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Media Promosi Meta Ads Tinjauan Ekonomi Syariah: Studi pada Usaha Juragan Bubur Bengkulu Deva Amalia Fitra; Andang Sunarto; Andi Harpepen
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.711

Abstract

The purpose of this research is to examine promotional media using paid advertisements on Meta Ads as a promotional medium for Juragan Bubur business from the perspective of Islamic economics. To test this, the researcher employs a qualitative method with data collection techniques including interviews and documentation. The data analysis technique involves primary data sources through observation and interviews. From the research findings and discussions, it was discovered that the advertisement transactions on Meta Ads conducted by the Juragan Bubur Bengkulu business comply with the provisions outlined in Islamic economics. This is based on the fulfillment of requirements related to Ijab Kabul (offer and acceptance), subjects, wages, and objects.
Pengembangan Media Pembelajaran Interaktif Berbasis Wordwall pada Mata Pelajaran Al-Qur'an Hadist Untuk Meningkatkan Minat Belajar Siswa di Man Seluma Kab. Seluma Provinsi Bengkulu Desi Wulandari; Andang Sunarto; Husnul Bahri
Al-Bahtsu: Jurnal Penelitian Pendidikan Islam Vol 9, No 2 (2024): Al-Bahtsu: Jurnal Penelitian Pendidikan Islam
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/btu.v9i2.5516

Abstract

The objectives of the study are: (1) To determine the effectiveness of the validity of Interactive Learning Media Based on Wordwalls in the Al-Qur'an Hadith Subject. (2) To determine the practicality of the Development of Interactive Learning Media Based on Wordwalls in the Al-Qur'an Hadith Subject to Increase Student Learning Interest at MAN Seluma, Bengkulu Province. (3) To determine the effectiveness of Interactive Learning Media Based on Wordwalls in the Al-Qur'an Hadith Subject to Increase Student Learning Interest at MAN Seluma, Bengkulu Province. The type of research used in this study is quantitative research, the research instrument used is a questionnaire, the data analysis technique used is descriptive statistics, basic assumption tests, classical assumption tests, and hypothesis tests using simple linear regression and multiple linear regression, t-test and F-test. Research results (1) The development in the study is interactive learning media based on wordwalls in learning the Al-Qur'an Hadith of class X students of MAN 1 Seluma. The process of interactive learning media based on wordwall uses the type of research and development (R&D) with a model developed by Thiagaranja, namely the 4-D model and modified into 3-D, namely define, design, and develop. The development of learning media based on animated videos after being validated by 3 expert validators, namely media experts, material experts and subject teachers with the results "very valid" to be developed. (2) The practicality of interactive learning media based on wordwalls in the Al Qur'an Hadith subject for class X students of MAN 1 Seluma was stated to be very practical by students at the madrasah which can be seen from the student response test with an average percentage of 94.22% and falls into the criteria "very practical". (3) The effectiveness of interactive learning media based on wordwalls is stated to be effective for use in the learning process. This is evidenced by the interest in learning and the perception of users of learning media. Evidence of learning outcomes can be seen from the results of the pretest before using the media with an average of 71.85. The results of the posttest after using the media obtained.
Influence of Convenience, Price, and Social Media on Consumer Behavior in the Digital Era Syirah, Amelia; Sunarto, Andang; Efrianto, Eeng Juli
BIMA Journal (Business, Management, & Accounting Journal) Vol 6, No 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.209-218

Abstract

Purpose: This study aims to determine the influence of convenience, price, and social media on consumptive behavior in the digital era. Methodology: The research employs a quantitative approach, using primary data collected through a Google Form questionnaire distributed to 93 respondents. Data analysis was performed using multiple linear regression with SPSS version 26. Results: The F-test results show that the variables of convenience, price, and social media collectively have a significant effect on consumptive behavior, with a significance value of 0.000 0.05. The t-test results confirm that each independent variable significantly influences consumptive behavior, with significance values below 0.05. Findings: The combined influence of convenience, price, and social media accounts for 30.7% of the variance in consumptive behavior, indicating a moderately strong effect on students’ purchasing habits. Novelty: This study provides valuable insights into how digital-era factors like convenience, price, and social media shape consumptive behavior among students, a topic not widely explored in current research. Originality: The study is original in its focus on students’ consumptive behavior in the context of the digital era, incorporating modern factors like social media into the analysis. Conclusions: Convenience, price, and social media significantly influence consumptive behavior, with a moderate effect on students’ purchasing decision. Type of Paper: Empirical research paper.
Pengaruh Inflasi Dan Kemiskinan Terhadap Pertumbuhan Ekonomi Dalam Perspektif Ekonomi Islam Di Indonesia Tahun 1992-2024 Fitriah Amanda, Yemi; Sunarto, Andang; Harpepen, Andi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 1 (2025): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i1.2667

