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Sujana Sujana
Universitas Gunadarma
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A SEMIOTIC SIGNS ANALYSIS FOUND IN HOTEL TRANSYLVANIA: TRANSFORMANIA MOVIE POSTER Kevin Octavia; Sujana Sujana
Journal of Language and Literature Vol 10, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2022.v10i1.7531

Abstract

Semiotics is a study that explains signs, and that all things in this world are signs. Even if some things have no inherent significance, we can infuse meaning into them to make them signs. This research aims to find the meaning of semiotic signs found in the Hotel Transylvania: Transformania movie poster using the trichotomy signs theory based on Charles Sanders Peirce’s. The source data in this research is the Hotel Transylvania: Transformania movie poster. Then, the data studied are to explain the meaning of the trichotomy signs, categorize the verbal and non-verbal signs, and understand the color concept. A descriptive-qualitative method was applied in the analysis of this research. The result of the research shows that there are 97 data. In the representamen, there are 22 data: qualisign 1 data, sinsign 14 data, and legisign 7 data. In the object, there are 38 data: icon 14 data, index 9 data, and symbol 15 data. And for the interpretant, there are 37 data: rheme 29 data, dicent sign 1 data, and argument 7 data. Furthermore, for the verbal signs, there are 7 data, and for the non-verbal signs, there are 90 data.
Figurative Language And Subtitling Strategies in Batwoman Series Dara Azalia Bastian; Sujana Sujana
JEdu: Journal of English Education Vol 3, No 1 (2023): JEdu: Journal of English Education
Publisher : Universitas Indraprasta PGRI, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jedu.v3i1.8012

Abstract

This research discussed about subtitling of figurative language in Batwoman drama series. The aims of this research to find kinds of figurative languages used in Batwoman and to identify subtitling techniques used in figurative languages in Batwoman. The researcher use Perrine’s theory to find figurative language and Gottlieb’s theory find subtitling strategies. The researcher focused on each character’s dialogue, those are Batwoman (Kate Kane), Alice, Luke Fox, The method that the researcher used is qualitative method. The result of this research is the researcher found 83 data in the series. For the figurative, the frequency of the data is 16 of simile, 7 of metaphor, 2 of apostrophe, 24 of metonymy, 9 of synecdoche, 1 of symbol, 18 of overstatement, and 6 of irony. For the subtitling strategies, the researcher found 4 of expansion, 2 of paraphrase, 49 of transfer, 26 of imitation, 1 of transcription, and 1 of condensation.
Tinjauan Marketing Engagement pada Rainbow Hills Golf Club Noor, Tubagus Dicky Faldy Syahid; Fauziah, Mutya; Sujana, Sujana
Jurnal Aplikasi Bisnis Kesatuan Vol. 2 No. 3 (2022): JABKES Edisi Desember 2022
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v2i3.1503

Abstract

Marketing Engagement merupakan kegiatan pemasaran pada suatu perusahaan yang sangat penting untuk menunjang kelangsungan hidup perusahaan di era digital seperti saat ini, terutama pada perusahaan hospitality karena Marketing Engagement sangat di butuhkan untuk mencapai tujuan dan target penjualan. Rainbow Hills Golf merupakan sebuah perusahaan dalam bidang hospitality khususnya bergerak di bidang olahraga golf. Marketing Engagement pastinya tidak lepas dari proses penawaran jasa yang mencakup Visibilitas, Atraction, Interest, Relationship, hingga Commitment. Sehingga timbul kendala yang tak terduga pada proses penjualan sebuah perusahaan. Tujuan dari pembahasan ini yaitu untuk mengetahui bagaimana penerapan Marketing Engagement oleh Rainbow Hills Golf Club, bagaimana kendala yang timbul dalam proses Marketing Engagement, serta upaya yang dilakukan untuk menangani kendala dalam penerapan Marketing Engagement pada Rainbow Hills Golf Club. Hasil pembahasan menunjukan bahwa proses Marketing Engagement sudah berjalan dengan baik, sehingga mempengaruhi volume penjualan Rainbow Hills Golf Club yang meningkat tiap tahunnya. namun terdapat beberapa kendala seperti kekeliruan penyampaian terhadap player, harga yang di tawarkan terlalu mahal. Kata Kunci : Marketing Engagement, Penerapan, Rainbow Hills Golf Club.
Tinjauan Atas Prosedur Pelayanan Nasabah Prioritas Pada Pt Bank Tabungan Negara (Persero) Tbk Kantor Cabang Cibinong Riska, Riska; Sujana, Sujana
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 2 (2023): JABKES Edisi Agustus 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i2.1966

