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All Journal Hasanuddin Economics and Business Review Jurnal Gemaedu Indonesian Journal of Economics, Social, and Humanities Ekonomi dan Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Bakti Masyarakat Indonesia PRODU-Prokurasi Edukasi (Jurnal Manajemen Pendidikan Islam) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Mamangan Social Science Journal Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Accounting Student Research Journal Journal of Edugeography Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal) ABDINE :Jurnal Pengabdian Masyarakat
Suharyati Suharyati
Kepala Puskesmas Cipanas Kabupaten Cianjur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Kualitas Layanan, dan Citra Merek Terhadap Loyalitas Melalui Kepuasan Kasturi, Diana; Suharyati, Suharyati; Nastiti, Heni
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 2 No 2 (2019): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1486.288 KB) | DOI: 10.21632/perwira.2.2.155-175

Abstract

This research aims to know product quality, service quality, brand image, with satisfaction as intervening variabel toward loyalty. The problem of research is the large amount of batik imports in Indonesia. The sample in this study amounted to 50 users and customers Batik Betawi Terogong products in West Cilandak, South Jakarta. Sampling is done by using Purposive Sampling. This research uses PLS (Partial Least Square). The results of this study showed that product quality variables have significant influence on loyalty but have no significant influence on loyalty through satisfaction. Service quality have no significant influence on loyalty and also have no significant influence on loyalty through satisfaction. Brand image have significant influence on loyalty, but have no significant influence on loyalty through satisfaction and satisfaction have significant influence on loyalty. Therefore it is expected Batik Betawi Terogong can improve product quality, service quality, and brand image and maintain the satisfaction to be created loyalty to customers.
KEY SUCCESS FACTORS OF WOMEN'S MSMEs IN DEPOK CITY Suharyati, Suharyati; Nobelson, Nobelson
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 7 No 1 (2025): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v7i1.2595

Abstract

This study aims to identify the key success factors for women’s MSMEs in Depok City by analyzing data from 120 women-owned MSMEs. Women’s MSMEs in Indonesia are a crucial pillar of the local economy, contributing significantly to poverty alleviation, job creation, and family economic empowerment. Using quantitative methods, the study employs Principal Component Analysis (PCA) with varimax rotation. Out of the 29 variables initially studied, they were grouped into seven main components. The results indicate that the 29 variables were reduced to 16, which were categorized into seven key components: business environment and opportunities, digital independence and technology, marketing communication and financial literacy, financial capabilities, and virtual networks, adaptive strategies and entrepreneurial efficiency, government support and competitive advantage, and entrepreneurial skills and digital marketing. These components offer a comprehensive understanding of the critical success factors for women's MSMEs. This study provides strategic recommendations for women’s MSME and the government, particularly the Depok City Cooperative and MSME Service, to formulate policies that promote women’s economic empowerment in the MSME sector.
Application Of Innovation In Marketing Strategies For Sustainable Tourism In Raja Ampat Astuti, Ni Luh Gde Sari Dewi; Sunny, Milla Permata; Suharyati, Suharyati; Nasfi, Nasfi; Sofyan, Hady
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.7827

Abstract

Raja Ampat, located in Southwest Papua, Indonesia, is known as a paradise for divers and nature lovers with its extraordinary underwater and land natural beauty. This archipelago consists of more than 1,500 small islands surrounded by four main islands: Misool, Salawati, Batanta, and Waigeo. As part of the Coral Triangle, Raja Ampat is a center of marine biodiversity with hundreds of unique and endangered species. The name "Raja Ampat" comes from a local legend about four kings who occupied the four largest islands. Apart from its natural beauty, Raja Ampat also focuses on environmental conservation through its Marine Protected Area Network which covers more than 4 million hectares. Sustainable tourism is a major concern in Raja Ampat to maintain beauty and biodiversity. This involves digital marketing through social media, collaboration with influencers, and the adoption of sustainable technology. Challenges faced include a lack of tourist awareness, limited infrastructure, and low local community participation. This research uses qualitative methods through case studies, semi-structured interviews, and participant observation to understand the application of innovation in sustainable marketing strategies. Through appropriate marketing strategies, Raja Ampat seeks to attract tourists who support sustainable tourism, ensuring its natural beauty is maintained for future generations.
Factors Affecting Government Agency Performance Moderated by Organizational Commitment Suharyati, Suharyati; Taufik, Taufeni; Nurulita, Suci
Indonesian Journal of Economics, Social, and Humanities Vol 7 No 2 (2025)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.7.2.135-147

