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All Journal TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Manajemen STIE Muhammadiyah Palopo JPM (Jurnal Pemberdayaan Masyarakat) Sketsa Bisnis TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian AGROMIX JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Amalee: Indonesian Journal of Community Research & Engagement Quantitative Economics and Management Studies MES Management Journal Journal of Artificial Intelligence and Digital Business Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Asian Journal of Management, Entrepreneurship and Social Science
Kholid Murtadlo
Departement Of Business Administrasion, Universitas Yudharta, Pasuruan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pengaruh Content Marketing Tiktok Dan Konformitas Terhadap Perilaku Konsumtif Dan Keputusan Pembelian Pada Konsumen Akun Tiktok @Deliwafa Deva Septiana Dewi; Kholid Murtadlo
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): Oktober: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.202

Abstract

The purpose of this study was to determine the influence of Tiktok Content Marketing (X1) and Conformity (X2) on Consumptive Behavior (Y1) and Purchase Decisions (Y2). This study uses an explanatory research approach with quantitative methods. The collection of research data is through distributing questionnaires or questionnaires. The population in this study are consumers of the @deliwafa tiktok account. While the sample used was 100 respondents with the purposive sampling method. The data analysis technique uses SPSS version 22 software, in which the data will be processed, described and discussed to answer and prove the hypotheses proposed. The research results are as follows: (1). Tiktok Content Marketing (X1) has a positive and significant effect on consumer behavior (Y1). (2). Conformity (X2) has a positive and significant effect on consumer behavior (Y1). (3). Tiktok Content Marketing (X1) has a positive and significant effect on Purchase Decision (Y2). (4). Conformity (X2) has a negative and significant effect on Purchase Decision (Y2). (5). Consumptive behavior (Y1) has a positive and significant effect on purchasing decisions (Y2).
Pengaruh Religiusitas dan Consumer Animosity Terhadap Keputusan Boikot dan Purchase Unwillingness Produk Unilever Indonesia pada Konsumen Generasi Z di Kabupaten Pasuruan Choirotus Sya’diyah Putri; Kholid Murtadho
MES Management Journal Vol. 4 No. 2 (2025): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i4.506

Abstract

This study analyzes the influence of religiosity and consumer animosity on boycott decisions and purchase unwillingness towards Unilever Indonesia products among Generation Z consumers in Pasuruan Regency. The analysis method used is path analysis with a sample of 114 respondents. The results indicate that religiosity and consumer animosity significantly affect both boycott decisions and purchase unwillingness. This suggests that companies need to consider consumer values in their business practices, especially among Generation Z, who have a significant impact on shaping market dynamics.
Pengaruh Literasi Digital dan User Interface Terhadap Keputusan Pembelian dengan Perceive Ease of Use Sebagai Variabel Intervening pada Pengguna Acces By Kai Generasi Milenial dan Z di Kabupaten Pasuruan Sinta Hardianti; Kholid Murtadlo
MES Management Journal Vol. 4 No. 2 (2025): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i4.507

Abstract

This study aims to determine the optimal digital literacy possessed by Acces by KAI users and the user interface on train ticket purchase decisions with perceived ease of use as an intervening variable for Millennial and Z Generation Acces by KAI Users in Pasuruan Regency. The sampling technique used is a non-probability sampling method with a puposive sampling sub-technique with a total of 96 respondents. respondents obtained from online questionnaires covering respondents in Pasuruan Regency. This research method uses quantitative methods by analyzing data using descriptive analysis techniques and Path Analysis tests with the help of SPSS version 22. From the results of the study it can be concluded that from the results of the t test, Digital Literacy has a positive and significant effect on Perceive Ease Of Use, User Interface has a positive and significant effect on Perceive Ease Of Use, Digital Literacy has a positive and significant effect on Purchasing Decisions, User Interface has no effect on Purchasing Decisions, Perceive Ease Of Use has a positive and significant effect on Purchasing Decisions. Based on the Sobel Test, Digital Literacy affects Purchasing Decisions through Perceive Ease Of Use as an intervening variable, User Interface affects Purchasing Decisions through Perceive Ease Of Use as an intervening variable.
Pengaruh Penerapan Good Corporate Governance terhadap Tingkat Kesehatan Perusahaan Fuadi, Abdul Aziz; Huda, Khoirul; Murtadho, Kholid
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2541

