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All Journal JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA JMBA (Jurnal Manajemen dan Bisnis asmi) Journal of Social And Economics Research Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pusat Publikasi Ilmu Manajemen Ebisnis Manajemen International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management International Journal Business, Management and Innovation Review
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The Role of Digital Marketing and Infrastructure as Promotional Media in Increasing the Number of New Students at Karya Wijaya Kusuma Vocational School – Jakarta Hugeng Song Arsanto; Irwan Tanamas; Auderey G.D. Hats; Marisi Pakpahan
International Journal Business, Management and Innovation Review Vol. 1 No. 4 (2024): November : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i4.51

Abstract

This research aims to determine the role of digital marketing as a promotional media instrument that can influence the public's assessment and confidence in an educational institution. The application of digital marketing and infrastructure as promotional media allows schools to reach a wider audience and interact in a personal and interactive manner. This research uses a descriptive qualitative approach using a case study model. Data collection techniques are carried out through observation, interviews and documentation studies. The results of this research explain that the role of digital marketing and infrastructure as promotional media at the Karya Wijaya Kusuma Vocational School has been achieved well based on three main components, namely Digital Marketing Strategy, Investment in facilities, and periodic evaluation. The most important findings from this research are the form of promotional media and infrastructure campaigned by the Karya Wijaya Kusuma school, the role of digital marketing and infrastructure at the school, there is an increase in the number of new students. The synergy between digital marketing and improving infrastructure has proven effective in increasing the number of new registrants. Digital marketing creates initial awareness and interest, while good facilities and infrastructure provide additional confidence for prospective students and parents.
Marketing Strategy 4.0 Using Internet of Things (IoT) Technology in the Cattle Breeding Industry: Case Study of PT. Goopo Innovation Indonesia Doddy Dewayadi; Benny Ranti; Alfred Inkiriwang; Marisi Pakpahan
International Journal Business, Management and Innovation Review Vol. 1 No. 4 (2024): November : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i4.53

Abstract

This research is a case study that analyses the 4.0 marketing strategy with the use of Internet of Things (IoT) technology in the cattle farming industry, with a focus on PT Goopo Inovasi Indonesia. The background of this research is the rapid development of digital technology and changes in consumer behaviour in the Industry 4.0 era, which encourage cattle farming companies to adopt new marketing strategies. PT Goopo Inovasi Indonesia, as a pioneer in this industry, faces the challenge of integrating IoT technology into its marketing strategy. The theories used in this research include the Marketing 4.0 concept developed by Philip Kotler, as well as theories related to the Internet of Things (IoT) and its application in the livestock industry. This research also refers to models of digital marketing strategies and innovation management. The research method used is a qualitative approach with a case study design. Data were collected through in-depth interviews with the management of PT Goopo Inovasi Indonesia, direct observation, and analysis of company documents. Data analysis was conducted using thematic analysis techniques and data source triangulation. The results showed that the implementation of marketing strategy 4.0 with the use of IoT at PT Goopo Inovasi Indonesia has increased productivity, operational efficiency and company competitiveness. The utilisation of IoT in livestock health monitoring, feed management, and product tracking has increased consumer confidence and opened up new market opportunities. However, the research also identified challenges in terms of technology investment and human resource development. The conclusion of this study confirms that the integration of 4.0 marketing strategies and IoT technology has significant potential to transform the cattle farming industry. PT Goopo Inovasi Indonesia has successfully utilised these technologies to increase the added value of its products and build stronger relationships with consumers. Recommendations for further research include long-term impact analysis and comparative studies with similar companies in different countries.
Transformasi Perilaku Organisasi melalui Implementasi ISO 27001:2022 pada Industri Pialang Berjangka: Studi Kasus PT. Century Investment Futures Sacha, Shinta; Sri Sundari; Rismadi, Bambang; Marisi Pakpahan
Jurnal Pendidikan, Sains Sosial, dan Agama Vol. 11 No. 1 (2025): Jurnal Pendidikan, Sains Sosial, dan Agama Vol 11 No 1
Publisher : STABN RADEN WIJAYA WONOGIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/pssa.v11i1.2009

