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All Journal PROSIDING SEMINAR NASIONAL UNEJ e-Proceeding Daya Saing : Jurnal Ilmu Manajemen Jurnal Sinar Manajemen Inovator : Jurnal Manajemen JURNAL MANAJEMEN DAN BISNIS INDONESIA Majalah Ilmiah Warta Dharmawangsa Jurnal Pengabdian Masyarakat IPTEKS Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Manajemen DIVERSIFIKASI Improvement: Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Manajemen Agribisnis dan Agroindustri Borobudur Management Review Jurnal Comparative : Ekonomi Dan Bisnis International Journal of Multidisciplinary Sciences and Arts Jurnal Mahasiswa Entrepreneur Manajemen : Jurnal Ekonomi Jurnal Manajemen Dayasaing Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Proceeding of International Conference on Social Science and Humanity
Retno Endah Supeni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Manajemen Dayasaing

 1 
PENGARUH CONTENT GRATIS ONGKIR DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SOMETHINC DI SHOPEE (STUDI KASUS MAHASISWA KOTA JEMBER) Alizah, Aprilia Ulva Noer; Supeni, Retno Endah; Setianingsih, Wahyu Eko
Jurnal Manajemen Dayasaing Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Abstract Along with the development of the internet and technology that has an impact on changes in consumer behavior, one of which is purchasing behavior, namely shopping online. The change in purchasing behavior has made the marketplace platform grow rapidly, one of the marketplaces that consumers choose to buy products is Shopee. Factors such as content marketing, free shipping, and online customer reviews can influence online purchasing decisions. This study was conducted to analyze the influence of content marketing, free shipping, and online customer reviews on the purchasing decision of Somethinc skincare on the Shopee marketplace with a case study of Jember City students. The method in this study uses a quantitative approach through a questionnaire with a total sample of 190. The results of the study obtained the results of content marketing significantly influencing purchasing decisions (sig.0.001, t count 4.440> t table 1.972), free shipping variables significantly influence purchasing decisions (sig.0.001, t count 4.380> t table 1.972), and online customer reviews significantly influence purchasing decisions (sig. 0.000, t count 3.692> t table 1.972). The results of the determination test were 67.6%, which means that 67.6% of changes in the purchasing decision variable can be explained by the three variables. The results of the study can contribute to Somethinc skincare products in determining marketing strategies to increase sales  
Co-Authors AA Sudharmawan, AA Achmad Hasan Hafidzi Adyasa, Jery Candra Akmalia, Atika Firmanda Alizah, Aprilia Ulva Noer Amaliya, Yeni Amelia, Rita Andrea Meita Gustina Ariyanto, Kiki Dwi Bayu Wijayantini, Bayu Elfiah, Kutsiatun Enggarwati, Rumi Fajar, Evi Triana Nurul Hafidzi, Ahmad Hasan Herlambang, Toni Holiseh, Holiseh Izzuddien, Ahmad Izzudin, Ahmad Karsiyanto, Regita Wira Utami M. Hamzah Bin Ali Ma'rifah, Nurul Maheni Ika Sari Muhammad Efendi Munawaroh, Mayda Madinatul Nawafil, Aulia Nurin Ningtias, Kiki Arista Wahyu Nur Ira, Nia Dewi Oktavia, Fanda Andini Pratama, Rizky Anggi Purbo, Achmad Jati Puspitadewi, Ira Putri, Okta Ananda Reskiputri, Tatid Diansari Rizki, Miftahur Rozzaid, Yusron Rozzaid, Yusron Rumi Enggarwati Rusdiyanto Rusdiyanto Rusdiyanto, Rusdiyanto Sabela, Deva Verina Safira, Serli Vebriana Samsuryaningrum, Ira Puspitadewi Sari , Maheni Ika Solehah, Nur Ilmiatus Suharsono, Riyanto Setyawan Suharto, Akhmad Susbiyani , Arik Syahier Syahier Syahier, Syahier Syahier, Syahier Thamrin, Mohammad Toni Herlambang Wahyu Eko Setianingsih Wati Cantika Putri, Ayuni Alda Wibowo, Yohannes Gunawan Widhana, Ghalih Satriya Winahyu, Pawestri Wulandari, Vina Yuliantika Yayah Ikhda Nevia Yusron Rozzaid