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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen JURNAL EKOBIS DEWANTARA Zonasi: Jurnal Sistem Informasi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi Informasi dan Komunikasi Jurnal Disrupsi Bisnis Bima Journal : Business, Management and Accounting Journal Jurnal Ilmu Manajemen Advantage Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Terapan Ekonomi dan Bisnis (JTEB) Journal of Business Economics and Agribusiness Journal of Social Comunity Services El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Journal of Ekonomics, Finance, and Management Studies Teknologi : Jurnal Ilmiah Sistem Informasi Proceeding of International Conference on Social Science and Humanity Academia Open
Alshaf Pebrianggara
Bisnis Digital, Fakultas Bisnis Hukum Dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Strategic Digital Marketing And Livestreaming Implementation For Automotive Care Sales: Implementasi Strategi Pemasaran Digital Dan Livestreaming Pada Penjualan Perawatan Otomotif Muhammad Saddam Navaro; Alshaf Pebrianggara
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/f0v55x75

Abstract

General Background The rapid growth of internet connectivity has transformed modern commercial practices, compelling businesses to adopt online platforms for product promotion. Specific Background Tuxedo Autocare, an automotive care brand, utilizes Instagram, TikTok, and Shopee live broadcasting to reach consumers, yet experienced a recent decline in monthly revenue. Knowledge Gap While social media promotion is widely adopted, the specific operational constraints and content engagement variations that hinder consistent revenue generation in local automotive care businesses remain underexplored. Aims This study investigates the applied digital commercial strategies, identifies operational obstacles, and formulates optimization tactics for Tuxedo Autocare. Results A qualitative descriptive analysis reveals that emotional content generates the highest audience impressions on Instagram, while interactive and comedic live broadcasting significantly recovers declining revenue. However, the brand faces critical operational barriers, including inconsistent broadcasting schedules, limited content innovation, insufficient branding personnel, and a lack of dedicated communication devices. Novelty This research provides a direct evaluation of content-specific engagement metrics and real-time live commerce constraints within a local automotive care enterprise. Implications Enterprises must prioritize consistent broadcasting schedules, diversify interactive content, and allocate dedicated resources for digital management to ensure sustainable commercial growth. Highlights: Emotional content on social media generates significantly higher audience impressions than direct promotional materials. Integrating interactive dialogue and comedy during real-time broadcasting directly recovers declining commercial revenue. Inconsistent schedules and inadequate dedicated equipment severely restrict the optimization of promotional strategies. Keywords: Digital Marketing, Live Broadcasting, Automotive Care, Content Strategy, Commercial Revenue
Celebrity Endorsement, Viral Marketing, And Halal Labelling Effect On Gen Z Skincare Camille Beauty Purchasing Decisions Aulia Vivi Firdasari; Rizky Eka Febriansah; Alshaf Pebrianggara
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.507-522

Abstract

Purpose: This study aims to analyze the influence of celebrity endorsements, viral marketing, and halal labels on Gen Z consumers' purchasing decisions regarding Camille Beauty Skincare. Methodology: A descriptive quantitative research design was used, utilizing a purposive sampling technique with 100 respondents. Data were analyzed using SmartPLS software, including Outer Model Test analysis, Cronbach's Alpha, Average Variance Extracted (AVE), Composite Reliability, R², and path coefficient estimates. Results: The study shows that celebrity endorsement has a negative effect on purchasing decisions (T= 0.257 p = 0.797), Viral Marketing shows a positive effect on purchasing decisions (T= 6.903, p = 0.000) and Halal Labeling has a negative effect on purchasing decisions (T = 1.637 p = 0.102). Findings: This study highlights that viral marketing plays an important role in increasing purchase decisions, while celebrity endorsement and halal labeling have a negative impact on purchase decisions, with no significant direct influence on purchase decisions. Novelty: This research provides new empirical insights into the interaction between celebrity endorsement, viral marketing, and halal labeling on purchasing decisions. Originality: This study is original because of its focus on the role of purchasing decisions in the context of celebrity endorsement, viral marketing, and halal labeling. Conclusion: Celebrity endorsements, viral marketing, and halal labels are key to understanding customer purchasing decisions. Paper Type: Research Article.
ANALISIS EFEKTIVITAS INSTAGRAM SEBAGAI MEDIA PROMOSI RSUD SIDOARJO BARAT DENGAN EPIC MODEL Nur Rochma Ramadhani; Alshaf Pebrianggara
Jurnal Terapan Ekonomi dan Bisnis Vol 6 No 1 (2026): Maret
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v6i1.13322

