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PENGARUH FLASH SALE, WEBSITE QUALITY DAN PROMOSI GRATIS ONGKIR TERHADAP IMPULSE BUYING DI MARKETPLACE ONLINE SHOPEE Ari Atrian; Sholihah, Erlinda
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.414

Abstract

This study aims to determine the effect of flash sale, website quality and free shipping promotion on impulse buying in the online shopee marketplace. This type of research uses a quantitative approach. This study uses three independent variables, namely flash sale, web quality, and free shipping promotion with one dependent variable, namely Impulse Buying. After being carried out in the library and in the field, and the preparation of hypotheses, the data in this study were collected through the distribution of questionnaires as research samples with a sampling technique using a Likert scale. Process the data through the SmartPLS. The results of this study can be said that 1) Flash sales has a positive and significant effect on impulse buying martkeplace online shopee 2) Website quality has a positive and significant effect on impulse buying martkeplace online shopee 3) free shipping promotion has a positive and significant effect on impulse buying martkeplace online shopee.
Generation Z Cashless Preferences In The Post Covid-19 Pandemic Era: Identifying The Continuity Of Digital Payment Usage Sholihah, Erlinda; Ariyani, Diyah
Business Management Analysis Journal (BMAJ) Vol 6, No 2 (2023): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v6i2.11046

Abstract

This quantitative study aims to identify factors affecting the intention of continuity of digital payment use in Generation Z in the post-Covid-19 pandemic. Based on the concepts of ECM (Expectation Confirmation Model) and TAM (Technology Acceptance Model), perceived ease of use, usefulness, and satisfaction were selected as determining variables. Data were collected through questionnaires from 150 Generation Z respondents as digital payment users and tested based on the SEM-PLS technique using SmartPLS software version 4.0. This research has proven that perceived ease of use and satisfaction are the main factors for the continuance intention of digital payment use in Generation Z, especially in the post-Covid-19 pandemic. In contrast, perceived usefulness is not a significant predictor that affects the continuance intention of use. The results of this study are expected to contribute to the expansion of literacy and increase the development of digital payment systems to meet consumer needs in the current cashless era. Further research is needed in describing the continuance intention of digital payment use in Generation Z by adding more variables and increasing the sample to get better findings.
IMPLICATION OF ENTREPRENEURIAL MINDSET IN BUILDING PSYCHOLOGICAL CAPITAL REVIEWED FROM THE INTENTION BECOME AN ENTREPRENEUR Ahmad Zaenuri; Erwan Nur Hidayat; Erlinda Sholihah
Ekonomi dan Bisnis Vol 10 No 2 (2023): EKONOMI DAN BISNIS
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35590/jeb.v10i2.6918

Abstract

The research aims to assess entrepreneurial mindset’s effect on entrepreneurial intention through psychological capital dimensions, i.e., resilience, optimism, hope, and self-efficacy. The paper develops the Theory of Planned Behavior (TPB) concept. This is a quantitative type of research using an explanatory approach. The specified population was final students of Universities at Semarang City. The sample was randomly selected by 200 respondents using Google Forms. Then, the method of data analysis applied was SEM-PLS with SmartPLS. The authors pointed out that entrepreneurial mindset significantly affects resilience, optimism, hope, and self-efficacy. Next, resilience also affects entrepreneurial intentions. Otherwise, optimism, hope, and self-efficacy do not significantly affect entrepreneurial intentions. This theoretical study’s contribution is expected to help extend the TPB concept and solve the problems related to student’s entrepreneurial intentions. Keywords: Entrepreneurial Mindset; Psychological Capital; Entrepreneurial Intention; College Student
Maintaining Organizational Sustaincapability Towards Management Innovation Using Strategic Foresight Wimber Jerry Panjaitan; Erlinda Sholihah; Iwan Koerniawan; Myra Andriana
Journal of Management and Informatics Vol. 1 No. 1 (2022): April : Journal of Management and Informatic
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the role of Strategic foresight and its capability to support the development ofmanagement innovation processes within organizations. This study uses a narrative literature review approachinvolving potential interactions of three main topics, namely: strategic foresight, management innovation, andmanagement cognition. The research findings explain that every individual has a character from birth to beingable to see the future. Then the capability for foresight in this organization must be developed and continuouslymaintained by both stakeholders in the organization's management and employees. Before implementing afoiresight strategy, it is necessary to understand in depth managerial cognition as the basis for its application.Furthermore, the development of a well-managed strategic foresight will become a management innovation sothat it can maintain the sustaincapability of the organization. This conceptual paper lays a foundation that can beused as further research in determining strategic foresight abilities in relation to managerial dynamic abilities. Theresults of this paper can be used by organizations with a long history of facing challenges in capturing thechallenges of changing business environment in the future.
The Role of Literacy and Government Support in Improving MSME Performance Through Digital Financial Services Adoption and Financial Inclusion Sholihah, Erlinda; Nurhapsari, Risma; Rohmania, Aftuqa Sholikatur
Jurnal Keuangan dan Perbankan Vol 27, No 3 (2023): July 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jkdp.v27i3.11147

