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Magdalena, Maria
Sekolah Tinggi Ilmu Ekonomi KBP
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Determinants of Employee Performance at the Sungai Penuh City Health Office: Mediation of Organizational Citizenship Behavior Sumiati Sumiati; Zusmawati Zusmawati; Maria Magdalena; Saiful Anwar; Era Syafitri; Heriyandi Heriyandi
Turast: Jurnal Penelitian dan Pengabdian Vol 13, No 2 (2025)
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/turast.v13i2.13502

Abstract

This study analyzes the effect of job satisfaction and organizational commitment on employee performance, with Organizational Citizenship Behavior (OCB) as a mediating variable at the Sungai Penuh City Health Office. A quantitative explanatory design was applied using Structural Equation Modeling–Partial Least Squares (PLS-SEM) with SmartPLS 3.0. The study involved all 47 employees through a census method. The results show that job satisfaction and organizational commitment have positive and significant effects on OCB and employee performance. OCB also has a direct significant effect on performance and mediates the influence of job satisfaction and organizational commitment on employee performance. These findings indicate that OCB functions as a strategic mechanism that translates positive employee attitudes into improved work outcomes. Practically, the results suggest that management should enhance job satisfaction through fair compensation, supportive work environments, recognition systems, and career development opportunities. Strengthening organizational commitment through transparent communication, employee involvement in decision-making, and reinforcement of organizational values is equally essential. Additionally, fostering a work culture that encourages voluntary behaviors such as teamwork, initiative, and mutual support can promote sustainable performance improvement. Integrating these strategies is crucial for improving service effectiveness and strengthening organizational performance in the public health sector.This study analyzes the effect of job satisfaction and organizational commitment on employee performance, with Organizational Citizenship Behavior (OCB) as a mediating variable at the Sungai Penuh City Health Office. A quantitative explanatory design was applied using Structural Equation Modeling–Partial Least Squares (PLS-SEM) with SmartPLS 3.0. The study involved all 47 employees through a census method. The results show that job satisfaction and organizational commitment have positive and significant effects on OCB and employee performance. OCB also has a direct significant effect on performance and mediates the influence of job satisfaction and organizational commitment on employee performance. These findings indicate that OCB functions as a strategic mechanism that translates positive employee attitudes into improved work outcomes. Practically, the results suggest that management should enhance job satisfaction through fair compensation, supportive work environments, recognition systems, and career development opportunities. Strengthening organizational commitment through transparent communication, employee involvement in decision-making, and reinforcement of organizational values is equally essential. Additionally, fostering a work culture that encourages voluntary behaviors such as teamwork, initiative, and mutual support can promote sustainable performance improvement. Integrating these strategies is crucial for improving service effectiveness and strengthening organizational performance in the public health sector.
Pengaruh Kepuasan Pelanggan, Switching Barriers Dan Promosi Online Terhadap Costumer Retention Di Azzwars Perfume Lolong Kota Padang Maria Magdalena; Fadhil Mubaraq
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2339