Abstract

Penelitian ini bertujuan menganalisis pengaruh penerapan prinsip Good Corporate Governance (GCG), yang meliputi transparansi, akuntabilitas, dan tanggung jawab, terhadap tingkat kesehatan perusahaan pada PERUMDA Giri Nawa Tirta Kabupaten Pasuruan. Latar belakang penelitian didasari tantangan signifikan berupa penurunan debit air 25–50 persen akibat musim kemarau 2025, sehingga perusahaan perlu memperkuat tata kelola di samping inovasi teknis. Metode penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori. Populasi penelitian adalah 91 pegawai tetap, dengan sampel 74 responden yang dipilih melalui rumus Slovin. Variabel independen terdiri dari transparansi, akuntabilitas, dan tanggung jawab, sedangkan variabel dependen adalah tingkat kesehatan perusahaan yang diukur melalui aspek keuangan, operasional, dan administrasi. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda berbantuan SPSS. Hasil penelitian menunjukkan bahwa ketiga prinsip GCG berpengaruh positif signifikan baik secara parsial maupun simultan terhadap kesehatan perusahaan (R² = 0,621). Transparansi meningkatkan kepercayaan publik, akuntabilitas memperkuat efisiensi dan disiplin organisasi, sedangkan tanggung jawab manajemen mendukung keberlanjutan operasional. Temuan ini menegaskan bahwa penerapan GCG yang konsisten menjadi strategi penting bagi BUMD sektor air bersih untuk menjaga keberlanjutan layanan sekaligus memperkuat kontribusi terhadap pembangunan daerah.
Pengaruh Digital Marketing dan Customer Trust Terhadap Repurchase Intention Melalui Keputusan Pembelian bahri, mustofa al; Murtadho, Kholid
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2593

Abstract

Perkembangan teknologi digital telah mendorong UMKM untuk beradaptasi dengan strategi pemasaran modern, salah satunya melalui digital marketing. Namun, efektivitas penerapan strategi ini masih menjadi tantangan, seperti yang dialami oleh UMKM Pia Karomah di Kecamatan Gempol.Penelitian ini bertujuan untuk menganalisis Pengaruh Digital Marketing dan Customer Trust Terhadap Repurchase Intention Melalui Keputusan Pembelian Pada UMKM Pia Karomah Gempol Pasuruan. Metode yang digunakan adalah kuantitatif dengan pendekatan survei, obersevari lapangan, penyebaran kuesioner. Teknik Analisis data dilakukan dengan menggunakan analisis jalur (path analysis) untuk menguji pengaruh tidak langsung antar variabel. Dari hasil penelitian ini dapat disimpulkan bahwa Digital Marketing dan Customer Trust berpengaruh positif signifikan terhadap Keputusan Pembelian. Digital Marketing berpengaruh signifikan terhadap Repurchase Intention, sedangkan Customer Trust tidak berpengaruh signifikan. Selain itu, Keputusan Pembelian terbukti berpengaruh signifikan terhadap Repurchase Intention.
Ekonomi Digital dan Inklusi Keuangan Terhadap Pemulihan Ekonomi Nasional Murtadlo, Kholid; Sulhan, M.
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18367

Abstract

Research aim : This study aims to present or explain the results of a critical review of economic and financial theory used for the National Economic Recovery strategy. Design/Methode/Approach : This study uses a qualitative model with a literature study approach. Research Finding : The digital economy and ecosystem supported by increased financial inclusion are able to accelerate the acceleration of the National Economic Recovery. Theoretical contribution/Originality : This research is also a follow-up study that proves that the financial stimulus of the creative industry sector has shifted to the digital economy with increased financial inclusion in it. Practitionel/Policy implication : Aspects in the digital economy (people, economic, and governance) are one unit to support PEN. Research limitation : The limitation of this research lies in the object of research which is only devoted to PEN in Indonesia, not the ASEAN region.
Digital Marketing dan Kreativitas Produk Terhadap Daya Saing: Peran Moderasi Akses Pembiayaan pada UMKM di Kecamatan Purwosari Kabupaten Pasuruan Nurul Isnaini; Nuraeni Nuraeni; Kholid Murtadlo
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 12, No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v12i1.2889

