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All Journal JURNAL BISNIS STRATEGI Jurnal Manajemen Teknologi The Indonesian Journal of Business Administration Techno.Com: Jurnal Teknologi Informasi JDM (Jurnal Dinamika Manajemen) The Asian Journal of Technology Management (AJTM) Jurnal Manajemen dan Bisnis Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JOURNAL OF APPLIED BUSINESS ADMINISTRATION GEMA EKONOMI Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) jurnal syntax admiration Journal of Economics and Business UBS Quantitative Economics and Management Studies Jurnal Sosial dan Teknologi BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ekonomi Journal Of World Science Journal of International Conference Proceedings Jurnal Indonesia Sosial Sains International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Applied Quantitative Analysis (AQA) Eruditio : Indonesia Journal of Food and Drug Safety Riwayat: Educational Journal of History and Humanities International Journal of Renewable Energy Development
Yos Sunitiyoso
School of Business and Management, Institut Teknologi Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Journal : Jurnal Ekonomi

 1 
SCENARIO PLANNING TO DEVELOP BUSINESS EXPANSION STRATEGIES IN THE SKINCARE INDUSTRY Nurjihan Khairunisa; Yos Sunitiyoso
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The Indonesian skincare market is projected to grow at a CAGR of 8.9% from 2021 to 2026, with SMEs accounting for the majority of companies. PT XYZ plans to enter the market and increase its market share and profitability through product diversification. This study used scenario planning and qualitative research with 10 diverse stakeholders to explore strategies for business expansion in the skincare industry at PT XYZ. The results indicate that demand and technology are the most significant uncertainties influencing the market. The study offers recommendations for dealing with these uncertainties and implementing strategies in the future.
Co-Authors . Syukirman, . Adiwibowo, Pupung Agung Nugroho, Putut Agung Prasojo, Hendris Airlangga, Thomas Ali Setiawan, Ganjar Ambara Purusottama Amy Maulany Setyaman Anantadya Novriady, Anantadya Arifianto, Arifianto Arifin Indarto Arrumaisho, Ummu Sulaim Aryamurti, Adhika Assalam, Awla Fajri Ayu*, Valeria Christie Badriyah, Mila Jamila Khatun Balqis Fajarwanto, Adi Bintang Arigia, Muhammad Budiarso Budiarso, Budiarso Citra Andika Putri, Citra Andika Dadi Adriana Devilia Sari Dhanan Sarwo Utomo Dila Fiona Wiharto, Dila Fiona Dimas Fajar Dwi Mutia, Ratih EDDY JUSUF Elsadora Reapina Malthaputri Fadhila Nurfida Hanif fadillah, galih Fikri Hadiansyah Firmansyah, Choiril Fitriastuti, Fransisca Frieta Miasari Mulyanto Fuadah, Puteri Annisa Tsamrotul Grisanto, Raden Gerald Setiawan Gugun Gumati, Anggun Hadiansyah, Fikri Hamonangan Simatupang, Tumpal Hardana, Hendy Eka Hario Wijoseno, Hario Hasibuan, Ongku Hasibuan, Ongku Parmonangan Hendro, Dewo Hermawan, Pri Ilham Guspuji Maulana Imam Luqman Hakim Imran, Juniar Firdaus Intan Bayu Gayashanti Jann Hidajat Tjakraatmadja Jati Setiawan Jeremiah Martua, Reginald Khairunnisa, Nadia Kuntoro Mangkusubroto Kurniawan, Tri Edi Kusuma Marcel Saputra Marcellina Amanda Devina Maulana, Muhammad Fadhel Mila Jamila Khatun Badriyah Miranti Sondang Merdyka, Miranti Sondang Murdiyati, Sari Nadivkha Subroto, Riefaldy Nurjihan Khairunisa P.K. Bintoro, Bambang Prabandono Mahardi, Johan Prabowo, Arian Prasetya, Ivan Pratomo, Adam Pri Hermawan Putra Gusrianto Putra Gusrianto Putro, Utomo Sarjono Rahayu, Wulan Asti Ratna Satutikirono Renni Puri Wardianthi Risnando, Angga Rizki Hanafi, Perdana RM Dony, RM Dony Sachi Hongo Samara Natalia Siregar, Raissa Sandjoyo, Kandha Aditya Shimaditya Nuraeni Shimaditya Nuraeni Siregar, Lukman Sudarso Kaderi Wiryono Sudrajad, Oktofa Yudha Suhaimi, Hasnul Surya Jaya, Surya Syem Haikel Syukriadi, Loethano Novi Teguh Supriyanto Tjakraatmadja, Jann Hidajat Togar M Simatupang Tri Nurmala, Devy Utomo Sarjono Putro Utomo, Dhanan Sarwo Wafa, Abi Warsiyanto, Faizal Ardi Wicaksono, Setiadi Widya Ayuningtyas, Dwi Wijayanto, Hari Dwi Wurjanto, Haidhar Hibatullah Yananto, Hanto Yoyong Yoyong, Yoyong Yulius Handoko Yuniarto, Ahmad Zakia, Raisa