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All Journal JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA JMBA (Jurnal Manajemen dan Bisnis asmi) Journal of Social And Economics Research Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Management and Social Sciences Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Jurnal Abdimas Maduma Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen Ebisnis Manajemen Master Manajemen International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management International Journal Business, Management and Innovation Review Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
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Marketing Strategy 4.0 Using Internet of Things (IoT) Technology in the Cattle Breeding Industry: Case Study of PT. Goopo Innovation Indonesia Doddy Dewayadi; Benny Ranti; Alfred Inkiriwang; Marisi Pakpahan
International Journal Business, Management and Innovation Review Vol. 1 No. 4 (2024): November : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i4.53

Abstract

This research is a case study that analyses the 4.0 marketing strategy with the use of Internet of Things (IoT) technology in the cattle farming industry, with a focus on PT Goopo Inovasi Indonesia. The background of this research is the rapid development of digital technology and changes in consumer behaviour in the Industry 4.0 era, which encourage cattle farming companies to adopt new marketing strategies. PT Goopo Inovasi Indonesia, as a pioneer in this industry, faces the challenge of integrating IoT technology into its marketing strategy. The theories used in this research include the Marketing 4.0 concept developed by Philip Kotler, as well as theories related to the Internet of Things (IoT) and its application in the livestock industry. This research also refers to models of digital marketing strategies and innovation management. The research method used is a qualitative approach with a case study design. Data were collected through in-depth interviews with the management of PT Goopo Inovasi Indonesia, direct observation, and analysis of company documents. Data analysis was conducted using thematic analysis techniques and data source triangulation. The results showed that the implementation of marketing strategy 4.0 with the use of IoT at PT Goopo Inovasi Indonesia has increased productivity, operational efficiency and company competitiveness. The utilisation of IoT in livestock health monitoring, feed management, and product tracking has increased consumer confidence and opened up new market opportunities. However, the research also identified challenges in terms of technology investment and human resource development. The conclusion of this study confirms that the integration of 4.0 marketing strategies and IoT technology has significant potential to transform the cattle farming industry. PT Goopo Inovasi Indonesia has successfully utilised these technologies to increase the added value of its products and build stronger relationships with consumers. Recommendations for further research include long-term impact analysis and comparative studies with similar companies in different countries.
Transformasi Perilaku Organisasi melalui Implementasi ISO 27001:2022 pada Industri Pialang Berjangka: Studi Kasus PT. Century Investment Futures Sacha, Shinta; Sri Sundari; Rismadi, Bambang; Marisi Pakpahan
Jurnal Pendidikan, Sains Sosial, dan Agama Vol. 11 No. 1 (2025): Jurnal Pendidikan, Sains Sosial, dan Agama Vol 11 No 1
Publisher : STABN RADEN WIJAYA WONOGIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/pssa.v11i1.2009

Abstract

Penerapan ISO 27001:2022 sebagai standar sistem manajemen keamanan informasi (SMKI) menjadi kebutuhan mendesak dalam menghadapi ancaman siber di sektor keuangan, khususnya pada perusahaan pialang berjangka. Penelitian ini bertujuan untuk menganalisis bagaimana kebijakan keamanan informasi diimplementasikan dan bagaimana pengaruhnya terhadap perilaku organisasi. Penelitian dilakukan dengan pendekatan kualitatif-deskriptif menggunakan model implementasi kebijakan George C. Edward III yang mencakup variabel komunikasi, sumber daya, disposisi, dan struktur birokrasi. Data dikumpulkan melalui observasi, wawancara mendalam, dan studi dokumentasi terhadap karyawan dan manajemen PT. Century Investment Futures. Hasil penelitian menunjukkan bahwa implementasi ISO 27001:2022 mendorong peningkatan kesadaran terhadap keamanan informasi, keterlibatan karyawan dalam perlindungan data, serta penguatan budaya organisasi berbasis risiko. Namun, tantangan tetap ada seperti keterbatasan infrastruktur dan kebutuhan sumber daya manusia dengan kompetensi teknologi informasi lanjutan. Penelitian ini menyimpulkan bahwa ISO 27001:2022 efektif diterapkan dalam meningkatkan tata kelola keamanan informasi sekaligus mempengaruhi perilaku organisasi secara positif.
Pengaruh Komunikasi Dan Hubungan Kerja Terhadap Kinerja Karyawan: Literatur Review Ambarwati Ambarwati; Sri Sundari; Marisi Pakpahan
Manajemen Kreatif Jurnal Vol. 3 No. 2 (2025): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i1.2626

Abstract

Performance is the level of achievement and efficiency demonstrated by an employee in carrying out duties and responsibilities at work. Employee performance is measured to what extent he can carry out work that has certain goals and results. The purpose of writing this article is to determine the influence of communication and work relationships on employee performance. Writing this article uses literature study. The method used in this research is qualitative with literature study where the required data is collected through text study, then analyzed using content analysis techniques. Conclusion: Based on the literature study, it shows that from the 6 existing journals it was found that there is a significant influence between communication and work relations on employee performance, where the better the communication and work relations that exist, the better the employee's performance, while the worse the communication and work relations are, employee performance will also worsen where employee performance will affect the performance of a company.
Pengaruh Key Performance Index Terhadap Motivasi Dan Kinerja Karyawan Muhammad Aditya; Sri Sundari; Marisi Pakpahan
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.317