Abstract

This study aims to determine the factors that affect the performance of government agencies, such as good governance, organizational culture, and leadership style moderated by organizational commitment. This study consisted of 43 populations, the entire of OPD in Riau Province, and used the purposive sampling technique to determine the sample size to obtain 30 research sample. Data collection in this study used a questionnaire given to 90 respondents, including the head of the finance subdivision, the head of the planning and program subdivision, and the head of the general and staffing subdivision. Then, the analysis is carried out using Warp PS 7.0. The results of this study concluded that good governance, organizational culture, and leadership style affect the performance of government agencies, and organizational commitment is able to moderate the effect of good governance and leadership style on the performance of government agencies. However, organizational commitment is not able to moderate the effect of organizational culture on the performance of government agencies, meaning that good or bad organizational commitment is not a determinant in increasing or decreasing the effect of organizational culture on the performance of government agencies.
Strengthening Innovation And Entrepreneurship In Improving SMES Competitiveness Suharyati, Suharyati
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 2 No. 1 (2020): RISET : Jurnal Aplikasi EKonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35212/riset.v2i1.54

Abstract

MSMEs are able to penetrate Indonesia's GDP by 60%, but the contribution to Indonesia's exports is still lagging behind compared to Southeast Asian countries such as Thailand and the Philippines which have high competitiveness. The economic potential of the Parung district in 2017, seen from the perspective of the MSMEs is at a growth stage. This research analyzes and proves that Innovation and Entrepreneurship influences the competitiveness of MSMEs in Parung district. The population in this study were the MSMEs of Parung subdistrict registered in the MSMEs forum, the sample used was 60 respondents with the Purposive Sampling method. The method used to analyze and interpret data is descriptive statistical analysis using a variance-based Structural Equation Model or called Partial Least Square. The results obtained by all indicators on all variables of this study have met the convergent validity test. The Average Variance Extracted (AVE) value indicates that the entire construct declared valid. The cronbach’s alpha value of all constructs indicating that the construct is declared reliable. The direction of the relationship between Innovation and Entrepreneurship is positive, and Innovation has a significant effect on competitiveness. The direction of the relationship between Entrepreneurship and Competitiveness is positive and Entrepreneurship has a significant effect on Competitiveness. Overall it can be concluded that both Innovation and Entrepreneurship contribute directly to Competitiveness. Thus the increase in Innovation and Entrepreneurship directly affects the improvement of MSMEs Competitiveness. Key words: Competitiveness, Innovation, Entrepreneurship, MSMEs
KEY SUCCESS FACTORS OF WOMEN'S MSMEs IN DEPOK CITY Suharyati, Suharyati; Nobelson, Nobelson
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 7 No. 1 (2025): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v7i1.2595