Abstract

This study aims to identify the role of financial literacy, digital literacy, and government support mediated by digital financial services adoption and financial inclusion in influencing the financial performance of MSMEs in Central Java. The model in this study was developed from the RBV (Resource Based View) theoretical framework. This study is a type of quantitative study with an explanatory design. The population determined is MSMEs in the food and beverage sector of Central Java Province. The sample was selected using a simple random sampling of 238 respondents using Google Forms. Next, the data analysis technique used SEM-PLS with SmartPLS 3. This study found that financial literacy, government support, digital financial services adoption, and financial inclusion determine the financial performance of MSMEs. These four factors show a significant influence. On the contrary, digital literacy did not significantly affect MSMEs’ financial performance. This research contribution is theoretically expected to be useful in developing RBV (Resource Based View) theory. In addition, it is a direction for three parties (government, entrepreneurs, and financiers) in formulating policies related to strategies to optimize MSMEs’ financial performance based on digital technology. DOI: 10.26905/jkdp.v27i3.11147
ANALISIS VALUE CHAIN PADA MINIMARKET SURYAMU SUKOHARJO Pratama, Alun; Sholihah, Erlinda
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7 No 2 (2021): Volume 7 Nomor 2 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v7i2.343

Abstract

Value chain merupakan suatu instrumen yang digunakan untuk menganalisis keunggulan competitif dan menciptakan teknik yang tepat guna meningkatkan keunggulan tersebut. Pada tulisan ini Value Chain digunakan untuk menganalisis industri retail minimarket. Retail ialah akhir dari seluruh aktivitas pada saluran distribusi yang menghubungkan antara produsen dengan konsumennya dalam penjualan produk atau jasa. Retail yang dijadikan obyek analisis adalah Minimarket Suryamu, retail ini berada di Kabupaten Sukoharjo. Metode penelitian yang digunakan berupa metode deskriptifdengan menggunakan data primer yang didapatkan melalui observasi lapangan, wawancara dan dokumentasi. Hasil analisis yang didapatkan untuk meningkatkan keunggulan kompetitif adalah dengan memperbanyak variasi produk, karena dengan hal ini akan mempermudah pelanggan mencari barang yang diinginkan. Selain hal itu yang menjadi perhatian adalah memaksimalkan komunitas yang sudah ada dengan memenuhi setiap kebutuhannya. Adapun hal-hal yang patut untuk dipertahankan dan ditingkatkan adalah menambah jaringan distributor karena dengan menambah jumlah distributor produk akan mendapatkan harga lebih rendah dan akan merubah harga jual produk, tampilan toko, penggunaan teknologi, merincikan SOP dan pelayanan customer service.Kata kunci: value chain, ritel, keunggulan kompetitif
Analysis of Perceived Financial Well-Being and Digital Financial Inclusion: Implications Well-Being of Muslim Women Entrepreneurs Rohmania, Aftuqa Sholikatur; Nurhapsari, Risma; Sholihah, Erlinda
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6784

