Article Per Year (5 Year)
p-Index From 2021 - 2026
8.243
P-Index
This Author published in this journals
All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen JURNAL EKOBIS DEWANTARA Zonasi: Jurnal Sistem Informasi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Jurnal Disrupsi Bisnis Jurnal Ilmu Manajemen Advantage Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Terapan Ekonomi dan Bisnis (JTEB) Journal of Social Comunity Services JAIDE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Journal of Ekonomics, Finance, and Management Studies Proceeding of International Conference on Social Science and Humanity International Journal of Artificial Intelligence for Digital Marketing
Alshaf Pebrianggara
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 67 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 67 Documents
Search

 3   4   5   6   7 
E-Service Quality, E-Trust and E-WOM in increasing E-Customer Loyalty Lazada Umah, Umdatul; Pebrianggara, Alshaf; Yani, Muhammad
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1800

Abstract

The rapid growth of the online marketplace has created competition between marketplaces in Indonesia. The emergence of various new marketplaces that are growing now allows consumers to move from one platform to another. This challenge must be faced by marketplaces in maintaining consumer loyalty. The purpose of this study was to determine the effect of e-service quality, e-trust and e-WOM on Lazada e-customer loyalty. This research is a descriptive research using quantitative methods. The population of this study is users of the Lazada marketplace in Sidoarjo. Sampling using non-probability sampling techniques with purposive sampling techniques with a total sample of 96 people. Data analysis technique using Partial Least Square using Smart-PLS 3.0 program. The results of this study indicate that e-service quality, e-trust and e-wom partially affect e- loyalty.
Peran Influencer, Fitur Live Streaming dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Produk Skincare The Originote pada Aplikasi Tik Tok Usman, Dhea Monicha; Hariasih, Misti; Pebrianggara, Alshaf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2063

Abstract

The Tik Tok application has become one of the most popular digital media that is widely used by entrepreneurs as an online shopping platform and has around 99.1 million users in Indonesia in 2021, with an average of 68% female users and 32% male users. This research aims to examine the role of influencers, live streaming features and electronic word of mouth on purchasing decisions for The Originote skincare products on the Tik Tok application. With an unknown population, the Lemeshow formula is used to calculate the sample size, with 100 respondents. This research is quantitative and uses the Smart PLS analysis tool. The research results show that Influencers have a significant positive effect on Purchasing Decisions, the Live Streaming Feature has a significant positive effect on Purchasing Decisions and Electronic Word of Mouth has no effect on Purchasing Decisions for The Originote Skincare Products on the Tik Tok Application.
Efekivitas Celebrity Endorse, Content Marketing, dan Electronic Word of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Somethinc di Shopee Febrianti, Davina Avrilia; Indayani, Lilik; Pebrianggara, Alshaf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6333

Abstract

This study aims to describe the Effectiveness of Celebrity Endorse, Content Marketing, and Electronic Word Of Mouth (E-WOM) on Purchasing Decisions for Somethinc Products at Shopee. Quantitative research was used in this study. Buyers of Somethinc products at Shopee were determined to be the population for this study with the criteria of men and women over 17 years of age. In this study, it was carried out using a non-probability sampling method with a purposive sampling technique of 100 respondents for the sampling technique. The data collection technique in this study was carried out by distributing questionnaires that utilized interval measurements and for answers measured on a Likert scale. The data analysis technique for this study utilizes PLS (Partial Least Square) - SEM (Structural Equation Modeling) with the support of SmartPLS 3.0 software. The results showed that Celebrity Endorse has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, Content Marketing has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee, and Electronic Word Of Mouth (E-WOM) has a positive and significant effect on the Purchase Decision for Somethinc products at Shopee.
OPTIMIZING THE COMPETENCE AND PROFESSIONALISM OF ACCOUNTING TEACHERS IN USING ACCURATE SOFTWARE: Optimalisasi Kompetensi dan Profesionalisme Guru Akuntansi Dalam Menggunakan Software Accurate Rahayu, Ruci Arizanda; Abidin, Fityan Izza Noor; Pebrianggara, Alshaf; Milasari, Anis
Journal of Social Comunity Services Vol. 1 No. 1 (2024): Journal of Social Comunity Services (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v1i1.20

