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TINGKAT KEPUASAN KONSUMEN TERHADAP PELAYANAN DI RESTORAN KINAMANG MANADO Jhudhita Dace Rumondor; Celsius Talumingan; Rine Kaunang
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 1 No. 3 (2019): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v1i2.24442

Abstract

The objective of this research is to know the level of customer satisfaction with service at Kinamang Restaurant. This research was conducted in March to June 2019. The research used primary data obtained directly from the object of research, namely data obtained from consumers of Kinamang Manado Restaurant through direct interviews with 30 respondents using a questionnaire prepared as well as secondary data. obtained through books, journals, and literature-literature relating to this research. Methods data collection is done by using a survey, measured by a Likert scale. The research result showed that the level of consumer satisfaction with the service at Restoran Kinamang from the service variable was 79.53%, generally classified as neutral. In particular, the level of consumer satisfaction with the service at Restoran Kinamang for the satisfied category was at 85.66% responsiveness and 84.66 empathies and 80% confidence, for the neutral category which was real evidence of 78%, and service reliability 68%. Keyword:  Satisfaction, Consumer, Kinamang Restaurant, Likert Scale
Strategi Bertahan Hidup Pelaku Usaha Penggilingan Padi Di Desa Kopiwangker Kecamatan Langowan Barat Temo, Efraim Jermia; Ngangi, Charles Reijaaldo; Talumingan, Celsius
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50553

Abstract

This study aims to describe the survival strategies of rice mill business actors in Kopiwangker Village, Langowan Barat District. This research was conducted from December 2022 to May 2023. This study uses 2 types of data, namely primary and secondary data. Sampling uses a saturated sample method where all members of the population are used as samples. The data analysis method used in this study is a descriptive method through a qualitative approach. The results showed that the two rice mill business actors in Kopiwangker Village, West Langowan Subdistrict, implemented three strategies to be able to meet family needs and survive, namely: 1) The active strategy carried out by rice mill business actors was by doing side jobs and utilizing family work force to increase income. 2) The passive strategy carried out by rice mill business actors is to minimize expenses by eating with makeshift side dishes, storing weapons as food reserves, buying cheap clothes when needed and taking traditional medicine or drug stalls and seeking treatment at the puskesmas. 3) The network strategy applied by rice mill business actors is by establishing relationships with rice farmers so that grain remains available besides asking for help when in trouble from relatives, cooperatives and banks when they need money.