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Student Community Services In Batik Education For The Young Generation Sulaiman, Adhi Iman; Sugito, Toto; Prastyanti, Shinta; Windiasih, Rili; Prasetiyo, Prasetiyo
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.121

Abstract

Batik is a heritage of art, culture, economy, and local wisdom products that are unique, and attractive. It has been globally. Central Java has several batik centers, one of which is Batik Gumelem in The sub-District of Susukan, Banjarnegara Regency is a research location. The study aims to construct student community services in batik education for the young generation the art, culture, and products as local wisdom. This study used quantitative methods and descriptive analysis through the distribution of questionnaires with a quota sample of 100 students from high schools and vocational schools at the research location. The result shows that community service as education can be analyzed into three aspects. First, declarative knowledge refers to the student's understanding of the types of batik and the importance of batik lessons to preserve local wisdom products. The second aspect is procedural knowledge which emphasizes the student's interest and assessment that learning batik, especially designing digitalmotifs, is not difficult. However, in the conceptual aspect, students considered that being a batik craftsman and entrepreneur was not prospective to generate a more promising income such as being an employee. Those results show the empowerment of the younger generation in the field of batik since designing both manually and digitally, to the process of batik to coloring is very important, besides skills in eco-print batik product innovation and its marketing promotion strategies through digital media. The empowerment of batik will contribute to developing the motivation, knowledge.
Women Farmers Group Participation in Empowering Local Food Security Windiasih, Rili; Sari, Lilik Kartika; Prastyanti, Shinta; Sulaiman, Adhi Iman; Sugito, Toto
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.200

Abstract

Women's participation in socio-economic development at the local level is important and strategic because women have two roles as actors in developing a household by taking care of children and helping in the family economy. This study aims to the participation of farmer women's groups in empowering local food security as a Corporate Social Responsibility (CSR) program in Cilacap Regency, Central Java Province, Indonesia. This study used the Participatory Learning and Action (PLA) method to involve 20 informants from members and administrators of the Women Farmers Group (WFG) of Sumber Pathedan and 14 academics, namely lecturers and students. Data were collected through interviews, Focus Group Discussions (FGD), observation, and documentation with participatory analysis to produce natural and sustainable reality constructions. The results showed that WFG had the motivation and cohesiveness to become an entrepreneur after receiving socio-economic empowerment in the form of cultivating food security for vegetables and post-harvest processed products from the CSR program. However, it requires program sustainability such as assistance to continue to be able to harvest productively in the dry season. Then it requires the support of home production equipment and supplies to increase the productivity of postharvest products.
Strategi Komunikasi Pemasaran Society Coffee House Purwokerto Melalui Media Sosial Kurnia, Risma Eka; Sulaiman, Adhi Iman; Runtiko, Agus Ganjar
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3832

Abstract

This research analyzes the marketing communication strategies used by Society Coffee House in Purwokerto, focusing on how digital media, specifically Instagram, contributes to brand visibility and consumer engagement. With the rapid increase of coffee shops in the region, Society Coffee House has maintained its position by leveraging various marketing tools. This study employs qualitative methods, including interviews with owners, employees, and consumers, as well as observations and secondary data. Findings show that strategic use of social media, brand positioning, and customer loyalty programs have been key to maintaining competitiveness. The research also suggests that further integration of digital marketing tools and consumer interaction could enhance their market position.
Pengembangan Agrowisata Berbasis Ketahanan Pangan Melalui Strategi Komunikasi Pemasaran di Desa Serang Purbalingga Sulaiman, Adhi Iman; Kuncoro, Bambang; Sulistyoningsih, Endang Dwi; Nuraeni, Hikmah; Djawahir, Fatmah Siti
Jurnal The Messenger Vol. 9 No. 1 (2017): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i1.423

Abstract

The study aims to analyze the developing agrotourism based on food security through marketing communications strategy. The research method used Participatory Rural Apprasial, data was collected through interviews, observation, documentation and focus group discussion with interactive analysis and SWOT analysis. The informant research   through purposive sampling of 30 people as a community worker in the Serang village, Karangreja subdistrict of   Purbalingga Regency. The results showed corporation effort possession village have not been able to manage the organization, marketing, promotion, developing business units and partnerships, thus require integrated marketing communications model on the empowerment of agrotourism based on food security in the Serang village.
The Implementation of Community Empowerment Model as a Harmonization in the Village Traumatized by Terrorism Case Sulaiman, Adhi Iman; Masrukin, Masrukin; Suswanto, Bambang
Jurnal Ilmiah Peuradeun Vol. 7 No. 1 (2019): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v7i1.257

Abstract

There is a negative stigma toward Islamic boarding school (Pesantren) in the village suspected as supporting radicalism and the place of terrorist linked to bomb-blasting events in Indonesia between 2000-2017. The research used qualitative method of participatory learning action (PLA). Data were collected through interviews, and documentation, observation and focus group discussions and use participatory analysis technique. Informants heve been purposively selected namely community and religious leaders, groups of empowerment, village apparatus and Islamic boarding school management. The research took place in village of Pasuruhan, Cilacap in Central Java and village of Cikoneng, Ciamis in West Java. The results showed the community empowerment model could be mediation of trauma and disharmony through community-based economic activities of village resources potential, namely farming and livestock groups, business groups and cooperative business economy. The model of community empowerment should be developed to perform a comprehensive program ranging from the identification of the problem, the potential of human resources, natural resources and the economy of rural communities up to the analysis solution in the form of extension program, assistance and partnerships.