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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen JURNAL EKOBIS DEWANTARA Zonasi: Jurnal Sistem Informasi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi Informasi dan Komunikasi Jurnal Disrupsi Bisnis Bima Journal : Business, Management and Accounting Journal Jurnal Ilmu Manajemen Advantage Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan Populer: Jurnal Penelitian Mahasiswa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Terapan Ekonomi dan Bisnis (JTEB) Journal of Business Economics and Agribusiness Journal of Social Comunity Services El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Journal of Ekonomics, Finance, and Management Studies Teknologi : Jurnal Ilmiah Sistem Informasi Proceeding of International Conference on Social Science and Humanity Academia Open
Alshaf Pebrianggara
Bisnis Digital, Fakultas Bisnis Hukum Dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Enhancing Organizational Effectiveness: The Interplay of Human Resource Information Systems, Organizational Citizenship Behavior, and Organizational Communication: Meningkatkan Efektivitas Organisasi: Interaksi Sistem Informasi Sumber Daya Manusia, Perilaku Kewarganegaraan Organisasi, dan Komunikasi Organisasi Mochamad Rizal Yulianto; Faizatul Humroh; Lilik Indayani; Alshaf Pebrianggara; Bunga Aulia Widyasmara
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.6595

Abstract

This quantitative research investigates the dynamics of the human resource information system (HRIS), organizational citizenship behavior (OCB), and organizational communication in bolstering organizational effectiveness. A sample of 100 employees served as the basis of the study, and analytical tools such as classical assumption tests, multiple linear regression, F-test, T-test, and determinant coefficients were employed with the help of SPSS software. Primary data, garnered from questionnaires utilizing a Likert scale, ensured validity and reliability. The results manifested that HRIS and organizational communication substantially contributed to organizational effectiveness, while OCB had a less significant effect. Furthermore, the study illuminated a combined effect of HRIS, OCB, and organizational communication on organizational effectiveness. Among the variables, organizational communication was identified as the most significant factor. The study highlights the potential of effectively managed communication, alongside HRIS and OCB, to optimize organizational effectiveness. The implications thus emphasize the need for enhanced organizational communication practices, OCB, and HRIS implementation for improved organizational performance. Highlights: Organizational communication emerged as the most significant contributor to organizational effectiveness, underscoring the importance of effective internal communication practices. The Human Resource Information System (HRIS), despite its significant influence, indicates the need for technological enhancement in managing human resources for improved organizational performance. The study highlighted the potential of Organizational Citizenship Behavior (OCB) in boosting organizational effectiveness, even though its impact was less significant compared to other variables. Keywords: Human Resource Information Systems, Organizational Citizenship Behavior, Organizational Communication, Organizational Effectiveness, Quantitative Research.
Analysis of the Influence of Content Creators, Social Media, and Website Quality on Purchasing Decisions at Kyou Hobby Shop Alshaf Pebrianggara; Candra Lucas Diansa Putra; Bayu Hari Prasojo; M. Rizal Yulianto
Journal Research of Social Science, Economics, and Management Vol. 5 No. 8 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i8.1390

Abstract

The rapid growth of Japanese pop culture and the increasing popularity of anime merchandise have significantly influenced consumer behavior, particularly among Generation Z in Indonesia. The development of digital platforms has also transformed marketing strategies, where content creators, social media, and website quality play crucial roles in shaping consumer purchasing decisions. This study aims to analyze the influence of content creators, social media, and website quality on purchasing decisions at Kyou Hobby Shop. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to Generation Z consumers who had purchased products from Kyou Hobby Shop. The minimum sample consisted of 96 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS software. Several statistical tests were conducted, including validity, reliability, classical assumption tests, t-tests, and coefficient of determination analysis. The results indicate that content creators, social media, and website quality all have a positive and significant influence on purchasing decisions. Among these variables, website quality shows the strongest effect on consumer purchasing behavior. The findings also reveal that the three independent variables collectively explain 74.3% of the variation in purchasing decisions. In conclusion, an integrated digital marketing strategy involving effective content creators, active social media engagement, and high-quality website performance is essential for improving consumer purchasing decisions at Kyou Hobby Shop.
Pengaruh Influencer Review, Affiliate Marketing dan Content Marketing Terhadap Penjualan di Toko Sepatu Robert Firdaus di Shopee Al Akbar Himawan; Istian Kriya Almanfaluti; Alshaf Pebrianggara; Mochamad Rizal Yulianto
Journal of Business Economics and Agribusiness Vol. 3 No. 3 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i3.1183

