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Sumarlina Sumarlina
Jurusan Ilmu Adminsitrasi Bisnis
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Pendampingan Wisata Petik Jeruk sebagai Inisiasi Agroeduwisata di Kebun Inovasi Politeknik Negeri Jember: Assistance in Citrus Picking Tourism as an Agroedu-Tourism Initiative at the Innovation Farm of the State Polytechnic of Jember Napitupulu, Tia Sofiani; Nadhirah, Aulia; Sumarlina, Sumarlina; Marseva, Amalia Dwi
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 9 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i9.9553

Abstract

The Innovation Farm at the State Polytechnic of Jember has initiated a citrus-picking tourism program to develop agroedu-tourism based on the Teaching Factory (TeFa) concept. Assistance activities were carried out to help managers understand the concept of educational tourism, manage visitor experiences, and develop Standard Operating Procedures (SOPs). The implementation included planning, operational assistance, SOP formulation, and evaluation. The results showed improvements in managerial capacity, particularly in knowledge, skills, and management aspects. After the assistance, the citrus-picking tourism became more structured, with SOPs being implemented and supporting facilities better prepared. This initiative opens opportunities for managers to develop tourism potential and serves as an initial step toward a more mature and sustainable agroedu-tourism model in the future.
Transformasi Strategi Pemasaran Produk Olahan Mawar KWT Nawasena: Integrasi Digital Marketing dan Penguatan Pemasaran Langsung Marseva, Amalia Dwi; Sumarlina, Sumarlina; Napitupulu, Tia Sofiani; Nadhirah, Aulia; Wilujeng, Elly Daru Ika; Ferinta, Angel; Sari, Septiana Puspita
Buletin Dharmas Andalas Vol. 2 No. 2 (2025): Buletin Dharmas Andalas
Publisher : Departemen Budidaya Tanaman Perkebunan, Fakultas Pertanian, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bda.v2i2.44

Abstract

Kelompok Wanita Tani (KWT) Nawasena merupakan salah satu kelompok masyarakat di Desa Karangpring, Kecamatan Sukorambi, Kabupaten Jember, yang telah aktif mengembangkan berbagai produk olahan mawar. Namun, strategi pemasaran yang dilakukan masih terbatas. Oleh karena itu, kegiatan pengabdian ini bertujuan untuk mendorong transformasi strategi pemasaran produk olahan mawar KWT Nawasena. Metode kegiatan meliputi pelatihan, pendampingan, dan penyediaan bantuan berupa sarana promosi pemasaran langsung. Hasil kegiatan menunjukkan adanya peningkatan kapasitas anggota KWT Nawasena dalam hal pemasaran digital dan penguatan pemasaran langsung. Hal tersebut terbukti dari tersusunnya draf konten media promosi digital produk olahan mawar. Selain itu, bantuan berupa sarana promosi seperti portable booth, roll up banner, brosur, dan katalog dapat memperkuat strategi pemasaran langsung secara offline yang umumnya dilakukan melalui partisipasi pada bazar UMKM daerah. Perbandingan strategi pemasaran sebelum dan sesudah kegiatan pengabdian menunjukkan adanya pergeseran yang signifikan dari sistem penjualan konvensional menuju strategi pemasaran hybrid yang mengintegrasikan pemasaran digital dan penguatan pemasaran langsung secara offline. Transformasi ini tidak hanya berpotensi memperluas jangkauan pasar dan memperkuat identitas produk, tetapi juga mendukung pengembangan kawasan kampung mawar Desa Karangpring sebagai salah satu destinasi agroeduwisata yang dapat berkontribusi pada kesejahteraan ekonomi dan sosial masyarakat lokal.
Implementasi Manajemen Keselamatan dan Kesehatan Kerja di Perusahaan Logistik PT. X Marseva, Amalia Dwi; Sumarlina, Sumarlina; Napitupulu, Tia Sofiani
Jurnal Keselamatan Kesehatan Kerja dan Lingkungan Vol. 6 No. 2 (2025): Juli-Desember 2025
Publisher : Fakultas Kesehatan Masyarakat Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jk3l.6.2.119-125.2025

