Articles
<![CDATA[The Role of Digital Marketing and Infrastructure as Promotional Media in Increasing the Number of New Students at Karya Wijaya Kusuma Vocational School – Jakarta ]]>
<![CDATA[Hugeng Song Arsanto]]>;
<![CDATA[Irwan Tanamas]]>;
<![CDATA[Auderey G.D. Hats]]>;
<![CDATA[Marisi Pakpahan]]>
<![CDATA[ International Journal Business, Management and Innovation Review Vol. 1 No. 4 (2024): November : International Journal Business, Management and Innovation Review ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara Sukoharjo ]]>
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DOI: 10.62951/ijbmir.v1i4.51
<![CDATA[This research aims to determine the role of digital marketing as a promotional media instrument that can influence the public's assessment and confidence in an educational institution. The application of digital marketing and infrastructure as promotional media allows schools to reach a wider audience and interact in a personal and interactive manner. This research uses a descriptive qualitative approach using a case study model. Data collection techniques are carried out through observation, interviews and documentation studies. The results of this research explain that the role of digital marketing and infrastructure as promotional media at the Karya Wijaya Kusuma Vocational School has been achieved well based on three main components, namely Digital Marketing Strategy, Investment in facilities, and periodic evaluation. The most important findings from this research are the form of promotional media and infrastructure campaigned by the Karya Wijaya Kusuma school, the role of digital marketing and infrastructure at the school, there is an increase in the number of new students. The synergy between digital marketing and improving infrastructure has proven effective in increasing the number of new registrants. Digital marketing creates initial awareness and interest, while good facilities and infrastructure provide additional confidence for prospective students and parents.]]>
<![CDATA[Marketing Strategy 4.0 Using Internet of Things (IoT) Technology in the Cattle Breeding Industry: Case Study of PT. Goopo Innovation Indonesia ]]>
<![CDATA[Doddy Dewayadi]]>;
<![CDATA[Benny Ranti]]>;
<![CDATA[Alfred Inkiriwang]]>;
<![CDATA[Marisi Pakpahan]]>
<![CDATA[ International Journal Business, Management and Innovation Review Vol. 1 No. 4 (2024): November : International Journal Business, Management and Innovation Review ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara Sukoharjo ]]>
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DOI: 10.62951/ijbmir.v1i4.53
<![CDATA[This research is a case study that analyses the 4.0 marketing strategy with the use of Internet of Things (IoT) technology in the cattle farming industry, with a focus on PT Goopo Inovasi Indonesia. The background of this research is the rapid development of digital technology and changes in consumer behaviour in the Industry 4.0 era, which encourage cattle farming companies to adopt new marketing strategies. PT Goopo Inovasi Indonesia, as a pioneer in this industry, faces the challenge of integrating IoT technology into its marketing strategy. The theories used in this research include the Marketing 4.0 concept developed by Philip Kotler, as well as theories related to the Internet of Things (IoT) and its application in the livestock industry. This research also refers to models of digital marketing strategies and innovation management. The research method used is a qualitative approach with a case study design. Data were collected through in-depth interviews with the management of PT Goopo Inovasi Indonesia, direct observation, and analysis of company documents. Data analysis was conducted using thematic analysis techniques and data source triangulation. The results showed that the implementation of marketing strategy 4.0 with the use of IoT at PT Goopo Inovasi Indonesia has increased productivity, operational efficiency and company competitiveness. The utilisation of IoT in livestock health monitoring, feed management, and product tracking has increased consumer confidence and opened up new market opportunities. However, the research also identified challenges in terms of technology investment and human resource development. The conclusion of this study confirms that the integration of 4.0 marketing strategies and IoT technology has significant potential to transform the cattle farming industry. PT Goopo Inovasi Indonesia has successfully utilised these technologies to increase the added value of its products and build stronger relationships with consumers. Recommendations for further research include long-term impact analysis and comparative studies with similar companies in different countries.]]>