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan pelanggan, hambatan perpindahan pelanggan dan promosi online terhadap retensi pelanggan di Azzwars Perfume Kota Padang. Penelitian ini menggunakan metode kuantitatif. Populasi penelitian ini adalah pelanggan Azzwars Perfume Kota Padang sebanyak 1.575 orang dan sampel sebanyak 80 responden. Teknik pengambilan sampel menggunakan teknik simple random sampling dimana pengambilan sampel anggota populasi dilakukan secara acak sehingga setiap anggota populasi memiliki kesempatan yang sama untuk dijadikan sampel. Analisis data menggunakan analisis Regresi Linier Berganda dengan menggunakan aplikasi SPSS. Melihat pemaparan uraian di atas penulis dapat menyimpulkan beberapa rumusan masalah untuk dibahas yaitu ; 1) Apakah Kepuasan Pelanggan berpengaruh terhadap Costumer Retention di Azzwars Perfume Lolong Kota Padang?, 2) Apakah Switching Barrier berpengaruh terhadap Costumer Retention di Azzwars Perfume Lolong Kota Padang?,3)Apakah Promosi Online berpengaruh terhadap Costumer Retention di Azzwars Perfume Lolong Kota Padang?. Hasil penelitian menunjukkan bahwa pengaruh kepuasan pelanggan berpengaruh positif dan signifikan terhadap retensi pelanggan pada Azzwars Perfume, Switching Barrier berpengaruh positif dan signifikan terhadap retensi pelanggan pada Azzwars Perfume, dan promosi online berpengaruh positif dan signifikan terhadap retensi pelanggan pada Azzwars Perfume Kota Padang, nilai T hitung Kepuasan Pelanggan terhadap Retensi Pelanggan sebesar 2,219 dengan signifikansi 0,006<0,05, nilai T hitung Switching Barrier terhadap Retensi Pelanggan sebesar 2,178 dengan signifikansi 0,010<0,05, nilai T hitung Promosi Online terhadap Retensi Pelanggan sebesar 2,139 dengan signifikansi 0,008<0,05. Jadi cara untuk mempertahankan Retensi Pelanggan pada Azzwars Perfume Lolong Kota Padang adalah dengan cara menjaga kepuasan pelanggan, meningkatkan Switching Barrier dan Promosi Online.
Pengaruh Kualitas Produk, Persepsi Harga dan Pemasaran Online Terhadap Keputusan Pembelian (Kantor Lazada di Kecamatan Kuranji Kota Padang) Maria Magdalena; M. Irsyad Fatahillah
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2628

Abstract

Lazada merupakan salah satu perusahaan e-commerce di Indonesia. Berdasarkan jumlah pengguna Lazada yang besar, penelitian dilakukan untuk menganalisis pengaruh kualitas produk, persepsi harga, dan pemasaran online terhadap keputusan pembelian di kantor Lazada di distrik Kuranji, Kota Padang. Proses pengumpulan data dilakukan dengan mendistribusikan kuesioner kepada pengguna aplikasi Lazada menggunakan metode sampling acak. Data diolah menggunakan perangkat lunak Statistical Package for the Social Sciences (SPSS). Hasil penelitian menunjukkan bahwa kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t-count lebih besar dari t-table 2.152>1.985, persepsi harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t-count lebih besar dari t-table 2.551<1,985, dan pemasaran online memiliki pengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t-count lebih besar dari t-table 2,402>1,985.
Co-Authors Abaharis, Henryanto Adinda Suci Ramadhani Agus Satria Prama Diva Alfian Alfian Algusri, Jeki Armansyah Armansyah Arpen Arpen Badri, Juarsa Das, Nidia Anggreni Diva Darmawani, Rengganis Era Syafitri Fadhil Mubaraq Fauzis, Mido Fernos, Jhon Gusman, Arif Boy Hadi, M.Fikry Hamida, Annisa Fitri Helmi Prilia Aldino Heriyandi Heriyandi Hidayati, Habibatul Ingat Budi Berkat Irawan, Tedhi Irdha Yusra Irwansyah Putra Jeki Algusri Jeki Algusri Jofrizal Jofrizal Karimi, Kasman Kristian Zilliwu Lusti Ika Nirmala Sari M Syahfik Willfahni M. Imamuddin M. Irsyad Fatahillah Martha, Lidya Mayliza, Riri Mido Fauzis Misral, Misral Muhammad Ikhsan Musthafa Musthafa Nersi Ulan Sari Pram Agusta Primutia Ananda Qori Rizqia Rahmizal, Maizul Rivandi, Muhammad Saiful Anwar Shyntia Melisa Putri Sogiroh, Nur Ukhti Sumiati Sumiati Suroso Winardi Susanti, Febsri Tri Astuti Vobi Arjunda Wilzarwan Wilzarwan Winda Nofrida Sari Wulan Rahmadani Yuana Mandagie YULIA SYAFITRI Zulvia, Dewi Zusmawati Zusmawati