Abstract

Bank merupakan lembaga yang bergerak di bidang jasa, sehingga pelayanan yang diberikan oleh bank menjadi salah satu faktor penilaian bagi nasabah. Pelayanan yang baik akan membuat nasabah merasa puas sehingga meningkatkan kepercayaan nasabah terhadap bank. Pentingnya untuk meningkatkan dan mempertahankan kepercayaan nasabah membuat bank berlomba-lomba menunjukan sikap lebih menghargai nasabah dan mengembangkan pelayanan yang unggul. Bank Tabungan Negara merupakan salah satu bank yang mengklasifikasikan pelayanan menjadi 2 yaitu pelayanan reguler dan pelayanan prioritas. Pelayanan reguler diberikan kepada nasabah reguler pada umumnya sedangkan pelayanan prioritas diberikan kepada nasabah prioritas. Nasabah prioritas sendiri merupakan nasabah yang memiliki jumlah simpanan lebih besar dibandingkan dengan nasabah reguler pada umumnya. Oleh karena itu, Bank Tabungan Negara memberikan pelayanan yang berbeda dan istimewa kepada nasabah prioritas. Berdasarkan hasil yang sudah didapat maka dapat kita ketahui bahwa Bank Tabungan Negara menerapkan prosedur pelayanan yang memuaskan terutama bagi nasabah prioritas. Bank Tabungan Negara juga memberikan berbagai keuntungan dan program yang hanya dapat dinikmati oleh nasabah prioritas. Hal ini perlu dipertahankan agar nasabah merasa puas dan tetap menjadi nasabah pada Bank Tabungan Negara.
The Important Role of Inclusive Schools in Accepting Children with Special Needs in Cluster 2, Cibinong District, Bogor Sujana, Sujana; Susetyo , Budi; Aprilia, Imas Diana
Proceeding of International Conference on Special Education in South East Asia Region Vol. 3 No. 1 (2024): 14th International Conference on Special Education in South East Asia Region (I
Publisher : Angstrom Centre of Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57142/picsar.v3i1.473

Abstract

Inclusive schools are places where children with special needs can learn together with other regular children. However, children with special needs are still accompanied by accompanying teachers during teaching and learning activities. The learning system, teaching, curriculum, facilities and infrastructure, as well as the assessment system in inclusive schools will accommodate the needs of children with special needs, so that they can adapt and receive the best possible education. Children with special needs are children who experience delays in development, have medical conditions, mental conditions, and/or certain congenital conditions. They require special attention and handling in order to reach their potential. Children with special needs do not mean they are not smart, talented or incapable. It's just that they have special challenges that most normal children don't face. A School Cluster is an institution/organization as a center for the development of surrounding elementary schools which has the aim of improving the quality of education. The aim of this research is to find out about inclusive schools in accepting children with special needs, especially in cluster 2, Cibinong District, Bogor Regency. The research method used was interviews with school officials, especially school principals, in accepting children with special needs at their school. Interview is a data collection technique through a one-way verbal question and answer process, meaning that questions come from the person interviewing and answers are given by the interviewee.
Pengaruh Kelengkapan Fitur Aplikasi, Kemudahan Transaksi, Dan Potongan Harga Terhadap Keputusan Pembelian Tiket Bioskop Pada Aplikasi TIX ID Fauzan, Muhammad Irsyad; Sujana, Sujana
Jurnal Informatika Kesatuan Vol. 2 No. 1 (2022): JIKES Edisi Maret 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i1.1377

Abstract

The era of modernization is now increasingly demanding people to adapt to all forms of technology, one of which is a businessman. Many business people are competing to use the internet to promote their business. This study discusses the use of the TIX ID application which also presents the digital world in ordering cinema tickets online. The purpose of this study was to determine: 1) the effect of the completeness of the application features on the purchase decision of cinema tickets on the TIX ID application in the city of Bogor, 2) the effect of ease of transaction on the decision to purchase a cinema ticket on the TIX ID application in the city of Bogor, 3) the effect of price discounts on the purchase decision of cinema tickets on the TIX ID application in the city of Bogor, 4) the effect of the completeness of the application features, ease of transactions, and price discounts affect the purchase decision. This study uses independent variables (completeness of application features, ease of transaction, and discounted prices) and the dependent variable (purchase decision). The method used in this research is a quantitative approach. With a total of 215 respondents selected were TIX ID application users in the city of Bogor. To analyze and process data, this study uses LISREL version 8.80 and SPSS version 23. Based on the research, it can be concluded that; 1) completeness of the application features has a positive and significant effect on purchasing decisions by 31% with the acquisition of t-count 4.42, 2) ease of transaction has a positive and significant effect on purchasing decisions by 32% with the acquisition of t-count 4.75, 3) the price discount has a positive effect and significant to the purchase decision of 45% with the acquisition of t-count 2.82, 4) the completeness of the application features, ease of transaction, and discounted prices simultaneously influence the purchase decision of 89%. Keywords: Completeness of Application Features, Ease of Transaction, Discounted Prices, Purchasing Decision
Pengaruh Brand Awareness, Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Kartu Perdana XL Di Kota Bogor Rafli, Muhammad; Sujana, Sujana
Jurnal Informatika Kesatuan Vol. 2 No. 2 (2022): JIKES Edisi September 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1455