Abstract

Based on the observations made, problems were found including accounting records that were still manual and a lack of understanding regarding accurate software. The lack of expertise in the use of technology in the accounting process creates a new problem, which is difficult to get a decent job for job seekers. Among job seekers, there are various educational backgrounds, ranging from high school graduates, vocational schools, as well as undergraduate graduates from various universities. The Muhammadiyah Sidoarjo University Community Service Center conducts training on Accurate accounting software for teachers and vocational students in Sidoarjo. Training is provided using Accurate software. The purpose of this training is to provide training to teachers and students in understanding and operating various features in Accurate related to transaction accounting which are expected to improve skills in using this software. The method in this service uses the PAR method which involves the teacher. The stages of implementing community service use the PAR method, namely initial mapping, implementation, and monitoring/evaluation. The results of the service carried out at the Muhammadiyah University of Sidoarjo went smoothly and the teachers succeeded in increasing teachers' understanding in using accurate applications.
ARTIFICIAL INTELLIGENCE (AI), DIGITAL MARKETING AND POPULARITY ON PURCHASE INTENTIONS FOR VIRTUAL CONCERTS IN KOREAN GIRLBAND AESPA Al Ubaidah, Fandy; Almanfaluti, Istian Kriya; Yulianto, Mochamad Rizal; Pebrianggara, Alshaf
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.339

Abstract

Objective:  The impact of the Behavioral Control Model, Personal Innovation, and Technology Acceptance on Shopee Online Purchase Interest is examined in this study. Method: Data was gathered from 96 respondents via questionnaires sent to Shopee platform users utilizing a quantitative study design and SmartPLS software. Results: These results show a favorable association between the factors of the Technology Acceptance Model, Personal Innovation, and Behavioral Control, and how these affect Online Purchase Interest. The study's findings emphasize the significance of the Shopee platform's use of the technology acceptance model, consumer creativity, and the application of efficient behavioral management to boost platform users' enthusiasm in making purchases. Novelty: The implications of this research contribute to consumer understanding in the context of online product or service shopping, assisting researchers in developing strategies that can increase customer engagement and satisfaction.
INNOVATION RECOGNITION, INDIVIDUAL PROGRESS AND IMPLICATIONS OF BEHAVIORAL CONTROL FOR ONLINE PURCHASE CHOICES Septian, Mohammad Rafli; Pebrianggara, Alshaf; Rachmadhany, Andry; Prasojo, Bayu Hari
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.340

Abstract

Objective:  This study investigates the influence of behavioral control model, personal innovation, and technology adoption on Shopee purchase intention. Method: Data from 96 respondents were collected using the quantitative research design using SmartPLS software through surveys sent to the user platform Shopee. Results: These results indicate a positive relationship between the technology acceptance model, personal innovativeness, and behavioral control factors and how these factors influence purchase intention. Novelty: These findings highlight the importance of implementing a technology adoption model, consumer creativity, and efficient behavior management through the Shopee platform to increase purchase intention among platform users. The significance of this study is that it contributes to consumers' understanding of online product and service purchases and helps researchers develop strategies to increase customer engagement and satisfaction.
ANALYSIS OF THE LSTM MODEL ON THE DEMAND PATTERNS OF INDONESIAN TRADITIONAL COOKIES IN ONLINE MARKETPLACES Azsyams, Luke Farrer; Pebrianggara, Alshaf; Almanfaluti, Istian Kriya
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.419

Abstract

Objective:  This study aims to analyze the application of the Long Short-Term Memory (LSTM) model in predicting demand patterns for Indonesian culinary products in online marketplaces. Method: Using monthly sales data from January 2022 to May 2024, the model was trained and evaluated with the metrics Mean Squared Error (MSE), Root Mean Squared Error (RMSE), and R². Results: The results showed an MSE of 899.70, an RMSE of 30.00, and an R² value of 0.09, indicating that the model has limitations in capturing variations in historical data. Nevertheless, LSTM still has potential as a forecasting tool for MSME entrepreneurs in decision-making related to inventory management, production planning, and marketing strategies. Novelty: Future research is recommended to expand the dataset, incorporate external factors such as seasonal trends and promotions, and explore hybrid approaches to improve prediction accuracy.
THE INFLUENCE OF TIKTOK SHOP’S PREDATORY PRICING ON CONSUMER ATTRACTION AND PURCHASING DECISIONS OF FASHION PRODUCTS AMONG GENERATION Z Priyanto, Ramadhani Dwi; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.424

