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Journal : ANUBHAVA: Jurnal Ilmu Komuniksi Hindu

KOMUNIKASI LINTAS BUDAYA ANTARA PENGLINGSIR PURI KANGINAN BULELENG DENGAN UMAT MUSLIM DALAM PRAKTIK MENYAMA BRAYA DI KELURAHAN KAMPUNG SINGARAJA KABUPATEN BULELENG PROVINSI BALI Kusuma Negara, Eka Prasetya; Yuliani, Ni Made; Suwantana, I Gede
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 2 (2024): Political and Cultural Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i2.3901

Abstract

This study examines cross-cultural communication between Penglingsir Puri Kanginan Buleleng and Muslims community in Kampung Singaraja Subdistrict, Bali. The Muslims community in this area are descendants of the Blambangan Islamic Warriors, followers of the King of Buleleng, I Gusti Anglurah Panji Sakti. The Islamic Warriors were granted land by the King of Buleleng in 1711. Despite their different religious and cultural backgrounds, communication between the two groups has been intense, resulting in the practice of "menyama braya". This study focuses on patterns of cross-cultural communication, barriers to communication, and the implications of these communication practices. A qualitative method is used, employing the theories of interaction adaptation, accommodation, and negotiation to analyze the data. The results show that cross-cultural communication has produced cultural acculturation and the practice of "menyama braya" such as the bancakan tradition and involvement in religious ceremonies. However, communication is also hampered by barriers such as cultural differences, motivations, language, and stereotypes. Despite these challenges, communication is generally good. The younger generation is expected to take on a role in addressing these communication barriers so that the practice of "menyama braya" can continue into the future.    
POLA KOMUNIKASI BUDAYA PENGGUNAAN REMPAH DI BIDANG SEKSUALITAS DALAM LONTAR RUKMINI TATTWA Ni Luh Dian Suryantini; Ni Made Yuliani; I Gede Suwantana
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 2 (2024): Political and Cultural Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i2.4007

Abstract

The spices from Indonesia such as pepper, candlenut to nutmeg are mentioned in the Rukmini Tattwa lontar manuscript as a component of the recipe that is said to be potent or effective. In the past, spices were an expensive item. In the ancient text Rukmini Tattwa, it is stated that a woman can return to virginity by using spices. Likewise with men who can increase confidence. This study uses a qualitative approach with the Purposive Sampling method, which is a technique for taking data sources from informants who are considered to know and understand the subject matter being researched the most. Based on this presentation, the relevant theories used are (1) Simulacra Theory from Jean Baudrillard; (2) The Theory of Cultural Identity put forward by Stephen W. Littlejohn; (3) The Theory of Cultural Imperialism by Herb Schiller. The use of spices in the field of sexuality as stated in Lontar Rukmini Tattwa is not only a physical practice but also a complex cultural phenomenon. Apart from being an economic route, it is also a medium for cultural exchange, including in terms of sexuality. Lontar Rukmini Tattwa, a traditional Balinese manuscript, provides insight into the patterns of cultural communication that occurred related to sexuality at that time. With the display perspective method, the cultural communication that occurs is one-way communication. This means that the pattern of cultural communication using the display perspective method is carried out through exhibitions that are quite effective as a cultural communication tool to narrate or convey the content message of Rukmini Tattwa's lontar. Second, the primary communication pattern which shows the delivery of messages through intermediaries. This pattern includes language and body movements to help provide understanding so that there is no shift in meaning between the denotative and connotative meanings of Lontar Rukmini Tattwa. With the theory of simulakra, the pattern of cultural communication that occurs can be understood that the description in Rukmini Tattwa is a hyperbole or strong metaphor, not a scientific fact. The claim that the herb can restore the condition of women to adolescence is more of a reflection of cultural beliefs or myths that have long been developed. So, even though these claims sound real and convincing, it must be realized that this is only part of a simulation that has no scientific basis.
ANALISIS FAKTOR TERPAAN BERITA HOAX COVID-19 MASYARAKAT HINDU KOTA DENPASAR Sintyananda Gayatri; I Gede Sutarya; I Gede Suwantana
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1787

Abstract

In the middle of the Covid-19 pandemic situation, people are not calm and sad, as a result of the many hoax news circulating on social media. WhatsApp is one of the three social media most often used by Indonesians, especially Hindus in Denpasar City in seeking for information. Low media literacy of digital media is one of the main cause of the rampant spread of hoaxes. Therefore, it is important to monitor the factors that influence the exposure of Covid-19 hoax news circulating in the Hindu community of Denpasar City. Based on the background, the formulation of the problem was obtained, namely: What factors influence the exposure of covid-19 hoax news in the Hindu community of Denpasar City?. This research uses a combination research approach, with a sequential explanatory model. This research was conducted in Denpasar City with the target of the Hindu community of Denpasar City. This study used a sample of 384 respondents and 10 informants. Quantitative data collection techniques in this study are in the form of questionnaires and qualitative data in the form of in-depth interviews. As for the findings of the research results, the factors that influence the exposure of covid-19 hoax news to the Hindu community of Denpasar City are factors of self-concept and basic understanding of hoaxes. The self-concept factor reveals a person's ability to distinguish hoaxes, the intensity of receiving hoax information, knowing the initial source of the spread of hoaxes, and how to respond to themselves when receiving hoaxes. The basic understanding factor of hoaxes reveals how people's understanding or basic knowledge of hoaxes.