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengkaji hubungan antara digital marketing dan kreativitas produk terhadap daya saing UMKM, dengan akses pembiayaan sebagai variabel moderasi. Kajian ini berfokus pada kapasitas UMKM di Kecamatan Purwosari untuk meningkatkan daya saing mereka di tengah akselerasi kemajuan teknologi informasi dan intensifikasi kompetisi pasar yang semakin ketat. Penelitian ini menggunakan pendekatan kuantitatif melalui instrumen kuesioner yang disebarkan kepada 100 pelaku UMKM di Kecamatan Purwosari sebagai responden penelitian. Hasil analisis menunjukkan bahwa digital marketing terbukti secara signifikan meningkatkan daya saing, Kreativitas produk terbukti secara signifikan meningkatkan daya saing. Namun demikian, akses pembiayaan tidak berperan sebagai variabel moderasi dalam keterkaitan antara digital marketing terhadap daya saing, dan berperan sebagai variabel moderasi dalam keterkaitan product creativity dan daya saing. Dapat disimpulkan bahwa digital marketing dan product creativity secara langsung berpengaruh terhadap daya saing, serta ketersediaan akses pembiayaan dinilai krusial sebagai faktor pendukung bagi pelaku UMKM dalam mengoptimalkan kapasitas usahanya. Pelaku UMKM mengoptimalkan kapasitas usahanya melalui implementasi strategi pemasaran digital dan kreativitas produk guna memperkuat kompetisi di pasar.Kata Kunci: Digital Marketing, Kreativitas Produk, Akses Pembiayaan, Daya saing, UMKMABSTRACTThis study aims to examine the relationship between digital marketing and product creativity on the competitiveness of MSMEs, with access to financing as a moderating variable. This study focuses on the capacity of MSMEs in Purwosari District to increase their competitiveness amidst the acceleration of information technology advancements and the intensification of increasingly tight market competition. This study uses a quantitative approach through a questionnaire instrument distributed to 100 MSMEs in Purwosari District as research respondents. The analysis results show that digital marketing is proven to significantly increase competitiveness, product creativity is proven to significantly increase competitiveness. However, access to financing does not act as a moderating variable in the relationship between digital marketing and competitiveness, and acts as a moderating variable in the relationship between product creativity and competitiveness. It can be concluded that digital marketing and product creativity directly influence competitiveness, and the availability of access to financing is considered crucial as a supporting factor for MSMEs in optimizing their business capacity. MSMEs optimize their business capacity through the implementation of digital marketing strategies and product creativity to strengthen competition in the market.Keywords: Digital Marketing, Product Creativity, Access to Financing, Competitiveness, MSMEs
Application of the traveling salesman problem to optimize skeletonization and stroke reconstruction Alifah Alifah; Dian Andriana; Muhammad Zulhaj Aliansyah; Lukman Hakim; Kholid Murtadlo
TELKOMNIKA (Telecommunication Computing Electronics and Control) Vol 24, No 2: April 2026
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/telkomnika.v24i2.27504

Abstract

The preservation of Turots Nusantara manuscripts written in Pegon script faces significant challenges due to physical deterioration and the complexity of handwritten styles. This study proposes a novel digitization approach based on image processing to extract and reconstruct handwriting strokes by combining skeletonization and the travelling salesman problem (TSP) algorithm. The novelty of this research lies in the application of a modified Greedy TSP algorithm capable of recognizing branching and cyclic structures typical of Arabic–Pegon characters, enabling accurate reconstruction of handwritten stroke sequences. The process involves preprocessing (grayscale, thresholding, and morphological operations), skeleton extraction using a thinning method, and weighted graph construction based on Euclidean distance between skeleton points. The proposed system achieved an average precision of 0.552, recall of 0.815, F1-score of 0.657, and accuracy of 0.82. These results demonstrate the method’s effectiveness in detecting and reconstructing character shapes from Pegon manuscripts. Practically, this approach offers potential applications in the automatic digitization, preservation, and analysis of Pegon script, contributing to the conservation of Indonesia’s Islamic intellectual and cultural heritage.
Pendampingan Manajemen Usaha dan Pemasaran Melalui Aplikasi ChickFinTrack Bagi Kelompok Rumah Potong Ayam Desa Tunggulwulung Cahya Bagus Sanjaya; Nuriyanto; Kholid Murtadlo; Imronrosadi Rosadi
Jurnal Pemberdayaan Masyarakat Vol 10 No 2 (2025): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i2.12936