Abstract

Penerapan ISO 27001:2022 sebagai standar sistem manajemen keamanan informasi (SMKI) menjadi kebutuhan mendesak dalam menghadapi ancaman siber di sektor keuangan, khususnya pada perusahaan pialang berjangka. Penelitian ini bertujuan untuk menganalisis bagaimana kebijakan keamanan informasi diimplementasikan dan bagaimana pengaruhnya terhadap perilaku organisasi. Penelitian dilakukan dengan pendekatan kualitatif-deskriptif menggunakan model implementasi kebijakan George C. Edward III yang mencakup variabel komunikasi, sumber daya, disposisi, dan struktur birokrasi. Data dikumpulkan melalui observasi, wawancara mendalam, dan studi dokumentasi terhadap karyawan dan manajemen PT. Century Investment Futures. Hasil penelitian menunjukkan bahwa implementasi ISO 27001:2022 mendorong peningkatan kesadaran terhadap keamanan informasi, keterlibatan karyawan dalam perlindungan data, serta penguatan budaya organisasi berbasis risiko. Namun, tantangan tetap ada seperti keterbatasan infrastruktur dan kebutuhan sumber daya manusia dengan kompetensi teknologi informasi lanjutan. Penelitian ini menyimpulkan bahwa ISO 27001:2022 efektif diterapkan dalam meningkatkan tata kelola keamanan informasi sekaligus mempengaruhi perilaku organisasi secara positif.
Pengaruh Komunikasi Dan Hubungan Kerja Terhadap Kinerja Karyawan: Literatur Review Ambarwati Ambarwati; Sri Sundari; Marisi Pakpahan
Manajemen Kreatif Jurnal Vol. 3 No. 2 (2025): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i1.2626

Abstract

Performance is the level of achievement and efficiency demonstrated by an employee in carrying out duties and responsibilities at work. Employee performance is measured to what extent he can carry out work that has certain goals and results. The purpose of writing this article is to determine the influence of communication and work relationships on employee performance. Writing this article uses literature study. The method used in this research is qualitative with literature study where the required data is collected through text study, then analyzed using content analysis techniques. Conclusion: Based on the literature study, it shows that from the 6 existing journals it was found that there is a significant influence between communication and work relations on employee performance, where the better the communication and work relations that exist, the better the employee's performance, while the worse the communication and work relations are, employee performance will also worsen where employee performance will affect the performance of a company.
Co-Authors Alfred Inkiriwang Ambarwati Ambarwati Anita Sukmawati Antonius Agustino Ardi Peterson Seran Auderey G.D. Hats Bahana Wiradanti Bambang Rismadi Bara Jonathan Rihi Hina Benny Ranti Benny Ranti Bernadi Gamal Salam Christine Indrianny Tanod Debora Rifiani Gosita Dede Ito Dhea Indah Kusumawardani Doddy Dewayadi Dwi Hermuningsih Faiz Retno Mukti Fernandez Hutagalung Filippus Cahyo Setyawan Freddy J Rumambi Freddy J. Rumambi Freddy Johanis Rumambi Gunawan Gunawan Hardianawati Hardianawati Hasna Rofifah Hugeng Song Arsanto Ilham Okta Pratama Iman Arief Setiawan Irwan Tanamas Jacqueline Makanoneng Josaphat Januar CPR Karina Sukandi Laras Ati Larasati Larasati Mardi Siswoyo Mardi Siwoyo Mardi Suharyono Milana Yo Nely Oktaviyanti Nofrisel Nofrisel Nora Naibaho Pingkan Luciawati Sompi Ratnawati Prayogi Rennie Rennie Riekal Fahmi Risda Trully Tobing Rismadi, Bambang Rudianto Rudianto Rudianto Sacha, Shinta Sediatmoko Sediatmoko Siti Khadijah Hidayat Sundari, Sri Teti Teti Venjte G. Rombot