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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Jurnal Keuangan dan Perbankan Jurnal Ekonomi Modernisasi JRMSI - Jurnal Riset Manajemen Sains Indonesia JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Ekonomi dan Bisnis Business Management Analysis Journal (BMAJ) Maker: Jurnal Manajemen Jurnal Manajemen dan Bisnis Jayakarta International Journal of Economics Development Research (IJEDR) ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Pengabdian kepada Masyarakat Nusantara Dinamika Proceeding of The International Conference on Economics and Business Journal of Islamic Economics Lariba Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Ilmiah Teknik Informatika dan Komunikasi Community: Jurnal Pengabdian Pada Masyarakat Jurnal Riset Manajemen dan Ekonomi Jurnal Akuntan Publik Journal of Management and Informatics Review of Islamic Social Finance and Entrepreneurship
Erlinda Sholihah
Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Dinamika

 1 
PENGARUH FLASH SALE, WEBSITE QUALITY DAN PROMOSI GRATIS ONGKIR TERHADAP IMPULSE BUYING DI MARKETPLACE ONLINE SHOPEE Ari Atrian; Sholihah, Erlinda
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.414

Abstract

This study aims to determine the effect of flash sale, website quality and free shipping promotion on impulse buying in the online shopee marketplace. This type of research uses a quantitative approach. This study uses three independent variables, namely flash sale, web quality, and free shipping promotion with one dependent variable, namely Impulse Buying. After being carried out in the library and in the field, and the preparation of hypotheses, the data in this study were collected through the distribution of questionnaires as research samples with a sampling technique using a Likert scale. Process the data through the SmartPLS. The results of this study can be said that 1) Flash sales has a positive and significant effect on impulse buying martkeplace online shopee 2) Website quality has a positive and significant effect on impulse buying martkeplace online shopee 3) free shipping promotion has a positive and significant effect on impulse buying martkeplace online shopee.
STRATEGI MENINGKATKAN KEPUASAN PELANGGAN DI RITEL MODERN: TINJAUAN DARI ASPEK KUALITAS LAYANAN, PROMOSI, DAN HARGA Putri Rusdiana Sari; Nurhapsari, Risma; Sholihah, Erlinda; Rahmania, Aftuqa Sholikatur; Kurniawati, Nidya Oktavia; Aninditiyah, Galuh
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/4nmyth13

Abstract

This study unit is configured to execute an analysis of the influence of service quality, promotion, and price parameters in correlation with the customer satisfaction variable within the modern retail system, with the test object focused on Indomaret, Demak City. The data acquisition and processing procedures are implemented through a quantitative survey mechanism involving 100 respondent entities, utilizing a multiple linear regression algorithm as an analytical instrument to map the relationship between independent variables (service quality, promotion, price) and the dependent variable (customer satisfaction). The calculation results indicate that the service quality, promotion, and price components collectively generate a significant impact on the customer satisfaction variable.
Co-Authors Aftuqa Sholikatur Rohmania Aftuqa Sholikatur Rohmania Aftuqa Sholikatur Rohmania Ahmad Zaenuri Ahmad Zaenuri Alun Pratama Aninditiyah, Galuh Antari, Ika Septiana Windi Ari Atrian Ariyani, Diyah Derudebu Talunohi Derudebu Talunohi Diyah Ariyani Enggar Sulistiyono Erwan Nur Hidayat Erwan Nurhidayat Heni Susilowati Iwan Koerniawan Jaelani Jaelani Jaelani Kurniawati, Nidya Oktavia Kurniwati, Nidya Oktavia Kusna Djati Purnama Maulana, Hanan Myra Andriana Nurhapsari, Risma Pemilia Sulistowati Pratama, Alun Putri Rusdiana Sari Rahmania, Aftuqa Sholikatur Risma Nurhapsari Risma Nurhapsari Risma Nurhapsari Risma Nurhapsari Rochimawati, Rizqi Fajar Rohmania, Aftuqa Sholikatur Titin Hargyatni Ulwiyyah Wimber Jerry Panjaitan Wimber Jerry Panjaitan