Abstract

Penelitian ini mengkaji pengaruh influencer, affiliate, dan content marketing terhadap volume penjualan di Toko Sepatu Robert Firdaus melalui platform Shopee. Populasi dalam penelitian ini adalah seluruh pembeli yang pernah membeli produk di Toko Sepatu Robert Firdaus pada platform Shopee. Data dari 150 responden dikumpulkan menggunakan desain penelitian kuantitatif dengan teknik analisis data berbasis Python melalui survei yang disebarkan kepada pelanggan toko. Hasil penelitian ini menunjukkan adanya hubungan positif dan signifikan antara stratgei influencer, program afliliasi dan pemasaran konten terhadap peningkatan penjualan produk. Temuan ini menyoroti pentingnya penerapan strategi pemasaran digital yang terintegrasi dan kreatif melalui ekosistem e-commmerce untuk memperkuat daya saing UMKM. Signifikansi studi ini terletak pada kontribusinya terhadapa pemahaman mengenai efektivitas variabel pemasaran modern dalam membantu pelaku usaha dalam mengembangkan stategi komunikasi pemasaran tepat guna meningkatkan keterlibatan pelanggan dan pertumbuhan bisnis era digital.
PENGARUH PERCEIVED EASE OF USE, ELECTRONIC TRUST DAN ELECTRONIC SECURITY TERHADAP KEPUTUSAN PENGGUNAAN GOPAY PADA GENERASI Z Sri Wahyuni Romadhon; Alshaf Pebrianggara; Muhammad Yani
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21313

Abstract

This study aims to examine the extent to which perceived ease of use, electronic trust, and electronic security influence Generation Z's decision to use GoPay. The intense competition among digital wallets in Indonesia makes it crucial to understand the factors that influence users' choice of a particular application. This study employed a quantitative method with a descriptive approach, involving 120 respondents who were active GoPay users. Data were obtained through a Likert-based questionnaire and processed using Partial Least Square Structural Equation Modeling (PLS-SEM). The analysis showed that the three variables ease of use, electronic trust, and electronic security had a positive and significant influence on the decision to use GoPay. The ease of understanding the application's display and information (clear and understandable) was a strong factor that encouraged users to feel comfortable making transactions. Furthermore, user trust in the platform also proved to be crucial, particularly the integrity indicator, which is the most decisive aspect in fostering user confidence. Electronic security was also an important consideration, particularly regarding personal data protection, which is a major concern for the younger generation when choosing a digital wallet service. Overall, the study's findings underscore that ease of use, trust, and security are three key aspects influencing Generation Z's decision to use GoPay. These findings are expected to provide input for e-wallet developers to continue improving aspects of user convenience, service transparency, and transaction security.
PERAN KUALITAS PRODUK, SOSIAL MEDIA MARKETING, PERCEIVED VALUE DAN WORD OF MOUTH DALAM MEMBENTUK KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KEDAI RE RAMEN SIDOARJO) Rena Eka Aprilia; Muhammad Yani; Alshaf Pebrianggara
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21424

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, sosial media marketing, perceived value, dan word of mouth terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi konsumen yang pernah melakukan pembelian di Kedai Re Ramen. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling, dengan kriteria responden berusia >13 tahun, berdomisili di Sidoarjo, serta minimal pernah membeli produk Re Ramen satu kali. Jumlah responden dalam penelitian ini adalah 105 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner yang diukur menggunakan skala Likert. Teknik analisis data menggunakan metode PLS dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Sosial media marketing juga terbukti berpengaruh berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo. Selain itu, perceived value berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo, word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Kedai Re Ramen Sidoarjo.
PENGARUH BRAND SALIENCE, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK AMDK MEREK AQUA DI KABUPATEN SIDOARJO Muhammad Sonhaji; Alshaf Pebrianggara; Muhammad Yani
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.21801

Abstract

This study examines the effects of brand salience, brand image, and brand trust on purchase decisions of AQUA bottled drinking water among Generation Z consumers in Sidoarjo Regency. Understanding brand-related determinants of purchase decisions is essential amid increasing competition in the bottled water industry and changing consumer behavior among younger generations. This research adopts a quantitative approach using a survey method. Data were collected from 96 Generation Z consumers who had purchased AQUA bottled water, selected through purposive sampling. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3 to evaluate both the measurement and structural models. The findings reveal that brand salience and brand trust have a positive and significant effect on purchase decisions, while brand image does not exhibit a significant influence. Brand trust shows the strongest effect, indicating its critical role in shaping consumer purchase decisions. These results highlight the importance of strengthening consumer trust to enhance purchasing behavior in the bottled drinking water market.
EFEKTIVITAS PERCEIVED EASE OF USE DAN USER EXPERIENCE TERHADAP BUYING INTENTION DAN CONSUMER ATTITUDE SEBAGAI VARIABEL INTERVENING PADA SHOPEE Dwi Sukma Wardani; Alshaf Pebrianggara; Rita Ambarwati Sukmono
Mega Aktiva Vol 13, No 1 (2024): April
Publisher : Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32833/majem.v12i2.440