Abstract

This study aims to analyze the effect of Brand Awareness, Product Quality, and Word of Mouth on XL Prime Card Purchase Decisions in Bogor City. The purposes of this study are (1) to determine and analyze the effect of brand awareness on purchasing decisions of xl starter packs. (2) To find out and analyze the effect of product quality on purchasing decisions of xl starter packs. (3) To find out and analyze the effect of word of mouth on the purchasing decision of the xl starter pack. The number of samples used in this study were 200 respondents, taken from those who used XL starter packs and those who had used XL starter packs. The tool used to collect data is a questionnaire with results, which were analyzed using Structural Equation Modeling (SEM) Moment Structure Analysis (AMOS) version 24.0. It is used to test three research hypotheses. The results showed that the value of the Goodness of Fit criteria was Chi-Square = 176.026; Significance Probability = 0.046 ; RMSEA = 0.032 ; GFI = 0.918 ; AGFI = 0.872 ; CMIIN/DF = 1,206 ; TLI = 0.984 and CFI = 0.987. The results of this study also show that (1) Brand Awareness (X1) has a positive and significant effect on Purchase Decisions (Y) with a critical ratio value (C.R.) of 2,021 greater than 1.96 with a probability value of 0.043 which is smaller than 0, 05 ; (2) Product Quality (X2) has a positive and significant effect on Purchase Decisions (Y) with a critical ratio value (C.R.) of 2,417 which is greater than 1.96 with a probability value of 0.016 which is less than 0.05; (3) Word of Mouth (X3) has a positive and significant effect on Purchase Decision (Y) with a critical ratio value (C.R.) of 5.426 which is greater than 1.96 with a probability value of 0.000 which is smaller than 0.05. So it can be concluded in the results of this study indicate that there is a positive impact of the variable Brand Awareness on Purchase Decisions, Product Quality on Purchase Decisions and Word of Mouth on Purchase Decisions. Keyword : Brand Awareness, Product Quality, Word of Mouth, Sem
Pengaruh Gaya Hidup Berbelanja Online, Kemasan Serta Negara Asal Terhadap Keputusan Pembelian Mogea, Yosua Anugerah; Sujana, Sujana
Jurnal Informatika Kesatuan Vol. 2 No. 2 (2022): JIKES Edisi September 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1459

Abstract

This study aims to determine whether the Online Shopping Lifestyle, Packaging, and Country of Origin influence partially and simultaneously on Purchasing Decisions. The population in this study are consumers who have bought at Starbucks Bondongan, Bogor city with a total sample of 250 people. The sampling method used is a non probability sampling method with the type of purposive sampling. The data analysis method uses multiple linear regression to determine the effect of the Online Shopping Lifestyle, Packaging, and Country of Origin on Purchasing Decisions. Data testing was performed using SPSS 20. The results of this study are as follows: (1) The results of multiple regression analysis produce a regression equation: Y = 0.94 + -0.07X1 + 0.132X2 + 0.666X3 + Error or Purchase Decision = 0,94 + -0,07 Lifestyle Shopping Online + 0,132 Packaging + 0,666 Country of Origin. Through this equation it is concluded that every increase or increase of 1 unit in the variables X1, X2, and X3 then Y will increase. While the coefficient of determination (R Square) generated is equal to 0.660 which means that the independent variables (Lifestyle Shopping Online, Packaging, and Country of Origin) have the ability of 65% in explaining the variation of the dependent variable (Purchasing Decision). (2) The simultaneous effect of the three independent variables on the dependent variable is significant as indicated by the calculated F value = 8.239 and the significance value = 0.000. The calculated F value obtained is greater than F table 4.22 and the significance value obtained is less than 0.05 or 5%, so it can be stated that the independent variables (Online Shopping Lifestyle, Packaging, and Country of Origin) together have a significant effect on the dependent variable (Purchase Decision). (3) Variable X1 (Lifestyle Shopping Online) obtained t count of 0.0186 smaller than t table 1.65 and a significance value of 0.0853 or 8.53% greater than 0.05 or 5%, so it can be stated that variable X1 partially (individually) has no effect on the variable Y (Purchase Decision). (4) Variable X2 (Packaging) obtained t count of 2.481 is greater than t table 1.65 and the significance value of 0.014 or 14% is greater than 0.05 or 5%, so it can be stated that the variable X2 partially (individually) influences variable Y (Purchase Decision). (5) Variable X3 (Country of Origin) obtained by t count of 14.416 is greater than t table 1.65 and a significance value of 0.000 or 0% is less than 0.05 or 5%, so it can be stated that the variable X3 is partially (individually ) affect the variable Y (Purchase Decision). Keywords: Online Shopping Lifestyle, Packaging, Country of Origin and Purchasing Decisions
Pelatihan Optimasi Media Sosial Untuk Peningkatan Omzet UMKM Kusuma, Rahma Djati; Sutjipto, Suci Sri Utami; Sujana, Sujana; Maretha, Hildha Aulia
Jurnal Abdimas Dedikasi Kesatuan Vol. 1 No. 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.1403

