Article Per Year (5 Year)
p-Index From 2021 - 2026
2.392
P-Index
This Author published in this journals
All Journal Proceeding of National Conference on Accounting & Finance Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JURMA : Jurnal Program Mahasiswa Kreatif Quantitative Economics and Management Studies International Journal of Community Service Daengku: Journal of Humanities and Social Sciences Innovation Comsep : Jurnal Pengabdian Kepada Masyarakat IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Balance : Jurnal Akuntansi dan Manajemen Journal of Innovative and Creativity
Mulya Rafika
Universitas Labuhanbatu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Pengaruh Kualitas Pelayanan, Harga Kompetitif, Dan Keandalan Teknisi Terhadap Kepuasan Konsumen Car Wash Ansor Di Cinta Makmur Kecamatan Panai Hulu Ila Mardianti; Yuniman Zebua; Mulya Rafika
Journal of Innovative and Creativity (Joecy) Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of service quality, competitive pricing, and technician reliability on customer satisfaction at Car Wash Ansor in Cinta Makmur Village, Panai Hulu District. This research employs a quantitative approach with a causal associative design. Primary data were collected through questionnaires distributed to 100 respondents using a census sampling technique. Data were analyzed using multiple linear regression with the assistance of the Statistical Package for the Social Sciences (SPSS). The results show that partially, service quality has a positive and significant effect on customer satisfaction with a t-value of 3.543 and a significance level of 0.001. Competitive pricing has a positive and significant effect with a t-value of 5.121 and a significance level of 0.000, and it is the most dominant variable. Technician reliability also has a positive and significant effect with a t-value of 2.192 and a significance level of 0.031. Simultaneously, service quality, competitive pricing, and technician reliability significantly affect customer satisfaction with an F-value of 15.210 and a significance level of 0.000. The coefficient of determination (R²) of 0.322 indicates that these variables explain 32.2% of the variation in customer satisfaction.
Pengaruh Electronic Word Of Mouth (E-Wom), Product Quality Dan Taste Terhadap Niat Pembelian Kembali Konsumen Kopi Keliling Ayu Syahputri; Novrihan Leily Nasution; Mulya Rafika
Balance : Jurnal Akuntansi dan Manajemen Vol. 5 No. 1 (2026): April 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v5i1.1447

Abstract

Perkembangan teknologi digital telah mengubah perilaku konsumen, di mana Electronic Word of Mouth (E-WOM) menjadi sumber informasi penting dalam memengaruhi keputusan pembelian. Namun, pada usaha kopi keliling, faktor intrinsik seperti kualitas produk dan cita rasa tetap berperan dalam mendorong niat pembelian kembali. Penelitian ini bertujuan menganalisis pengaruh E-WOM, kualitas produk, dan cita rasa terhadap niat pembelian kembali konsumen kopi keliling di kalangan mahasiswa Universitas Labuhanbatu. Penelitian menggunakan pendekatan kuantitatif dengan melibatkan 100 responden yang dipilih melalui purposive sampling. Data dianalisis menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa cita rasa berpengaruh positif dan signifikan serta menjadi faktor paling dominan dalam meningkatkan niat pembelian kembali. E-WOM juga berpengaruh positif dan signifikan, sedangkan kualitas produk tidak berpengaruh signifikan. Temuan ini menegaskan pentingnya konsistensi cita rasa dan optimalisasi ulasan digital untuk meningkatkan loyalitas konsumen.   The rapid development of digital technology has transformed consumer behavior, with Electronic Word of Mouth (E-WOM) becoming an important source of information influencing purchasing decisions. However, in the mobile coffee business, intrinsic factors such as product quality and taste remain essential determinants of repurchase intention. This study aims to analyze the effects of E-WOM, product quality, and taste on the repurchase intention of mobile coffee consumers among students at Universitas Labuhanbatu. A quantitative approach was employed involving 100 respondents selected through purposive sampling. Data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results indicate that taste has a positive and significant effect and is the most dominant factor influencing repurchase intention. E-WOM also has a positive and significant effect, while product quality does not significantly influence repurchase intention. These findings highlight the importance of maintaining consistent taste and optimizing digital reviews to enhance consumer loyalty.
PENYULUHAN LITERASI KEUANGAN RUMAH TANGGA TANI DALAM KONTEKS STRATEGI PEMISAHAN MODAL KERJA DAN PENDAPATAN KONSUMSI PADA PETANI DI KECAMATAN PANAI HULU Praida Hansyah; Erni Wahyuni; Khairil Hanif; Lidia Sri Hardiyanti; Mulya Rafika; Mhd. Amin; Ahmad Yahdil Fata Rambe; Syaiful Zuhri Harahap
JURNAL PKM IKA BINA EN PABOLO Vol 6, No 2: PENGABDIAN KEPADA MASYARAKAT | JULI 2026
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ikabinaenpabolo.v6i2.9541

Abstract

This community service activity aimed to improve farmers’ understanding of household financial literacy, particularly regarding the strategy of separating farming working capital from household consumption income in Panai Hulu District. The main problem faced by farming households was the low level of financial management capability and the absence of clear separation between business capital and household consumption needs. The activity involved 32 farmers and was implemented through counseling, interactive discussions, and simple financial recording assistance. The materials delivered included basic concepts of financial literacy, household financial management, strategies for separating working capital and consumption income, and farm financial planning. The results showed an improvement in participants’ understanding of the importance of structured financial management in farming households. Participants began to understand the importance of separating farming business capital from household consumption expenses and started applying simple financial recording practices in their daily economic activities. Survey results indicated that most participants gave very positive responses to the implementation of the activity and considered the materials relevant to the needs of farming communities. This community service activity provided positive implications for increasing public awareness regarding the importance of financial literacy in supporting the sustainability of farming businesses and the economic stability of farming households.Keywords: financial literacy, farming households, working capital, consumption income, counseling 
Digital Marketing Training on MSMEs Built by BPODT (Lake Toba Authority Implementing Agency) Yona Melia; Mulya Rafika; Syukron Arjuna; Muhammad Raja Siregar; Christine Herawati Limbong
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.84

Abstract

Information technology that is developing rapidly can be beneficial for the community in supporting various business activities, both large and small scale businesses, including the activities of Micro, Small and Medium Enterprises (UMKM) so that they can be marketed globally. This activity aims to improve and develop digital marketing which is one of the digital-based product and service marketing techniques carried out by various Micro, Small and Medium Enterprises (UMKM) in the Lake Toba Caldera village. In this study, we describe the impact of digital marketing on sales volume for UMKM actors in the Caldera village. The method used in this research is descriptive qualitative research, namely research methods that are focused on problems based on facts which are carried out by means of observation, interviews and studying documents. The data analysis technique used is descriptive analysis, the results of research in the Caldera village are known.
Co-Authors Abd. Halim Ahmad Yahdil Fata Rambe Ayu Syahputri Bhakti Helvi Rambe Christine Herawati Limbong Dinda Karansita Hasibuan Dinda Karasinta Hasibuan Dodi Kamayandi Sitepu Elida Florentina Sinaga Simanjorang Erni Wahyuni Eva Fitria Fitria Riskiana Ritonga Ila Mardianti Jimmi Tasman Khairil Hanif Lidia Sri Hardiyanti Mhd. Amin Muhammad Abdi Hasibuan Muhammad Raja Siregar Nova Jayanti Harahap Novrihan Leily Nasution Praida Hansyah Rahmad Jayadi Ritonga, Mulkan Syaiful Zuhri Harahap Syukron Arjuna Yona Melia Yudi Prayoga Yuniman Zebua Zulkifli Musannip Efendi Siregar