Abstract

This research aims to determine the effectiveness of perceived ease of use, user experience on buying intention through consumer attitude as an intervening variable. This research uses primary data with a quantitative approach. The sampling technique in this research used the Purposive Sampling method and the number of samples in this research was 165 respondents. The results of this research show that Perceived Ease of Use has a positive and significant effect on Buying Intention, User Experience has a positive and significant effect on Buying Intention, Consumer Attitude has a positive and significant effect on Buying Intention, Perceived Ease Of Use can be mediated by Consumer Attitude on Buying Intention, and User Experience can be mediated by Consumer Attitude towards Buying Intention
Peningkatan Literasi Digital Marketing Mahasiswa Asean Melalui Digicultour Abdimas Internasional di Pangasinan State University, Filipina Afifani Aulida Romadhoni; Alshaf Pebrianggara; Andry Rachmadany
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2025): Volume 7, No 1, Desember 2025
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/atjpm.v7i1.7157

Abstract

Di era transformasi digital, literasi digital marketing menjadi kunci utama dalam meningkatkan daya saing pelaku usaha, khususnya bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Program DigiCulTour merupakan kolaborasi internasional antara Universitas Muhammadiyah Sidoarjo (UMSIDA) dan Pangasinan State University (PSU) Filipina, yang bertujuan meningkatkan literasi digital marketing mahasiswa ASEAN melalui pelatihan, seminar, serta kompetisi pitching. Kegiatan ini memfokuskan pada pemanfaatan platform media sosial seperti TikTok, Instagram, dan Facebook Marketplace yang populer di Indonesia dan Filipina. Metode pelaksanaan mencakup penyampaian materi, studi kasus, praktik kampanye digital, serta evaluasi langsung. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep digital marketing, terbentuknya forum diskusi internasional, serta penguatan keterampilan soft skill komunikasi dan kolaborasi lintas budaya. Program ini tidak hanya memperluas wawasan global mahasiswa, tetapi juga menjadi sarana efektif dalam penguatan kompetensi digital marketing di kawasan ASEAN, mendorong pengembangan usaha yang adaptif di era digital.
Optimalisasi Strategi Pemasaran Digital Melalui Perencanaan dan Penjadwalan Konten Menggunakan Nuelink di PT Dewe Makmur Mapan Akhmad Nur Mubarok; Alshaf Pebrianggara
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 2 (2026): Volume 7, No 2, Juni 2026
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/atjpm.v7i2.8034

Abstract

Persaingan yang semakin ketat dalam industri properti menuntut perusahaan untuk menerapkan strategi pemasaran digital yang adaptif, terarah, dan efisien. PKM ini bertujuan melakukan optimalisasi pemasaran digital pada PT Dewe Makmur Mapan melalui penyusunan perencanaan serta penjadwalan konten dengan memanfaatkan platform Nuelink. PKM ini menggunakan pendekatan deskriptif kualitatif, dengan teknik pengumpulan data berupa observasi lapangan dan wawancara terhadap staf pemasaran. Hasil PKM menunjukkan bahwa sebelum dilakukan perbaikan, aktivitas pemasaran digital perusahaan masih didominasi oleh penggunaan iklan berbayar. Sementara itu, produksi konten organik belum berjalan secara konsisten dan jadwal publikasi belum tersusun secara sistematis. Setelah penerapan pengelolaan konten yang lebih terstruktur, terjadi peningkatan jumlah konten yang diproduksi, penjadwalan publikasi menjadi lebih tertib, serta variasi konten khususnya format video semakin beragam. Selain itu, konsistensi unggahan menunjukkan perbaikan, pembagian tugas dalam tim menjadi lebih jelas, dan jangkauan promosi kampanye turut meningkat. Temuan ini menegaskan bahwa manajemen konten yang terencana, didukung pemanfaatan platform digital, berkontribusi penting dalam memperkuat efektivitas strategi pemasaran perusahaan di era digital.
Pengaruh Personal Branding, Affiliate Marketing, dan Influencer Terhadap Keputusan Pembelian Pada Produk Skintific di Media Sosial Annisa Rahmadini; Misti Hariasih; Alshaf Pebrianggara
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 1 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i1.1356