Abstract

The use of social media as a communication and promotion tool for health services has become increasingly important in the digital era. West Sidoarjo Hospital utilizes Instagram to deliver information related to health services, health education, and various hospital activities to the public. Nevertheless, an evaluation of promotional effectiveness is required to ensure that the messages conveyed are well received by the audience. This community service activity aims to evaluate the effectiveness of Instagram promotion at West Sidoarjo Hospital using the EPIC Model, which includes the dimensions of Empathy, Persuasion, Impact, and Communication. The activity employed a quantitative approach through a survey method. Data were collected by distributing questionnaires to 100 followers of the hospital’s Instagram account who met the respondent criteria. The collected data were analyzed using descriptive statistics and multiple linear regression. The results indicate that Instagram promotion at West Sidoarjo Hospital is generally effective. The Communication and Persuasion dimensions contribute     most significantly to promotional effectiveness, while Empathy and Impact function as supporting dimensions. These findings are expected to serve as evaluation material for improving the hospital’s digital communication strategy in accordance with community needs.   Keywords : EPIC Model; the effectiveness of promotions; Instagram; hospitals; Community service
Implementasi Penggunaan Platform Scalev dalam Kampanye Digital sebagai Strategi Digital Marketing Maya Karina; Alshaf Pebrianggara
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1457

Abstract

This study examines the utilization of the Scalev platform as a landing page in digital marketing activities at Human Capital University. A landing page functions as a structured medium for presenting service information while simultaneously encouraging prospective users to take decisive actions, such as completing registration or making purchases. The primary objective of this study is to understand the implementation process of the landing page and to identify challenges encountered during its early adoption phase. A qualitative approach was employed, with data collected through observation and documentation conducted throughout the campaign period. The findings indicate that both visitor volume and transaction rates had not yet reached a stable level, largely attributable to inconsistent content distribution across social media platforms. This instability directly affected the incoming traffic to the landing page and consequently influenced the overall conversion rate. The study further affirms that the effectiveness of a landing page is not solely determined by the visual quality of the page itself, but is also shaped by the consistency of promotional activities, the clarity of the message conveyed, and the precision of audience segmentation. Therefore, the implementation of the Scalev platform should be accompanied by periodic evaluation and continuous strategic adjustment to effectively support the achievement of digital marketing objectives in service-based organizations.
Digitalisasi Data Usaha Melalui Profiling Data Statistical Business Register (SBR) dan Tagging Usaha Berbasis SW Maps di BPS Kabupaten Sidoarjo Yumna Almas Elsaviyanto; Alshaf Pebrianggara
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 13 No 1 (2026): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v13i1.6