Abstract

The community service program in Tunggulwulung village, Pasuruan district, addressed the financial management and marketing challenges faced by the Chicken Slaughterhouse (RPA), which previously relied on manual processes. The solution implemented was the application of ChickFinTrack for financial management and digital marketing. Using the Participatory Action Research (PAR) method, this approach included stages of socialization, training, technology implementation, application usage assistance, and evaluation. The results of this activity show that financial management and marketing have become more accurate, efficient, and easier to monitor online. Financial reports are generated automatically, while marketing has been improved through digital catalogs, social media promotions, and online ordering. This program has significantly increased the partners' understanding of finance and marketing, making them more effective and sustainable.
Pemberdayaan Masyarakat melalui Pemanfaatan Minyak Jelantah menjadi Lilin Aromaterapi untuk Mendukung Ekonomi Kreatif Masyarakat Desa Aminatuz Zuhriyah; Rinaldi Akhmad; Mirza Azimah Zulfaaniah; Amilatul Khoirot; Tania Eka Amalia; Wardah Husniah; Hasan Bashori; Kholid Murtadlo
Amalee: Indonesian Journal of Community Research and Engagement Vol. 7 No. 2 (2026): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v7i2.10327

Abstract

Used cooking oil poses significant environmental and public health risks when improperly disposed of or excessively reused, particularly given national consumption rates of 9.5 kg per capita annually. This community empowerment initiative aimed to improve residents' waste management knowledge and technical skills in Krajan Village, Pasuruan Regency, by converting waste cooking oil into value-added aromatherapy candles. Using a Community-Based Approach (CBA), the program engaged 60 initial survey respondents and provided intensive training to 20 housewives, integrating lemongrass-based oil purification with hands-on candle-making. The evaluation demonstrated high engagement and substantial capacity building: mean knowledge scores increased significantly from 49.4 (pre-test) to 82.5 (post-test). At the same time, practical skills averaged 3.43 out of 4.00, placing participants in the independent category. Furthermore, attendance reached 100%, with 80% of participants successfully demonstrating independent product replication. All participants produced functional aromatherapy candles, confirming the technical feasibility of household-level recycling. In conclusion, transforming waste cooking oil into aromatherapy candles is an effective empowerment strategy that fosters environmental sustainability while developing local creative economic potential. To ensure long-term sustainability, subsequent mentoring should focus on product packaging, production cost analysis, and digital marketing strategies to facilitate the transition toward viable micro-enterprises.
Co-Authors Ahwan, Zainul Alifah Alifah Amilatul Khoirot Aminatuz Zuhriyah Antin Rakhmawati As'idah, Fizriyatul bahri, mustofa al Cahya Bagus Sanjaya Cahyuni Novia Choirotus Sya’diyah Putri Deny Utomo Deva Septiana Dewi Dian Andriana E Ernawati, E Fuadi, Abdul Aziz Hapsari Titi Palupi Hasan Bashori Imronrosadi Rosadi Khoirul Huda Lukman Hakim Miftahul Huda Mirza Azimah Zulfaaniah Mochamad Hasyim Muh. Aniar Hari Swasono Muhammad Nizar Muhammad Zulhaj Aliansyah Nuraeni Nuriyanto Nurul Isnaini Rinaldi Akhmad Roisatul Ainiyah Sinta Hardianti Sulhan, M. Syaiful Syaiful Syarwani, Muhammad Tania Eka Amalia Wardah Husniah Windi Eka Wulandari Yeni Kusuma Ningsih Yusebla, Agil