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Suryana Suryana
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Journal : Jurnal Ekonomi dan Kebijakan Publik Indonesia

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PENGARUH PEMASARAN JEJARING MEDIA SOSIAL TERHADAP NIAT BELI KONSUMEN (Survei pada Mahasiswa STIE Wikara) Asep Munawar; Suryana Suryana; Ratih Hurriyati
Jurnal Ekonomi dan Kebijakan Publik Indonesia Vol 7, No 1 (2020): Mei 2020
Publisher : Syiah Kuala University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ekapi.v7i1.20735

Abstract

Abstract        This study aims to examine the effect of marketing social media networks on consumer purchase intentions, the research method used is a survey with a quantitative approach, using a sample of 70 STIE Wikara students. The data analysis technique used is Linear Regression Analysis. The results showed that social media network marketing has a significant effect on consumer purchase intentions, or has a significant role on consumers' decisions to buy a product, other findings indicate that social media network marketing is related to consumer purchase intentions, where consumer involvement acts in influencing users social media to have consumer purchase intentions. This study reinforces that marketers must respond to the importance of increasing use of social media because it has a strong influence on consumer purchase intentions.
Co-Authors Agus Setyo Pranowo Alben Ambarita Almasyhuri Almasyhuri Andri Priatna Asep Munawar Askolani Askolani Ayu Krishna Betty Mayawatie Marzuki, Betty Mayawatie Budi Irawan Chandra Ertikanto Dini Maelani Dudi Abdul Hadi Eva Fitrianingsih H Mulyadi H. Mulyadi Hari Mulyadi Heny Hendrayati Hermana Hermana Ikram, Syafrizal Ingrid Larasati Agustina Ismawati Ismawati Joko Kusmoro Jon Edy Jumadil Saputra KASINO MARTOWINANGUN KASINO MARTOWINANGUN Layla Qotrull Nada M.S Disman Maria Uli Siregar Uli Siregar Miftahuddin, S.Si.,MAB., asep Muhammad Ali N Ira Sari Nunung Sri Mulyani Perdana, Yoga Ratih Hurriyati Rina Dwi Ananda Rofi Rofaida Salsa Satriani Setiawan Salsabila Sayyidina Siva Marsya Oktaviany Sovia Nafsiatul Muthmainnah Sri Winda Hardiyanti Daminik Surachman, Eka Syahrul Syahrul Teguh Sandjaya Tria Apriliana WITA ROSWITA WITA ROSWITA Yana Hendayana Yulia Fitri Yulia Fitri Yulianti Naziah