Abstract

Perkembangan pemasaran digital dan meningkatnya peran influencer di media sosial mendorong perubahan perilaku konsumen, terutama pada produk skincare premium seperti Skintific. Penelitian ini bertujuan menganalisis pengaruh personal branding, affiliate marketing, dan influencer terhadap keputusan pembelian produk Skintific di media sosial. Pendekatan kuantitatif digunakan dengan penyebaran kuesioner kepada 100 responden. Analisis data menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa ketiga variabel berpengaruh signifikan terhadap keputusan pembelian, dengan nilai R² sebesar 0,830 yang menunjukkan bahwa model mampu menjelaskan 83% variasi keputusan pembelian. Variabel influencer memiliki kontribusi terbesar (β = 0,418), diikuti personal branding dan affiliate marketing. Kebaruan penelitian ini terletak pada pengujian ketiga variabel secara simultan pada konteks skincare, khususnya Skintific, yang belum banyak dikaji secara komprehensif.
Co-Authors Abdul, Achmad Abdul Ghofur Achmad Ansori Afifani Aulida Romadhoni Akhmad Nur Mubarok Al Akbar Himawan Alfisyahr, Rizal Amelia, Nitya Andry Rachmadany Annisa Rahmadini Arul Maulana, Enggit Aruna, Salvara Tyara Aulia Vivi Firdasari Bayu Hari Prasojo Bimo, Muhammad Nur Bunga Aulia Widyasmara Candra Lucas Diansa Putra Daniel Happy Putra Detak Prapanca Dewi Komala Sari Duwi Rahayu Dwi Sukma Wardani Erika Septiani Sulistyono Errent Geraldie, Bertrand Errinda Ayu Dwi Pramesti Fadila Putri Aisya Ramadhini Faizatul Humroh Fajareza Ayu Pramesti Fakrul Aldi Rendianto Faridatul Nur Afifah Fasyah Alya Syabrina Febriansah , Rizky Eka Febrianti, Davina Avrilia Febrianti, Yeti Firdaus , Dafa Akbar Anugrah Fitriah, Ridhatul Fityan Izza Noor Abidin Habibatullah, Nida’ul Firda Azhari Hamzah Setiawan Hindarto Humroh, Faizatul Ilmah, Khafidzotul Imroatus Sholikhah, Imroatus Intan Ainun Majid Irsada Febri Pamesuari Istian Kriya Almanfaluti Khafidzotul Ilmah Krisnawati, Vivi Kumara Adji Kusuma Lailia, Jauharotul Lely Amelia Sari Lilik Indayani Ludiana, Dina M. Rizal Yulianto Machdani, Muchlis Dzul Maf'ula, Eka Riyadhatul Marta, Aurelia Putri Marwah, Siti Mas Oetarjo Maulana, Ahmad Wildan Maya Karina Milasari, Anis Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Mohammad Iqbal Mubarok, Akhmad Nur Muhammad Saddam Navaro Muhammad Sonhaji Muhammad Yani Muhammad Yani, Muhammad Muhummad Yani Mukhammad Shofyan Mustajib, Khariza Ramdhania Putri Nafis, Khilyatun Navaro, Muhammad Saddam Ni’mah, Alfa Novi Kartikasari Nur Fadila, Rahmatul NUR FADILAH NUR KHOLIFAH Nur Rochma Ramadhani Panduni, Bima Perdana, Adika Surya Prameswari, Amanda Tiara Puspitasari, Kiki Candra Quraini, Isyaffina Racmadany, Andry Racmawati, Devi Rahmadani, Diah Ratna Yulis Teaningrum Rena Eka Aprilia Rita Ambarwati Rita Ambarwati Sukmono Rizal Alfisyahr Rizal, As’at Rizky Eka Febriansah Ruci Arizanda Rahayu Sarwenda Biduri Satrio Sudarso Setiyono, Wisnu Panggah Setyaningrum, Vira Shakira, Maulidia Shofyan, Mukhammad Sinta Nur Sa'idah Solekha, Amalia Sri Wahyuni Romadhon Suci Wulandari Suyogo, Muhammad Tasya Diva Prameswara Umah, Umdatul Umdatul Umah Usman, Dhea Monicha Vania, Talitha Viyanti, Amalia Wahyu Eko Pujianto Widyasmara, Bunga Aulia Yulianto, Mochammad Rizal Yumna Almas Elsaviyanto Yuniar, Anira ZUHRIYAH, ISMATUL