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All Journal Teknika Jurnal Kompetensi Teknik INVOTEC BERITA BIOLOGI IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL EDUCATION AND DEVELOPMENT JURNAL PENDIDIKAN TAMBUSAI Jambura Journal of Health Sciences and Research JURNAL MANAJEMEN PENDIDIKAN ISLAM AL-IDARAH Jurnal Ilmiah Edunomika (JIE) Jurnal Kelitbangan Pengembangan dan Inovasi Iptek Kabupaten Pringsewu Journal of Pharmaceutical and Health Research FORTE JOURNAL Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Jurnal Abdi Masyarakat Multidisiplin Pena Dimas PEDAMAS (Pengabdian Kepada Masyarakat) Indonesian Journal of Science and Pharmacy Journal of Ethics and Character Education Jurnal Abdimas Dosma
Sudewi Sudewi
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THE EFFECT OF PRODUCT QUALITY AND PRODUCT REPUTATION ON PURCHASE INTENTION: CASE ON MSME SOY MILK AT EAST LAMPUNG PROVINCE Gumanti, Miswan; Jatiningrum, Citrawati; Sudewi, Sudewi; Afif, Muhammad Faris
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13368

Abstract

Expansion growth and competition in the Micro Small and Medium Enterprises (MSME) business products are very varied and highly innovative, therefore consumers have a variety of choices and alternative products according to what consumers intention. A lot of competitive products in the MSME requires business owners to use all their abilities to be able to dominate and conquer the market. The research aims to examine the effect of product quality and product reputation on consumer purchase intention. The sample for this research is consumers of MSME Soy Milk products in Way Jepara Regency, East Lampung Province. Using multiple regression analysis techniques proves that there is a significant impact for product quality and reputation simultaneously on consumer purchase intention. The research results reveal that individually product quality and reputation have an effect on consumer purchase intention in MSME soy milk products. This research provides evidence that MSME are of great importance to improve product quality for increasing consumer purchase intention, and also intensify innovation, various sales strategies to improve the reputation of the products sold. Keywords: Product Quality, Product Reputation, Purchase Intention, MSME
Penguatan Nilai Ideologi Pacasila Dan Wawasan Kebangsaan Terhadap Masyarakat Wujud Mempertahankan Budaya Bangsa Idham; Sudewi, Sudewi; Akbar, M. Fikri; Lenny Nadriana
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 2 (2025): JUNI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

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Abstract

Many of the analysis of figures in various discussions and research that show several trends in the depletion of the spirit of nationalism among the younger generation among the younger generation, including the general public. At the same time, the development of nationalism through the role of institutional units outside the world of education, for example the conducted by the Bandar Lampung City Council with the theme “Socialization of the ideology of Pancasila and Nationalistic Insight” in various discussions and researches. Pancasila and Nationalistic Insight” in several theoretical studies provide a significant contribution. significant contribution. Therefore, making an institutional unit outside of education as a location for service as an endeavor to shape and develop national character (nationalism) is the right answer in preparing the younger generation and the community to become quality human resources who are able to be wise in responding to globalization. globalization. The objectives of this community service activity are the formation of strengthening Nationalism values that grow from awareness and knowledge in the community. awareness and knowledge in the community. Methods used used by the Service Team is socialization, counseling, and coaching so that the community has comprehensive knowledge about nationalism, measuring the nationalism index, and measuring the nationalism index. have comprehensive knowledge about nationalism, measurement of nationalism index, as well as index, as well as nationalism character statutes and being able to behave well in protecting the country. well in maintaining the Unitary State of the Republic of Indonesia. Unitary Republic of Indonesia.
Co-Authors afif, muhammad faris Andino Maseleno Andreas Andoyo Apriato, Rudi Citrawati Jatiningrum Dahra, Aminatun Dian Puspita Fadhillah, Ika Nur Fanny Rizki Sembiring Fauzi Fauzi Febriani, Yessi Ginting, Ernawaty Gulo, Putra Penyabar Handayani, Salma Hasanah, Fenny Idham Indriana , Meutia Jeprianto Juliana Baeha, Angel Julianty, Siti Muliani Karima, Nurul Ketut Mahardika Kristina, Marilin Lenny Nadriana Linda Margata M. Fikri Akbar Mahmudatusaadah, Ai Mahmudatussa’adah, Ai Mastuti, Indah Miswan Gumanti Muzakkir Muzakkir Nadia, Syarifah Nasyabila, Aura Nilsya Febrika Zebua, Nilsya Febrika Nurmala Sari Pasaribu, Indah Rahsel, Yoeyong Rina Wati RR. Ella Evrita Hestiandari Salman Salman Saputri, Muharni Satria Abadi Satria, Fiqih Siahaan, Desy Natalia Sitompul, Rowina Trinida Sugiono Sugiono Syafitri, Desy Nurul Tambunan, Ika Julianti Tati Setiawati, Tati Telaumbanua, Priska Triwidia Kasih Tri Susilowati Ulayya, Nadaa Widiastuti, Zeny Wulandari Wulandari Yulia, Rahma