smart-PLS 3.0 program. The results of this study indicate that e-service quality, e-trust and e-wom partially affect e- loyalty.
Peran Influencer, Fitur Live Streaming dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Produk Skincare The Originote pada Aplikasi Tik Tok Usman, Dhea Monicha; Hariasih, Misti; Pebrianggara, Alshaf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2063

Abstract

The Tik Tok application has become one of the most popular digital media that is widely used by entrepreneurs as an online shopping platform and has around 99.1 million users in Indonesia in 2021, with an average of 68% female users and 32% male users. This research aims to examine the role of influencers, live streaming features and electronic word of mouth on purchasing decisions for The Originote skincare products on the Tik Tok application. With an unknown population, the Lemeshow formula is used to calculate the sample size, with 100 respondents. This research is quantitative and uses the Smart PLS analysis tool. The research results show that Influencers have a significant positive effect on Purchasing Decisions, the Live Streaming Feature has a significant positive effect on Purchasing Decisions and Electronic Word of Mouth has no effect on Purchasing Decisions for The Originote Skincare Products on the Tik Tok Application.
Co-Authors Abdul, Achmad Abdul Ghofur Achmad Ansori Afifani Aulida Romadhoni Akhmad Nur Mubarok Al Akbar Himawan Alfisyahr, Rizal Amelia, Nitya Andry Rachmadany Annisa Rahmadini Arul Maulana, Enggit Aruna, Salvara Tyara Aulia Vivi Firdasari Bayu Hari Prasojo Bimo, Muhammad Nur Bunga Aulia Widyasmara Candra Lucas Diansa Putra Daniel Happy Putra Detak Prapanca Dewi Komala Sari Duwi Rahayu Dwi Sukma Wardani Erika Septiani Sulistyono Errent Geraldie, Bertrand Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Faizatul Humroh Fajareza Ayu Pramesti Fakrul Aldi Rendianto Faridatul Nur Afifah Fasyah Alya Syabrina Febriansah , Rizky Eka Febrianti, Davina Avrilia Febrianti, Yeti Firdaus , Dafa Akbar Anugrah Fitriah, Ridhatul Fityan Izza Noor Abidin Habibatullah, Nida’ul Firda Azhari Hamzah Setiawan Hindarto Humroh, Faizatul Ilmah, Khafidzotul Imroatus Sholikhah, Imroatus Intan Ainun Majid Irsada Febri Pamesuari Istian Kriya Almanfaluti Khafidzotul Ilmah Krisnawati, Vivi Kumara Adji Kusuma Lailia, Jauharotul Lely Amelia Sari Lilik Indayani Ludiana, Dina M. Rizal Yulianto Machdani, Muchlis Dzul Maf'ula, Eka Riyadhatul Marta, Aurelia Putri Marwah, Siti Mas Oetarjo Maulana, Ahmad Wildan Maya Karina Milasari, Anis Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Mohammad Iqbal Mubarok, Akhmad Nur Muhammad Saddam Navaro Muhammad Sonhaji Muhammad Yani Muhammad Yani, Muhammad Muhummad Yani Mukhammad Shofyan Mustajib, Khariza Ramdhania Putri Nafis, Khilyatun Navaro, Muhammad Saddam Ni’mah, Alfa Novi Kartikasari Nur Fadila, Rahmatul NUR FADILAH NUR KHOLIFAH Nur Rochma Ramadhani Panduni, Bima Perdana, Adika Surya Prameswari, Amanda Tiara Puspitasari, Kiki Candra Quraini, Isyaffina Racmadany, Andry Racmawati, Devi Rahmadani, Diah Ratna Yulis Teaningrum Rena Eka Aprilia Rita Ambarwati Rita Ambarwati Sukmono Rizal Alfisyahr Rizal, As’at Rizky Eka Febriansah Ruci Arizanda Rahayu Sarwenda Biduri Satrio Sudarso Setiyono, Wisnu Panggah Setyaningrum, Vira Shakira, Maulidia Shofyan, Mukhammad Sinta Nur Sa'idah Solekha, Amalia Sri Wahyuni Romadhon Suci Wulandari Suyogo, Muhammad Tasya Diva Prameswara Umah, Umdatul Umdatul Umah Usman, Dhea Monicha Vania, Talitha Viyanti, Amalia Wahyu Eko Pujianto Widyasmara, Bunga Aulia Yulianto, Mochammad Rizal Yumna Almas Elsaviyanto Yuniar, Anira ZUHRIYAH, ISMATUL