<![CDATA[Transformasi Perilaku Organisasi melalui Implementasi ISO 27001:2022 pada Industri Pialang Berjangka: Studi Kasus PT. Century Investment Futures ]]>
<![CDATA[Sacha, Shinta]]>;
<![CDATA[Sri Sundari]]>;
<![CDATA[Rismadi, Bambang]]>;
<![CDATA[Marisi Pakpahan]]>
<![CDATA[ Jurnal Pendidikan, Sains Sosial, dan Agama Vol. 11 No. 1 (2025): Jurnal Pendidikan, Sains Sosial, dan Agama Vol 11 No 1 ]]>
Publisher : <![CDATA[STABN RADEN WIJAYA WONOGIRI ]]>
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DOI: 10.53565/pssa.v11i1.2009
<![CDATA[Penerapan ISO 27001:2022 sebagai standar sistem manajemen keamanan informasi (SMKI) menjadi kebutuhan mendesak dalam menghadapi ancaman siber di sektor keuangan, khususnya pada perusahaan pialang berjangka. Penelitian ini bertujuan untuk menganalisis bagaimana kebijakan keamanan informasi diimplementasikan dan bagaimana pengaruhnya terhadap perilaku organisasi. Penelitian dilakukan dengan pendekatan kualitatif-deskriptif menggunakan model implementasi kebijakan George C. Edward III yang mencakup variabel komunikasi, sumber daya, disposisi, dan struktur birokrasi. Data dikumpulkan melalui observasi, wawancara mendalam, dan studi dokumentasi terhadap karyawan dan manajemen PT. Century Investment Futures. Hasil penelitian menunjukkan bahwa implementasi ISO 27001:2022 mendorong peningkatan kesadaran terhadap keamanan informasi, keterlibatan karyawan dalam perlindungan data, serta penguatan budaya organisasi berbasis risiko. Namun, tantangan tetap ada seperti keterbatasan infrastruktur dan kebutuhan sumber daya manusia dengan kompetensi teknologi informasi lanjutan. Penelitian ini menyimpulkan bahwa ISO 27001:2022 efektif diterapkan dalam meningkatkan tata kelola keamanan informasi sekaligus mempengaruhi perilaku organisasi secara positif.]]>
<![CDATA[Pengaruh Komunikasi Dan Hubungan Kerja Terhadap Kinerja Karyawan: Literatur Review ]]>
<![CDATA[Ambarwati Ambarwati]]>;
<![CDATA[Sri Sundari]]>;
<![CDATA[Marisi Pakpahan]]>
<![CDATA[ Manajemen Kreatif Jurnal Vol. 3 No. 2 (2025): Mei: Manajemen Kreatif Jurnal ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/makreju.v2i1.2626
<![CDATA[Performance is the level of achievement and efficiency demonstrated by an employee in carrying out duties and responsibilities at work. Employee performance is measured to what extent he can carry out work that has certain goals and results. The purpose of writing this article is to determine the influence of communication and work relationships on employee performance. Writing this article uses literature study. The method used in this research is qualitative with literature study where the required data is collected through text study, then analyzed using content analysis techniques. Conclusion: Based on the literature study, it shows that from the 6 existing journals it was found that there is a significant influence between communication and work relations on employee performance, where the better the communication and work relations that exist, the better the employee's performance, while the worse the communication and work relations are, employee performance will also worsen where employee performance will affect the performance of a company.]]>
<![CDATA[Pengaruh Key Performance Index Terhadap Motivasi Dan Kinerja Karyawan ]]>
<![CDATA[Muhammad Aditya]]>;
<![CDATA[Sri Sundari]]>;
<![CDATA[Marisi Pakpahan]]>
<![CDATA[ Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/masman.v2i1.317
<![CDATA[Key Performance Indicator (KPI) is a metric or key indicator used to measure the performance of an organization, department, or individual in achieving set goals and objectives. KPI serves as a tool to evaluate how successfully an entity is achieving its strategic performance targets. This research aims to gain a deep understanding of the concept of Key Performance Indicator (KPI), motivation, and employee performance through a review of scholarly literature. By dissecting information from the literature, this research hopes to provide a strong theoretical foundation and contribute to a practical understanding of the impact of KPI on employee motivation and performance in an organizational context. The contribution of KPI in managing and aligning employee performance becomes a solution in providing information on the extent of success in achieving set work targets, identifying, and monitoring measures of success. Certainly, this is done by demonstrating clear, specific, and measurable performance indicators.]]>