Abstract

Key Performance Indicator (KPI) is a metric or key indicator used to measure the performance of an organization, department, or individual in achieving set goals and objectives. KPI serves as a tool to evaluate how successfully an entity is achieving its strategic performance targets. This research aims to gain a deep understanding of the concept of Key Performance Indicator (KPI), motivation, and employee performance through a review of scholarly literature. By dissecting information from the literature, this research hopes to provide a strong theoretical foundation and contribute to a practical understanding of the impact of KPI on employee motivation and performance in an organizational context. The contribution of KPI in managing and aligning employee performance becomes a solution in providing information on the extent of success in achieving set work targets, identifying, and monitoring measures of success. Certainly, this is done by demonstrating clear, specific, and measurable performance indicators.
Studi Evaluasi Kinerja Anggota Tim Sahabat Pelanggan Di RSUD Kota Bogor Patrick Patrick; Sri Sundari; Marisi Pakpahan
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.327

Abstract

This This study evaluates the performance of the customer friend team at the Regional General Hospital (RSUD) of Bogor City and analyzes the factors influencing their performance. The study adopts a qualitative field research method. Effective performance evaluation has been found to enhance employee competence and motivation, while ineffective evaluation can have negative repercussions such as employee complaints, decreased motivation, and turnover. Critical factors influencing the customer friend team's performance include inter-team coordination, customer engagement, and interpersonal communication skills. Training and skill fulfillment are also vital in improving employee performance. Effective performance evaluation aids RSUD Bogor City in enhancing employee competence, work motivation, and achieving organizational goals optimally. Factors such as fairness, transparency, and clear and constructive feedback are important considerations in performance evaluation. The study findings provide a better understanding of the factors influencing the customer friend team's performance and offer practical implications for RSUD Bogor City to enhance service quality and patient relations.
The Effect of Competence Work Motivation and Nurse Quality On The Inpatient Service Quality At Bandung Adventist Hospital Jacqueline Makanoneng; Rudianto Rudianto; Sediatmoko Sediatmoko; Marisi Pakpahan; Mardi Siswoyo
Harmony Management: International Journal of Management Science and Business Vol. 1 No. 4 (2024): December: International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v1i4.36

Abstract

Increasingly tight hospital competition forces hospital management to continue to improve the quality of service, inpatient installation is a facility used by patients for more than 24 hours, so it will greatly affect patient satisfaction, therefore it is important for hospitals to ensure that nurse competence, and Nurse Quality who get work motivation can help hospitals to improve the quality of service. This study aims to analyze the effect of competence, work motivation and Nurse Quality partially and simultaneously on the quality of service. This study uses a quantitative analysis method conducted on 74 nurses at the Inpatient Installation of Advent Hospital Bandung in September 2024, data was collected using a questionnaire that had been tested for validity and reliability which was then processed using SPSS software. The results of this study indicate that partially and simultaneously nurse competence, work motivation and Nurse Quality have a significant and positive effect on the quality of service at the Inpatient Installation of Advent Hospital Bandung.
Influence Of Merit System Implementation and Employment Relationson Employee Performance at The Bandung Advent Hospital Ambarwati Ambarwati; Freddy J. Rumambi; Dwi Hernuningsih; Rudianto Rudianto; Marisi Pakpahan; Yopi J. Kameo
Harmony Management: International Journal of Management Science and Business Vol. 1 No. 4 (2024): December: International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v1i4.39

Abstract

The Merit System is an approach that emphasizes employee assessment based on abilities, achievements, qualifications and work results carried out fairly. Work relationships include interactions between employees with both colleagues and superiors. The Merit System will run well followed by a person's work relationship running harmoniously so that a person will have a commitment to work well. A person's performance is categorized as performing well in accordance with the targets/standards set by the company. This research aims to analyze the effect of implementing the merit system and employment relations on employee performance at Bandung Adventist Hospital. The research method used was quantitative research with descriptive analysis with 89 employee respondents. The results of this research show that the implementation of the merit system does not have a significant effect on employee performance, while work relationships have a significant effect on employee performance. The combined effect of the implementation of the merit system and work relations on employee performance has a significant effect of 18.2%. From this data it can be concluded that implementing a merit system in accordance with Law No. 5 of 2014 and working relationships that have good communication can improve employee performance.
Pengaruh Disiplin Kerja Dan Evaluasi Kerja Terhadap Kinerja Karyawan Pada Hotel Aston Batam Hotel & Residence Fakhrul Rizal; Sri Sundari; Marisi Pakpahan
Manajemen Kreatif Jurnal Vol. 2 No. 1 (2024): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i1.2604