Abstract

This study aims to identify the key success factors for women’s MSMEs in Depok City by analyzing data from 120 women-owned MSMEs. Women’s MSMEs in Indonesia are a crucial pillar of the local economy, contributing significantly to poverty alleviation, job creation, and family economic empowerment. Using quantitative methods, the study employs Principal Component Analysis (PCA) with varimax rotation. Out of the 29 variables initially studied, they were grouped into seven main components. The results indicate that the 29 variables were reduced to 16, which were categorized into seven key components: business environment and opportunities, digital independence and technology, marketing communication and financial literacy, financial capabilities, and virtual networks, adaptive strategies and entrepreneurial efficiency, government support and competitive advantage, and entrepreneurial skills and digital marketing. These components offer a comprehensive understanding of the critical success factors for women's MSMEs. This study provides strategic recommendations for women’s MSME and the government, particularly the Depok City Cooperative and MSME Service, to formulate policies that promote women’s economic empowerment in the MSME sector.
Cost Effectiveness Upaya Penanggulangan Gizi Metode Positif Deviance dan Pemberian Makanan Tambahan di Puskesmas Gekbrong Kabupaten Cianjur 2006 Suharyati, Suharyati
Kesmas Vol. 1, No. 6
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Provinsi Jawa Barat masih menghadapi masalah rawan gizi serius, terlihat pada 18.094 balita rawan pangan yang terhimpun di tiga kantong utama, Kabupaten Cirebon (4.005), Bandung (2.991) dan Cianjur (2.670). Di Kabupaten Cianjur, balita gizi buruk dan gizi kurang ditemukan 2.670 (1,3%) dan 24.447 (11,7%) dari 208.572 balita yang ada. Tujuan penelitian ini membandingkan cost effectiveness upaya perbaikan gizi pemberian Makanan Tambahan (PMT) yang bersifat top down dan Positive Deviance (PD) yang besifat bottom up. Data ditinjau dari sisi provider dan perhitungan biaya peraktifitas menggunakan metoda Activity Based Costing (ABC Methode). Komponen biaya penanggulangan gizi terbesar berturut-turut adalah biaya operasional, investasi dan pemeliharaan (85%, 14,5% dan 0,3%). Metoda PD memerlukan waktu 54 hari dan metoda PMT 102 hari. Rata-rata kenaikan berat badan (BB) selama tiga bulan pada metoda PD (920 gram) adalah lebih besar daripada metoda PMT (650 gram). Rata-rata kenaikan BB pada bulan I, II, dan II, pada metoda PD (470, 220 dan 230 gram) adalah lebih tinggi daripada metoda PMT (300, 170 dan 180 gram). Kenaikan BB balita dalam 3 bulan berdasar pita warna KMS, BB sangat kurang dan kurang pada PD (54%, 17%) lebih rendah daripada PMT (78%, 22%). Nilai CER metoda PD (Rp 446.828,- /balita) terlihat lebih kecil daripada metoda PMT (Rp 768.887,-/balita). Disimpulkan bahwa metoda PD lebih cost effective daripada metoda PMT. The Province of West Java still faces serious malnutrition problem that can be seen in 18094 cases of under 5 years old children who suffer from malnutrition particularly in districts of Cirebon (4005), Bandung (2991) and Cianjur (2670). In Cianjur it was found that 2670 (1.3%) cases of severe under-nutrition and 24447 (11.7%) cases of under-nutrition out of 208572 children. The objective of this study is to compare the cost effectiveness between positive deviance (PD) and food supplementation (PMT) methods. The data were observed from the provider side using Activity Based Costing (ABC) method. The study shows that the biggest cost component is the operational cost (85%), investment cost (14.5%) and maintenance cost (0.3%). The time frame for PD method (54 days) is shorter than that of PMT method (102 days). The average body weight gain in three months, the PD method (920 grams) is smaller than that of PMT method (650 grams). The monthly average gain in the first, second and third for the PD method (470, 220 and 230 grams) is higher than that of the PMT method (300, 170 and 180 grams). From growth chart (KMS) in three months, below red line (BGM) and under-weight in the PD method (54%, and 17%) is lower than the PMT (78% and 22%). The CER value for PD method is Rp 446,828,-/child, lower than that of the PMT method ( Rp 768,887,-/child). It was concluded that PD method is more cost effective than PMT method.
Pelatihan dan Pendampingan Social Media Marketing dalam Meningkatkan Brand Awarness Bagi WUB Kota Depok Suharyati, Suharyati; Nastiti, Heni; Aziz, Alfida
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 2 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v5i2.9734

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan brand awareness Wirausaha Baru (WUB) di bawah naungan Koperasi Bunda Sejahtera Depok melalui pelatihan dan pendampingan social media marketing. Latar belakang program ini adalah rendahnya pemanfaatan media sosial secara optimal oleh UMKM/WUB dalam membangun citra merek, meskipun media sosial memiliki potensi besar memperluas pasar. Metode pelaksanaan mencakup edukasi konsep brand awareness dan strategi social media marketing (Instagram, Facebook, TikTok, WhatsApp Business), praktik pembuatan konten kreatif, interaksi dengan audiens, dan optimalisasi fitur platform. Uji validitas dan reliabilitas menunjukkan seluruh indikator valid dan konsisten. Uji validitas menggunakan Pearson Correlation menunjukkan bahwa seluruh indikator memiliki nilai korelasi di atas r tabel (0,444) dan signifikan pada tingkat kepercayaan 95% (p < 0,05), sehingga semua indikator dinyatakan valid. Cronbach’s Alpha brand awareness =0,763, berada pada kategori cukup (acceptable); social media marketing =0,827, berada pada kategori tinggi (good). Analisis hasil menunjukkan pemahaman peserta terhadap brand awareness dengan nilai rata-rata 84%, kategori Paham dimana kekuatan pada top of mind dan unaided recall.  Pemahaman keterampilan social media marketing nilai rata-rata 82%, kategori Paham, dimana keunggulan pada customization dan interaction. Program ini berdampak pada peningkatan kapasitas usaha, kualitas produk, dan jangkauan pemasaran, serta selaras dengan SDGs pada tujuan ke-8, ke-9, ke-17, dan Indikator Kinerja Utama perguruan tinggi yaitu IKU 2, 3, 5. Rekomendasi yang dapat disampaikan mencakup penguatan strategi branding visual, pemanfaatan tren digital, dan peningkatan electronic word of mouth untuk memperluas pasar secara berkelanjutan.
Manajemen Risiko Digital:: Strategi Keamanan Siber untuk Mitigasi Ancaman di Era Revolusi Industri 4.0 Mulianingsih, Ferani; Fajar, Fajar; Suharyati, Suharyati
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2423