Abstract

Objective: This study aims to empirically examine the effect of predatory pricing strategies on consumer attraction and purchasing decisions of fashion products on TikTok Shop among Generation Z, with consumer attraction serving as a mediating variable. Method: This study employed a quantitative approach with an explanatory research design and analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). The sample consisted of 100 Generation Z respondents in Indonesia who actively shop for fashion products on TikTok Shop. Data were collected through a five-point Likert scale questionnaire distributed online and analyzed using SmartPLS. Result: The findings indicate that predatory pricing has a significant positive effect on both consumer attraction and purchasing decisions. Consumer attraction was also found to positively influence purchasing decisions and partially mediates the relationship between predatory pricing and purchasing decisions. The R² values for consumer attraction (0.871) and purchasing decisions (0.847) demonstrate very strong explanatory power, while the Q² values for each construct (>0.35) indicate high predictive relevance. Novelty: This study confirms that although extreme pricing strategies can trigger impulsive purchases and increase purchase urgency among Generation Z, long-term reliance on such practices may erode consumer trust and undermine market sustainability. Unlike previous studies that focused primarily on regulatory aspects and SMEs, this research provides empirical evidence of the paradoxical effects of predatory pricing on digital-native consumer behavior.
Peran Social Media Marketing dan Brand Image dalam Membentuk Keputusan Pembelian: Efek Motivasi Pembelian sebagai Variabel Mediasi pada Konsumen Produk Sunscreen Wardah Lely Amelia Sari; Muhummad Yani; Alshaf Pebrianggara
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1286

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing dan Brand Image terhadap keputusan pembelian konsumen produk sunscreen Wardah, dengan motivasi pembelian sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif yang diperoleh dari mengukur nilai masing masing  variabel. Populasi dari penelitian ini yaitu konsumen yang membeli dan memakai produk sunscreen wardah. Teknik pengambilan sampel ini  menggunakan  teknik  purposive  sampling,  dengan jumlah  112  responden.  Pengumpulan  data  dilakukan  dengan  cara penyebarkan kuisioner yang disebarkan kepada pengguna dan pembeli sunscreen Wardah wardah. Data di analisis menggunakan Structural  Equation  Modeling (SEM) Partial  Least  Square(PLS)  dengan  menggunakan  software  SmartPLS ver 3.0. Hasil penelitian menunjukkan bahwa Social Media Marketing  dan Brand Image berpengaruh positif dan signifikan terhadap Motivasi Pembelian serta keputusan pembelian. Selain itu Motivasi Pembelian terbukti memediasi hubungan antara Social Media Marketing dan Brand Image terhadap keputusan pembelian. Temuan ini menekankan pentingnya strategi pemasaran digital dan citra merek yang kuat dalam meningkatkan motivasi serta keputusan pembelian konsumen terhadap produk Sunscreen Wardah.
Optimalisasi Strategi Pemasaran Digital Melalui Perencanaan dan Penjadwalan Konten Menggunakan Nuelink di PT Dewe Makmur Mapan Nur Mubarok, Akhmad; Pebrianggara, Alshaf
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2026): Volume 7, No 2, Juni 2026
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/atjpm.v7i2.8034