Abstract

This community service activity (PKM) aims to increase UMKM players' understanding of the importance of social media for business continuity, then provide guidance so that UMKM have an Instagram account for business and can use it effectively in accordance with best practices. This Social Media Optimization Training for Increasing UMKM Turnover is expected to provide understanding and the ability of UMKM players in using their business social media accounts so that they have an impact on business development and increase their turnover. The methods used in this training include (1) lectures to explain current Indonesian digital data, (2) discussion to find out the problems faced by UMKM related to social media, and (3) simulation as a practical session so that it is hoped that UMKM actors will better understand and master how. use of Instagram social media for business. This PKM activity has been carried out and is running smoothly in accordance with the objectives to be achieved, and getting good results. In general, the training participants, namely 100 UMKM champions in Bogor City, gave a positive response to the overall implementation of the training. This is because the material they get from this training is in accordance with their needs and is packaged in a fun event. Full support and appreciation from the Head of the Bogor City Cooperative and UMKM Office was given to the implementation team and the LPPM of the Unitary Business and Informatics Institute starting from the assessment or observation stage, to the implementation of training. The collaboration that has been established between the Unitary Business and Informatics Institute with UMKM actors as well as the Bogor City Cooperative and UMKM Office is expected to continue and be developed in the future as a form of implementing the Tridharma of Higher Education. Keywords: social media, UMKM
Penerapan Profesionalisme Prinsip-Prinsip MSDM Dan Pemasaran Untuk Peningkatan Mutu Sekolah Yayasan Satiahardja Kota Bogor Sujana, Sujana; Zuhdi, Saefudin; Nurjanah, Yayuk
Jurnal Abdimas Dedikasi Kesatuan Vol. 1 No. 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.1646

Abstract

Tujuan penyelenggaraan kegiatan Penerapan Profesionalisme Prinsip-Prinsip MSDM dan Pemasaran Demi Mutu Sekolah Yayasan Satiahardja Kota Bogor, Membuat, mengedit, brainstorming, menerapkan dan mengevaluasi pedoman (1) kerja kebijakan dan prosedur kesiswaan (2) kerja kebijakan dan prosedur organisasi (3) kerja kebijakan dan prosedur kepegawaian Sekolah Kemuning. Diharapkan hasil PKM ini dapat dijadikan sebagai acuan dan pedoman bagi kepala sekolah, guru-guru dan tenaga kependidikan pada institusi ini. Keberhasilan dari naskah dokumen harus diketahui dan dipahami oleh seluruh pegawai, untuk itu masing-masing unit melakukan sosialisasi atau pembahasan, secara rutin dan bertahap. Kinerja pengabdian kepada masyarakat (PKM) untuk output yang dihasilkan proyek ini sebesar 94,87%, merupakan angka rasio antara harapan dan kinerja. Kata Kunci: Brainstorming, Kebijakan, Prosedur dan Kinerja
Co-Authors Adikarjo, Alvin Wijaya Ahmad Madkur Andrian, Firma Bastian, Dara Azalia Dara Azalia Bastian Engkay Sukarsih Fauzan, Muhammad Irsyad Fauziah, Mutya Febriyanti, Alfariska Ferica Tasya Arvanti Gabriella Samantha Valerian Imas Diana Aprilia Imeilda, Yossy Kevin Octavia Kusuma, Rahma Djati M. R. Nababan, M. R. Maretha, Hildha Aulia Maulana, M. Iqbal Maulana, Muhammad Iqbal Mogea, Yosua Anugerah Muanas Muanas Mustopa Mustopa Naimah, Riyadlatun Noor, Tubagus Dicky Faldy Syahid Primandini, Delia Putri, Yoga Afilia Eka Chandra Rafika Zahra Rafli, Muhammad Riska Riska Riyadi Santosa Saefudin Zuhdi Siti Annisah Sri Hartati Suci Budiwaty Suci Sri Utami Sutjipto, Suci Sri Utami SUSAN SUSANTI, SUSAN Susetyo , Budi Tri Wiratno, Tri Utari Fatchiyati Wibisono, Sandy Wijaya, Ajhi Yayuk Nurjanah Yunita Wildaniati, Yunita Yusni Yusni