Abstract

Penelitian ini mengeksplorasi lanskap manajemen risiko digital dan strategi keamanan siber yang terus berkembang dalam konteks Industri 4.0. Seiring dengan organisasi yang semakin mengadopsi transformasi digital, mereka menghadapi tantangan keamanan siber yang belum pernah terjadi sebelumnya dan membutuhkan kerangka manajemen risiko yang kuat. Penelitian ini menggunakan metodologi deskriptif kualitatif melalui penelitian kepustakaan untuk menganalisis ancaman keamanan siber saat ini, mengevaluasi pendekatan manajemen risiko yang ada, dan mengidentifikasi strategi mitigasi yang efektif yang sesuai untuk era Industri 4.0. Temuan penelitian mengungkapkan bahwa manajemen risiko digital yang berhasil membutuhkan pendekatan terintegrasi yang menggabungkan solusi teknologi, kebijakan organisasi, pertimbangan faktor manusia, dan kerangka tata kelola adaptif. Penelitian ini mengidentifikasi lima dimensi strategi utama: intelijen ancaman proaktif, prinsip keamanan berdasarkan desain, infrastruktur yang berfokus pada ketahanan, budaya keamanan berpusat pada manusia, dan mekanisme tata kelola kolaboratif. Penelitian ini memberikan kontribusi baik terhadap pemahaman teoretis maupun implementasi praktis manajemen risiko keamanan siber dalam lingkungan digital yang berkembang pesat, menyediakan organisasi dengan kerangka kerja komprehensif untuk menavigasi lanskap ancaman yang kompleks dari Industri 4.0.
Upaya Meningkatkan Potensi Umkm Melalui Technosociopreneur Skill dan Entrepreneurial Mindset Umkm Kuliner Sawangan Depok Nobelson, Nobelson; Suharyati, Suharyati; Desmintari, Desmintari
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan memberikan pemahaman tentang Technososiopreneur dan Entrepreneurial Mindset kepada peserta pelatihan yang merupakan UMKM binaan IWAPI ranting Sawangan. Pemberian materi berupa pemahaman Technososiopreneur, Entrepreneurial mindset dan Praktek membuat produk olahan lidah buaya yang berkualitas dan inovatif. Pemahaman materi Technososiopreneur berhasil mencapai 86%, sedangkan pemahaman tentang Entrepreneurial Mindset mencapai 85.5%, yang menunjukkan tingkat pemahaman yang relatif tinggi. Pada kegiatan praktik membuat produk inovatif, di mana pemahaman materi mencapai 87.4%. Hasil ini mencerminkan efektivitas pelaksanaan kegiatan pengabdian dalam mencapai tujuan yang telah ditetapkan, yaitu meningkatkan pemahaman tentang technososiopreneurship, pola pikir kewirausahaan, dan keterampilan dalam pembuatan produk inovatif. Rekomendasi yang diajukan adalah agar peserta UMKM terus memanfaatkan pemahaman dan keterampilan yang diperoleh dalam meningkatkan inovasi produk, memanfaatkan teknologi, dan berkolaborasi untuk mencapai pertumbuhan yang berkelanjutan dalam kegiatan usaha mereka. Evaluasi berkala dan pembelajaran lanjutan juga dianggap penting untuk menjaga daya saing dan adaptasi terhadap perubahan pasar.
Co-Authors Aan Probo Wiranto Abdul Rosid Aji Lukman Ibrahim Akbar, Sahda Saraswati Anang Widhi Nirwansyah Anggi Angga Resti ARIF PURNOMO Aryaputri, Aqila Shafiqa Astuti, Ni Luh Gde Sari Dewi Aziz, Alfida Baehaqi Desmintari Diani Sadiawati ESEN PRAMUDYA UTAMA, ESEN PRAMUDYA Fajar Fajar Ferani Mulianingsih Ferani Mulianingsih Hari Mukti, Wiji Aziiz Hartoto Hartoto Heni Nastiti Isabella, Astrid Aprica Kasturi, Diana Larasyaty, Destrya Ajeng Mira Rahmi Nasfi, Nasfi Nobelson, Nobelson Nova Asvio Nurulita, Suci Putri Anggraeni Putri Ramadhani, Putri Rianda Dirkareshza Rosali, Rosali Simanjuntak, Parulian Siti Hidayati Sofyan, Hady Sofyan, Pahrizal subur subur Sufyati HS Sunny, Milla Permata Tati Handayani Taufeni Taufik Tri Siswantini Utami, Kery Vivekanantharasa, Raveenthiran Wulan, Winda Noor Nawang YUDI NUR SUPRIADI Zuhrian Ivan Arvianto