<![CDATA[Studi Evaluasi Kinerja Anggota Tim Sahabat Pelanggan Di RSUD Kota Bogor ]]>
<![CDATA[Patrick Patrick]]>;
<![CDATA[Sri Sundari]]>;
<![CDATA[Marisi Pakpahan]]>
<![CDATA[ Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/masman.v2i1.327
<![CDATA[This This study evaluates the performance of the customer friend team at the Regional General Hospital (RSUD) of Bogor City and analyzes the factors influencing their performance. The study adopts a qualitative field research method. Effective performance evaluation has been found to enhance employee competence and motivation, while ineffective evaluation can have negative repercussions such as employee complaints, decreased motivation, and turnover. Critical factors influencing the customer friend team's performance include inter-team coordination, customer engagement, and interpersonal communication skills. Training and skill fulfillment are also vital in improving employee performance. Effective performance evaluation aids RSUD Bogor City in enhancing employee competence, work motivation, and achieving organizational goals optimally. Factors such as fairness, transparency, and clear and constructive feedback are important considerations in performance evaluation. The study findings provide a better understanding of the factors influencing the customer friend team's performance and offer practical implications for RSUD Bogor City to enhance service quality and patient relations.]]>
<![CDATA[The Effect of Competence Work Motivation and Nurse Quality On The Inpatient Service Quality At Bandung Adventist Hospital ]]>
<![CDATA[Jacqueline Makanoneng]]>;
<![CDATA[Rudianto Rudianto]]>;
<![CDATA[Sediatmoko Sediatmoko]]>;
<![CDATA[Marisi Pakpahan]]>;
<![CDATA[Mardi Siswoyo]]>
<![CDATA[ Harmony Management: International Journal of Management Science and Business Vol. 1 No. 4 (2024): December: International Journal of Management Science and Business ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.70062/harmonymanagement.v1i4.36
<![CDATA[Increasingly tight hospital competition forces hospital management to continue to improve the quality of service, inpatient installation is a facility used by patients for more than 24 hours, so it will greatly affect patient satisfaction, therefore it is important for hospitals to ensure that nurse competence, and Nurse Quality who get work motivation can help hospitals to improve the quality of service. This study aims to analyze the effect of competence, work motivation and Nurse Quality partially and simultaneously on the quality of service. This study uses a quantitative analysis method conducted on 74 nurses at the Inpatient Installation of Advent Hospital Bandung in September 2024, data was collected using a questionnaire that had been tested for validity and reliability which was then processed using SPSS software. The results of this study indicate that partially and simultaneously nurse competence, work motivation and Nurse Quality have a significant and positive effect on the quality of service at the Inpatient Installation of Advent Hospital Bandung.]]>
<![CDATA[Influence Of Merit System Implementation and Employment Relationson Employee Performance at The Bandung Advent Hospital ]]>
<![CDATA[Ambarwati Ambarwati]]>;
<![CDATA[Freddy J. Rumambi]]>;
<![CDATA[Dwi Hernuningsih]]>;
<![CDATA[Rudianto Rudianto]]>;
<![CDATA[Marisi Pakpahan]]>;
<![CDATA[Yopi J. Kameo]]>
<![CDATA[ Harmony Management: International Journal of Management Science and Business Vol. 1 No. 4 (2024): December: International Journal of Management Science and Business ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.70062/harmonymanagement.v1i4.39