Abstract

Keselamatan dan Kesehatan Kerja (K3) merupakan aspek penting dalam operasional perusahaan logistik. Hal tersebut berkaitan dengan perlindungan terhadap tenaga kerja, operasional, dan keberlangsungan bisnis perusahaan. PT. X merupakan perusahaan logistik di Jakarta dengan aktivitas usaha pada penyediaan layanan angkutan, distribusi barang, dan manajemen pergudangan dalam skala internasional. Operasional PT. X terutama aktivitas bongkar muat, pengangkutan, dan penyimpanan barang rentan terhadap risiko kecelakaan kerja. Penelitian ini bertujuan untuk mengidentifikasi penerapan manajemen K3 di PT. X. Metode yang digunakan adalah pendekatan deskriptif kualitatif untuk menggambarkan dan memahami fenomena secara mendalam. Data dikumpulkan melalui observasi lapang, wawancara, serta studi dokumentasi prosedur dan kebijakan keselamatan yang berlaku di perusahaan. Hasil penelitian menunjukkan bahwa PT. X telah menerapkan sistem manajemen K3 sesuai dengan peraturan yang berlaku diantaranya penerapan SOP, penyediaan APD, perawatan pelatan dan pengujian emisi kendaraan, instalasi proteksi kebakaran, penyediaan asuransi, pelaksanaan pelatihan, pemantauan parameter lingkungan, serta pelaporan secara berkala. Hal tersebut menunjukkan ketaatan dan perusahaan terhadap peraturan yang berlaku dan komitmen budaya kerja yang sehat dan aman. Implementasi berbagai upaya yang dilakukan oleh PT. X berkontribusi terhadap rendahnya tingkat kecelakaan kerja di PT. X. Pada tahun 2023 tidak ada kecelakaan kerja di PT. X. Meskipun demikian, perusahaan harus menjaga konsistensi, penguatan budaya kerja, serta keberlanjutan implementasi K3 dalam jangka panjang.
Analisis Bibliometrik Tren Kajian Preferensi Konsumen Komoditas Buah Segar di Indonesia Napitupulu, Tia Sofiani; Sumarlina, Sumarlina; Husnudin, Uni Baroroh
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14499

Abstract

The study of consumer preferences is a major consideration in determining production and marketing strategies, including for fresh fruit products. This research aims to examine trends in studies on consumer preferences in the marketing of fresh fruits in Indonesia. The study was conducted using bibliometric analysis of data from studies over the period 2013-2023 from the Google Scholar database. Data collection was carried out using the Publish or Perish application by applying an appropriate keyword strategy as a form of selection. Subsequently, mapping and visualization of the analysis results were performed using the VOSviewer application. The analysis results show that the number of publications on consumer preferences for fresh fruits has significantly increased in the last decade, with the main focus on product attributes such as freshness, price, and taste. Studies on consumer preferences for fresh fruits in Indonesia predominantly focus on understanding consumer preferences, product attributes, and data collection methods. The most frequently appearing keywords reflect a strong interest in consumer preferences for local fruits compared to imported ones. The findings of this study open opportunities for further research, particularly in low-density areas such as specific geographical and demographic focuses and certain types of fruits that show potential for further study.
Implementasi Good Handling Practices sebagai Upaya Optimalisasi Penanganan Pascapanen Jeruk Lemon: Implementation of Good Handling Practices as an Effort to Optimize Postharvest Handling of Lemons Napitupulu, Tia Sofiani; Sumarlina, Sumarlina; Nadhirah, Aulia; Marseva, Amalia Dwi; Nuruzzaman, Harish
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 6 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i6.6954

Abstract

Politeknik Negeri Jember (Polije), a competency-based higher education institution, has developed a Teaching Factory (TeFa) with various forms and types of products. TeFa Kebun Inovasi consistently produces various food and horticultural crop products, including lemons. The problem is that post-harvest handling of lemons still needs to be improved, impacting product quality. Apart from that, the still low demand for lemons is also a challenge that needs to be resolved. Therefore, efforts are being made to optimize post-harvest lemon handling by implementing Good Handling Practices (GHP). The method for implementing service activities is through direct assistance, evaluation, and feedback from the service team to partners. The results of service activities include (1) mentoring activities were participated in by partners (Innovation Garden management staff) and were carried out well; (2) the success of mentoring activities is measured using six indicators, namely skills in detecting fruit that meets harvest criteria, skills in harvesting according to procedures (SOP), skills in sorting and grading, labeling, and skills in storing and packaging; and (3) the evaluation results show that there is a significant increase in skills in terms of post-harvest handling of lemons at TeFa Kebun Inovasi dan Nursery Kebun Potong before and after the implementation of service activities.
Inisiasi Agro-eduwisata Petik Jeruk di Teaching Factory Kebun Inovasi Polije Marseva, Amalia Dwi; Sumarlina, Sumarlina; Nadhirah, Aulia; Napitupulu, Tia Sofiani; Putri, Chintya Jessica
SEJAGAT : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2025): February
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/sejagat.v1i3.5645