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh inflasi dan kemiskinan terhadap pertumbuhan ekonomi di Indonesia tahun 1992-2024. Metode yang digunakan adalah kuantitatif dengan data sekunder melalui badan pusat statistic (BPS) Teknik analisis data yang digunakan adalah regresi berganda menggunakan program SPSS versi 16. . Dari hasil penelitian dan pembahasan bahwa Variabel (X1) terdapat pengaruh terhadap Pertumbuhan Ekonomi (Y) karena nilai sig < 0,05 (0,000 < 0,05). Variabel (X2) Tidak terdapat pengaruh terhadap Pertumbuhan Ekonomi (Y) karena nilai sig > 0,05 (0,688 > 0,05) . variabel (X1) dan (X2) Terdapat pengaruh secara simultan terhadap Pertumbuhan Ekonomi (Y), karena nilai sig < 0,05 (0,000 , 0,05), Fhitung 24,935 > 3,28)
Peran Sistem Layanan Informasi Keuangan (Slik) OJK dalam Meningkatkan Transparansi Akses Layanan Informasi Debitur di Indonesia Jesica Ringga Kaurany; Andang Sunarto; Miko Polindi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 4 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i4.27572

Abstract

Otoritas Jasa Keuangan (OJK) dibentuk dengan tujuan untuk memastikan bahwa seluruh kegiatan dalam sektor jasa keuangan berlangsung secara teratur, adil, transparan, dan akuntabel. Namun, dalam pelaksanaannya masih terdapat kendala, seperti kesalahan pelaporan informasi debitur oleh Pelapor SID. Penelitian ini bertujuan untuk menganalisis peran Sistem Layanan Informasi Keuangan (SLIK) OJK dalam meningkatkan transparansi akses layanan informasi debitur di Indonesia. Jenis penelitian yang digunakan adalah deskriptif dengan pendekatan kualitatif, menggunakan data primer dan sekunder, serta teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Teknik analisis data dilakukan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa SLIK OJK berperan penting dalam menyediakan data kredit yang terintegrasi, akurat, dan komprehensif dari berbagai lembaga keuangan. Melalui SLIK, baik lembaga keuangan maupun debitur dapat dengan mudah mengakses informasi seperti riwayat pembayaran, plafon kredit, dan kualitas kredit. SLIK telah berjalan secara efisien dan transparan, serta didukung oleh mekanisme pengawasan dan perlindungan data yang ketat, sehingga mampu meningkatkan kepercayaan dan mendukung stabilitas sektor keuangan di Indonesia.
Effective E-Da’wah Strategies for Navigating Religious Moderation Campaign in the Era of Digital Disruption Robeet, Robeet Thadi; Andang Sunarto
Jurnal Komunikasi Islam Vol. 13 No. 2 (2023): December
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2023.13.2.233-248

Abstract

This article aims to describe the role of e-da'wah in religious moderation campaigns in the era of digital disruption. This study uses a qualitative method with the library research approach. The findings have revealed that, conceptually, religious moderation is a middle attitude, neither secular nor religious. The campaign strategy for religious moderation is to present Islam as a humanist religion, changing the paradigm from qabilah to ummah, and revitalizing Islamic kaffah. Additionally, to gain effective e-da'wah strategies of religious moderation campaigns, da'wah activists should understand the target audience, be able to create interesting content, collaborate with influencers, utilize the latest technology, and build online communities. In short, it is important to continue to adapt to technological developments and look for new ways to convey relevant and useful da'wah messages in this digital era.
Sosialisasi Produk Rahn Pegadaian Syariah sebagai Alternatif Pembiayaan Syariah bagi Masyarakat Desa Air Putih Bengkulu Tengah: Penelitian Betran Akbar Wahyu; Andang Sunarto; Uswatun Hasanah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2575