Abstract

Persaingan yang semakin ketat dalam industri properti menuntut perusahaan untuk menerapkan strategi pemasaran digital yang adaptif, terarah, dan efisien. PKM ini bertujuan melakukan optimalisasi pemasaran digital pada PT Dewe Makmur Mapan melalui penyusunan perencanaan serta penjadwalan konten dengan memanfaatkan platform Nuelink. PKM ini menggunakan pendekatan deskriptif kualitatif, dengan teknik pengumpulan data berupa observasi lapangan dan wawancara terhadap staf pemasaran. Hasil PKM menunjukkan bahwa sebelum dilakukan perbaikan, aktivitas pemasaran digital perusahaan masih didominasi oleh penggunaan iklan berbayar. Sementara itu, produksi konten organik belum berjalan secara konsisten dan jadwal publikasi belum tersusun secara sistematis. Setelah penerapan pengelolaan konten yang lebih terstruktur, terjadi peningkatan jumlah konten yang diproduksi, penjadwalan publikasi menjadi lebih tertib, serta variasi konten khususnya format video semakin beragam. Selain itu, konsistensi unggahan menunjukkan perbaikan, pembagian tugas dalam tim menjadi lebih jelas, dan jangkauan promosi kampanye turut meningkat. Temuan ini menegaskan bahwa manajemen konten yang terencana, didukung pemanfaatan platform digital, berkontribusi penting dalam memperkuat efektivitas strategi pemasaran perusahaan di era digital.
Co-Authors Achmad Ansori Al Ubaidah, Fandy Alfisyahr, Rizal Almanfaluti , Istian Kriya Almanfaluti, Istian Kriya Andry Rachmadany Aprilia, Rena Eka Arul Maulana, Enggit Aruna, Salvara Tyara Azsyams, Luke Farrer Bayu Hari Prasojo Bimo, Muhammad Nur Daniel Happy Putra Detak Prapanca Dewi Komala Sari Duwi Rahayu Errent Geraldie, Bertrand Fadila Putri Aisya Ramadhini Faridatul Nur Afifah Febriansah , Rizky Eka Febrianti, Davina Avrilia Febrianti, Yeti Firdaus , Dafa Akbar Anugrah Fityan Izza Noor Abidin Habibatullah, Nida’ul Firda Azhari Hari Prasojo, Bayu Hindarto Humroh, Faizatul Ilmah, Khafidzotul Imroatus Sholikhah, Imroatus Intan Ainun Majid Khafidzotul Ilmah Krisnawati, Vivi Kriya Almanfaluti, Istian Kumara Adji Kusuma Lailia, Jauharotul Larasati , Yesika Lely Amelia Sari Lilik Indayani Machdani, Muchlis Dzul Maf'ula, Eka Riyadhatul Marta, Aurelia Putri Marwah, Siti Maulana, Ahmad Wildan Milasari, Anis Misti Hariasih Mochamad Rizal Yulianto Mohammad Iqbal Mubarok, Akhmad Nur Muhammad Yani Muhammad Yani, Muhammad Muhummad Yani Mukhammad Shofyan Mustajib, Khariza Ramdhania Putri Nafis, Khilyatun Navaro, Muhammad Saddam Ni’mah, Alfa Nur Fadila, Rahmatul NUR FADILAH NUR KHOLIFAH Nur Mubarok, Akhmad Oetarjo, Mas Prameswari, Amanda Tiara Priyanto, Ramadhani Dwi Puspitasari, Kiki Candra Quraini, Isyaffina Rachmadany, Andry Rachmadhany, Andry Racmawati, Devi Rahmadani, Diah Ramadhani, Nur Rochma Rita Ambarwati Sukmono Rizal Alfisyahr Rizal, As’at Rizky Eka Febriansah Ruci Arizanda Rahayu Sarwenda Biduri Septian, Mohammad Rafli Setiawan, Hamzah Setiyono, Wisnu Panggah Setyaningrum, Vira Shakira, Maulidia Shofyan, Mukhammad Sinta Nur Sa'idah Solekha, Amalia Suci Wulandari Suyogo, Muhammad Tasya Diva Prameswara Umah, Umdatul Umdatul Umah Usman, Dhea Monicha Vania, Talitha Viyanti, Amalia Wahyu Eko Pujianto Wardani, Dwi Sukma Widyasmara, Bunga Aulia Yulianto , Mochamad Rizal Yulianto, Mochammad Rizal Yuniar, Anira ZUHRIYAH, ISMATUL