Abstract

This study analyzes the impact of current financial management stress, expected future financial security, and digital financial inclusion on Muslim Women Entrepreneurs (WOEs) well-being. From an Islamic perspective, wise budgeting and retirement security are part of the ethical principles of Islamic economics that support individual well-being. Researchers also looked at how self-control functions as a moderating factor in the relationship between the well-being of Muslim WOE and the stress associated with money management today, future financial security expectations, and digital financial inclusion. The hope is to develop knowledge and essential components for achieving success in WOE within Central Java. Using both primary and secondary data sources, this study employs a quantitative methodology and an explanatory research design. Respondents were 200 MSMEs in the food or culinary sector in Central Java whose owners are Muslim women entrepreneurs. Data gathering through questionnaire distribution and analysis using the PLS-SEM method. The study results show that stress in current financial management greatly influences expected future financial security and the well-being of Muslim WOE. In addition, expected future financial security greatly influences well-being, while digital financial inclusion does not show a significant impact. Self-control has been shown to directly affect well-being, although it does not function as a moderating variable. These findings enrich the comprehension of the elements that contribute to the success of Muslim WOE in Indonesia's economic and social context, taking into account the Islamic values ??that underlie economic well-being.
Tax Compliance Transformation: The Role of E-Tax System and Money Ethics Through Taxpayer Behavioral Intentions Risma Nurhapsari; Aftuqa Sholikatur Rohmania; Erlinda Sholihah
E-Jurnal Akuntansi Vol 34 No 12 (2024)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2024.v34.i12.p11

Abstract

This study examines the impact of attitudes toward the e-tax system, e-tax system adoption, and money ethics on tax compliance, with taxpayer behavioral intentions serving as a mediating variable. A mixed-method approach, integrating both qualitative and quantitative methodologies, was employed. Data were collected through semi-structured interviews and a survey of 200 culinary MSME respondents in Central Java. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that taxpayer behavioral intentions significantly and positively influence tax compliance. However, attitudes toward the e-tax system exhibit a significant negative effect. In contrast, e-tax system adoption positively and significantly impacts tax compliance, while money ethics, though negatively related, has an insignificant effect. Additionally, attitudes toward the e-tax system negatively affect taxpayer behavioral intentions, whereas e-tax system adoption has a significant positive impact. Money ethics again show a negative but statistically insignificant effect on behavioral intentions. Notably, taxpayer behavioral intentions mediate only the relationship between e-tax system adoption and tax compliance. This study provides valuable insights for tax authorities, emphasizing the need for policies that enhance MSME tax compliance by addressing behavioral barriers and optimizing the adoption of digital tax systems.
STRATEGI MENINGKATKAN KEPUASAN PELANGGAN DI RITEL MODERN: TINJAUAN DARI ASPEK KUALITAS LAYANAN, PROMOSI, DAN HARGA Putri Rusdiana Sari; Nurhapsari, Risma; Sholihah, Erlinda; Rahmania, Aftuqa Sholikatur; Kurniawati, Nidya Oktavia; Aninditiyah, Galuh
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/4nmyth13

Abstract

This study unit is configured to execute an analysis of the influence of service quality, promotion, and price parameters in correlation with the customer satisfaction variable within the modern retail system, with the test object focused on Indomaret, Demak City. The data acquisition and processing procedures are implemented through a quantitative survey mechanism involving 100 respondent entities, utilizing a multiple linear regression algorithm as an analytical instrument to map the relationship between independent variables (service quality, promotion, price) and the dependent variable (customer satisfaction). The calculation results indicate that the service quality, promotion, and price components collectively generate a significant impact on the customer satisfaction variable.
Keputusan Pembelian Kosumen Secara Online: Peran Presepsi Risiko dan Manfaat Maulana, Hanan; Sholihah, Erlinda; Nurhapsari, Risma
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3603

Abstract

This research is motivated by changes in consumer shopping behavior during the Covid-19 pandemic, which led to an increase in online transactions, particularly for electronic products. The purpose of this study is to examine the influence of perceived risk and perceived benefit on consumers’ online purchasing decisions at Candi Elektronik Store in Surakarta. A quantitative approach was employed, with data collected through questionnaires distributed to 190 respondents, and analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the SmartPLS software. The findings show that perceived risk has a positive and significant effect on purchasing decisions, meaning that the lower the perceived risk, the greater the likelihood of consumers making a purchase, while perceived benefit also has a positive and significant effect, indicating that the higher the perceived benefit, the stronger consumers’ tendency to engage in online transactions. The R-Square value of 0.279 indicates that the two independent variables explain 27.9% of the variance in purchasing decisions, while the remaining 72.1% is influenced by other factors beyond this study.