Abstract

Tujuan dari penelitian ini adalah untuk mengedukasi dan memberikan pemahaman kepada masyarkat di Desa Air Putih, Kecamatan Talang Empat,Kabupaten Bengkulu Tengah yang objeknya adalah masyarakat Desa Air Putih. Dalam kegiatan ini peneliti menggunakan metode sosialisasi dan edukasi.fokus utama kegiatan ini adalah untuk mengenalkan masyarakat kepada produk rahn pegadaian syariah,dalam rangka memberikan alternatif pembiayaan sesuai dengan prinsip syariah. Program pengabdian kepada masyrakat ini dilaksanakan dengan tahapan sebagai berikut: a.survei lokasi , b.sosialisasi ,c.evaluasi pemahaman .dari hasil penelitian berupa edukasi kepada masyarakat di Desa Air Putih dapat dikatakan telah berhasil memberikan pemahaman tentang edukasi produk rahn pegadaian syariah bagi masyarakat.hal ini dapat dilihat dari kuesioner setelah kegiatan sosialisasi dan edukasi yang mendapatkan respon yang sangat baik dari khalayak sasaran,sehingga masyarakat tertarik untuk mencoba produk-produk keuangan islam terutama produk rahn pegadian Syariah.
Mr PENGARUH FLUKTUASI HARGA EMAS DAN STRATEGI PROMOSI TERHADAP MINAT NASABAH CICIL EMAS DI PEGADAIAN SYARIAH CPS BENGKULU Riadi, Dandi; Sunarto, Andang; Alfiah, Esti
JSE: Jurnal Sharia Economica Vol. 4 No. 4 (2025): Oktober
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/jse.v4i4.2497

Abstract

This study is motivated by the need for stable investment instruments that comply with Sharia principles. The gold installment product offered by Pegadaian Syariah has become a popular option, although customer interest is influenced by gold price fluctuations and promotional strategies. The aim of this research is to analyze the effect of these two factors on customer interest, both partially and simultaneously. The study employs a quantitative approach with an associative design, involving 150 respondents who are customers of the gold installment product at Pegadaian Syariah CPS Bengkulu, selected through simple random sampling. Data were collected using questionnaires and analyzed through multiple linear regression with SPSS version 27. The results indicate that both gold price fluctuations and promotional strategies significantly affect customer interest, whether individually or jointly. This implies that gold prices and promotions play an important role in shaping customer preferences toward the gold installment product. The study provides a theoretical contribution to the literature on consumer behavior in Islamic economics as well as practical insights for Islamic financial institutions in designing effective promotional strategies. Thus, careful management of price fluctuations and promotional activities is key to enhancing the attractiveness, competitiveness, and market position of Sharia-based investment products..
Zakat Community Development Program Through A Zakat Village Index Approach Susilawati, Nilda; Sunarto, Andang; Rohimin, Rohimin
Madania: Jurnal Kajian Keislaman Vol 23, No 2 (2019): DECEMBER
Publisher : Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/madania.v23i2.6295

Abstract

This research is motivated by the level of poverty that exists in the District of Sukaraja, Seluma Regency. It is necessary to have a community empowerment program through the zakat community development program. The zakat community development program is a form of community empowerment program in certain villages to enliven or develop the potential of the community through creative industries that produce superior products. Thus, the community is able to be economically independent. The method used is a field research with a descriptive qualitative mixed approach with quantitative using the Zakat Village Index (Indek Desa Zakat/ IDZ). The data consists of primary and secondary data and data collection techniques through observation, questionnaires and interviews with sources and research informants from competent parties. From the results of the study, it was found that in Sukaraja District, there was one village prioritized to be assisted with an IDZ score in the range 0.21-0.40, 13 villages could be considered to be assisted with an IDZ score in the range 0.41-0.60 and 7 villages were less prioritized to be assisted with IDZ scores in the range of 0.61-0.80 through the zakat program. With the zakat community development program in the form of home industry business development programs, animal husbandry and agricultural or plantation businesses. Penelitian ini dilatarbelakangi oleh tingkat kemiskinan yang terjadi di Kecamatan Sukaraja Kabupaten Seluma, maka perlu program pemberdayaan masyarakat melalui program zakat community development. Program zakat community development ini merupakan salah satu bentuk program pemberdayaan sekelompok masyarakat pada desa tertentu untuk menghidupkan atau mengembangkan potensi yang dimiliki masyarakat melalui industri kreatif yang menghasilkan produk unggulan. Sehingga masyarakat mampu mandiri secara ekonomi. Metode yang digunakan adalah field reseach dengan  pendekatan mixed kualitatif deskriptif dengan kuantitatif menggunakan Indeks Desa Zakat (IDZ). Data terdiri dari data primer dan sekunder dan teknik pengumpulan data melalui observasi, angket dan wawancara dengan sumber dan informan penelitian berasal dari pihak yang berkompeten. Dari hasil penelitian ditemukan bahwa di Kecamatan Sukaraja terdapat 1 desa diprioritaskan untuk dibantu dengan score IDZ berada pada range 0,21-0,40, 13 desa dapat dipertimbangkan untuk dibantu dengan score IDZ pada range 0,41-0,60 dan 7 desa kurang diprioritaskan untuk dibantu dengan score IDZ pada range 0,61-0,80 melalui program zakat. Dengan program zakat community development berupa program pengembangan usaha home industri, peternakan dan usaha pertanian atau perkebunan.