<![CDATA[The Merit System is an approach that emphasizes employee assessment based on abilities, achievements, qualifications and work results carried out fairly. Work relationships include interactions between employees with both colleagues and superiors. The Merit System will run well followed by a person's work relationship running harmoniously so that a person will have a commitment to work well. A person's performance is categorized as performing well in accordance with the targets/standards set by the company. This research aims to analyze the effect of implementing the merit system and employment relations on employee performance at Bandung Adventist Hospital. The research method used was quantitative research with descriptive analysis with 89 employee respondents. The results of this research show that the implementation of the merit system does not have a significant effect on employee performance, while work relationships have a significant effect on employee performance. The combined effect of the implementation of the merit system and work relations on employee performance has a significant effect of 18.2%. From this data it can be concluded that implementing a merit system in accordance with Law No. 5 of 2014 and working relationships that have good communication can improve employee performance.]]>
<![CDATA[PENGARUH KUALITAS PEMBELAJARAN E-LEARNING DAN KUALITAS PENGAJAR TERHADAP KEPUASAN DAN DAMPAKNYA PADA LOYALITAS PESERTA DIKLAT KEAHLIAN PELAUT DI BP3IP JAKARTA ]]>
<![CDATA[Dede Ito]]>;
<![CDATA[Rudianto]]>;
<![CDATA[Marisi Pakpahan]]>
<![CDATA[ Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023 ]]>
Publisher : <![CDATA[Ikatan Dosen Menulis ]]>
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DOI: 10.54783/jser.v5i2.320
<![CDATA[Memasuki era digital, tentunya dituntut tersedianya awak kapal yang mempunyai keahlian tinggi yang mampu menguasai perkembangan teknologi. pendidikan dan pelatihan yang dibutuhkan industri pelayaran tentunya para awak kapal akan menyesuaikan kembali kompetensinya jika ingin bertahan di dunia pekerjaannya. E-learning merupakan salah satu solusi untuk mengatasi permasalahan para pelaut yang ingin mengikuti diklat tetapi tetap bisa bekerja di atas kapal. Seiring upaya peningkatan kualitas pengajar maka semakin meningkat pula kepuasan peserta dan dampaknya pada Loyalitas Peserta Diklat, untuk tetap memilih BP3IP sebagai lembaga diklat untuk melanjutkan ke jenjang Pendidikan selanjutnya. Penelitian ini bertujuan untuk memperoleh gambaran mengenai pengaruh kualitas pembelajaran e-learning dan kualitas pengajar terhadap kepuasan peserta dan dampaknya terhadap Loyalitas Peserta Diklat di BP3IP Jakarta. Jenis penelitian ini adalah kuantitatif dengan menggunakan SPSS 26 sebagai metode analisis datanya. Penelitian ini menggunakan pendekatan statistik deskriptif dan statistik inferensial. Populasi dalam penelitian ini sebanyak 1.336 orang peserta diklat peningkatan pelaut periode tahun 2023. Berdasarkan Rumus Slovin maka jumlah sampel sebanyak 155 orang menggunakan teknik Simple Random Sampling. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara kualitas pembelajaran e-learning terhadap kepuasan, kualitas pengajar terhadap kepuasan, kepuasan terhadap loyalitas, kualitas pembelajaran e-learning dan kualitas pengajar terhadap kepuasan peserta.]]>
<![CDATA[Pengaruh Disiplin Kerja Dan Evaluasi Kerja Terhadap Kinerja Karyawan Pada Hotel Aston Batam Hotel & Residence ]]>
<![CDATA[Fakhrul Rizal]]>;
<![CDATA[Sri Sundari]]>;
<![CDATA[Marisi Pakpahan]]>
<![CDATA[ Manajemen Kreatif Jurnal Vol. 2 No. 1 (2024): Februari: Manajemen Kreatif Jurnal ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/makreju.v2i1.2604
<![CDATA[This research aims to examine the combined influence of (1) work discipline and job satisfaction on employee performance; (2) work discipline on employee performance; and (3) job satisfaction on employee performance. The research design employed is quantitative causal. The subjects of this study encompass all employees at Aston Batam Hotel & Residence, with a population of 100. Data collection was conducted through a survey using a questionnaire as the research instrument. The collected data were analyzed using multiple linear regression while adhering to classical assumptions. The results of the analysis indicate that both work discipline and job satisfaction, when considered together, significantly affect employee performance. Furthermore, work discipline and job satisfaction individually and significantly contribute to employee performance.]]>
