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All Journal JURNAL BISNIS STRATEGI Jurnal Manajemen Teknologi The Indonesian Journal of Business Administration Techno.Com: Jurnal Teknologi Informasi JDM (Jurnal Dinamika Manajemen) The Asian Journal of Technology Management (AJTM) Jurnal Manajemen dan Bisnis Indonesia Syntax Literate: Jurnal Ilmiah Indonesia JOURNAL OF APPLIED BUSINESS ADMINISTRATION GEMA EKONOMI International Journal of Economics Development Research (IJEDR) jurnal syntax admiration Journal of Economics and Business UBS Quantitative Economics and Management Studies Jurnal Sosial dan Teknologi BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ekonomi Journal Of World Science Journal of International Conference Proceedings Jurnal Indonesia Sosial Sains International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Applied Quantitative Analysis (AQA) Eruditio : Indonesia Journal of Food and Drug Safety Riwayat: Educational Journal of History and Humanities International Journal of Renewable Energy Development
Yos Sunitiyoso
School of Business and Management, Institut Teknologi Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Journal : Journal of Economics and Business UBS

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Business Strategy for Sustainable Barbershop Partnership (Case Study: Kolega Barber) fadillah, galih; Suhaimi, Hasnul; Sunitiyoso, Yos
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.220

Abstract

The barbershop industry in Indonesia has seen significant growth in recent years, with an annual growth rate of 20-30%. Kolega Barber is one of the players in this industry, utilizing a partnership model to target entrepreneurs and foster collaboration among stakeholders. However, the lack of standardization in the interior of the barbershops poses a significant challenge, making it difficult for potential partners to know what to expect. This study aims to analyze the current business situation of Kolega Barber's partnership model and develop a sustainable partnership model by addressing challenges identified through a 7Ps analysis. The study employs qualitative research methods, including interviews with Kolega partners and observation. The Development of a Business Model Canvas was utilized to create a model of sustainable partnership for Kolega Barber. This involved identifying the essential partners, resources, activities, and revenue streams for the business's success. The strategic implementation plan focuses on SOP development, human capital development, monitoring and controlling programs, and promotional support. Kolega Barber's long-term success and customer loyalty depend on building strong partnerships, leveraging technology, and emphasizing sustainability and a unique store concept.
Co-Authors . Syukirman, . Adiwibowo, Pupung Agung Nugroho, Putut Agung Prasojo, Hendris Airlangga, Thomas Ali Setiawan, Ganjar Ambara Purusottama Amy Maulany Setyaman Anantadya Novriady, Anantadya Arifianto, Arifianto Arifin Indarto Arrumaisho, Ummu Sulaim Aryamurti, Adhika Assalam, Awla Fajri Ayu*, Valeria Christie Badriyah, Mila Jamila Khatun Balqis Fajarwanto, Adi Bintang Arigia, Muhammad Citra Andika Putri, Citra Andika Dadi Adriana Devilia Sari Dhanan Sarwo Utomo Dila Fiona Wiharto, Dila Fiona Dimas Fajar Dwi Mutia, Ratih Elsadora Reapina Malthaputri Fadhila Nurfida Hanif fadillah, galih Fikri Hadiansyah Firmansyah, Choiril Fitriastuti, Fransisca Frieta Miasari Mulyanto Fuadah, Puteri Annisa Tsamrotul Grisanto, Raden Gerald Setiawan Gugun Gumati, Anggun Hadiansyah, Fikri Hamonangan Simatupang, Tumpal Hardana, Hendy Eka Hario Wijoseno, Hario Hasibuan, Ongku Hasibuan, Ongku Parmonangan Hendro, Dewo Hermawan, Pri Ilham Guspuji Maulana Imam Luqman Hakim Intan Bayu Gayashanti Jann Hidajat Tjakraatmadja Jati Setiawan Jeremiah Martua, Reginald Khairunnisa, Nadia Kuntoro Mangkusubroto Kurniawan, Tri Edi Kusuma Marcel Saputra Marcellina Amanda Devina Maulana, Muhammad Fadhel Mila Jamila Khatun Badriyah Miranti Sondang Merdyka, Miranti Sondang Murdiyati, Sari Nadivkha Subroto, Riefaldy Nurjihan Khairunisa P.K. Bintoro, Bambang Prabandono Mahardi, Johan Prabowo, Arian Prasetya, Ivan Pratomo, Adam Pri Hermawan Putra Gusrianto Putra Gusrianto Putro, Utomo Sarjono Rahayu, Wulan Asti Ratna Satutikirono Renni Puri Wardianthi Risnando, Angga Rizki Hanafi, Perdana RM Dony, RM Dony Sachi Hongo Samara Natalia Siregar, Raissa Sandjoyo, Kandha Aditya Shimaditya Nuraeni Shimaditya Nuraeni Siregar, Lukman Sudarso Kaderi Wiryono Sudrajad, Oktofa Yudha Suhaimi, Hasnul Surya Jaya, Surya Syem Haikel Syukriadi, Loethano Novi Teguh Supriyanto Tjakraatmadja, Jann Hidajat Togar M Simatupang Tri Nurmala, Devy Utomo Sarjono Putro Utomo, Dhanan Sarwo Wafa, Abi Wicaksono, Setiadi Widya Ayuningtyas, Dwi Wijayanto, Hari Dwi Wurjanto, Haidhar Hibatullah Yananto, Hanto Yoyong Yoyong, Yoyong Yulius Handoko Yuniarto, Ahmad Zakia, Raisa