Abstract

Teaching Factory (TeFa) Kebun Innovation is one of the TeFa at Politeknik Negeri Jember which focuses on the production of food crop commodities and horticulture. One of the commodities cultivated at TeFa Kebun Inovasi is orange. There are 7 types of oranges cultivated at TeFa Kebun Inovasi. TeFa has the potential to be developed as an agro-tourism destination with 4,000 m2 of land planted with oranges. Agro-edutourism is a type of tourism that combines agriculture and education as its main objects. However, TeFa does not yet have an agro-educational tourism plan. For this reason, an agro-educational tourism initiative was carried out at TeFa Kebun Inovasi. Initiation activities are carried out through five stages, namely preliminary survey, focus group discussion, identification of tourism potential, mentoring, and monitoring and evaluation. The evaluation results show that the agro-edutourism initiation activities have improved the knowledge, skills, and management ability of the management team in designing agro-edutourism, delivered by the agenda of orange picking tour.
Kajian Perkembangan Varietas Benih Semangka Terdaftar di Indonesia Sumarlina, Sumarlina; Napitupulu, Tia Sofiani; Husnudin, Uni Baroroh
Jurnal Ilmiah Inovasi Vol 25 No 3 (2025): Desember
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Semangka merupakan salah satu komoditas buah unggulan strategis nasional di Indonesia, sehingga pengembangan produksi semangka melalui diversitas varietas baru terus dilakukan. Oleh karena itu, pemerintah mencanangkan program “one variety, one region”, dengan pendaftaran benih varietas baru sebagai salah satu langkah perlindungan hukum yang penting didalamnya. Penelitian ini bertujuan untuk mengkaji perkembangan varietas benih semangka terdaftar di pusat data  Direktorat Perbenihan Hortikultura, Direktorat Jenderal Hortikultura, Kementerian Pertanian Republik Indonesia. Penelitian dilakukan melalui studi literatur untuk varietas terdaftar pada periode 2014 hingga 2024. Data yang diperoleh dianalisis secara deskriptif dengan fokus pada perkembangan jumlah varietas benih semangka dalam negeri dan introduksi, tipe produsen, musim tanam, dan wilayah adaptasi. Hasil penelitian ini menunjukkan bahwa pendaftaran varietas benih semangka selama periode satu dekade terakhir cukup fluktuatif, tetapi cenderung meningkat pada tiga tahun terakhir (pasca pandemic).   Selain itu, varietas benih semangka dalam negeri lebih banyak dikembangkan dibandingkan dengan semanka introduksi. Produsen pendaftar varietas benih semangka dapat berbentuk PT, CV, maupun perorangan; dengan PT merupakan produsen terbanyak. Varietas Semangka yang terdaftar selama periode 2014 hingga 2024 sebagian besar memiliki musim tanam hujan dan kemarau (43%) dan wilayah adaptasi pada dataran rendah (95%).
Co-Authors Abdul Latief Arda CNAWP, Rizal Perlambang Datik Lestari Ferinta, Angel Krismiratsih, Fitri Marseva, Amalia Dwi Munawirah, Munawirah Nadhirah, Aulia Napitupulu, Tia Sofiani Nuruzzaman, Harish Putra, Mohammad Edwinsyah Yanuan Putri, Chintya Jessica Rodhiyah Rodhiyah Sari, Septiana Puspita Saryadi Saryadi Uni Baroroh Husnudin Uyun Erma Malika Wardi Wardi Wijaya, Jemi Cahya Adi Wilujeng, Elly Daru Ika