Abstract

Digital transformation in the field of statistics requires the availability of business data that is highly accurate, constantly updated, and systematically integrated. In this regard, the Central Statistics Agency (BPS) plays an important role in maintaining data quality through the updating of the Statistical Business Register (SBR). This study aims to describe the implementation of business data digitization through SBR profiling and business tagging based on the SW Maps application at the BPS in Sidoarjo Regency, using a qualitative descriptive approach in the form of a case study conducted during an internship program. The findings indicate that the business data digitization process was carried out in stages and interconnected, starting with the use of Microsoft Excel for data pre-processing, followed by MatchaPro for SBR updating and validation, and SW Maps for determining business locations based on geographic coordinates. Profiling activities play a role in maintaining the consistency and validity of business data, while the tagging process serves to complement non-spatial data with spatial information. However, during implementation, several technical challenges were encountered, including inaccurate coordinates, data entry errors, network connectivity disruptions, and limited access via Virtual Private Network (VPN). Overall, the integration of SBR profiling and SW Maps-based business tagging activities has proven effective in improving the quality of business data management and supporting the provision of more accurate, reliable, and sustainable regional economic statistics.
Co-Authors Abdul, Achmad Abdul Ghofur Achmad Ansori Afifani Aulida Romadhoni Akhmad Nur Mubarok Al Akbar Himawan Alfisyahr, Rizal Amelia, Nitya Andry Rachmadany Annisa Rahmadini Arul Maulana, Enggit Aruna, Salvara Tyara Aulia Vivi Firdasari Bayu Hari Prasojo Bimo, Muhammad Nur Bunga Aulia Widyasmara Candra Lucas Diansa Putra Daniel Happy Putra Detak Prapanca Dewi Komala Sari Duwi Rahayu Dwi Sukma Wardani Erika Septiani Sulistyono Errent Geraldie, Bertrand Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Faizatul Humroh Fajareza Ayu Pramesti Fakrul Aldi Rendianto Faridatul Nur Afifah Fasyah Alya Syabrina Febriansah , Rizky Eka Febrianti, Davina Avrilia Febrianti, Yeti Firdaus , Dafa Akbar Anugrah Fitriah, Ridhatul Fityan Izza Noor Abidin Habibatullah, Nida’ul Firda Azhari Hamzah Setiawan Hindarto Humroh, Faizatul Ilmah, Khafidzotul Imroatus Sholikhah, Imroatus Intan Ainun Majid Irsada Febri Pamesuari Istian Kriya Almanfaluti Khafidzotul Ilmah Krisnawati, Vivi Kumara Adji Kusuma Lailia, Jauharotul Lely Amelia Sari Lilik Indayani Ludiana, Dina M. Rizal Yulianto Machdani, Muchlis Dzul Maf'ula, Eka Riyadhatul Marta, Aurelia Putri Marwah, Siti Mas Oetarjo Maulana, Ahmad Wildan Maya Karina Milasari, Anis Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Mohammad Iqbal Mubarok, Akhmad Nur Muhammad Saddam Navaro Muhammad Sonhaji Muhammad Yani Muhammad Yani, Muhammad Muhummad Yani Mukhammad Shofyan Mustajib, Khariza Ramdhania Putri Nafis, Khilyatun Navaro, Muhammad Saddam Ni’mah, Alfa Novi Kartikasari Nur Fadila, Rahmatul NUR FADILAH NUR KHOLIFAH Nur Rochma Ramadhani Panduni, Bima Perdana, Adika Surya Prameswari, Amanda Tiara Puspitasari, Kiki Candra Quraini, Isyaffina Racmadany, Andry Racmawati, Devi Rahmadani, Diah Ratna Yulis Teaningrum Rena Eka Aprilia Rita Ambarwati Rita Ambarwati Sukmono Rizal Alfisyahr Rizal, As’at Rizky Eka Febriansah Ruci Arizanda Rahayu Sarwenda Biduri Satrio Sudarso Setiyono, Wisnu Panggah Setyaningrum, Vira Shakira, Maulidia Shofyan, Mukhammad Sinta Nur Sa'idah Solekha, Amalia Sri Wahyuni Romadhon Suci Wulandari Suyogo, Muhammad Tasya Diva Prameswara Umah, Umdatul Umdatul Umah Usman, Dhea Monicha Vania, Talitha Viyanti, Amalia Wahyu Eko Pujianto Widyasmara, Bunga Aulia Yulianto, Mochammad Rizal Yumna Almas Elsaviyanto Yuniar, Anira ZUHRIYAH, ISMATUL