Abstract

This research aims to examine the combined influence of (1) work discipline and job satisfaction on employee performance; (2) work discipline on employee performance; and (3) job satisfaction on employee performance. The research design employed is quantitative causal. The subjects of this study encompass all employees at Aston Batam Hotel & Residence, with a population of 100. Data collection was conducted through a survey using a questionnaire as the research instrument. The collected data were analyzed using multiple linear regression while adhering to classical assumptions. The results of the analysis indicate that both work discipline and job satisfaction, when considered together, significantly affect employee performance. Furthermore, work discipline and job satisfaction individually and significantly contribute to employee performance.
Manajemen Evaluasi Kinerja Di Lembaga Bahasa LIA Cibinong: Perspektif Penulis Rhinomuraena Murtoaji Abikusno; Sri Sundari; Marisi Pakpahan
Manajemen Kreatif Jurnal Vol. 2 No. 1 (2024): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i1.2615

Abstract

This article discusses the performance evaluation process at the LIA Cibinong Language Institute, which is a crucial step in measuring and assessing employee performance. This process is essential to ensure the effectiveness and efficiency of organizational operations, while providing feedback that supports overall performance improvement. LIA Cibinong, as an educational entity, considers performance evaluation management important in monitoring employee achievements. The evaluation process at LIA Cibinong consists of planning, implementation, assessment, and follow-up. The planning stage establishes the objectives of the performance evaluation in line with the objectives of the organization, with criteria that include quantity, quality, timeliness, and collaboration. Implementation involves collecting performance data through self-assessment, supervisors, and colleagues. The assessment stage uses techniques such as rating scales, comparisons, and free assessments, tailored to the evaluation criteria. Ultimately, the follow-up stage uses the assessment results as feedback, not just evaluation, but as a guide to improving employee performance. Careful implementation of performance evaluation by LIA Cibinong ensures that employees contribute optimally in accordance with the vision and mission of the organization. This process is not only an evaluative instrument, but also a foundation for individual development and overall institutional performance improvement.
Dramaturgy of Women's Leadership Using Facebook Social Media (Case Study: Independent Prosperous Women's Cooperative in Cilegon City, Banten Province) Laura Irawati; Alfred Inkiriwang; Larasati Simatupang; Marisi Pakpahan
JURNAL ABDIMAS MADUMA Vol. 4 No. 1 (2025): April, 2025
Publisher : English Lecturers and Teachers Association (ELTA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/jam.v4i1.401

Abstract

This study explores the dramaturgy of women’s leadership through the use of Facebook as a communication and leadership strategy platform. Focusing on the Independent Prosperous Women's Cooperative in Cilegon City, Banten Province, it examines how female leaders manage impressions and build public images via digital media. Using the ACTORS Theory as an analytical framework, the research applies a dramaturgical approach to analyze how leaders present themselves both in the "front stage" (public interactions) and "back stage" (internal strategy and decision-making).This qualitative case study employs in-depth interviews, observation, and content analysis of Facebook posts. Findings reveal that Facebook enhances the leadership role of women, particularly those facing limitations in fully performing their duties offline. Social media becomes a vital tool for maintaining stakeholder communication and increasing organizational visibility. The study shows that successful impression management on Facebook—aligned with the ACTORS indicators—contributes to cooperative success. The research concludes that Facebook offers strategic opportunities for female leaders to construct and display their leadership roles effectively. However, further studies are recommended to explore women’s dramaturgical leadership on other social platforms like Instagram and TikTok. Keywords: Dramaturgy; Women's Leadership; Cooperative; Facebook  
Co-Authors Adie Nugraha Natanegara Alfred Inkiriwang Ambarwati Ambarwati Anita Sukmawati Antonius Agustino Ardi Peterson Seran Auderey G.D. Hats Bahana Wiradanti Bambang Rismadi Bara Jonathan Rihi Hina Benny Ranti Benny Ranti Bernadi Gamal Salam Christine Indrianny Tanod Debora Rifiani Gosita Dede Ito Dhea Indah Kusumawardani Doddy Dewayadi Dwi Hermuningsih Dwi Hernuningsih Faiz Retno Mukti Fakhrul Rizal Fernandez Hutagalung Filippus Cahyo Setyawan Freddy J Rumambi Freddy J. Rumambi Freddy Johanis Rumambi Freddy Johannis Rumambi Gunawan Gunawan Hardianawati Hardianawati Hasna Rofifah Hugeng Song Arsanto Ilham Okta Pratama Iman Arief Setiawan Irwan Tanamas Jacqueline Makanoneng Jeffry Rustandi Josaphat Januar CPR K P Suharyono Karina Sukandi Laras Ati Larasati Larasati Larasati Simatupang Laura Irawati Mardi Siswoyo Mardi Siwoyo Mardi Suharyono Milana Yo Muhammad Aditya Nely Oktaviyanti Nofrisel Nofrisel Nora Naibaho Patrick Patrick Pingkan Luciawati Sompi R. Nur Amalia Raden Muhammad Syakur Fathurrahman Ratnawati Prayogi Rennie Rennie Rhinomuraena Murtoaji Abikusno Riekal Fahmi Risda Trully Tobing Rismadi, Bambang Rudianto Rudianto Rudianto Sacha, Shinta Sediatmoko Sediatmoko Sundari, Sri Teguh Setiadi Teti Teti Venjte G. Rombot Yopi J. Kameo