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Journal : IJOT

Factors Affecting Hydroponic Vegetable Purchase Decisions Papilaya, Jan E; Massie, James DD; Tawas, Hendra N.
International Journal on Orange Technologies Vol. 4 No. 2 (2022): IJOT
Publisher : Research Parks Publishing LLC

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Abstract

This study aims to assess the factors that influence the purchase decision of hydroponic vegetables at CV Hobata Farm Tobelo. This research is quantitative and uses associative research methods. The population in this study were hydroponic vegetable customers at CV Hobata Farm Tobelo. The sample used was 50 respondents. Methods of data collection using confirmatory factor analysis, multiple linear regression analysis, F test, t test, using the SPSS application program. The results showed that the factors of price perception, health awareness, brand image and quality simultaneously had a positive and significant effect on purchasing decisions for hydroponic vegetables at CV Hobata Farm Tobelo. Partially the price perception factor.
Co-Authors Agus Supandi Soegoto Alfredo R.Y. Tawarik Altje L. Tumbel Amir, Amriah Angel Stefanie Bangkang, Angel Stefanie Angkasa, Micael Y. Bernhard Tewal Bogar, Jostanlie De Son Christoffel Kojo Cynthia Vanessa Djodjobo David P.E Saerang Dian Andriani, Dian Djemly, Woran Fadude, Fikri Djafar Farly C. M. Teneh, Farly C. M. Febriany Feibe Rosaline Tuerah, Febriany Feibe Rosaline Fitty Valdi Arie, Fitty Valdi Franklin Jethro Pangemanan Greis M Sendow, Greis M Greis M. Sendow Iroth, Priskila Cynthia Jackson Jackson, Jackson James D. D. Massie, James D. D. James D.D. Massie Jantje L. Sepang Kairupan, Beverly B. Z. Kandow, Mario R. Kaseger, Gian F. Kawalod, Richel T.A Kelejan, Rillya A. Kembau, Jefan Basten Kolompoy, Daniel M. Lilis Suryani Tubagus, Lilis Suryani Lisbeth Mananeke Lontaan, Julia Lotje Kawet Lucky Dotulong Lumenta, Meiliza Elisabeth Luntungan, Warren G. A. Mac Donald Walangitan Mahale, Dewi Y.A. Mailoor, Toar R.D. Makalew, Grace Anastasia Makalisang, Meiland Makatumpias, Desriani . Manahera, Marta Marsela Mananeke, Lisbeth L. Mandong, Indah S. Marjam Mangantar Massie, James DD Mendur, Miranda E. M. Momongan, Christia Merry Moniharapon, Silcyljeova . Nancy L. Pioh, Nancy L. Nelwan, Fanny Ngajow, Meiviani T. Papilaya, Jan E Peggy Adeline Mekel Pratama, Andre . Precylia Ribka Rambing Raintung, Michael Ch. Rantung, Wita Giok Sunly Rompas, Trinisakti I. M. Samadi, Reitty L. Sambara, James Sarumpia, Fitri Ramadini Sesil, Cecilia Gabriel Manembu Silvya L. Mandey Sondakh, Julie J. Tangka, Injelly Gabriela Tanjaya, Stevano C. Tasik, Hizkia H. D. Tinangon, Hizkia Tuloly, Febriyanti Victor P.K Lengkong Walangitan, Mac Donald B. Winowod, Nia A. Worotikan, Alfiana Lidya Yaulie Deo Y. Rindengan